CRM migration
Field-level mapping, validation, and rollback between Evam and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Evam
Source
HubSpot
Destination
Compatibility
11 of 12
objects map 1:1 between Evam and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Evam is a customer journey orchestration platform that processes billions of behavioral touchpoints and triggers real-time cross-channel campaigns (SMS, push, in-app). It stores contacts with behavioral event histories, journey definitions, campaign configurations, and outcome data. HubSpot CRM uses a relational object model centered on contacts, companies, deals, and tickets with lifecycle_stage as the primary progression property. The migration carries all contact records, company records, deal records, activity history (calls, emails, meetings, notes), and behavioral event summaries into HubSpot's CRM objects and custom fields. Journey logic, campaign automations, and real-time trigger rules have no HubSpot CRM equivalent and must be rebuilt using HubSpot workflows and lists. FlitStack sequences the migration via HubSpot's API (for real-time object writes) and Bulk API (for high-volume record batches), with a delta-pickup window capturing any records modified during cutover. Owner resolution happens by email match against HubSpot user accounts before migration commits. During the migration, FlitStack validates each record against HubSpot's required property constraints, applies any value mapping for lifecycle_stage and deal stage, and records audit logs for every write operation. The process includes a pre-flight check that ensures custom property schemas are present in the HubSpot portal before data loads, and a post-load verification that reconciles record counts and field completeness. Teams receive a migration summary report that details record volumes, any unmatched owners, and the status of custom field population.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Evam object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Evam
Contact
HubSpot
Contact
1:1Evam contact records map directly to HubSpot contacts. Every Evam contact property (firstname, lastname, email, phone, jobtitle, address fields) maps to the equivalent HubSpot contact property. Evam behavioral properties and campaign response flags migrate as HubSpot custom contact properties. During migration, FlitStack validates each property against the HubSpot schema, creates any missing custom properties, and ensures data types align. The original Evam contact identifier is stored in a source_system_id__c field for traceability and delta‑run de‑duplication. Owner resolution matches the Evam owner email to a HubSpot user; records with unmatched owners are flagged for manual assignment before the migration commits.
Evam
Contact Behavioral Event History
HubSpot
Contact (custom properties)
1:1Evam stores behavioral events (page views, email opens, campaign clicks, SMS responses) per contact. These are summarized into discrete HubSpot contact properties — e.g., last_campaign_name, total_touchpoints, last_event_timestamp — because HubSpot CRM has no native event-stream object. We aggregate event types into summary properties your team defines during planning.
Evam
Company / Account
HubSpot
Company
1:1Evam company records map to HubSpot companies. Company name, domain, industry, employee count, and revenue fields map directly. If Evam stores a parent-company hierarchy, the HubSpot parent_company_id field holds the reference. Multi-contact companies in Evam collapse to a single HubSpot company with all associated contacts linked.
Evam
Campaign
HubSpot
Contact (custom property) + HubSpot Campaign
1:1Evam campaigns (SMS, push, in-app) are HubSpot campaign objects at their most granular, but campaign membership data (which contacts received which campaign) maps to HubSpot contacts as custom properties recording the campaign name, send date, and outcome. HubSpot's native Campaign object is primarily used for email attribution.
Evam
Journey Definition
HubSpot
No equivalent
1:1Evam journey orchestrations are real‑time, event‑triggered multi‑step flows that have no direct counterpart in HubSpot CRM. HubSpot workflows execute on contacts after data lands and must be rebuilt from scratch. FlitStack exports each Evam journey definition as a JSON file and delivers a rebuild guide that maps Evam trigger conditions to HubSpot workflow enrollment criteria, enabling your admin to reconstruct the logic efficiently in HubSpot's workflow builder.
Evam
Deal
HubSpot
Deal
1:1Evam deal records map one‑to‑one to HubSpot deals, migrating deal name, amount, stage, close date, owner, and associated contact/company links. Evam deal stage names are translated to HubSpot pipeline stage values using a value‑mapping table built during planning, so each deal lands in the correct pipeline and stage. Custom deal fields are transferred as HubSpot custom deal properties, and the original Evam deal ID is stored in source_system_id__c for traceability.
Evam
Ticket
HubSpot
Ticket
1:1Evam service tickets map to HubSpot tickets, migrating subject, description, status, priority, owner, and linked contact/company associations. Custom ticket fields from Evam are transferred as HubSpot custom ticket properties, and any Evam ticket identifiers are stored in source_system_id__c for audit trails. If your HubSpot portal uses multiple ticket pipelines, FlitStack can route tickets to the appropriate pipeline based on the original Evam category.
Evam
Call / Email / Meeting / Note
HubSpot
Engagement (calls, emails, meetings, notes)
1:1Evam engagement records—including call logs, email histories, meeting records, and notes—are migrated to HubSpot engagements while preserving original timestamps, owners, and parent‑record links. Each engagement type is mapped to the corresponding HubSpot engagement object, with fields such as call disposition, email body preview, and meeting title retained. After migration, engagements attach to the related HubSpot contact or deal, enabling a complete activity timeline within the CRM.
