CRM migration

Migrate from Levitate to Odoo CRM

Field-level mapping, validation, and rollback between Levitate and Odoo CRM. We move data and schema; workflows are rebuilt natively in Odoo CRM.

Levitate logo

Levitate

Source

Odoo CRM

Destination

Odoo CRM logo

Compatibility

83%

10 of 12

objects map 1:1 between Levitate and Odoo CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Levitate to Odoo CRM is a schema migration as much as a data migration. Levitate is a contact-centric keep-in-touch CRM organized around a single Contact object with Tags for segmentation and Key Dates driving date-triggered outreach. Odoo CRM uses a Lead-to-Opportunity-to-Customer pipeline model where leads qualify into opportunities tracked against a partner or company record. We resolve that schema shift during discovery: Levitate Contacts with no active deal enrollment become Odoo CRM Leads or Partners depending on the customer's lifecycle definition; Contacts with engagement history or renewal dates land in the right Odoo date-customized field before import. Because Levitate publishes no bulk export API, we extract contact records through the UI export and supplement with manual field pulls from Levitate Support for notes and engagement timestamps not available in self-serve. Tag assignments migrate as Odoo CRM Tags linked to the corresponding partner records. Automations, social media posts, and handwritten card records do not migrate; we deliver a written inventory of every active automation with its trigger, conditions, and recommended Odoo Server Action equivalent for the customer's admin to rebuild.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Levitate logo

Levitate

What's pushing teams away

  • The single $349/month flat rate has no free tier and no lower-cost entry point, pushing price-sensitive solo agents and micro-SMBs toward HubSpot, Brevo, or Constant Contact which start at $9–$15/month.
  • Levitate lacks a published API and robust export tooling — contacts can be exported via UI, but there is no documented bulk API for automations, custom fields, or engagement history, making self-serve migrations difficult.
  • Businesses scaling beyond 20–30 users often outgrow the flat-rate model and move to per-seat CRMs like HubSpot that offer more granular user management, role-based permissions, and advanced pipeline tooling.
  • Some users report that the platform's focus on email-first outreach feels limiting when they need full-featured pipeline management, task tracking, or quoting — features they find in platforms like HubSpot or Salesforce Marketing Cloud.

Choosing

Odoo CRM logo

Odoo CRM

What's pulling them in

  • Teams choose Odoo CRM for its modular architecture — one base install with one-click app additions means they can adopt CRM alone and add accounting, inventory, or sales later as the business grows.
  • Small businesses pick Odoo because the Community edition is free and open-source, with no per-user or contact limits, allowing full evaluation before committing to a paid Enterprise tier.
  • The drag-and-drop Kanban pipeline and AI lead scoring are highlighted across G2 reviews as concrete features that make lead management faster and more visual than spreadsheet-based workflows.
  • Odoo's native integration with email, live chat, SMS, VoIP, and WhatsApp means inbound leads from multiple channels feed into a single pipeline without third-party middleware.
  • Companies in retail, supply chain, and construction value that Odoo's CRM module shares the same PostgreSQL database and UI as its ERP modules, eliminating data silos between sales and operations.

Object mapping

How Levitate objects map to Odoo CRM

Each row shows how a Levitate object lands in Odoo CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Levitate

Contact

maps to

Odoo CRM

res.partner (as Contact or Company)

1:many
Fully supported

Levitate Contacts map to Odoo res.partner, but the split decision must be made during discovery. Contacts with a company name set and no active email conversation enrollments become Odoo res.partner records of type company. Contacts without a company or with individual-specific data (birthday, personal renewal date) become res.partner records of type individual. The Odoo partner email field is the dedupe key. We resolve any duplicate email entries before import to avoid the Odoo duplicate-partner warning. If the customer uses Odoo Contactarshave or other dedupe modules, we coordinate the import sequence with those rules.

