CRM migration

Migrate from Aurea CRM to Twenty CRM

Field-level mapping, validation, and rollback between Aurea CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Aurea CRM logo

Aurea CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

92%

11 of 12

objects map 1:1 between Aurea CRM and Twenty CRM.

Complexity

BStandard

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Aurea CRM to Twenty CRM is an extraction-first migration. Aurea CRM does not publish a public REST API, so data extraction relies on the built-in Import/Export module or support-coordinated bulk pulls, with formats confirmed per installation before scoping begins. We map Aurea Info Areas — Aurea's primary data containers — to Twenty's standard objects (Person, Company, Opportunity, Activity), preserve the parent-child relationship between Accounts and Contacts, and chunk large dataset exports into batches of 5,000-10,000 records to avoid the performance degradation reported on large Aurea installations. Custom fields are catalogued during discovery and created in Twenty before import so the CSV loader finds valid target fields. Workflows (Aurea Automator), CRM.cockpit dashboards, and Aurea Campaign Manager automation rules do not migrate as data records; we deliver a written inventory of active automations and dashboard screenshots for the customer's admin to rebuild in Twenty or a downstream tool. Engagement history (calls, emails, meetings, tasks) migrates into Twenty's Activity records with type preserved and timestamps carried forward.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Aurea CRM logo

Aurea CRM

What's pushing teams away

  • Public pricing is not published; prospects report difficulty getting transparent quotes and cite expensive total cost of ownership as a reason for evaluating alternatives.
  • Steep learning curve for new users, particularly those without strong technical skills, leads to extended onboarding periods before teams become productive.
  • Slow performance on large datasets mentioned in user reviews as a recurring pain point that impacts daily workflow efficiency.
  • Limited public API documentation makes integrations and data portability challenging, driving users toward platforms with better developer ecosystems.
  • Dated interface and usability complaints on G2 suggest some organizations find the UX less intuitive than modern CRM alternatives.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Aurea CRM objects map to Twenty CRM

Each row shows how a Aurea CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Aurea CRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

Aurea CRM Contact records map 1:1 to Twenty CRM Person records. Standard contact fields (name, email, phone, address, role) migrate directly. The Aurea Contact-to-Account relationship (which Contact belongs to which Company Info Area record) is preserved as a Company lookup on the Person record in Twenty. We resolve the parent Company reference during extraction and insert Person records after Company records are loaded to satisfy the lookup dependency.

Aurea CRM

Account (Company Info Area)

maps to

Twenty CRM

Company

1:1
Fully supported

Aurea Company Info Area records map to Twenty CRM Company records. Company name, industry, website, address, and annual revenue fields migrate directly. We extract all active Company records before Contact extraction so that the Person-to-Company relationship is valid at import time. Dedupe is performed on Company name and domain where available.

Aurea CRM

Opportunity

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Aurea Opportunity records map to Twenty CRM Opportunity records. Deal value, stage name, close date, probability, and owner assignment migrate directly. Aurea's pipeline stage labels are configurable per installation and must be mapped explicitly to Twenty's Opportunity stage values during discovery. Closed-won and closed-lost reasons from Aurea custom fields migrate as Opportunity custom fields in Twenty.

Aurea CRM

Activity: Task

maps to

Twenty CRM

Activity (type: Task)

1:1
Fully supported

Aurea Task records (a subtype of Activity) map to Twenty Activity records with type set to Task. Subject, description, due date, status, and priority migrate. Owner assignment is resolved by matching Aurea user IDs to Twenty user emails. Legacy activity subtypes in Aurea that do not map cleanly to standard CRM activity types are flagged during discovery and mapped to the nearest Twenty Activity type with a note on the record.

Aurea CRM

Activity: Call

maps to

Twenty CRM

Activity (type: Call)

1:1
Fully supported

Aurea Call records map to Twenty Activity records with type set to Call. Call disposition, duration, and outcome fields migrate to custom Activity fields in Twenty. Timestamps (created_at, completed_at) are preserved from the Aurea export to maintain the activity timeline sequence in Twenty.

Aurea CRM

Activity: Email

maps to

Twenty CRM

Activity (type: Email)

1:1
Fully supported

Aurea Email activity records map to Twenty Activity records with type set to Email. Email subject, body, sender, and recipient fields migrate to Twenty Activity fields. If the Aurea export captures email thread references, these are stored as custom fields for context. Email attachments in Aurea migrate as file attachments on the Activity record.

Aurea CRM

Activity: Meeting

maps to

Twenty CRM

Activity (type: Meeting)

1:1
Fully supported

Aurea Meeting records map to Twenty Activity records with type set to Meeting. Meeting title, start and end time, location, and attendees migrate. Attendee names are linked to Twenty Person or Company records where matches exist; unmatched attendees are stored as free-text participant records on the Activity.

