CRM migration

Migrate from Aurea CRM to Odoo CRM

Field-level mapping, validation, and rollback between Aurea CRM and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

Aurea CRM logo

Aurea CRM

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

67%

8 of 12

objects map 1:1 between Aurea CRM and Odoo CRM.

Complexity

BStandard

Timeline

4-6 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Aurea CRM to Odoo CRM is a structural migration from an enterprise platform with no public REST API to an open-source ERP with a full XML-RPC interface. Aurea CRM organizes data in Info Areas with administrator-controlled export formats; Odoo uses a Partner object for both individuals and organizations with a separate Contact child model. We resolve that relationship structure during scoping, map Aurea custom fields to Odoo custom fields via field-level discovery, and use Odoo's XML-RPC API to write records in dependency order. Aurea Workflows (configured via the Automator) and CRM.cockpit KPI dashboards do not migrate as data; we deliver a written inventory of active workflows mapped to Odoo Studio automations and provide dashboard screenshots for manual reconstruction. The migration runs through Odoo's standard API endpoints with batch chunking and error logging throughout.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Aurea CRM logo

Aurea CRM

What's pushing teams away

  • Public pricing is not published; prospects report difficulty getting transparent quotes and cite expensive total cost of ownership as a reason for evaluating alternatives.
  • Steep learning curve for new users, particularly those without strong technical skills, leads to extended onboarding periods before teams become productive.
  • Slow performance on large datasets mentioned in user reviews as a recurring pain point that impacts daily workflow efficiency.
  • Limited public API documentation makes integrations and data portability challenging, driving users toward platforms with better developer ecosystems.
  • Dated interface and usability complaints on G2 suggest some organizations find the UX less intuitive than modern CRM alternatives.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How Aurea CRM objects map to Odoo CRM

Each row shows how a Aurea CRM object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Aurea CRM

Contact

maps to

Odoo CRM

Partner (res.partner)

1:1
Fully supported

Aurea Contact records map 1:1 to Odoo Partner records of company_type = person. The Aurea contact's first name and last name map to Odoo's firstname and lastname fields (installed via the base_firstname_modules convention). Email, phone, mobile, and address fields map directly. We use Partner.email as the dedupe key during import. The Aurea contact's primary Account relationship maps to a separate Partner record of company_type = company with the contact attached as a child Contact record.

Aurea CRM

Account/Company

maps to

Odoo CRM

Partner (res.partner)

1:1
Fully supported

Aurea Account (Company) records map to Odoo Partner records of company_type = company. The Account name maps to Partner.name, Account address fields map to Odoo's street, city, state, zip, country fields, and the Account website maps to Partner.website. Parent-child hierarchy between accounts (if configured) maps to Partner.parent_id for subsidiary relationships. All Aurea Contacts linked to the Account receive the corresponding Partner.parent_id during migration.

Aurea CRM

Opportunity

maps to

Odoo CRM

CRM Lead (crm.lead)

1:1
Fully supported

Aurea Opportunity records map to Odoo CRM Lead records. The Opportunity name maps to crm.lead.name, deal value maps to crm.lead.planned_revenue, close date maps to date_deadline, and probability maps to probability. Aurea's configurable pipeline stage labels map to Odoo's crm.stage values; we create one Stage per Aurea stage and preserve the stage sequence order. Owner assignment migrates by resolving the Aurea user ID to an Odoo res.users record via the User mapping.

Aurea CRM

Pipeline Stage

maps to

Odoo CRM

CRM Stage (crm.stage)

lossy
Fully supported

Each Aurea pipeline stage becomes an Odoo crm.stage record within the applicable team. Stage names, sequence order, and probability percentages migrate. We configure the stage as is_won or is_won = false per the Aurea closed-won designation. If Aurea's pipeline has multiple deal pipelines, these map to separate Odoo CRM Teams (crm.team) with their own stage sequences.

