CRM migration

Migrate from Aurea CRM to HighLevel

Field-level mapping, validation, and rollback between Aurea CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.

Aurea CRM logo

Aurea CRM

Source

HighLevel

Destination

HighLevel logo

Compatibility

75%

6 of 8

objects map 1:1 between Aurea CRM and HighLevel.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Aurea CRM has no publicly documented REST API, which makes migration extraction fundamentally different from most CRM-to-CRM projects. We work through Aurea's built-in Import/Export module to extract records as administrator-enabled formats (Excel, CSV, or PDF depending on the Info Area), then transform and load into GoHighLevel via its documented REST API and CSV import tools. The migration requires confirming available export formats per installation before extraction planning begins, which adds a scoping step not present in standard API-based migrations. Aurea CRM's Info Area model maps to GoHighLevel's Locations, Contacts, and Pipeline Deals, with Activities mapped to Tasks and Notes. Aurea workflows, the Aurea CRM Automator configuration, CRM.cockpit dashboards, and CRM.designer customizations do not migrate as data records; we document them for manual rebuild in GoHighLevel's Workflow builder. Partner relationship management (PRM) records require explicit field-level scoping because the partner portal data model differs substantially from GoHighLevel's agency-facing structure.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Aurea CRM logo

Aurea CRM

What's pushing teams away

  • Public pricing is not published; prospects report difficulty getting transparent quotes and cite expensive total cost of ownership as a reason for evaluating alternatives.
  • Steep learning curve for new users, particularly those without strong technical skills, leads to extended onboarding periods before teams become productive.
  • Slow performance on large datasets mentioned in user reviews as a recurring pain point that impacts daily workflow efficiency.
  • Limited public API documentation makes integrations and data portability challenging, driving users toward platforms with better developer ecosystems.
  • Dated interface and usability complaints on G2 suggest some organizations find the UX less intuitive than modern CRM alternatives.

Choosing

HighLevel logo

HighLevel

What's pulling them in

  • Agencies choose HighLevel to consolidate CRM, email, SMS, scheduling, and funnels into one subscription, eliminating monthly bills for five to ten separate SaaS tools they previously stitched together.
  • The flat-rate pricing model bills per sub-account rather than per contact, so growing a contact database from 1,000 to 100,000 records does not trigger a billing surprise—a common pain point avoided by migrating customers.
  • White-label and sub-account capabilities let agencies resell HighLevel access to their own clients, turning a software cost center into a recurring revenue stream that justifies the subscription.
  • The platform ships a 14-day free trial with no credit card required, giving teams a low-friction entry point to validate fit before committing to the $97/month Starter tier.
  • Marketing agencies managing multiple client accounts use sub-accounts to maintain data isolation per client while operating under a single agency billing relationship with HighLevel.

Object mapping

How Aurea CRM objects map to HighLevel

Each row shows how a Aurea CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Aurea CRM

Contact

maps to

HighLevel

Contact

1:1
Fully supported

Aurea CRM Contact records map 1:1 to GoHighLevel Contact objects via the REST API. We extract standard contact fields (name, email, phone, address) through the Import/Export module and load via GoHighLevel's contact upsert endpoint. Email serves as the dedupe key. Custom contact fields migrate to GoHighLevel custom contact fields, which we pre-create in the destination account before import. Owner (assigned Aurea CRM user) maps to GoHighLevel assigned user by email match; unresolved owners are flagged in the reconciliation report.

Aurea CRM

Account (Company)

maps to

HighLevel

Location

1:1
Fully supported

Aurea CRM Account (Company) records map to GoHighLevel Location objects, which serve as the organizational record linked to Contacts. We preserve the parent-child relationship between Accounts and Contacts by loading Locations first, then resolving the location_id reference on each Contact during import. The Aurea CRM account name becomes the Location name, and the primary address fields map to GoHighLevel Location address fields.

