CRM migration
Field-level mapping, validation, and rollback between PropertySimple and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
PropertySimple
Source
Twenty CRM
Destination
Compatibility
11 of 12
objects map 1:1 between PropertySimple and Twenty CRM.
Complexity
BStandard
Timeline
48–72 hours
Overview
PropertySimple is a real-estate CRM where the primary object is the agent profile, with listings, ZIP-code marketing zones, leads, and social media automation as first-class features. Twenty CRM follows a conventional CRM data model built around People, Companies, Opportunities, Notes, and Tasks — plus unlimited custom objects via Settings → Data Model. The two platforms share no native object equivalence for PropertySimple's listing, ad campaign, and ZIP-code marketing data, which means those objects must be translated into Twenty's generic custom object framework. We export PropertySimple contacts, companies, deals, and notes via their export API, then map them into Twenty's standard objects, create a PropertyListing custom object for listing data, and use a custom AgentRelation junction object to preserve agent-to-contact associations. PropertySimple's social media automation and ad campaign logic do not migrate — we export workflow definitions as a reference document for rebuild. Activity history migrates as Tasks linked to the relevant People record. Owner resolution uses email matching against Twenty workspace members. The migration runs in two passes: a sample migration with field-level diff before the full run, and a delta pickup window captures in-flight changes during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PropertySimple object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PropertySimple
Contact / Lead
Twenty CRM
People
1:1PropertySimple contact records map directly to Twenty People. Every field — name, email, phone, address — transfers as a standard People field. Owner resolution uses email match against Twenty workspace members; any PropertySimple owner without a Twenty account is flagged before migration commits.
PropertySimple
Company / Brokerage
Twenty CRM
Companies
1:1PropertySimple brokerage and company records map to Twenty Companies. The company name, domain/website, industry classification, employee count, and annual revenue transfer as standard fields. Parent-child company hierarchies in PropertySimple map to Twenty's Parent CompanyId relation, preserving organizational structures across both platforms. Any company records without parent relationships import as standalone Twenty Company entries.
PropertySimple
Deal / Transaction
Twenty CRM
Opportunities
1:1PropertySimple deal records map to Twenty Opportunities. Deal name, amount, stage, expected close date, and owner transfer as standard Opportunity fields. Stage names are mapped value-by-value to Twenty's Opportunities stage pick-list, preserving probability percentages and forecast categories for accurate pipeline reporting. Deal notes and custom fields migrate to the Opportunity record's note section and custom fields respectively.
PropertySimple
Agent Profile
Twenty CRM
People + AgentRelation custom junction
1:1PropertySimple's agent profile has no direct equivalent in Twenty's standard model. We translate the agent to a People record with a custom AgentRelation junction object linking the agent to their contacts and deals — this preserves the agent-centric relationship without forcing every agent into a standard contact role.
PropertySimple
Listing / Property
Twenty CRM
PropertyListing custom object
1:1PropertySimple listing records have no Twenty standard equivalent. We create a PropertyListing custom object in Twenty via Settings → Data Model before migration. Fields include listing address, price, status, bedrooms/bathrooms, listing date, and a relation to the agent People record via a custom junction.
PropertySimple
ZIP Code Marketing Zone
Twenty CRM
Territory custom object + relation
1:1PropertySimple's ZIP-code marketing exclusivity zones are a billing and marketing construct with no Twenty equivalent. We create a Territory custom object to hold ZIP codes, exclusivity status, and associated campaigns — linked to the agent People record and the PropertyListing records in that zone.
PropertySimple
Ad Campaign / Autopilot
Twenty CRM
No equivalent
1:1PropertySimple Autopilot ad campaigns and social media posting schedules are a platform-specific billing feature with no data model in Twenty. We export campaign definitions as a reference document for rebuild using Twenty's workflow builder or an external automation tool like Zapier or n8n.
PropertySimple
Note / Call Log
Twenty CRM
Notes + Tasks
1:manyPropertySimple free-form notes and call logs split into Twenty's Notes and Tasks objects. Text notes become Twenty Notes linked to the relevant People, Company, or Opportunity record. Call logs with disposition, duration, and outcome become Tasks with the Task type set to Call and original timestamps preserved.
PropertySimple
Contact Custom Properties
Twenty CRM
Custom fields on People
1:1PropertySimple custom contact properties migrate as custom fields on Twenty's People object. These must be pre-created in Settings → Data Model before the migration run. We capture the property name, type, and pick-list values to configure the correct field type in Twenty.
