Project Management migration

Migrate from WeTrack to Trello

Field-level mapping, validation, and rollback between WeTrack and Trello. We move data and schema; workflows are rebuilt natively in Trello.

WeTrack logo

WeTrack

Source

Trello

Destination

Trello logo

Compatibility

38%

5 of 13

objects map 1:1 between WeTrack and Trello.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from WeTrack to Trello is a scope reduction and model simplification, not a lateral platform move. WeTrack organizes work around Projects with nested Tasks, Subtasks, RAG status fields, Risk Registers using Inherent Likelihood and Impact values, and a Sustainability module built for major event delivery. Trello uses a flat Board-List-Card model with no native Project hierarchy, no RAG status field, no Risk Register object, and no Sustainability module. We design the board and list structure to accommodate what matters most from WeTrack, map Subtasks to Card checklists, store RAG values as labels or custom fields, and flag any Incident Reports or ESG records that have no viable Trello equivalent and require manual re-entry or a supplemental spreadsheet. WeTrack does not publish a public API reference, which constrains the extraction to CSV or spreadsheet exports directly from WeTrack support or account management. We do not migrate WeTrack Workflows, automations, or the Risk Register template library as code; we deliver a written inventory of these for the customer's admin to rebuild in Trello Butler or a Power-Up.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

WeTrack logo

WeTrack

What's pushing teams away

  • Limited third-party integration flexibility, with one reviewer noting the platform should allow more seamless integration with external tools.
  • Low review volume and sparse public documentation make it difficult to assess the platform's current state and roadmap before committing.
  • The platform's niche focus on major events means small teams or organisations running fewer, smaller projects may find the feature set over-engineered for their needs.
  • Post-acquisition by Momentus Technologies, some existing customers report uncertainty about pricing changes and support continuity.

Choosing

Trello logo

Trello

What's pulling them in

  • Free plan supports unlimited users and 10 boards, giving small teams full access to core Kanban functionality before any paid commitment is required.
  • The drag-and-drop board/card/Label interface requires no training, which reduces adoption friction and onboarding time across distributed teams.
  • Atlassian ecosystem integration with Jira, Confluence, and Bitbucket provides native cross-tool workflows for teams already using Atlassian tools.
  • Butler automation on paid tiers enables rule-based triggers without third-party integrations, covering basic workflow automation needs.
  • Simple visual task management with due dates, checklists, and member assignments keeps individual contributors and small teams organized without complexity.

Object mapping

How WeTrack objects map to Trello

Each row shows how a WeTrack object lands in Trello, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

WeTrack

Project

maps to

Trello

Board

1:1
Fully supported

WeTrack Projects (the top-level container holding Tasks, Subtasks, and metadata including date ranges and status fields) map 1:1 to Trello Boards. The WeTrack project name becomes the Board title. If the customer uses multiple WeTrack Projects for distinct programmes or events, each becomes a separate Trello Board. We flag that WeTrack Projects may have hierarchical relationships (nested projects) that Trello Boards do not support natively; we document parent-child project relationships as Board descriptions or as separate Trello Workspaces for manual navigation.

WeTrack

Task

maps to

Trello

Card

1:1
Fully supported

WeTrack Tasks belong to Projects and carry date fields, status, and RAG indicators. Each Task maps to a Trello Card placed in the appropriate List (which we map from the Task's status field or a WeTrack column/board view). Task description migrates to Card description. Start date and due date migrate to Trello Card start and due date fields (Premium feature; Standard and Free users see due dates only). Assigned owner migrates to Card member.

WeTrack

Subtask

maps to

Trello

Card Checklist Item

1:1
Fully supported

WeTrack Subtasks are linked to parent Tasks with auto-sync behavior on dates. Subtasks map to Checklist items on the parent Trello Card. We preserve the title and completion status of each Subtask. Note that Trello checklists have a flat structure (no nested checklist items), so deeply nested WeTrack Subtask hierarchies collapse to a single checklist level. Checklist item assignees do not migrate (Trello checklist items have no assignee field); we document which Subtask owners need to be re-assigned manually after migration.

WeTrack

RAG Status Fields

maps to

Trello

Card Label

lossy
Mapping required

WeTrack RAG status values (Red, Amber, Green) cascade from parent Tasks to Subtasks on predictable schedules. We map RAG values to Trello Card Labels using the same color semantics (Red label for RAG Red, Amber for RAG Amber, Green for RAG Green). This preserves RAG visibility on the destination board. Trello labels are workspace-scoped, so we configure the label set in the destination Workspace before migration. Teams using a numeric RAG scale (1-5) rather than Red/Amber/Green map values to label names like RAG-1, RAG-2, etc.