Evam
User / Owner
HubSpot
User
1:1Evam users are resolved by email match against HubSpot user accounts. Unmatched owners are flagged before migration — your team either creates the HubSpot user or assigns their records to a fallback owner. No record migrates without a resolved HubSpot owner.
Evam
Custom Object
HubSpot
Custom Object
1:1Evam custom objects map to HubSpot custom objects 1:1 if the destination HubSpot portal has those custom objects pre-created. Custom object relationships that are N:N in Evam require HubSpot custom junction objects — FlitStack surfaces this in the migration plan before execution.
Evam
File / Attachment
HubSpot
File
1:1Evam file attachments on records are downloaded and re‑uploaded to HubSpot Files, re‑attached to the corresponding contact, company, or deal record. File size limits (HubSpot supports up to 250MB per file) apply.
Evam
Evam Campaign Outcome / Conversion Event
HubSpot
Contact (custom property) + Deal
many:1Evam records conversion events and campaign outcomes for each contact. During migration, these events are merged into HubSpot contacts as custom properties—such as last_conversion_event, conversion_date, and campaign_source—and, when a related deal exists, the outcome data is written to the deal record as well. This approach preserves attribution history and supports revenue‑impact reporting in HubSpot without losing the original campaign context.
| Evam | HubSpot | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Contact Behavioral Event History | Contact (custom properties)1:1 | Fully supported | |
| Company / Account | Company1:1 | Fully supported | |
| Campaign | Contact (custom property) + HubSpot Campaign1:1 | Fully supported | |
| Journey Definition | No equivalent1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Ticket | Ticket1:1 | Fully supported | |
| Call / Email / Meeting / Note | Engagement (calls, emails, meetings, notes)1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| File / Attachment | File1:1 | Fully supported | |
| Evam Campaign Outcome / Conversion Event | Contact (custom property) + Dealmany:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Evam gotchas
Journey logic lacks structured export
AI predictive scores are non-exportable
Event data volume requires selective snapshot strategy
Channel credentials are environment-locked
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Evam data model and export configuration
FlitStack connects to Evam's API using your credentials and audits the full data model — contact properties, company records, deal records, ticket records, engagement history, behavioral event types, and campaign definitions. We identify which properties are system fields vs. custom fields, which contacts have behavioral event history, and how many active journey definitions exist. This audit produces a data dictionary that maps each Evam field to a proposed HubSpot destination property or custom field. We also identify records with missing company associations or unmatched owners at this stage.
Design HubSpot schema and property mapping plan
Based on the audit, FlitStack delivers a HubSpot schema plan: which HubSpot pipelines and stages to create, which custom contact properties to pre-create (for behavioral summaries), and which Evam journey definitions need JSON export for rebuild. We define value mappings for Evam stage names to HubSpot pipeline stages, identify contacts that need a HubSpot company record created, and resolve owners by matching Evam user emails against existing HubSpot user accounts. Your HubSpot admin creates the custom properties and pipelines before migration runs.
Run sample migration with field-level diff
A representative sample (typically 200–500 records spanning contacts, companies, deals, and a few engagements) migrates first. We generate a field-level diff between the Evam source and the HubSpot destination — verifying that behavioral event summaries landed in the correct custom properties, that lifecycle stage values mapped correctly, that deal stages matched the value mapping plan, and that owner resolution worked across the sample. You review the diff and approve before the full migration commits. This is the checkpoint where HubSpot-side schema gaps are caught and corrected before a full record volume runs.
Execute full migration with delta-pickup window
Full migration runs against HubSpot via a combination of Bulk API (for high-volume contact and company records) and REST API (for deals, tickets, and engagement records). A delta-pickup window of 24–48 hours after the full run captures any records created or modified in Evam during the cutover period. Audit logging records every record write operation. If reconciliation fails — a field is missing, a value mapping was incomplete, or a record type assignment is wrong — one-click rollback reverts the migration without touching your live Evam instance.
Deliver journey rebuild reference and post-migration validation
After data lands in HubSpot, FlitStack delivers an Evam journey export (JSON definitions for each active journey) and a HubSpot workflow rebuild guide mapping Evam trigger conditions to HubSpot workflow enrollment criteria. Post-migration validation confirms record counts match between Evam and HubSpot, custom properties are populated, and owner assignment coverage meets the threshold agreed during planning. You receive an audit report with a record-by-record migration summary and any records that failed to migrate with root-cause codes for your team to resolve.
Platform deep dives
Evam
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Evam and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Evam: Not publicly documented.
Data volume sensitivity
Evam doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Evam to HubSpot migration scoping. Not seeing yours? Book a call.
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