Aurea CRM

Activity / Task

maps to

Odoo CRM

Mail Activity (mail.activity)

1:1
Fully supported

Aurea Activity records map to Odoo mail.activity. The activity type (call, appointment, task) maps to activity_type_id, subject maps to summary, due date maps to date_deadline, and the Aurea activity note maps to mail.message body linked to the activity. Activity assignment (owner) resolves via the User mapping. If the Aurea activity is linked to an Opportunity, we set the Odoo activity's res_id to the corresponding crm.lead id and res_model to crm.lead.

Aurea CRM

Campaign Manager

maps to

Odoo CRM

CRM Campaign (utm.campaign)

1:1
Fully supported

Aurea Campaign Manager records (Enterprise tier) map to Odoo utm.campaign. Campaign name, type, status, start date, and end date migrate. Response metrics (leads generated, conversions) map to Odoo's custom fields on utm.campaign because Odoo's standard campaign model tracks source attribution rather than campaign performance metrics. We flag any Aurea-specific campaign workflow logic for the workflow inventory document.

Aurea CRM

Partner (PRM)

maps to

Odoo CRM

Partner with is_company = true and partner_share = true

1:1
Fully supported

Aurea partner relationship management records map to Odoo Partner records with the partner_share flag set to true (indicating a portal-accessible partner). Partner quota and territory assignments from Aurea PRM migrate to custom fields on the Odoo Partner record. If the customer uses Aurea's partner portal, we document the portal access requirements so the Odoo partner portal module can be configured as the replacement.

Aurea CRM

Document / Attachment

maps to

Odoo CRM

Ir Attachment (ir.attachment)

1:1
Fully supported

Aurea document management files linked to records migrate as Odoo ir.attachment records. The file name maps to ir.attachment.name, the file itself migrates as a base64-encoded binary in datas, and the res_model and res_id point to the migrated parent object (Partner for Contact/Account documents, crm.lead for Opportunity documents). We flag high-volume attachment datasets (>10,000 files) for multi-batch import with Odoo's ir.attachment batch write mode.

Aurea CRM

Custom Fields

maps to

Odoo CRM

Custom Fields (ir.model.fields)

lossy
Mapping required

Aurea administrator-defined custom fields across Contact, Account, Opportunity, and Activity objects map to Odoo custom fields created via Settings > Technical > Database Structure > Custom Fields before migration begins. We preserve field type mapping (text to char, numeric to float, date to date, picklist to selection). Complex Aurea picklists with multi-value support map to Odoo many2many or selection depending on the data. Custom field labels migrate as Odoo field description strings.

Aurea CRM

User / Owner

maps to

Odoo CRM

User (res.users)

1:1
Fully supported

Aurea user and owner records migrate as Odoo res.users. We resolve by matching Aurea user email to Odoo res.users.login. Any Aurea Owner without a matching Odoo User goes to a reconciliation queue for the customer's admin to provision. We also create a res.partner record for each user (Odoo's standard practice) so that user-managed CRM records have correct partner associations.

Aurea CRM

Territory and Quota

maps to

Odoo CRM

Custom Fields or crm.team

lossy
Fully supported

Aurea territory assignments and quota values map to Odoo crm.team records for territory scoping and custom fields on the relevant Partner or User record for individual quota. Because Aurea's territory data model varies by installation, we catalog the exact field structure during discovery and design a target schema that preserves the business relationship without requiring Odoo custom module development unless the complexity demands it.

