Migrate your HighLevel data
The all-in-one growth platform for agencies. CRM, marketing automation, websites, and pipelines — white-labeled and ready to resell.
Migrating to HighLevel? Jump to sources →
In its favor
Why people choose HighLevel
The signal that keeps HighLevel on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.
The feature density that makes HighLevel powerful also creates a steep onboarding curve; teams report spending weeks learning Workflow triggers and actions before feeling productive, and some abandon the platform before reaching that point.
Users on Reddit and G2 describe recurring bugs, UI errors, and slow resolution from support, with one reviewer noting continuous roadblocks and wasted time troubleshooting platform instability.
The platform charges usage-based fees for telecommunications and AI features beyond the subscription price, catching customers off guard who expected an all-inclusive monthly rate.
Solo entrepreneurs and very small businesses report paying for capabilities they never use—calendar booking, review management, reputation tools—making simpler, lower-cost alternatives more attractive for their needs.
Teams that require deep CRM reporting or advanced sales analytics find HighLevel's built-in dashboards less flexible than standalone tools like HubSpot or Salesforce for complex forecasting.
Reasons to switch
Why people leave HighLevel
The recurring reasons buyers give for replacing HighLevel. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where HighLevel fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
HighLevel pricing overview
HighLevel uses a flat-rate per-plan pricing model rather than per-contact billing, which appeals to agencies expecting database growth. The Starter plan at $97/month includes 3 sub-accounts, while the Unlimited ($297/month) and SaaS Pro ($497/month) plans scale sub-account counts for agency reselling models. Enterprise pricing is custom with dedicated support and white-label options. Notably, SMS, calls, and AI agent usage are billed separately from the subscription price.
Starter
Tier 1 of 4
$97/month ($970/year)
What's included
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Book a free 30 minute consultationPricing is informational. FlitStack AI does not bill on HighLevel's schedule — see our quote-based pricing →
What gets migrated
HighLevel object support
Object-by-object support for HighLevel migrations. Per-pair details surface during scoping.
Contacts
Fully supportedContacts are the primary record type in HighLevel, with standard fields for name, email, phone, address, and lifecycle stage. The platform exposes a bulk CSV export with async processing and 30-day file retention. We map all standard Contact fields and custom properties during migration.
Companies
Fully supportedCompanies in HighLevel are separate records that can be linked to Contacts, enabling B2B data models. The CSV export for Companies includes all standard fields and supports multi-select bulk downloads. We preserve Company-to-Contact linkage assignments during transfers.
Opportunities
Fully supportedOpportunities track deals in customizable Pipelines with user-defined Stages and dollar amounts. Each Opportunity links to a Contact and optionally a Company. We migrate Opportunity records with their Stage, value, and pipeline association intact.
Custom Objects
Mapping requiredCustom Objects are fully configurable via the API and can establish relationships to standard objects like Contacts. Migration requires us to introspect the custom object's field schema, map data types between source and destination, and rebuild relationships. Field type differences (choices, multi-select, required flags) require explicit handling.
Workflows (Automations)
Mapping requiredWorkflows are trigger-action sequences that automate tasks like sending emails, SMS, or updating fields. They are a core HighLevel feature but have no direct equivalent in most destination CRMs. We document the full Workflow chain including triggers, conditions, and action sequences, then recommend manual recreation or approximation in the destination platform.
Tags
Fully supportedTags are applied to Contacts (and optionally other objects) for segmentation and Workflow triggers. We export and import tags as a flat list per Contact, preserving all tag assignments during migration.
Pipelines and Pipeline Stages
Fully supportedPipelines organize Opportunities into Stages that reflect a sales process. HighLevel allows multiple pipelines per sub-account. We map Pipeline and Stage names and order exactly, preserving which Opportunity belongs to which Pipeline.
Forms and Landing Pages
Mapping requiredForms capture lead data and trigger automations; Landing Pages host funnels and capture pages. These are content artifacts rather than data records. We export Form field mappings and Landing Page structure metadata, but the visual design must be rebuilt manually in the destination platform.
Appointments and Calendars
Mapping requiredHighLevel's scheduling module creates Appointments linked to Contacts and Calendars. Appointment records (date, time, contact, status) are migrated. Calendar configuration and booking link settings are documented for manual reconfiguration in the destination system.
Tasks
Fully supportedTasks in HighLevel are linked to Contacts and assigned to Users, with due dates and completion statuses. We export the full task list including assignment, status, and due date, preserving the relationship to the parent Contact record.
Campaigns
Mapping requiredCampaigns group email and SMS broadcasts under a shared name. Campaign metadata (name, description, associated contacts) is migrated, but campaign performance metrics and email/SMS content require field mapping depending on the destination platform's campaign structure.
Users and Assignees
Mapping requiredUser records in HighLevel include name, email, role, and avatar. When migrating to a destination CRM, we map User email addresses to Owner/Assignee fields and flag any unmapped users for manual setup. Roles and permissions are not transferable across platforms.
