Migrate your Aurea CRM data
Enterprise CRM with a unified sales-marketing-service data model and deep customizability. Aurea CRM targets mid-to-large organizations and ships two tiers (Standard and Enterprise) with optional add-on modules.
In its favor
Why people choose Aurea CRM
The signal that keeps Aurea CRM on the shortlist. Sourced from G2, Capterra, and customer scoping calls.
360-degree unified customer view praised across G2 reviews as letting teams see every interaction, purchase, and support ticket in one record without switching tools.
Flexible customization without heavy coding — users adjust fields, workflows, and dashboards to match business processes without developer involvement.
Built-in partner relationship management and campaign management reduce the need for third-party add-ons for channel sales and marketing automation teams.
Deployment flexibility with cloud or on-premise options lets enterprises choose their infrastructure model and migrate between them as needed.
Aurea Campaign Manager is bundled with the Enterprise tier at no additional marketing automation license cost for qualifying organizations.
Public pricing is not published; prospects report difficulty getting transparent quotes and cite expensive total cost of ownership as a reason for evaluating alternatives.
Steep learning curve for new users, particularly those without strong technical skills, leads to extended onboarding periods before teams become productive.
Slow performance on large datasets mentioned in user reviews as a recurring pain point that impacts daily workflow efficiency.
Limited public API documentation makes integrations and data portability challenging, driving users toward platforms with better developer ecosystems.
Dated interface and usability complaints on G2 suggest some organizations find the UX less intuitive than modern CRM alternatives.
Reasons to switch
Why people leave Aurea CRM
The recurring reasons buyers give for replacing Aurea CRM. Presented as facts, not knocks.
Platform scorecard
Strengths, weaknesses, and where Aurea CRM fits
Grades across six dimensions, plus a SWOT-style view of where the platform shines and where it falls short.
SWOT — strengths, weaknesses, and use-case fit
Strengths
Weaknesses
Where it works
Where it struggles
Pricing tiers
Aurea CRM pricing overview
Aurea CRM publishes no public pricing on its website; sales quotes are provided through direct engagement with Aurea account executives. The product ships in two tiers (Standard and Enterprise) with Enterprise bundling the Campaign Manager add-on and premium support at no extra license cost. Professional services and consulting for migration are invoiced separately through Aurea Support.
Standard
Tier 1 of 2
Not publicly published
What's included
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What gets migrated
Aurea CRM object support
Object-by-object support for Aurea CRM migrations. Per-pair details surface during scoping.
Contacts
Fully supportedAurea CRM's Contact records are the primary individual customer entity. We extract all standard contact fields via the Import/Export module or web-service endpoints and map them 1:1 to the destination Contact object, preserving email, phone, address, and ownership assignments.
Accounts/Companies
Fully supportedThe Account (Company) object holds organizational records linked to multiple Contacts. We preserve the parent-child relationship between Accounts and Contacts during migration to maintain account-level rollup reporting.
Opportunities
Fully supportedOpportunities track deal records through pipeline stages with value and probability fields. We map stage names explicitly since Aurea's pipeline stage labels are configurable per installation and must be aligned with the destination CRM's stage definitions.
Activities/Tasks
Mapping requiredActivities include tasks, appointments, and timeline entries. Aurea's activity types are configurable and some legacy activity subtypes may not map directly to standard CRM activity objects. We preserve date, assignee, and description fields and flag custom activity types for manual review.
Campaigns
Mapping requiredCampaign records include Aurea Campaign Manager data such as campaign type, status, and response metrics. These map to the destination CRM's campaign object, though some Aurea-specific campaign workflow fields require custom field mapping.
Partners (PRM)
Mapping requiredPartner relationship management records track channel partner leads and opportunities. The partner portal data — including partner-specific quota and territory assignments — requires explicit field-level mapping because most destination CRMs do not have a native PRM object.
Documents/Attachments
Mapping requiredDocument management in Aurea CRM stores files linked to records. We migrate documents as attachment references where the file store is accessible, or flag records with high attachment volume for manual document review during cutover.
Custom Fields
Mapping requiredAurea CRM allows administrators to add custom fields across objects. We catalog all custom fields during discovery, map them to destination CRM custom properties, and flag any fields with complex picklist or conditional logic for manual verification.
Workflows/Automations
Not in this platformAurea CRM workflows (configured via the Aurea CRM Automator) are process-driven rules that do not export as data records. Workflow logic must be rebuilt manually in the destination CRM using equivalent automation tools. We document the workflow sequence and conditions to support reconstruction.