Aurea CRM

Opportunity

maps to

HighLevel

Pipeline Deal

1:1
Fully supported

Aurea CRM Opportunity records map to GoHighLevel Pipeline Deals. The Aurea deal stage name maps to the corresponding GoHighLevel Pipeline stage value; we create the pipeline and stage configuration in GoHighLevel before migration to ensure stage keys are available for mapping. Deal value, probability, and close date migrate to the GoHighLevel Deal amount, stage probability, and close date fields. We preserve Aurea's pipeline assignment by creating a GoHighLevel Pipeline for each Aurea pipeline.

Aurea CRM

Activities (Tasks, Appointments)

maps to

HighLevel

Task

1:1
Fully supported

Aurea CRM activity records (tasks, appointments, timeline entries) map to GoHighLevel Task objects. Activity type determines the mapping: Aurea task-type activities become Tasks with the original timestamp preserved, and Aurea appointment-type activities become Tasks with date and time fields mapped. Activity descriptions migrate as task notes. We resolve the parent Contact or Location reference using email and company name matching against the already-migrated GoHighLevel records.

Aurea CRM

Partner (PRM)

maps to

HighLevel

Location or Contact

lossy
Fully supported

Aurea CRM partner records track channel partner leads and opportunities with partner-specific quota and territory assignments. These map to GoHighLevel Locations (for partner organizations) or Contacts (for individual partner representatives) depending on the customer's data model. Partner-specific quota and territory data migrates as custom fields on the Location because GoHighLevel does not have a native territory management object. We flag partner portal data that cannot map cleanly and document it for the customer admin to restructure post-migration.

Aurea CRM

Campaign

maps to

HighLevel

Campaign

1:1
Fully supported

Aurea CRM Campaign Manager records (campaign type, status, and response metrics from the Enterprise bundle) map to GoHighLevel Campaign objects. Campaign name, status, start and end dates, and budgeted cost migrate directly. Aurea-specific campaign workflow triggers and response tracking do not map to GoHighLevel's campaign model; we preserve campaign membership data as GoHighLevel Campaign members and document the workflow gap for rebuild in GoHighLevel's Workflow builder.

Aurea CRM

Custom Fields

maps to

HighLevel

Custom Fields

lossy
Mapping required

Aurea CRM administrator-added custom fields across all objects migrate to GoHighLevel custom fields of equivalent type. We catalog every custom field during discovery, pre-create the corresponding GoHighLevel custom field (with correct type: text, number, date, picklist, or checkbox), then map values during the data transform phase. Complex picklist values require explicit value mapping where Aurea picklist options differ from GoHighLevel allowed values.

Aurea CRM

Users/Owners

maps to

HighLevel

Users

1:1
Fully supported

Aurea CRM user records map to GoHighLevel User accounts by email. We extract all distinct owners referenced on Contact, Account, Opportunity, and Activity records, match by email against GoHighLevel Users, and flag any Aurea owner without a GoHighLevel User match in the reconciliation report. The customer admin provisions any missing GoHighLevel Users before record import continues because OwnerId is a required reference on Deals and Contacts.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Aurea CRM logo

Aurea CRM gotchas

High

No public REST API forces manual or support-coordinated exports

Medium

Administrator-controlled export formats create scoping ambiguity

Medium

Workflows and automations do not export as data records

Medium

Performance degrades on large datasets during export

HighLevel logo

HighLevel gotchas

High

Sub-account architecture creates isolated data silos per client

High

Usage-based telecom and AI costs are not in the subscription price

Medium

Workflows have no native equivalent in most destination CRMs

Medium

API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account

Low

White-label configuration and branding assets do not export via API

Pair-specific challenges

  • Aurea CRM has no public API for automated extraction

    Aurea CRM does not publish a documented public REST API. Migration extraction relies on the built-in Import/Export module for administrator-enabled formats (Excel, CSV, or PDF depending on Info Area) or direct Aurea Support engagement for bulk data pulls. We confirm available export formats with the customer's administrator during scoping, and we plan batch extraction for large datasets in 5,000-10,000 record windows to avoid timeouts. This scoping step adds 3-5 business days to discovery compared to API-based migrations and must complete before extraction begins.