WeTrack

Risk Register

maps to

Trello

Card (dedicated Risk Board) or Custom Fields

lossy
Fully supported

WeTrack Risk Registers use industry-standard Inherent Likelihood and Impact terminology in template risks. Trello has no native Risk Register object. We map each Risk Register entry to a Card on a dedicated Risk Board or as Cards on the associated Project Board with Custom Fields for Likelihood and Impact values (Premium) or as labeled Cards with Likelihood/Impact metadata in the Card description (Free/Standard). RAG values for risks map to Trello labels using the same color logic as task RAG. We preserve risk owner assignments as Card members.

WeTrack

Sustainability/ESG Records

maps to

Trello

Custom Fields or Card Description

lossy
Mapping required

The WeTrack Sustainability module tracks ESG indicators and metric values for event delivery. Trello has no native ESG or sustainability object. We map these records to Trello Cards on a dedicated Sustainability Board with Custom Fields for metric values (Premium) or as structured Card descriptions using a consistent template (Free/Standard). Metric names and values transfer; ESG framework alignment (GRI, SASB, TCFD) flags map to Trello Labels if the customer uses label taxonomy. Any ESG records that exceed Trello's metadata capacity are flagged for manual re-entry or a supplemental ESG spreadsheet.

WeTrack

Incident Reports

maps to

Trello

Card (Incidents Board) or Card Label

lossy
Mapping required

WeTrack Incident Reports are operational records that may not have a direct equivalent in Trello. We map them to Cards on a dedicated Incidents Board or to Cards on the relevant Project Board with an Incident label. Incident title, description, date, severity, and resolution status transfer to Card fields. We flag that Trello has no native incident workflow (escalation paths, SLA timers, severity-based routing); these require Butler automation rules or manual process that we document post-migration.

WeTrack

Attachment

maps to

Trello

Card Attachment

1:1
Fully supported

WeTrack Attachments of all types are supported via a three-dot menu in the UI. We map file metadata and URLs to Trello Card Attachments. File content transfer depends on whether the customer provides the actual attachment files (stored in WeTrack or locally) or only the file references. Trello attachments require the file to be re-uploaded to Trello (via the Trello API) or linked by URL if the source file is accessible. We flag any attachments on archived WeTrack Cards as Trello Cards with archived status preserved.

WeTrack

Job Categories

maps to

Trello

Card Label or List Name

lossy
Mapping required

WeTrack Job Categories restrict valid options on task fields to prevent data entry errors. We map Job Category values to Trello Card Labels or List names depending on how the customer uses categories. If Job Categories function as task types (e.g., Operations, Logistics, Marketing), we map to Labels. If they function as workflow stages, we map to List names. Categories with no equivalent in the Trello destination are flagged for manual reassignment.

WeTrack

User / Task Owner

maps to

Trello

Card Member

1:1
Fully supported

WeTrack User accounts and task owners are referenced by ID. We map user records by email match to Trello Workspace members. Any WeTrack user without a matching Trello account goes to a reconciliation queue for the customer's admin to provision before migration. Inactive or orphaned WeTrack users (task assignees who have left the organisation) are mapped to Trello members with a flag for reassignment after migration.

WeTrack

Custom Fields (Project-Level)

maps to

Trello

Board Description or Custom Fields

lossy
Fully supported

WeTrack supports custom fields on Projects. These are mapped to Board description fields (for informational metadata) or to Power-Up custom fields (Premium tier) depending on field type and usage. Text, number, and date custom fields transfer directly. Multi-select or restricted-option custom fields may require label mapping or manual re-entry if the destination Workspace is on Free or Standard tier.

WeTrack

Custom Fields (Task-Level)

maps to

Trello

Card Custom Fields or Card Description

lossy
Fully supported

WeTrack supports custom fields on Tasks. These map to Trello Card Custom Fields (Premium tier) or to structured Card description text (Free/Standard tier). We request a full data export during scoping and cross-reference it against the WeTrack live UI to identify any fields that appear in the UI but are absent from the export, flagging these for manual re-entry. Custom fields with data types not supported by Trello (e.g., complex nested objects, formula fields) are documented for the customer's admin.