Aurea CRM

Opportunity-to-Contact relationship

maps to

Odoo CRM

CRM Lead Partner Link (crm.lead.partner.struct)

lossy
Fully supported

Aurea Opportunity records carry a linked Contact as the primary buyer contact. We map this relationship by first resolving the Contact to an Odoo Partner, then linking it to the crm.lead via Odoo's standard partner_id field. Secondary Opportunity contacts (influencers, champions) migrate as crm.lead.partner_assigned_ids records. This preserves the Aurea 360-degree view linking a deal to its key contact.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Aurea CRM logo

Aurea CRM gotchas

High

No public REST API forces manual or support-coordinated exports

Medium

Administrator-controlled export formats create scoping ambiguity

Medium

Workflows and automations do not export as data records

Medium

Performance degrades on large datasets during export

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • Aurea export formats are administrator-controlled and must be verified before extraction

    Aurea CRM does not publish a documented public API. The available export formats (Excel, PDF, CSV) and which Info Areas support each format are determined by the installation administrator. During scoping, we require administrator access to verify which export options are enabled per object and per Info Area. If no structured export (Excel or CSV) is available for a required object, we escalate to Aurea Support for a manual extract before migration planning continues. Skipping this step creates extraction ambiguity that surfaces mid-migration.

  • Odoo XML-RPC does not support Salesforce-style Bulk API; large imports require chunked batching

    Odoo's XML-RPC API processes record writes sequentially per call, unlike Salesforce's Bulk API 2.0 which handles millions of records in background batches. For migrations exceeding 10,000 records per object, we chunk writes into batches of 500-1,000 records per XML-RPC call using the model execute method with a ids parameter, implement retry logic with exponential backoff on HTTP 500 responses, and log every failed record to a reconciliation table. Direct CSV imports via Odoo's base_import module hit memory limits on Odoo.sh cloud instances above 5,000 rows; we use xmlrpc model execute with chunked ids lists instead.

  • Odoo Partner model conflates Contact and Account; Aurea's separate Contact-Account model requires pre-import splitting

    Aurea CRM maintains separate Contact and Account (Company) objects with a parent-child relationship. Odoo's Partner model (res.partner) conflates both: a Partner with company_type = person is an individual contact, and with company_type = company is an organization. We pre-split the Aurea Contact-Account hierarchy before writing to Odoo so that every Aurea Account becomes an Odoo company-type Partner and every Aurea Contact becomes a person-type Partner with parent_id pointing to the Account Partner. Failure to pre-split results in duplicate Partners and broken contact-account hierarchy in Odoo.

  • Aurea Workflows and Automator rules do not export as data records

    Aurea CRM workflows configured via the Automator are application configuration, not data records, and do not appear in any export. CRM.cockpit KPI dashboard configurations similarly do not export. We capture active workflow configurations from CRM.designer during discovery and deliver a written workflow reconstruction guide mapped to Odoo Studio automated actions and base.automation rules. The customer's Odoo admin or an Odoo implementation partner rebuilds these post-migration; that work is outside standard migration scope.

  • Phone number formatting and leading-zero stripping corrupts international contact data

    Aurea CRM stores phone numbers in administrator-defined formats that may include country prefixes, extension codes, and formatted spacing. When exporting to Excel or CSV and then importing to Odoo via XML-RPC, some migration tools strip leading zeros or reformat phone numbers inconsistently. We apply a phone-number normalization step before Odoo import, preserving the full international format in Odoo's phone field and storing any extension as a separate field.

Migration approach

Six steps for a successful Aurea CRM to Odoo CRM data migration

  1. Discovery and export verification

    We audit the Aurea CRM installation with the customer's administrator to confirm available export formats per Info Area and per object. We document all active Aurea workflows (via CRM.designer review), custom fields (via CRM.designer field catalog), partner relationship management configurations, and Aurea Campaign Manager settings. We pair this with a review of the target Odoo instance (Odoo.sh cloud or self-hosted), Odoo version (v15-v18), and installed apps to determine which CRM modules and custom field infrastructure are available before migration begins.

  2. Schema design and Odoo custom field provisioning

    We design the destination schema in Odoo before any data writes. This includes creating custom fields on res.partner (for partner-specific attributes), crm.lead (for Aurea Opportunity properties and stage mappings), and mail.activity (for activity type and disposition fields). We configure Odoo crm.stage records to match the Aurea pipeline stage sequence and probability values, and configure crm.team records if multiple Aurea sales teams or territories are in scope. Custom field creation happens via Odoo Settings > Technical > Database Structure > Custom Fields or via direct SQL insertion for self-hosted Odoo instances.