PropertySimple
Lead Source
Twenty CRM
Custom field on People
1:1PropertySimple lead source tracking (referral, website inquiry, ZIP code advertisement, social media, etc.) has no standard equivalent in Twenty People. We create a LeadSource custom select field on the People object via Settings → Data Model and map each PropertySimple source value to the corresponding option. This preserves attribution data for reporting and allows teams to analyze which channels generate the most qualified leads in Twenty's analytics views.
PropertySimple
Activity / Engagement History
Twenty CRM
Tasks
1:1PropertySimple engagement records — emails, calls, meetings, and follow-up tasks — migrate as Twenty Tasks linked to the relevant People record. Each Task preserves the original timestamp, activity type, and owner. Task.type is set to Email, Call, or Meeting based on the source activity kind.
PropertySimple
Attachment / File
Twenty CRM
Notes (with file attachment)
1:1PropertySimple file attachments on contacts, companies, and deals re-upload to Twenty Notes as file attachments. File size limits are enforced at 25MB per file. Inline images in PropertySimple notes are extracted, rehosted as file attachments in Twenty, and linked to the same Note record.
| PropertySimple | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact / Lead | People1:1 | Fully supported | |
| Company / Brokerage | Companies1:1 | Fully supported | |
| Deal / Transaction | Opportunities1:1 | Fully supported | |
| Agent Profile | People + AgentRelation custom junction1:1 | Fully supported | |
| Listing / Property | PropertyListing custom object1:1 | Fully supported | |
| ZIP Code Marketing Zone | Territory custom object + relation1:1 | Fully supported | |
| Ad Campaign / Autopilot | No equivalent1:1 | Fully supported | |
| Note / Call Log | Notes + Tasks1:many | Fully supported | |
| Contact Custom Properties | Custom fields on People1:1 | Fully supported | |
| Lead Source | Custom field on People1:1 | Fully supported | |
| Activity / Engagement History | Tasks1:1 | Fully supported | |
| Attachment / File | Notes (with file attachment)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PropertySimple gotchas
No documented public API for automated data extraction
ZIP Code exclusivity settings have no standard CRM equivalent
AI-generated content assets are platform-locked
Pricing tiers are tied to platform features, not data limits
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Audit PropertySimple data and create Twenty workspace schema
We export all PropertySimple contacts, companies, deals, notes, agent profiles, listings, and ZIP zones via the UI export function. Simultaneously, we create the Twenty workspace schema: People, Companies, and Opportunities standard objects are ready out of the box, but we create PropertyListing and Territory custom objects via Settings → Data Model, define all custom fields on People and Opportunities, and set up the AgentRelation junction object linking agents to their records. This schema must be complete before any data loads.
Resolve agents and owners by email against Twenty workspace members
Before migration, we collect the list of Twenty workspace members and match PropertySimple agent and owner records by email address. Any PropertySimple owner without a corresponding Twenty user is flagged — your team either creates the Twenty user first or assigns those records to a fallback owner. No record lands in Twenty without an owner assignment, which is required for Opportunities and all activity Tasks.
Migrate Companies first, then People, then Opportunities, then custom objects
Twenty's import order requires the 'one' side of every relation to exist before the 'many' side is imported. We sequence the migration: Companies → People (linked via companyId) → Opportunities (linked via companyId and People for contact roles) → PropertyListing custom object → Territory custom object → AgentRelation junction records → Notes and Tasks. This ordering prevents referential integrity failures and ensures that every contact has a valid companyId before the full migration runs.
Run a sample migration with field-level diff before the full run
A representative slice of 100–500 records — covering a sample of contacts, companies, deals, a listing, and activity history — migrates first. We generate a field-level diff showing every source value, the mapped destination field, and the migrated value so you can verify the mapping logic before the full commit. This catches incorrect stage mappings, owner resolution failures, and custom field type mismatches before they affect your full dataset.
Cut over with delta-pickup window and post-migration verification
The full migration runs against Twenty using the validated mapping from the sample run. A delta-pickup window (24–48 hours) captures any records created or modified in PropertySimple during the cutover. FlitStack AI uses scoped read access on PropertySimple — your team keeps working in PropertySimple throughout the migration. After the full run, we run a record-count reconciliation and field-completeness check against the source export, surfacing any gaps for manual review.
Platform deep dives
PropertySimple
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PropertySimple and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PropertySimple: Not publicly documented..
Data volume sensitivity
PropertySimple doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during PropertySimple to Twenty CRM migration scoping. Not seeing yours? Book a call.
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