Aurea CRM

Campaign (Aurea Campaign Manager)

maps to

Twenty CRM

Opportunity or Custom Object

1:1
Fully supported

Aurea Campaign Manager records include campaign name, type, status, and response metrics. These map to Twenty CRM, though Aurea-specific campaign workflow logic does not transfer. Campaign records with revenue attribution map to Opportunities linked to the campaign; campaigns without direct revenue attribution are stored as Twenty CRM custom records or linked to a Company as a source attribution field. The customer decides during scoping whether to migrate campaigns as a standalone object or collapse them into opportunity attribution.

Aurea CRM

Partner (PRM)

maps to

Twenty CRM

Person (with role)

1:1
Fully supported

Aurea Partner relationship management records track channel partners with partner-specific quota and territory assignments. We map partner records to Twenty Person records with a partner_role custom field set to Partner. Quota and territory data from Aurea's PRM module migrates to custom fields on the Person record, though the territory assignment model differs from Twenty's standard organization model and may require post-migration admin review.

Aurea CRM

Document/Attachment

maps to

Twenty CRM

Attachment/File

1:1
Fully supported

Aurea CRM document management stores files linked to records. We migrate documents as attachment references where the file store is accessible via the Aurea export. If the document store is not reachable, we flag records with high attachment volume for manual handling and provide a documented list. File migration depends on export format availability confirmed during scoping; PDF and image attachments are handled differently from structured data exports.

Aurea CRM

Custom Field

maps to

Twenty CRM

Custom Field

lossy
Fully supported

Aurea CRM custom fields across all Info Areas are catalogued during discovery and created in Twenty's Settings → Data Model before any data import begins. This is a prerequisite for CSV import in Twenty, which creates records but not fields. Complex Aurea picklist fields (multi-select, conditional picklists) require explicit mapping to Twenty's custom field types during discovery. We flag any Aurea field types with no direct Twenty equivalent for customer decision during scoping.

Aurea CRM

User/Owner

maps to

Twenty CRM

User

1:1
Fully supported

Aurea User and Owner records map to Twenty CRM User accounts. We extract all distinct Aurea user IDs and emails referenced on Contact, Account, Opportunity, and Activity records and match them against Twenty user accounts. Owners without a matching Twenty user are held in a reconciliation queue for the customer's admin to provision before record import resumes. Active versus inactive status is preserved based on the Aurea user account state at extraction time.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Aurea CRM logo

Aurea CRM gotchas

High

No public REST API forces manual or support-coordinated exports

Medium

Administrator-controlled export formats create scoping ambiguity

Medium

Workflows and automations do not export as data records

Medium

Performance degrades on large datasets during export

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Aurea CRM has no public REST API

    Aurea CRM does not publish a documented public API for programmatic data extraction. Migration extraction relies on the built-in Import/Export module (Excel, PDF, or administrator-enabled formats) or direct Aurea Support engagement for bulk data pulls. We confirm available export formats with the customer's administrator during scoping, verify which formats are enabled per Info Area, and plan batch extraction runs for large datasets to avoid timeouts. If no structured export format is available for a required object, we escalate to Aurea Support for a manual data extract before migration begins. This step adds lead time to the discovery phase and must be resolved before any data moves.

  • Aurea export formats are administrator-controlled

    Which export formats (Excel, PDF, CSV) are available in which views and Info Areas is determined by the Aurea CRM administrator. During scoping, we request administrator access to verify which formats are enabled per object. If CSV export is not enabled for an Info Area, we either request the administrator enable it or coordinate with Aurea Support for an alternative extract. This creates a scoping dependency that does not exist with platforms that have public APIs. We document the confirmed export formats per object before extraction planning begins.

  • Twenty requires custom fields created before import

    Twenty's CSV import creates records but not fields. All custom fields must exist in Settings → Data Model before the CSV import begins. We catalog every Aurea custom field during discovery, define the corresponding Twenty custom field in the destination workspace, and verify the field type mapping (text, number, date, picklist, multi-select) before scheduling imports. This is a sequencing constraint: schema creation must precede every import batch that uses custom fields. Skipping this step results in import errors or silent field omission.

  • Self-hosted Twenty upgrades can reset workspace data

    Twenty CRM's self-hosted deployment has reported issues where upgrading between certain versions (notably 1.3.0 to 1.6.7) can result in a largely blank CRM workspace even when database migrations appear to complete successfully. We verify the Twenty version before migration begins and document the version in the migration record. If the customer is on an affected version range, we recommend upgrading to a stable release before the migration window. Production data should not be loaded into a self-hosted Twenty instance until the version is confirmed stable.

  • Aurea Workflows and automations do not export

    Aurea CRM workflows (configured via the Aurea CRM Automator) are process-driven rules stored as application configuration, not as data records. These do not appear in standard exports. We document active workflows during discovery by reviewing CRM.designer configuration and provide a workflow reconstruction guide mapped to Twenty CRM's automation equivalents (which are available in the Professional cloud tier). CRM.cockpit dashboard configurations similarly do not export; we capture screenshots and field references from the current configuration for the customer's admin to reference during rebuild.