WeTrack

Workflows / Automations

maps to

Trello

Not migrated (documented separately)

lossy
Fully supported

WeTrack Workflows are not migrated to Trello Butler or Trello Automations as code. The two automation engines use different trigger-action models, and automated translation is not reliable. We deliver a written inventory of every active WeTrack Workflow with its trigger, conditions, actions, and recommended Trello Butler equivalent, along with the specific automation rule syntax to implement. The customer's admin rebuilds these post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

WeTrack logo

WeTrack gotchas

High

No publicly documented API endpoint reference

Medium

Post-acquisition product positioning is unclear

Medium

Custom fields may not be exportable via standard reports

Trello logo

Trello gotchas

High

Billing model uses maximum seat quantity at term midpoint

Medium

Custom Field data historically stored in pluginData

Medium

API rate limits are token-gated and can block bulk migration

Medium

Guest-to-paid seat conversion triggers on multi-board membership

Low

Automation command runs are capped per plan and overage triggers upgrade pressure

Pair-specific challenges

  • No documented WeTrack API means extraction depends on vendor cooperation

    WeTrack does not publish a developer API reference or public REST endpoint documentation. This is a confirmed platform-level limitation documented in WeTrack's Crunchbase profile and independent reviews. Without a documented API, FlitStack AI cannot programmatically read or write WeTrack data. We request read-only data exports directly from WeTrack's support or account management team during scoping. If a formal export is not available, migration requires manual CSV or spreadsheet extraction by the customer from WeTrack's UI. This limits what objects we can reliably transfer and adds scoping time to confirm export completeness before migration design begins.

  • RAG status has no native Trello equivalent and requires design decision

    WeTrack's RAG (Red-Amber-Green) status field and Risk Register Inherent Likelihood/Impact values have no direct Trello native field. Trello Cards do not have a RAG status property. We map RAG to Trello Labels as a workaround, which preserves the color signal but not the update automation that WeTrack applies on a schedule. Teams relying on WeTrack's automated RAG cascading must rebuild that logic in Trello Butler or accept manual label updates. This is a design decision made during scoping, not a limitation discovered during migration.

  • WeTrack post-acquisition product variant may affect export scope

    WeTrack was acquired by Momentus Technologies in April 2023 and appears on wetrack.com, gomomentus.com, and a separate US App Store listing under Ungerboeck Systems International. The customer may be on any of these product instances, each potentially with a different data model, export mechanism, and support structure. We verify which specific WeTrack product instance the customer is using during discovery and adjust the extraction approach accordingly. Exports from one product instance may not include the same fields as another.

  • Archived WeTrack cards and archived Trello cards require separate handling

    Trello's native export includes only non-archived Cards by default; archived Cards must be unarchived or explicitly included in the export. WeTrack similarly may have archived Tasks and Subtasks that are not included in standard report exports. We request that customers pull a full data export during scoping and cross-reference archived record counts in the UI against the export file to identify any gap. Archived records that do not appear in the export require the customer to unarchive them before re-exporting, or we document them for manual migration post-cutover.

  • Sustainability and Incident modules have no viable Trello equivalent

    WeTrack's Sustainability module (ESG tracking for event delivery) and Incident Reports have no native Trello object. We map these to Card Custom Fields (Premium) or structured Card descriptions (Free/Standard), but the semantic meaning of a structured ESG record or incident timeline is lost in a flat card model. Teams that rely on Sustainability module dashboards, metrics, or reporting in WeTrack will need to rebuild these in a separate tool or a Trello-adjacent spreadsheet after migration. We flag all Sustainability and Incident records as requiring post-migration review.

Migration approach

Six steps for a successful WeTrack to Trello data migration

  1. Discovery and export coordination

    We audit the WeTrack account across all active Projects, Tasks, Subtasks, Risk Registers, Sustainability records, Incident Reports, Attachments, and custom fields. We verify which WeTrack product instance the customer is using (wetrack.com, gomomentus.com, or US App Store variant) and request a full data export from WeTrack's support or account management team. We cross-reference the export against the live UI to identify any custom fields or archived records that appear in the UI but are absent from the export, flagging these for manual extraction. The discovery output is a written migration scope document with object counts, data complexity rating, and a confirmed export delivery date from WeTrack.

  2. Board structure design and Trello Workspace setup

    We design the Trello Workspace structure based on the WeTrack Project inventory. Each WeTrack Project becomes a Trello Board. We define the List names on each Board by mapping WeTrack task status values or workflow stages. We configure the label set for each Workspace with RAG colors (Red, Amber, Green) and any WeTrack Job Category values that need to persist. If the customer is on Trello Free or Standard, we design the card description template for fields that would otherwise live in Custom Fields. If the customer is on Premium, we configure Custom Fields for Likelihood, Impact, ESG metric values, and other structured data.