  • Aurea export formats are administrator-controlled per installation

    Which export formats are available in which Aurea CRM Info Areas is determined by the installation administrator. Some Info Areas may only export to PDF, which requires a subsequent conversion step to structured data. We request administrator access to verify enabled formats per object during scoping. If no structured export format (Excel or CSV) is available for a required object, we escalate to Aurea Support for a manual data extract before migration extraction begins. This can add 1-2 weeks to the timeline.

  • GoHighLevel's agency data model differs from Aurea's enterprise model

    GoHighLevel's Locations, Contacts, and Pipeline Deals are designed around agency multi-client management and SMB direct sales, not Aurea CRM's enterprise Info Area structure. Aurea PRM data (partner portal, quota assignments, territory structures) does not map cleanly to GoHighLevel. We migrate partner records as Locations or Contacts with custom fields for quota and territory data, but the customer admin must redesign the partner workflow in GoHighLevel. CRM.cockpit KPI dashboards do not export and must be rebuilt from screenshots and configuration documentation captured during discovery.

  • Workflows and automations do not migrate as data records

    Aurea CRM's Automator workflow engine stores process rules as application configuration, not as data records. These do not appear in standard exports. GoHighLevel's Workflow builder uses a different trigger-action model based on pipeline stages, contact tags, and form submissions. We document active Aurea workflows during discovery by reviewing CRM.designer configuration and provide a written workflow reconstruction guide mapped to GoHighLevel's trigger types. The customer admin rebuilds workflows in GoHighLevel post-migration.

Migration approach

Six steps for a successful Aurea CRM to HighLevel data migration

  1. Discovery and export format confirmation

    We audit the Aurea CRM installation to identify all Info Areas containing data to migrate: Contacts, Accounts, Opportunities, Activities, Campaigns, Partners, and any custom fields. We request administrator access to verify which export formats (Excel, CSV, PDF) are enabled per Info Area. For installations where structured export formats are unavailable for required objects, we coordinate an Aurea Support request for a manual bulk extract. The discovery output is a written migration scope specifying export format per object, estimated row counts, and any Aurea Support engagement required before extraction begins.

  2. GoHighLevel account configuration

    We configure the GoHighLevel destination account before data extraction begins. This includes creating the Pipeline with stages matched to Aurea's pipeline stage names, creating any custom contact fields and custom location fields mapped from Aurea custom fields, and provisioning GoHighLevel Users for each Aurea owner by email. We coordinate with the customer's GoHighLevel admin to ensure the account structure is ready to receive data. Pipeline and custom field configuration happens in GoHighLevel Settings; we document the configuration plan for the admin's review.

  3. Data extraction and staging

    We extract data from Aurea CRM using the confirmed export formats per Info Area. For large datasets (over 5,000 records per object), we batch extraction into windows of 5,000-10,000 records and schedule export runs during off-peak hours to minimize server load on the Aurea installation. Extracted files move to a secure staging environment where we perform data quality checks: duplicate detection, missing required fields, and format normalization. We run Aurea export batches sequentially to avoid performance degradation on the source installation.

  4. Data transformation and sandbox import

    We transform extracted Aurea data to GoHighLevel's data model: Accounts become Locations, Contacts map with location_id references resolved, Opportunities map to Pipeline Deals with stage mapping applied, and Activities map to Tasks. Owner references resolve by email match against GoHighLevel Users. We run a sandbox import into a GoHighLevel test environment to validate record counts, parent-child relationship integrity, and field mapping accuracy. The customer reviews a sample of migrated records against the Aurea source before we proceed to production migration.

