CRM migration
Field-level mapping, validation, and rollback between Aurea CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Aurea CRM
Source
monday CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Aurea CRM and monday CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Aurea CRM to Monday.com CRM is a platform model transition: Aurea organizes data in configurable Info Areas with administrator-controlled export formats and no public REST API, while Monday.com CRM uses a visual board-and-item architecture where each record type gets its own board with customizable columns. We extract Aurea data through the Import/Export module, clean and deduplicate records during transformation, then load into Monday.com CRM boards with column types matched to Aurea field data types. Aurea's unified 360-degree view maps to Monday.com CRM's expanded item view with connected boards for related Accounts, Contacts, and Deals. Workflows and CRM.cockpit dashboards do not migrate as data; we document active Automator configurations and dashboard screenshots for the customer's admin to rebuild in Monday.com's automation framework and dashboard builder.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aurea CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aurea CRM
Contact
monday CRM
Contact (Contacts Board)
1:1Aurea Contact records map directly to Monday.com CRM Contacts. Standard fields (name, email, phone, address) map to their Monday.com CRM column equivalents. The Aurea contact's related Account link maps to a Connect Board column pointing to the Companies board. We extract contacts via Aurea's Import/Export module and map to Monday.com's standard contact columns with custom fields carried over as text, number, or date columns depending on Aurea field type.
Aurea CRM
Account (Company)
monday CRM
Company (Companies Board)
1:1Aurea Account records map to Monday.com CRM Companies. The parent-child relationship between Accounts and Contacts is preserved in Monday.com CRM by linking the Contact item's Company column to the Account item. Account type, industry, annual revenue, and custom fields map to Monday.com custom columns. Account is imported before Contacts to satisfy the dependency relationship.
Aurea CRM
Opportunity
monday CRM
Deal (Deals Board)
1:1Aurea Opportunity records map to Monday.com CRM Deals. Deal name, value (amount), closing date, and probability map to Monday.com CRM deal columns. Aurea's configurable pipeline stages map to Monday.com CRM pipeline groups, with stage names explicitly preserved as group labels. Closed-won and closed-lost reasons from Aurea custom properties become Monday.com status labels on the deal.
Aurea CRM
Activity (Task, Appointment, Note)
monday CRM
Updates and Activity Log
1:1Aurea Activity records (tasks, appointments, timeline entries) map to Monday.com CRM's Updates and Activity Log per item. Task status, due date, and description map to update text entries in the item's activity feed. Appointments with attendee information map to a connected Meetings integration or a custom date column group. We preserve the original Aurea timestamp as an update note with the source system attribution. Configurable Aurea activity subtypes that have no Monday.com CRM equivalent are flagged during scoping for manual review or archived as item updates.
Aurea CRM
Campaign
monday CRM
Work Management Board or Campaign Status
lossyAurea Campaign Manager records (campaign type, status, response metrics) do not have a direct Monday.com CRM equivalent. We map campaign status to a Campaign Status column on a Work Management board if the customer tracks marketing campaigns in scope. Aurea campaign workflows (triggered sends, response tracking) are documented as automation recipes to rebuild in Monday.com Automations. Campaign data with no Monday.com equivalent is flagged for the customer's admin to decide whether to archive or map to a custom board.
Aurea CRM
Partner (PRM)
monday CRM
Company Board or Separate Partner Board
lossyAurea Partner records (channel partner leads and opportunities with partner-specific quota and territory assignments) map to a dedicated Partner board in Monday.com Work Management if the customer maintains partner relationship management in scope. Territory and quota assignments migrate as custom number or currency columns. Partner portal data that references specific Aurea PRM configurations requires a custom board schema agreed upon during scoping.
Aurea CRM
Document/Attachment
monday CRM
File Upload Column or External Link
1:1Aurea document management stores files linked to records. We migrate documents as File Upload column entries on the relevant Monday.com item if the file store is accessible via Aurea's export. For large attachment volumes or inaccessible file stores, we flag records with high attachment counts and provide a reference document listing each record's attachments with file names, sizes, and storage paths for manual handoff. Monday.com's file storage limits are confirmed before migration to ensure the imported volume fits within the destination plan's storage allocation.
Aurea CRM
Custom Field
monday CRM
Custom Column
1:1Aurea administrator-added custom fields across Contact, Account, Opportunity, and Activity objects map to Monday.com CRM custom columns of equivalent type: text fields to Text columns, dates to Date columns, numeric values to Number columns, and picklist options to Dropdown or Tags columns. Complex Aurea picklists with dependent field logic require manual column dependency configuration in Monday.com post-migration. We document every custom field mapping in the field inventory delivered with the migration scope.