Migration approach

Six steps for a successful Aurea CRM to Twenty CRM data migration

  1. Discovery and export format verification

    We audit the Aurea CRM installation across active Info Areas, custom fields, user count, and record volumes. We request administrator access to verify which export formats (Excel, PDF, CSV) are enabled per Info Area. We extract a field inventory from Aurea that maps Info Area fields to their types and picklist values. We set up the Twenty CRM workspace (cloud or self-hosted per the customer's choice), confirm the installed version for self-hosted deployments, and create a preliminary object mapping document. The discovery output is a written migration scope with confirmed export formats per object, a field mapping draft, and a Twenty custom field creation plan.

  2. Twenty schema creation

    We create all custom fields in Twenty's Settings → Data Model before any data import begins. This includes mapping Aurea custom fields to their Twenty equivalents, defining picklist values for multi-select and conditional fields, and configuring any custom object types the customer requires. We create field-level validation rules in Twenty for data types that require them (date formats, required fields, email format). Schema creation is validated in a staging workspace before production schema deployment. This step must complete before extraction begins because Twenty's CSV import depends on fields already existing.

  3. Batch data extraction from Aurea

    We extract Aurea data in batch runs of 5,000-10,000 records per Info Area, scheduled during off-peak hours to minimize server load given the performance characteristics reported on large Aurea datasets. We run extraction for Company records first, then Contact records, then Opportunity records, then Activity records in reverse chronological order (newest first to catch any records modified since the initial extraction). We coordinate with the customer's Aurea administrator to monitor for timeout errors in web.log and designer.log during extraction. Each extraction run emits a row count and a checksum for reconciliation.

  4. Data transformation and field mapping

    We transform extracted Aurea data into Twenty's CSV import format per object. This includes mapping Aurea Info Area field names to Twenty field names, resolving Aurea user IDs to Twenty user emails for owner assignment, splitting Aurea compound address fields into Twenty's address structure, and formatting date and currency fields per Twenty's expected format. For records with complex Aurea picklist values that do not map directly to Twenty picklists, we flag the records and apply the mapping defined during discovery. We generate a transformation log for each batch documenting every field mapping decision.

  5. Staged import and reconciliation

    We run imports into a Twenty staging workspace (or the production workspace with a test flag) in dependency order: Companies first, then Persons (with CompanyId resolved), then Opportunities (with CompanyId and OwnerId resolved), then Activities. Each import batch emits a reconciliation report comparing extracted row count to imported row count to imported-and-valid row count. We investigate and resolve any discrepancy before the next batch begins. Spot checks of 25-50 records per object validate field-level accuracy against the source. The customer's admin reviews the staging import and signs off before production migration begins.

  6. Production migration and cutover handoff

    We freeze Aurea CRM write access during the cutover window, run a final delta extraction of any records modified since the initial extraction, apply the same transformation and import pipeline, and reconcile the final row counts. We enable Twenty CRM as the system of record and deliver the Workflow and Automation Reconstruction Inventory (documenting every active Aurea Automator workflow with its trigger, conditions, and actions, plus CRM.cockpit screenshots). We support a one-week hypercare window for reconciliation issues. We do not rebuild Aurea workflows as Twenty automations inside the migration scope; that is a separate engagement or an internal admin task.

Platform deep dives

Context on both ends of the pair

Aurea CRM logo

Aurea CRM

Source

Strengths

  • Unified sales, marketing, and customer service in a single platform reduces tool sprawl for enterprise teams.
  • Deep configurability without code allows business-side admins to adapt the system to vertical workflows.
  • Cloud or on-premise deployment flexibility accommodates enterprise IT policy requirements.
  • Bundled Aurea Campaign Manager with Enterprise tier provides marketing automation without additional license cost.
  • 24x7 Platinum Support is included with the Enterprise tier for customers requiring always-on assistance.

Weaknesses

  • No publicly documented public REST API limits programmatic data access and automated migration tooling.
  • Export formats are administrator-controlled, so available formats must be confirmed per installation before extraction planning.
  • Steep learning curve and mixed usability reviews suggest higher training investment for new users.
  • Slow performance reported on large datasets may complicate migration timing and require batch processing strategies.
  • Pricing is not published, making competitive evaluation and budget planning difficult for prospects.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Aurea CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Aurea CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Aurea CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during Aurea CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between four and eight weeks for organizations with under 20,000 Contacts, 5,000 Opportunities, and no Aurea Campaign Manager data. Migrations with large dataset exports (over 100,000 records), multiple Info Areas requiring separate extraction runs, complex custom field structures, or Campaign Manager campaign data move to eight to fourteen weeks because of batch extraction timing, performance-safe export scheduling, and Twenty custom field creation in advance of each import batch. The Aurea export format verification step during discovery adds one to two weeks before extraction begins if coordination with Aurea Support is required.

Adjacent paths

Related migrations to explore

Ready when you are

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