  3. Data extraction from Aurea CRM

    We extract data from Aurea CRM using the confirmed export format (Excel or CSV) via the Import/Export module, coordinating with the administrator for bulk exports across large datasets. We chunk exports into 5,000-10,000 record batches per object to avoid Aurea server performance degradation on large datasets. For each batch, we capture the Aurea record ID as a custom migration reference field and confirm export completeness against the record count reported by Aurea CRM before proceeding.

  4. Data transformation and Aurea-to-Odoo mapping

    We transform the extracted Aurea data in a staging environment. The primary transform is the Contact-Account split: Aurea Contact records linked to an Account are split into an Odoo Partner (company_type = company) for the Account and child Odoo Partners (company_type = person) for each Contact with parent_id pointing to the Account Partner. Aurea Opportunity maps to crm.lead with the owner and stage resolved via the User and Stage mappings. We apply phone number normalization, date format standardization (ISO 8601 for Odoo compatibility), and null-value handling for optional fields that Odoo requires to be non-null.

  5. Odoo XML-RPC import with batch processing

    We write records to Odoo via XML-RPC using Python's odoorpc library or direct xmlrpc.client calls. We import in dependency order: res.partner (Account/Company first as parent), res.partner (Contact child records with parent_id resolved), crm.lead (Opportunities with partner_id and user_id resolved), mail.activity (Activities linked to the migrated crm.lead), utm.campaign (Campaigns), ir.attachment (Documents linked to migrated records). Each phase runs in batches of 500-1,000 records with a reconciliation row count check after each batch. Failed records are logged with error messages for manual review and retry.

  6. Cutover, validation, and workflow handoff

    We freeze Aurea CRM writes during the cutover window and run a final delta migration of any records modified during the migration period. We validate record counts, spot-check 25-50 records across Contact, Account, Opportunity, and Activity objects against the Aurea source data, and confirm that parent-child relationships (Account-Contact, Opportunity-Contact) are intact in Odoo. We deliver the workflow and automation reconstruction guide to the customer's Odoo admin and support a one-week post-go-live window for reconciliation issues. We do not rebuild Aurea workflows as Odoo Studio automations within standard migration scope.

Platform deep dives

Context on both ends of the pair

Aurea CRM logo

Aurea CRM

Source

Strengths

  • Unified sales, marketing, and customer service in a single platform reduces tool sprawl for enterprise teams.
  • Deep configurability without code allows business-side admins to adapt the system to vertical workflows.
  • Cloud or on-premise deployment flexibility accommodates enterprise IT policy requirements.
  • Bundled Aurea Campaign Manager with Enterprise tier provides marketing automation without additional license cost.
  • 24x7 Platinum Support is included with the Enterprise tier for customers requiring always-on assistance.

Weaknesses

  • No publicly documented public REST API limits programmatic data access and automated migration tooling.
  • Export formats are administrator-controlled, so available formats must be confirmed per installation before extraction planning.
  • Steep learning curve and mixed usability reviews suggest higher training investment for new users.
  • Slow performance reported on large datasets may complicate migration timing and require batch processing strategies.
  • Pricing is not published, making competitive evaluation and budget planning difficult for prospects.
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Aurea CRM and Odoo CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Aurea CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Aurea CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Aurea CRM to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Aurea CRM to Odoo CRM data migrations

Answers to the questions buyers ask most during Aurea CRM to Odoo CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between four and six weeks for accounts under 25,000 records with no more than 10-15 custom fields and a single Aurea Info Area structure. Migrations with large historical datasets (50,000+ records), partner relationship management data, multiple Info Areas, or Odoo-integrated ERP dependencies (accounting, inventory) move to eight to twelve weeks because of batch chunking constraints via XML-RPC, custom field type mapping, and lookup resolution across the full relationship graph.

Adjacent paths

Related migrations to explore

Ready when you are

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