Aurea CRM
User/Owner
monday CRM
Team Member
1:1Aurea User and Owner records map to Monday.com Team Members. We extract Aurea user IDs and emails from all owned records and match by email against the Monday.com workspace members. Any Aurea user without a matching Monday.com account goes to a reconciliation queue for the customer's admin to provision before record import. Inactive Aurea users map to inactive Monday.com members if historical assignment data must be preserved.
Aurea CRM
Territory and Quota
monday CRM
Custom Columns or Work Management Board
lossyAurea territory assignments and quota values are configurable data stored against user or account records. These map to Monday.com custom number or currency columns on a Territories board if the customer maintains territory management in scope. The data model structure varies significantly between Aurea and Monday.com, so we agree on a target schema during scoping before any transformation begins.
| Aurea CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (Contacts Board)1:1 | Fully supported | |
| Account (Company) | Company (Companies Board)1:1 | Fully supported | |
| Opportunity | Deal (Deals Board)1:1 | Fully supported | |
| Activity (Task, Appointment, Note) | Updates and Activity Log1:1 | Mapping required | |
| Campaign | Work Management Board or Campaign Statuslossy | Fully supported | |
| Partner (PRM) | Company Board or Separate Partner Boardlossy | Fully supported | |
| Document/Attachment | File Upload Column or External Link1:1 | Fully supported | |
| Custom Field | Custom Column1:1 | Fully supported | |
| User/Owner | Team Member1:1 | Fully supported | |
| Territory and Quota | Custom Columns or Work Management Boardlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aurea CRM gotchas
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and export format verification
We audit the Aurea CRM installation across all active Info Areas, configured export formats, custom field catalog, active Automator workflows, and CRM.cockpit dashboard configurations. We request administrator access to verify which export formats (Excel, CSV, PDF) are enabled per object and confirm the Aurea Import/Export module's batch size limits. The discovery output is a written migration scope listing every object to migrate, archive, or document, plus a confirmation of available export formats per Info Area.
Monday.com board schema design
We design the destination Monday.com CRM board structure based on the customer's Aurea data model. This includes creating the Contacts board, Companies board, and Deals board with pipeline groups, standard and custom columns typed to match Aurea field data, and Connect Board columns for cross-board relationships. For customers with Partner PRM or territory management in scope, we create a Partner board or Territories board as a Work Management add-on. Schema design is validated in a staging Monday.com workspace before production data loads.
Data extraction, cleansing, and deduplication
We extract Aurea data via the Import/Export module in administrator-confirmed formats, running large objects in batches during off-peak hours. We run a data quality assessment against Aurea's known data issues (incomplete records, inconsistent formatting, duplicates) and cleanse records before transformation. We deduplicate using Aurea's primary keys and email addresses as dedupe targets. Any records flagged as stale or test data are archived rather than migrated, per the customer's inventory decision during scoping.
Transformation and Monday.com API load
We transform Aurea records into Monday.com API-compatible payloads, mapping Info Area field names to Monday.com column IDs. Parent-record lookups (Contacts to Accounts, Deals to Accounts and Contacts) are resolved at transformation time using the Aurea relationship keys. We load data into Monday.com using the REST API with rate-limit handling and batch chunking. Each board loads in dependency order: Companies first, then Contacts with Account links resolved, then Deals with Account and Contact links resolved, then Activities as item updates.
Sandbox validation and reconciliation
We run a full migration into a staging Monday.com workspace using production-like data volume. The customer's admin reconciles record counts (Accounts in, Contacts in, Deals in, Activities in), spot-checks 25-50 random records against Aurea source data, and validates that connected boards and relationship columns are resolving correctly. Any mapping corrections happen in the staging workspace before production migration begins. Owner reconciliation confirms all Aurea users have corresponding Monday.com workspace members.
Production cutover and automation handoff
We freeze Aurea CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Monday.com CRM as the system of record. We deliver the Automator workflow inventory and CRM.cockpit dashboard screenshots with a Monday.com Automation reconstruction guide. We support a one-week hypercare window where we resolve any reconciliation issues. We do not rebuild Aurea Automator workflows as Monday.com Automations inside the migration scope; that work is documented for the customer's admin to configure post-migration.
Platform deep dives
Aurea CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aurea CRM: Not publicly documented.
Data volume sensitivity
Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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