  5. Production migration and delta sync

    We run production migration in dependency order: Locations first (Account dependency), then Contacts with location_id references resolved, then Pipeline Deals with location_id and assigned user resolved, then Tasks and Campaign records. Each phase emits a row-count reconciliation report. We freeze Aurea CRM write access during the cutover window, run a final delta migration of any records modified during migration, then set GoHighLevel as the system of record. GoHighLevel's API rate limits are respected via exponential backoff on 429 responses and batch chunking for large imports.

  6. Validation, workflow documentation, and handoff

    We deliver a post-migration validation report showing record counts per object, any mapping exceptions, and a spot-check reconciliation against Aurea's pre-migration export totals. We deliver the Aurea workflow and automation documentation to the customer's admin team for rebuild in GoHighLevel's Workflow builder. We do not rebuild workflows, automations, or CRM.cockpit dashboards as part of the standard migration scope. We support a one-week hypercare window for reconciliation issues raised by the customer's team during initial GoHighLevel use.

Platform deep dives

Context on both ends of the pair

Aurea CRM logo

Aurea CRM

Source

Strengths

  • Unified sales, marketing, and customer service in a single platform reduces tool sprawl for enterprise teams.
  • Deep configurability without code allows business-side admins to adapt the system to vertical workflows.
  • Cloud or on-premise deployment flexibility accommodates enterprise IT policy requirements.
  • Bundled Aurea Campaign Manager with Enterprise tier provides marketing automation without additional license cost.
  • 24x7 Platinum Support is included with the Enterprise tier for customers requiring always-on assistance.

Weaknesses

  • No publicly documented public REST API limits programmatic data access and automated migration tooling.
  • Export formats are administrator-controlled, so available formats must be confirmed per installation before extraction planning.
  • Steep learning curve and mixed usability reviews suggest higher training investment for new users.
  • Slow performance reported on large datasets may complicate migration timing and require batch processing strategies.
  • Pricing is not published, making competitive evaluation and budget planning difficult for prospects.
HighLevel logo

HighLevel

Destination

Strengths

  • Consolidates CRM, marketing automation, email, SMS, scheduling, and funnels into one platform at a predictable flat monthly rate.
  • Supports unlimited contacts and unlimited users on all paid tiers, removing per-record billing anxiety as databases grow.
  • Offers white-label and sub-account capabilities that let agencies resell access and manage multiple client environments under one billing relationship.
  • Includes built-in review management, reputation monitoring, and AI agents as native features rather than third-party add-ons.
  • Exports Contacts and Companies via a scalable async bulk CSV system that handles multi-million-row datasets without blocking the UI.

Weaknesses

  • The breadth of features creates a steep learning curve; advanced automations and Workflow configuration require significant time investment that smaller teams may not recover.
  • The platform charges usage-based fees for telecommunications and AI features that are not included in the base subscription, leading to bill surprises.
  • Recurring user reports on Reddit and G2 describe bugs, errors, and slow support response times that disrupt live marketing and sales operations.
  • Sub-account architecture, while powerful for agencies, adds migration complexity when identifying which client data lives in which isolated environment.
  • The platform is designed for agencies and SMBs; larger enterprises requiring deep reporting, custom objects at scale, or complex role-based access may outgrow its capabilities.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and HighLevel.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Aurea CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Aurea CRM to HighLevel migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Aurea CRM to HighLevel data migrations

Answers to the questions buyers ask most during Aurea CRM to HighLevel migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 15,000 Contacts, 3,000 Accounts, and 2,000 Opportunities with clean data and administrator-enabled export formats available. Migrations requiring Aurea Support engagement for bulk data extracts, partner portal data with complex PRM structures, large activity histories (over 200,000 records), or multi-phase export coordination extend to eight to twelve weeks. The additional time is driven by the lack of a public API on Aurea CRM, which requires manual export coordination not present in standard API-based migrations.

Adjacent paths

Related migrations to explore

Ready when you are

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