CRM migration
Field-level mapping, validation, and rollback between Aurea CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Aurea CRM
Source
HighLevel
Destination
Compatibility
6 of 8
objects map 1:1 between Aurea CRM and HighLevel.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Aurea CRM has no publicly documented REST API, which makes migration extraction fundamentally different from most CRM-to-CRM projects. We work through Aurea's built-in Import/Export module to extract records as administrator-enabled formats (Excel, CSV, or PDF depending on the Info Area), then transform and load into GoHighLevel via its documented REST API and CSV import tools. The migration requires confirming available export formats per installation before extraction planning begins, which adds a scoping step not present in standard API-based migrations. Aurea CRM's Info Area model maps to GoHighLevel's Locations, Contacts, and Pipeline Deals, with Activities mapped to Tasks and Notes. Aurea workflows, the Aurea CRM Automator configuration, CRM.cockpit dashboards, and CRM.designer customizations do not migrate as data records; we document them for manual rebuild in GoHighLevel's Workflow builder. Partner relationship management (PRM) records require explicit field-level scoping because the partner portal data model differs substantially from GoHighLevel's agency-facing structure.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aurea CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aurea CRM
Contact
HighLevel
Contact
1:1Aurea CRM Contact records map 1:1 to GoHighLevel Contact objects via the REST API. We extract standard contact fields (name, email, phone, address) through the Import/Export module and load via GoHighLevel's contact upsert endpoint. Email serves as the dedupe key. Custom contact fields migrate to GoHighLevel custom contact fields, which we pre-create in the destination account before import. Owner (assigned Aurea CRM user) maps to GoHighLevel assigned user by email match; unresolved owners are flagged in the reconciliation report.
Aurea CRM
Account (Company)
HighLevel
Location
1:1Aurea CRM Account (Company) records map to GoHighLevel Location objects, which serve as the organizational record linked to Contacts. We preserve the parent-child relationship between Accounts and Contacts by loading Locations first, then resolving the location_id reference on each Contact during import. The Aurea CRM account name becomes the Location name, and the primary address fields map to GoHighLevel Location address fields.
Aurea CRM
Opportunity
HighLevel
Pipeline Deal
1:1Aurea CRM Opportunity records map to GoHighLevel Pipeline Deals. The Aurea deal stage name maps to the corresponding GoHighLevel Pipeline stage value; we create the pipeline and stage configuration in GoHighLevel before migration to ensure stage keys are available for mapping. Deal value, probability, and close date migrate to the GoHighLevel Deal amount, stage probability, and close date fields. We preserve Aurea's pipeline assignment by creating a GoHighLevel Pipeline for each Aurea pipeline.
Aurea CRM
Activities (Tasks, Appointments)
HighLevel
Task
1:1Aurea CRM activity records (tasks, appointments, timeline entries) map to GoHighLevel Task objects. Activity type determines the mapping: Aurea task-type activities become Tasks with the original timestamp preserved, and Aurea appointment-type activities become Tasks with date and time fields mapped. Activity descriptions migrate as task notes. We resolve the parent Contact or Location reference using email and company name matching against the already-migrated GoHighLevel records.
Aurea CRM
Partner (PRM)
HighLevel
Location or Contact
lossyAurea CRM partner records track channel partner leads and opportunities with partner-specific quota and territory assignments. These map to GoHighLevel Locations (for partner organizations) or Contacts (for individual partner representatives) depending on the customer's data model. Partner-specific quota and territory data migrates as custom fields on the Location because GoHighLevel does not have a native territory management object. We flag partner portal data that cannot map cleanly and document it for the customer admin to restructure post-migration.
Aurea CRM
Campaign
HighLevel
Campaign
1:1Aurea CRM Campaign Manager records (campaign type, status, and response metrics from the Enterprise bundle) map to GoHighLevel Campaign objects. Campaign name, status, start and end dates, and budgeted cost migrate directly. Aurea-specific campaign workflow triggers and response tracking do not map to GoHighLevel's campaign model; we preserve campaign membership data as GoHighLevel Campaign members and document the workflow gap for rebuild in GoHighLevel's Workflow builder.
