CRM migration
Field-level mapping, validation, and rollback between Aurea CRM and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Aurea CRM
Source
Zoho CRM
Destination
Compatibility
9 of 12
objects map 1:1 between Aurea CRM and Zoho CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Migrating from Aurea CRM to Zoho CRM requires working around Aurea's lack of a public REST API by extracting data through its administrator-controlled Import/Export module or direct Aurea Support engagement. We scope which export formats are available per Info Area before extraction begins, map Aurea's Info Area containers to Zoho's Leads, Contacts, Accounts, and Deals, and preserve the 360-degree relationship chain between records. Activity history (calls, emails, meetings, tasks) migrates to Zoho Activities using Zoho's Bulk API with chunking. Aurea Workflows, CRM.cockpit dashboards, and partner-portal configurations do not migrate as data records; we document them during discovery and deliver a written reconstruction guide for the customer's admin to rebuild in Zoho's workflow builder. Zoho's pricing model (starting at $14 per user per month for standard or bundled under Zoho One) is significantly more transparent than Aurea's unpublished quotation model, which is a primary driver for evaluation.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Aurea CRM object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Aurea CRM
Contact
Zoho CRM
Contact
1:1Aurea Contact records map directly to Zoho CRM Contact. We extract standard contact fields (name, email, phone, address, title, department) via the Import/Export module and map them 1:1 to Zoho Contact fields. The Aurea Contact-to-Account relationship is preserved by resolving the parent Account before Contact import so that the Account Name lookup is satisfied at insert time. Custom contact fields catalogued during discovery map to Zoho custom fields on Contact.
Aurea CRM
Account/Company
Zoho CRM
Account
1:1Aurea Account (Company) records map directly to Zoho CRM Account. The Account Name becomes the primary dedupe key during import. Parent-child Account hierarchy migrates to Zoho's Account Hierarchy feature. Industry, website, phone, address, and billing fields map 1:1. If Aurea's Company records include credit terms or DUNS numbers, these map to custom fields on Zoho Account.
Aurea CRM
Opportunity
Zoho CRM
Deal
1:1Aurea Opportunity records map to Zoho CRM Deals. The Aurea dealstage property maps to Zoho Stage, and we explicitly map each Aurea stage name (which is configurable per installation) to the corresponding Zoho Stage value. Deal amount, probability, close date, and pipeline assignment migrate directly. If Aurea Opportunities have a product-line or multi-currency dimension, we map these to Zoho custom fields or the standard currency field before import.
Aurea CRM
Activity: Task
Zoho CRM
Task
1:1Aurea Tasks map to Zoho CRM Tasks. Task subject, status, priority, due date, and assigned owner (resolved by email match to Zoho Users) migrate directly. Aurea activity timestamps are preserved as the Activity Date in Zoho to maintain timeline ordering. Legacy activity subtypes in Aurea that do not map directly to Zoho's standard task types are flagged during scoping and mapped to Zoho Task as a standard type with a custom field capturing the original subtype.
Aurea CRM
Activity: Appointment
Zoho CRM
Event
1:1Aurea Appointments map to Zoho CRM Events with Start DateTime, End DateTime, and Location preserved. The assigned owner and linked Contact/Account/Opportunity migrate via lookup resolution at migration time. If Aurea stores attendee lists, these map to Zoho Event participants or a custom related-list object depending on the data structure in the source extract.
Aurea CRM
Activity: Call Log
Zoho CRM
Task (Call type)
1:1Aurea call logs (if exposed in the export format) map to Zoho Tasks with Subform or custom field structure capturing call duration, disposition, and outcome. Call type is set explicitly in Zoho so the activity timeline renders as a call record. We verify call log availability during export scoping since call data representation varies by Aurea installation.
Aurea CRM
Campaign
Zoho CRM
Campaign
1:1Aurea Campaign records (including Aurea Campaign Manager data such as campaign type, status, and response metrics) map to Zoho CRM Campaigns. Campaign name, type, status, start and end dates, budget, and expected revenue migrate directly. Some Aurea-specific campaign workflow data is configuration rather than data and is documented in the workflow reconstruction guide rather than migrated as a record.
Aurea CRM
Partner (PRM)
Zoho CRM
Account or Custom Module
lossyAurea partner relationship management records track channel partner leads and opportunities. We map partner records to Zoho CRM Accounts with a custom partner-type field if the partner model maps directly to Organizations. If the Aurea installation uses a dedicated partner portal with partner-specific quota and territory assignments, we assess whether these map to Zoho's standard fields or require a custom Partners module, and we document the schema decision during scoping.
Aurea CRM
Territory and Quota
Zoho CRM
Territory or Custom Module
lossyAurea Territory assignments and quota values are configurable within the platform and map to Zoho Territory or forecast quota objects. The data model structure varies significantly between platforms, so we assess during scoping whether Aurea's territory assignments (linked to users or to accounts) map to Zoho's Territory feature or require a custom mapping in Zoho's Forecasts module. We preserve the original Aurea territory name and assignment date in a custom field for audit.