Sub-Accounts
Mapping requiredHighLevel's agency model uses sub-accounts to isolate client data within one parent agency account. Migrations involving sub-accounts require us to identify which sub-account(s) hold the relevant data, as each sub-account has its own Contacts, Pipelines, and Workflows. Enterprise accounts can have white-label mobile apps and custom configurations per sub-account.
Attachments and Files
Mapping requiredAttachments linked to Contacts or Opportunities can be exported via HighLevel's file management. Large attachments may require chunked migration with retry logic. We flag attachments exceeding 25MB for manual transfer handling.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Contacts are the primary record type in HighLevel, with standard fields for name, email, phone, address, and lifecycle stage. The platform exposes a bulk CSV export with async processing and 30-day file retention. We map all standard Contact fields and custom properties during migration. |
| Companies | Fully supported | Companies in HighLevel are separate records that can be linked to Contacts, enabling B2B data models. The CSV export for Companies includes all standard fields and supports multi-select bulk downloads. We preserve Company-to-Contact linkage assignments during transfers. |
| Opportunities | Fully supported | Opportunities track deals in customizable Pipelines with user-defined Stages and dollar amounts. Each Opportunity links to a Contact and optionally a Company. We migrate Opportunity records with their Stage, value, and pipeline association intact. |
| Custom Objects | Mapping required | Custom Objects are fully configurable via the API and can establish relationships to standard objects like Contacts. Migration requires us to introspect the custom object's field schema, map data types between source and destination, and rebuild relationships. Field type differences (choices, multi-select, required flags) require explicit handling. |
| Workflows (Automations) | Mapping required | Workflows are trigger-action sequences that automate tasks like sending emails, SMS, or updating fields. They are a core HighLevel feature but have no direct equivalent in most destination CRMs. We document the full Workflow chain including triggers, conditions, and action sequences, then recommend manual recreation or approximation in the destination platform. |
| Tags | Fully supported | Tags are applied to Contacts (and optionally other objects) for segmentation and Workflow triggers. We export and import tags as a flat list per Contact, preserving all tag assignments during migration. |
| Pipelines and Pipeline Stages | Fully supported | Pipelines organize Opportunities into Stages that reflect a sales process. HighLevel allows multiple pipelines per sub-account. We map Pipeline and Stage names and order exactly, preserving which Opportunity belongs to which Pipeline. |
| Forms and Landing Pages | Mapping required | Forms capture lead data and trigger automations; Landing Pages host funnels and capture pages. These are content artifacts rather than data records. We export Form field mappings and Landing Page structure metadata, but the visual design must be rebuilt manually in the destination platform. |
| Appointments and Calendars | Mapping required | HighLevel's scheduling module creates Appointments linked to Contacts and Calendars. Appointment records (date, time, contact, status) are migrated. Calendar configuration and booking link settings are documented for manual reconfiguration in the destination system. |
| Tasks | Fully supported | Tasks in HighLevel are linked to Contacts and assigned to Users, with due dates and completion statuses. We export the full task list including assignment, status, and due date, preserving the relationship to the parent Contact record. |
| Campaigns | Mapping required | Campaigns group email and SMS broadcasts under a shared name. Campaign metadata (name, description, associated contacts) is migrated, but campaign performance metrics and email/SMS content require field mapping depending on the destination platform's campaign structure. |
| Users and Assignees | Mapping required | User records in HighLevel include name, email, role, and avatar. When migrating to a destination CRM, we map User email addresses to Owner/Assignee fields and flag any unmapped users for manual setup. Roles and permissions are not transferable across platforms. |
| Sub-Accounts | Mapping required | HighLevel's agency model uses sub-accounts to isolate client data within one parent agency account. Migrations involving sub-accounts require us to identify which sub-account(s) hold the relevant data, as each sub-account has its own Contacts, Pipelines, and Workflows. Enterprise accounts can have white-label mobile apps and custom configurations per sub-account. |
| Attachments and Files | Mapping required | Attachments linked to Contacts or Opportunities can be exported via HighLevel's file management. Large attachments may require chunked migration with retry logic. We flag attachments exceeding 25MB for manual transfer handling. |
Gotchas
What to watch for in HighLevel migrations
Issues we've hit on past HighLevel migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
| Severity | Issue |
|---|---|
| High | Sub-account architecture creates isolated data silos per client |
| High | Usage-based telecom and AI costs are not in the subscription price |
| Medium | Workflows have no native equivalent in most destination CRMs |
| Medium | API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account |
| Low | White-label configuration and branding assets do not export via API |
Leaving HighLevel?
Where HighLevel customers move next
11 destinations HighLevel can migrate to.
Coming to HighLevel?
Migrating in from another CRM
856 sources can migrate into HighLevel.
How a HighLevel migration works
Four steps, HighLevel-specific
Connect
Bearer token (JWT) into HighLevel. Scopes limited to read-only on the data we move.
Map
We translate HighLevel-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate HighLevel quirks before production.
Migrate
Full migration with HighLevel rate-limit handling. Rollback available throughout.
FAQ
HighLevel migration FAQ
Answers to the questions buyers ask most during HighLevel migration scoping. Not seeing yours? Book a call.
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