Aurea CRM
Custom Fields
HighLevel
Custom Fields
lossyAurea CRM administrator-added custom fields across all objects migrate to GoHighLevel custom fields of equivalent type. We catalog every custom field during discovery, pre-create the corresponding GoHighLevel custom field (with correct type: text, number, date, picklist, or checkbox), then map values during the data transform phase. Complex picklist values require explicit value mapping where Aurea picklist options differ from GoHighLevel allowed values.
Aurea CRM
Users/Owners
HighLevel
Users
1:1Aurea CRM user records map to GoHighLevel User accounts by email. We extract all distinct owners referenced on Contact, Account, Opportunity, and Activity records, match by email against GoHighLevel Users, and flag any Aurea owner without a GoHighLevel User match in the reconciliation report. The customer admin provisions any missing GoHighLevel Users before record import continues because OwnerId is a required reference on Deals and Contacts.
| Aurea CRM | HighLevel | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account (Company) | Location1:1 | Fully supported | |
| Opportunity | Pipeline Deal1:1 | Fully supported | |
| Activities (Tasks, Appointments) | Task1:1 | Fully supported | |
| Partner (PRM) | Location or Contactlossy | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| Users/Owners | Users1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aurea CRM gotchas
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and export format confirmation
We audit the Aurea CRM installation to identify all Info Areas containing data to migrate: Contacts, Accounts, Opportunities, Activities, Campaigns, Partners, and any custom fields. We request administrator access to verify which export formats (Excel, CSV, PDF) are enabled per Info Area. For installations where structured export formats are unavailable for required objects, we coordinate an Aurea Support request for a manual bulk extract. The discovery output is a written migration scope specifying export format per object, estimated row counts, and any Aurea Support engagement required before extraction begins.
GoHighLevel account configuration
We configure the GoHighLevel destination account before data extraction begins. This includes creating the Pipeline with stages matched to Aurea's pipeline stage names, creating any custom contact fields and custom location fields mapped from Aurea custom fields, and provisioning GoHighLevel Users for each Aurea owner by email. We coordinate with the customer's GoHighLevel admin to ensure the account structure is ready to receive data. Pipeline and custom field configuration happens in GoHighLevel Settings; we document the configuration plan for the admin's review.
Data extraction and staging
We extract data from Aurea CRM using the confirmed export formats per Info Area. For large datasets (over 5,000 records per object), we batch extraction into windows of 5,000-10,000 records and schedule export runs during off-peak hours to minimize server load on the Aurea installation. Extracted files move to a secure staging environment where we perform data quality checks: duplicate detection, missing required fields, and format normalization. We run Aurea export batches sequentially to avoid performance degradation on the source installation.
Data transformation and sandbox import
We transform extracted Aurea data to GoHighLevel's data model: Accounts become Locations, Contacts map with location_id references resolved, Opportunities map to Pipeline Deals with stage mapping applied, and Activities map to Tasks. Owner references resolve by email match against GoHighLevel Users. We run a sandbox import into a GoHighLevel test environment to validate record counts, parent-child relationship integrity, and field mapping accuracy. The customer reviews a sample of migrated records against the Aurea source before we proceed to production migration.
Production migration and delta sync
We run production migration in dependency order: Locations first (Account dependency), then Contacts with location_id references resolved, then Pipeline Deals with location_id and assigned user resolved, then Tasks and Campaign records. Each phase emits a row-count reconciliation report. We freeze Aurea CRM write access during the cutover window, run a final delta migration of any records modified during migration, then set GoHighLevel as the system of record. GoHighLevel's API rate limits are respected via exponential backoff on 429 responses and batch chunking for large imports.
Validation, workflow documentation, and handoff
We deliver a post-migration validation report showing record counts per object, any mapping exceptions, and a spot-check reconciliation against Aurea's pre-migration export totals. We deliver the Aurea workflow and automation documentation to the customer's admin team for rebuild in GoHighLevel's Workflow builder. We do not rebuild workflows, automations, or CRM.cockpit dashboards as part of the standard migration scope. We support a one-week hypercare window for reconciliation issues raised by the customer's team during initial GoHighLevel use.
Platform deep dives
Aurea CRM
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and HighLevel.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aurea CRM: Not publicly documented.
Data volume sensitivity
Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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