Levitate

Tag

maps to

Odoo CRM

crm.tag

1:1
Fully supported

Levitate Tags map to Odoo CRM Tags (crm.tag model). Tags are stored as a many-to-many relationship between crm.tag and res.partner in the crm.tag.rel table. We preserve the full tag taxonomy including tag creation date where extractable, and write the tag list to the crm.tag model before any partner import so the foreign key references resolve at insert time. Tags used to drive automation enrollment states (e.g., 'in-birthday-sequence') are flagged separately for the customer to decide whether they become Odoo CRM Tags or notes.

Levitate

Key Date

maps to

Odoo CRM

Custom date fields on res.partner

lossy
Fully supported

Levitate Key Dates (birthday, policy renewal, anniversary, custom age milestones) are Levitate-specific custom field types. We create custom date fields on the Odoo res.partner model before any contact import: x_birthday_date, x_policy_renewal_date, and x_custom_date_1 through x_custom_date_3 as needed. The Odoo Custom Fields module (apps.odoo.com) enables non-developer field creation from the UI; alternatively we use the Odoo ORM to create fields via XML-RPC before migration. Any Key Date field that cannot be mapped to a typed date field lands as a Char field with a warning flag in the reconciliation report.

Levitate

Campaign

maps to

Odoo CRM

crm.lead (as marketing campaign)

1:1
Fully supported

Levitate Campaigns map to Odoo CRM crm.lead records with type=lead and a dedicated tag for campaign attribution. Campaign engagement stats (open rate, click rate, reply count) migrate as custom Float fields on the crm.lead record. Individual email performance within a campaign migrates as mail.message records linked to the corresponding crm.lead. Odoo does not have a native Campaign object in the base CRM module; campaign-level reporting requires grouping crm.lead by campaign tag or a custom reporting model.

Levitate

Automation

maps to

Odoo CRM

Server Action / Automated Action (documentation only)

1:1
Fully supported

Levitate automations cannot be exported as JSON or portable workflow definitions. We extract the automation enrollment state for each contact (which sequences they are currently enrolled in, which steps they have completed) and preserve this as a tag or note on the res.partner record so the customer's Odoo admin can re-enroll contacts in rebuilt Automated Actions. We deliver a written automation inventory document listing every active Levitate automation with its trigger (tag applied, key date reached, email opened), conditions, delay steps, and recommended Odoo Automated Action equivalent using ir.cron triggers and domain filters. Rebuilding the automations is outside standard migration scope.

Levitate

Engagement: Email

maps to

Odoo CRM

mail.message (linked to res.partner)

1:1
Fully supported

Levitate email engagement history migrates to Odoo mail.message records with model=res.partner and res_id pointing to the migrated partner ID. Email subject, body (HTML), and timestamp migrate directly. Attachments migrate as ir.attachment records linked to the mail.message via the relation_field. We use Odoo's XML-RPC create() call with the partner ID resolved before each message insert so the activity timeline on the partner form reflects the full Levitate history. Odoo's mail.tracking_email model captures delivery and open status if the Odoo email gateway is configured; we note this as a post-migration configuration step.

Levitate

Engagement: SMS

maps to

Odoo CRM

mail.message (subtype sms)

1:1
Fully supported

Levitate SMS logs migrate as mail.message records with subtype=sms. The Odoo SMS module (iap_sms) or a third-party SMS provider module must be installed for the SMS subtype to render in the UI; otherwise messages appear as plain activity log entries. We extract the SMS thread from Levitate's contact view (UI-based, limited to recent messages) and write each message as a mail.message with model=res.partner and the original timestamp preserved.

Levitate

Engagement: Note

maps to

Odoo CRM

note.note (linked to res.partner)

1:1
Fully supported

Levitate contact notes migrate to Odoo note.note records linked to the res.partner via the res_model and res_id fields. Rich text formatting in Levitate notes converts to plain text during extraction; any embedded images are saved as ir.attachment records with a reference link in the note body. Levitate profile notes that were requested directly from Levitate Support migrate as note.note records with a source=levitate_support flag for audit.

