CRM migration
Field-level mapping, validation, and rollback between Aurea CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Aurea CRM
Source
Twenty CRM
Destination
Compatibility
11 of 12
objects map 1:1 between Aurea CRM and Twenty CRM.
Complexity
BStandard
Timeline
4-8 weeks
Overview
Moving from Aurea CRM to Twenty CRM is an extraction-first migration. Aurea CRM does not publish a public REST API, so data extraction relies on the built-in Import/Export module or support-coordinated bulk pulls, with formats confirmed per installation before scoping begins. We map Aurea Info Areas — Aurea's primary data containers — to Twenty's standard objects (Person, Company, Opportunity, Activity), preserve the parent-child relationship between Accounts and Contacts, and chunk large dataset exports into batches of 5,000-10,000 records to avoid the performance degradation reported on large Aurea installations. Custom fields are catalogued during discovery and created in Twenty before import so the CSV loader finds valid target fields. Workflows (Aurea Automator), CRM.cockpit dashboards, and Aurea Campaign Manager automation rules do not migrate as data records; we deliver a written inventory of active automations and dashboard screenshots for the customer's admin to rebuild in Twenty or a downstream tool. Engagement history (calls, emails, meetings, tasks) migrates into Twenty's Activity records with type preserved and timestamps carried forward.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aurea CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aurea CRM
Contact
Twenty CRM
Person
1:1Aurea CRM Contact records map 1:1 to Twenty CRM Person records. Standard contact fields (name, email, phone, address, role) migrate directly. The Aurea Contact-to-Account relationship (which Contact belongs to which Company Info Area record) is preserved as a Company lookup on the Person record in Twenty. We resolve the parent Company reference during extraction and insert Person records after Company records are loaded to satisfy the lookup dependency.
Aurea CRM
Account (Company Info Area)
Twenty CRM
Company
1:1Aurea Company Info Area records map to Twenty CRM Company records. Company name, industry, website, address, and annual revenue fields migrate directly. We extract all active Company records before Contact extraction so that the Person-to-Company relationship is valid at import time. Dedupe is performed on Company name and domain where available.
Aurea CRM
Opportunity
Twenty CRM
Opportunity
1:1Aurea Opportunity records map to Twenty CRM Opportunity records. Deal value, stage name, close date, probability, and owner assignment migrate directly. Aurea's pipeline stage labels are configurable per installation and must be mapped explicitly to Twenty's Opportunity stage values during discovery. Closed-won and closed-lost reasons from Aurea custom fields migrate as Opportunity custom fields in Twenty.
Aurea CRM
Activity: Task
Twenty CRM
Activity (type: Task)
1:1Aurea Task records (a subtype of Activity) map to Twenty Activity records with type set to Task. Subject, description, due date, status, and priority migrate. Owner assignment is resolved by matching Aurea user IDs to Twenty user emails. Legacy activity subtypes in Aurea that do not map cleanly to standard CRM activity types are flagged during discovery and mapped to the nearest Twenty Activity type with a note on the record.
Aurea CRM
Activity: Call
Twenty CRM
Activity (type: Call)
1:1Aurea Call records map to Twenty Activity records with type set to Call. Call disposition, duration, and outcome fields migrate to custom Activity fields in Twenty. Timestamps (created_at, completed_at) are preserved from the Aurea export to maintain the activity timeline sequence in Twenty.
Aurea CRM
Activity: Email
Twenty CRM
Activity (type: Email)
1:1Aurea Email activity records map to Twenty Activity records with type set to Email. Email subject, body, sender, and recipient fields migrate to Twenty Activity fields. If the Aurea export captures email thread references, these are stored as custom fields for context. Email attachments in Aurea migrate as file attachments on the Activity record.
Aurea CRM
Activity: Meeting
Twenty CRM
Activity (type: Meeting)
1:1Aurea Meeting records map to Twenty Activity records with type set to Meeting. Meeting title, start and end time, location, and attendees migrate. Attendee names are linked to Twenty Person or Company records where matches exist; unmatched attendees are stored as free-text participant records on the Activity.
Aurea CRM
Campaign (Aurea Campaign Manager)
Twenty CRM
Opportunity or Custom Object
1:1Aurea Campaign Manager records include campaign name, type, status, and response metrics. These map to Twenty CRM, though Aurea-specific campaign workflow logic does not transfer. Campaign records with revenue attribution map to Opportunities linked to the campaign; campaigns without direct revenue attribution are stored as Twenty CRM custom records or linked to a Company as a source attribution field. The customer decides during scoping whether to migrate campaigns as a standalone object or collapse them into opportunity attribution.
Aurea CRM
Partner (PRM)
Twenty CRM
Person (with role)
1:1Aurea Partner relationship management records track channel partners with partner-specific quota and territory assignments. We map partner records to Twenty Person records with a partner_role custom field set to Partner. Quota and territory data from Aurea's PRM module migrates to custom fields on the Person record, though the territory assignment model differs from Twenty's standard organization model and may require post-migration admin review.