  3. Sandbox migration and reconciliation

    We run a full migration into a Trello Workspace (using a test Board if the destination is production) with production-like record volumes. The customer's project lead reconciles record counts (Projects in, Boards in, Tasks in, Cards in, Subtasks in checklist items), spot-checks 25-50 random Cards against the WeTrack source for field-level accuracy, and validates that RAG labels, due dates, and assignee members are correct. We also verify that archived WeTrack records are included and map correctly. Any mapping corrections happen here, not in the production migration.

  4. File and attachment extraction

    We extract attachment file references from the WeTrack export and coordinate with the customer to obtain the actual attachment files (stored in WeTrack's file system or locally). We upload each file to the corresponding Trello Card as an attachment via the Trello API. If the customer cannot provide the original attachment files, we document the file name, URL reference, and linked Card so that the customer's team can re-upload manually post-migration. Attachments on archived Cards map to archived Trello Cards.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Workspace and Board structure (first, as the container for everything), User-to-member mapping (validated against Trello Workspace members), then Projects to Boards, Tasks to Cards, Subtasks to Checklist items, Risk Register records, Sustainability records, Incident Reports, and Attachments. Each phase emits a row-count reconciliation report before the next phase begins. RAG status values are applied as Labels after Cards are created. Automation rebuild inventory is delivered in parallel as a written document.

  6. Cutover, validation, and automation handoff

    We freeze WeTrack writes during the cutover window, run a final delta migration of any records modified during the migration period, then enable Trello as the system of record. We deliver the Automation rebuild inventory (WeTrack Workflows mapped to Trello Butler equivalents with rule syntax) and the Sustainability and Incident reassessment checklist to the customer's admin team. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild WeTrack Workflows in Trello Butler as part of the migration scope; that work is documented separately for the customer's admin to implement.

Platform deep dives

Context on both ends of the pair

WeTrack logo

WeTrack

Source

Strengths

  • Purpose-built for large-scale event delivery with a data model designed around complex, multi-phase project timelines.
  • Integrated Planning, Risk, Sustainability, and Operations modules avoid the need for separate tools.
  • Auto-syncing of parent task dates to subtasks and predictable RAG update schedules reduce manual coordination overhead.
  • Mobile app provides full suite access on any device for field and operations teams.
  • Designed after the London 2012 Olympics with a track record across high-profile sporting and exhibition events.

Weaknesses

  • Limited public API documentation makes automated migration scripting and third-party integrations difficult to develop.
  • Small team size (11-50 employees per Crunchbase) and low web activity signals suggest a product that may be under-resourced post-acquisition.
  • Sparse independent reviews (single Capterra rating of 4.0) make it hard to gauge real-world customer satisfaction reliably.
  • No self-serve pricing page means prospective customers must contact sales, adding friction to the evaluation and migration planning process.
Trello logo

Trello

Destination

Strengths

  • Generous free tier with unlimited users and 10 boards, the lowest barrier to entry among major project management tools.
  • Intuitive drag-and-drop Kanban interface requires no training or onboarding documentation.
  • Deep Atlassian integration with Jira, Confluence, and Bitbucket for teams already in the ecosystem.
  • Built-in Butler automation covers rule-based triggers without requiring third-party integrations.
  • REST API with comprehensive documentation enables programmatic access to all core objects.

Weaknesses

  • Reporting and analytics are absent, with no built-in velocity tracking, burndown charts, or historical performance metrics.
  • The flat board/list/card data model scales poorly for complex projects requiring hierarchical task structures.
  • Customization is limited compared to platforms like Asana, monday.com, or Jira that offer richer field types and workflow configuration.
  • Advanced views (Timeline, Dashboard) require Premium and are not available on Standard, inflating total cost for teams needing visibility features.
  • Guest user billing rules are confusing and prone to accidental seat overages when guests join multiple boards.

Complexity grading

How hard is this migration?

Standard Project Management migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across WeTrack and Trello.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    WeTrack: Not publicly documented..

  • Data volume sensitivity

    B

    WeTrack doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your WeTrack to Trello migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about WeTrack to Trello data migrations

Answers to the questions buyers ask most during WeTrack to Trello migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 50 Projects, 500 Tasks, and no Risk Register or ESG module complexity. Migrations with Risk Register records requiring custom field design, multiple Subtask levels, active Attachments, or WeTrack accounts where exports must be coordinated directly with WeTrack support move to seven to twelve weeks because of the extraction timeline, Trello Workspace setup, and board structure design.

Adjacent paths

Related migrations to explore

Ready when you are

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