Aurea CRM
User/Owner
Zoho CRM
User
1:1Aurea User and Owner records migrate as the assignee dimension for all owned records. We map Aurea user IDs to Zoho CRM User accounts by email match. Any Aurea user without a matching Zoho User goes to a reconciliation queue for the customer's admin to provision before record import resumes. Active and inactive status is preserved so that assignment history reflects the correct owner in Zoho.
Aurea CRM
Custom Fields (multi-object)
Zoho CRM
Custom Fields
lossyAurea CRM allows administrators to add custom fields across all objects. We catalog every custom field during discovery, map each to a Zoho CRM custom field of the matching data type (text, numeric, picklist, date, checkbox, multi-select), and flag any fields with complex picklist dependencies or cross-object formulas that require admin-level resolution before migration. The customer approves the custom field schema before any data import begins.
Aurea CRM
Document/Attachment
Zoho CRM
Attachments
1:1Document management in Aurea CRM stores files linked to records. We migrate documents as attachment references where the file store is accessible via export. Records with high attachment volume are flagged during scoping for a separate attachment migration pass using Zoho's file upload API. If Aurea's attachment store is not directly accessible, we flag the affected records and provide a manual handoff checklist for the customer's admin.
| Aurea CRM | Zoho CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Account/Company | Account1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Activity: Task | Task1:1 | Fully supported | |
| Activity: Appointment | Event1:1 | Fully supported | |
| Activity: Call Log | Task (Call type)1:1 | Fully supported | |
| Campaign | Campaign1:1 | Fully supported | |
| Partner (PRM) | Account or Custom Modulelossy | Fully supported | |
| Territory and Quota | Territory or Custom Modulelossy | Fully supported | |
| User/Owner | User1:1 | Fully supported | |
| Custom Fields (multi-object) | Custom Fieldslossy | Fully supported | |
| Document/Attachment | Attachments1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Aurea CRM gotchas
No public REST API forces manual or support-coordinated exports
Administrator-controlled export formats create scoping ambiguity
Workflows and automations do not export as data records
Performance degrades on large datasets during export
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Discovery and export format scoping
We audit the source Aurea CRM installation by reviewing the administrator-configured Info Areas, available export formats per object, active Aurea Automator workflows, CRM.cockpit dashboard configurations, and record volume estimates for Contacts, Accounts, Deals, Activities, and any custom fields. We request administrator access to confirm which export formats (Excel, CSV) are enabled per object. If structured exports are not available for a required object, we coordinate a manual extract with Aurea Support. The discovery output is a written migration scope document specifying export method per object, record counts, and any extraction constraints that affect timeline.
Data extraction in batches
We extract data from Aurea CRM in batches of 5,000-10,000 records per object, scheduled during off-peak hours to minimize performance impact. We coordinate with the customer's IT team to monitor for timeout errors and retry failed batches. Activities (tasks, appointments, call logs) are extracted last, after all parent records (Contacts, Accounts, Deals) are confirmed in the staging area, because Activities require parent-record IDs for lookup resolution in Zoho. The extraction phase produces a staging area of CSV and Excel files organized by object.
Schema design and field mapping
We design the destination schema in Zoho CRM before any data import. This includes creating custom fields (with correct field types matched to Aurea data), configuring the Deals pipeline with stage values mapped from Aurea Opportunity stages, setting up Zoho CRM user accounts matched by email to Aurea owners, and assessing whether Aurea territory assignments map to Zoho Territories or require a custom solution. The customer reviews and approves the Zoho schema and field mapping document before any records are created.
Data cleansing and deduplication
We run data quality checks on the extracted Aurea data: duplicate detection on Contact email and Account name, address standardization for international records, required-field validation against Zoho's required field configuration, and picklist consistency checks. We deliver a cleansing report to the customer identifying records that will fail import and the corrective action required. The customer approves which records to deduplicate, merge, or discard before migration proceeds.
Staging migration and reconciliation
We run a full migration into a Zoho CRM sandbox environment (or a temporary production org if no sandbox is available) using production-like data volume. The customer's admin reconciles record counts (Contacts in, Accounts in, Deals in, Activities in), spot-checks 25-50 random records against the Aurea source, and validates field mapping accuracy. Any mapping corrections happen in this phase. The customer signs off the staging migration before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Users (validated against Zoho User table by email), Accounts (from Aurea Companies), Contacts (with Account lookup resolved), Deals (with Account, Contact, and Owner lookups resolved), Territories and Quotas, Campaigns, then Activity history (Tasks, Events, Call Logs via Zoho Bulk API with chunking). Each phase emits a row-count reconciliation report before the next phase begins. Activities use Zoho's Bulk API with parent-record lookup resolution to avoid orphan records.
Cutover, validation, and workflow handoff
We freeze Aurea CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Zoho CRM as the system of record. We deliver the Aurea Workflow and CRM.cockpit documentation with Zoho-equivalent recommendations to the customer's admin team. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Aurea Automator workflows as Zoho workflows or Deluge scripts inside the migration scope; that is a separate engagement.
Platform deep dives
Aurea CRM
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Zoho CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Aurea CRM: Not publicly documented.
Data volume sensitivity
Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
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