Aurea CRM
Document/Attachment
Twenty CRM
Attachment/File
1:1Aurea CRM document management stores files linked to records. We migrate documents as attachment references where the file store is accessible via the Aurea export. If the document store is not reachable, we flag records with high attachment volume for manual handling and provide a documented list. File migration depends on export format availability confirmed during scoping; PDF and image attachments are handled differently from structured data exports.
Aurea CRM
Custom Field
Twenty CRM
Custom Field
lossyAurea CRM custom fields across all Info Areas are catalogued during discovery and created in Twenty's Settings → Data Model before any data import begins. This is a prerequisite for CSV import in Twenty, which creates records but not fields. Complex Aurea picklist fields (multi-select, conditional picklists) require explicit mapping to Twenty's custom field types during discovery. We flag any Aurea field types with no direct Twenty equivalent for customer decision during scoping.
Aurea CRM
User/Owner
Twenty CRM
User
1:1Aurea User and Owner records map to Twenty CRM User accounts. We extract all distinct Aurea user IDs and emails referenced on Contact, Account, Opportunity, and Activity records and match them against Twenty user accounts. Owners without a matching Twenty user are held in a reconciliation queue for the customer's admin to provision before record import resumes. Active versus inactive status is preserved based on the Aurea user account state at extraction time.
| Aurea CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Account (Company Info Area) | Company1:1 | Fully supported | |
| Opportunity | Opportunity1:1 | Fully supported | |
| Activity: Task | Activity (type: Task)1:1 | Fully supported | |
| Activity: Call | Activity (type: Call)1:1 | Fully supported | |
| Activity: Email | Activity (type: Email)1:1 | Fully supported | |
| Activity: Meeting | Activity (type: Meeting)1:1 | Fully supported | |
| Campaign (Aurea Campaign Manager) | Opportunity or Custom Object1:1 | Fully supported | |
| Partner (PRM) | Person (with role)1:1 | Fully supported | |
| Document/Attachment | Attachment/File1:1 | Fully supported | |
| Custom Field | Custom Fieldlossy | Fully supported | |
| User/Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aurea CRM gotchas
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and export format verification
We audit the Aurea CRM installation across active Info Areas, custom fields, user count, and record volumes. We request administrator access to verify which export formats (Excel, PDF, CSV) are enabled per Info Area. We extract a field inventory from Aurea that maps Info Area fields to their types and picklist values. We set up the Twenty CRM workspace (cloud or self-hosted per the customer's choice), confirm the installed version for self-hosted deployments, and create a preliminary object mapping document. The discovery output is a written migration scope with confirmed export formats per object, a field mapping draft, and a Twenty custom field creation plan.
Twenty schema creation
We create all custom fields in Twenty's Settings → Data Model before any data import begins. This includes mapping Aurea custom fields to their Twenty equivalents, defining picklist values for multi-select and conditional fields, and configuring any custom object types the customer requires. We create field-level validation rules in Twenty for data types that require them (date formats, required fields, email format). Schema creation is validated in a staging workspace before production schema deployment. This step must complete before extraction begins because Twenty's CSV import depends on fields already existing.
Batch data extraction from Aurea
We extract Aurea data in batch runs of 5,000-10,000 records per Info Area, scheduled during off-peak hours to minimize server load given the performance characteristics reported on large Aurea datasets. We run extraction for Company records first, then Contact records, then Opportunity records, then Activity records in reverse chronological order (newest first to catch any records modified since the initial extraction). We coordinate with the customer's Aurea administrator to monitor for timeout errors in web.log and designer.log during extraction. Each extraction run emits a row count and a checksum for reconciliation.
Data transformation and field mapping
We transform extracted Aurea data into Twenty's CSV import format per object. This includes mapping Aurea Info Area field names to Twenty field names, resolving Aurea user IDs to Twenty user emails for owner assignment, splitting Aurea compound address fields into Twenty's address structure, and formatting date and currency fields per Twenty's expected format. For records with complex Aurea picklist values that do not map directly to Twenty picklists, we flag the records and apply the mapping defined during discovery. We generate a transformation log for each batch documenting every field mapping decision.
Staged import and reconciliation
We run imports into a Twenty staging workspace (or the production workspace with a test flag) in dependency order: Companies first, then Persons (with CompanyId resolved), then Opportunities (with CompanyId and OwnerId resolved), then Activities. Each import batch emits a reconciliation report comparing extracted row count to imported row count to imported-and-valid row count. We investigate and resolve any discrepancy before the next batch begins. Spot checks of 25-50 records per object validate field-level accuracy against the source. The customer's admin reviews the staging import and signs off before production migration begins.
Production migration and cutover handoff
We freeze Aurea CRM write access during the cutover window, run a final delta extraction of any records modified since the initial extraction, apply the same transformation and import pipeline, and reconcile the final row counts. We enable Twenty CRM as the system of record and deliver the Workflow and Automation Reconstruction Inventory (documenting every active Aurea Automator workflow with its trigger, conditions, and actions, plus CRM.cockpit screenshots). We support a one-week hypercare window for reconciliation issues. We do not rebuild Aurea workflows as Twenty automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Aurea CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aurea CRM: Not publicly documented.
Data volume sensitivity
Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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