CRM.cockpit Dashboards
Not in this platformCRM.cockpit is a visualization and KPI dashboard module available as an add-on. Dashboard configurations are not data records and do not export. We capture screenshots and field references from the cockpit during discovery to support manual dashboard recreation.
Users/Owners
Fully supportedUser and owner records are migrated as the assignee dimension for all owned records. We map Aurea user IDs to destination CRM user accounts and preserve assignment history where the destination supports it.
Territories and Quotas
Mapping requiredTerritory assignments and quota values are configurable within Aurea CRM. These map to destination CRM territory or forecast quota objects, though the data model structure varies significantly between platforms.
| Object | Support | Notes |
|---|---|---|
| Contacts | Fully supported | Aurea CRM's Contact records are the primary individual customer entity. We extract all standard contact fields via the Import/Export module or web-service endpoints and map them 1:1 to the destination Contact object, preserving email, phone, address, and ownership assignments. |
| Accounts/Companies | Fully supported | The Account (Company) object holds organizational records linked to multiple Contacts. We preserve the parent-child relationship between Accounts and Contacts during migration to maintain account-level rollup reporting. |
| Opportunities | Fully supported | Opportunities track deal records through pipeline stages with value and probability fields. We map stage names explicitly since Aurea's pipeline stage labels are configurable per installation and must be aligned with the destination CRM's stage definitions. |
| Activities/Tasks | Mapping required | Activities include tasks, appointments, and timeline entries. Aurea's activity types are configurable and some legacy activity subtypes may not map directly to standard CRM activity objects. We preserve date, assignee, and description fields and flag custom activity types for manual review. |
| Campaigns | Mapping required | Campaign records include Aurea Campaign Manager data such as campaign type, status, and response metrics. These map to the destination CRM's campaign object, though some Aurea-specific campaign workflow fields require custom field mapping. |
| Partners (PRM) | Mapping required | Partner relationship management records track channel partner leads and opportunities. The partner portal data — including partner-specific quota and territory assignments — requires explicit field-level mapping because most destination CRMs do not have a native PRM object. |
| Documents/Attachments | Mapping required | Document management in Aurea CRM stores files linked to records. We migrate documents as attachment references where the file store is accessible, or flag records with high attachment volume for manual document review during cutover. |
| Custom Fields | Mapping required | Aurea CRM allows administrators to add custom fields across objects. We catalog all custom fields during discovery, map them to destination CRM custom properties, and flag any fields with complex picklist or conditional logic for manual verification. |
| Workflows/Automations | Not in this platform | Aurea CRM workflows (configured via the Aurea CRM Automator) are process-driven rules that do not export as data records. Workflow logic must be rebuilt manually in the destination CRM using equivalent automation tools. We document the workflow sequence and conditions to support reconstruction. |
| CRM.cockpit Dashboards | Not in this platform | CRM.cockpit is a visualization and KPI dashboard module available as an add-on. Dashboard configurations are not data records and do not export. We capture screenshots and field references from the cockpit during discovery to support manual dashboard recreation. |
| Users/Owners | Fully supported | User and owner records are migrated as the assignee dimension for all owned records. We map Aurea user IDs to destination CRM user accounts and preserve assignment history where the destination supports it. |
| Territories and Quotas | Mapping required | Territory assignments and quota values are configurable within Aurea CRM. These map to destination CRM territory or forecast quota objects, though the data model structure varies significantly between platforms. |
Gotchas
What to watch for in Aurea CRM migrations
Issues we've hit on past Aurea CRM migrations, tagged by severity. FlitStack AI handles every one — surfacing them up front because buyer engineering teams want to know.
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
| Severity | Issue |
|---|---|
| High | No public REST API forces manual or support-coordinated exports |
| Medium | Administrator-controlled export formats create scoping ambiguity |
| Medium | Workflows and automations do not export as data records |
| Medium | Performance degrades on large datasets during export |
Leaving Aurea CRM?
Where Aurea CRM customers move next
12 destinations Aurea CRM can migrate to.
How a Aurea CRM migration works
Four steps, Aurea CRM-specific
Connect
Not publicly documented into Aurea CRM. Scopes limited to read-only on the data we move.
Map
We translate Aurea CRM-specific structures (custom fields, objects, value lists) to the destination's model.
Sample
Test with a 50–200 record subset to validate Aurea CRM quirks before production.
Migrate
Full migration with Aurea CRM rate-limit handling. Rollback available throughout.
FAQ
Aurea CRM migration FAQ
Answers to the questions buyers ask most during Aurea CRM migration scoping. Not seeing yours? Book a call.
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