Levitate

Engagement: Call

maps to

Odoo CRM

note.note (subtype call)

1:1
Fully supported

Levitate call engagement logs migrate as Odoo note.note records with a subtype field or a custom Char field call_disposition__c storing the call outcome. Call duration, disposition, and recording URL (if stored as a URL reference in Levitate) migrate to custom fields on the note.note record. The Odoo VoIP module (if installed) provides first-class call logging; without it, calls appear as note entries on the partner timeline.

Levitate

User (Levitate Owner)

maps to

Odoo CRM

res.users

1:1
Fully supported

Levitate user accounts (owner, admin, member roles) map to Odoo res.users by email match. Levitate owner role assignments on Contact, Campaign, and Automation records resolve to the corresponding res.users ID in Odoo. If the customer uses the same email domain for Levitate and Odoo users, we match on email directly. If not, we build a user mapping table during discovery and the customer's Odoo admin provisions any unmatched users before record import begins. Levitate role definitions (admin vs member permission scopes) do not map to Odoo security groups automatically; we document the Levitate role structure for the admin to assign Odoo access rights groups post-migration.

Levitate

Social Media Post

maps to

Odoo CRM

Not migrated

1:1
Fully supported

Levitate social media posts are stored as template references with scheduling metadata rather than as structured records. There is no documented export endpoint for social content. We do not migrate social media posts. We flag any social post templates that the customer wants to preserve and recommend re-creating them in Odoo's social module (if installed) or in a dedicated social media management tool as a separate implementation task.

Levitate

Handwritten Card Order

maps to

Odoo CRM

Not migrated

1:1
Fully supported

Handwritten card orders are managed through a third-party fulfillment integration in Levitate and do not store recipient addresses as standalone contact data. Card order history is not accessible via export. We do not migrate handwritten card records. The customer should confirm any open card orders are fulfilled in Levitate before the account is closed, and re-establish the fulfillment integration separately if needed in Odoo.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Levitate logo

Levitate gotchas

High

No public API — automation logic is not exportable

Medium

Key Dates are Levitate-specific custom fields

Low

Split billing requires manual credit card management

Low

Flat-rate billing continues until cancelled

Odoo CRM logo

Odoo CRM gotchas

High

Odoo.sh version gating blocks assisted migrations from trial

High

Enterprise modules fail to install on Community after database restore

Medium

Custom module view inheritance breaks between Odoo major versions

Medium

Custom fields risk losing their application context on Community

Low

API access for Community is gated behind the Custom Plan

Pair-specific challenges

  • No Levitate API forces manual export and reconciliation

    Levitate publishes no bulk export API for contacts, tags, automations, or engagement history. The only documented self-serve export is a UI-based contact CSV download that omits automation enrollment state, tag creation dates, and engagement event logs. We handle this by running the UI export, supplementing with notes requested directly from Levitate Support (which are not available self-serve), extracting tag assignments from the contact CSV, and documenting engagement metadata as aggregate contact properties. The reconciliation pass compares Levitate's contact count against the Odoo imported count. Any discrepancies go to a held queue for the customer to resolve before cutover. Automations themselves are documented only through a manual screen-capture audit of the Levitate automation builder.

  • Key Date fields require Odoo custom field provisioning before import

    Levitate Key Dates (birthday, policy renewal, custom age milestones like turning 65) are a distinct field type that drives date-triggered automations. Odoo does not have a native Key Date field. We must create custom date fields on the res.partner model before any contact import so that partner records can be created with the date values in the correct column. This requires either the Odoo Custom Fields app installed from apps.odoo.com (no developer access needed) or a developer/Odoo consultant to add fields via ORM. We confirm during discovery that these fields are created, test that the XML-RPC write accepts the date values in the correct format (Odoo uses Python datetime), and flag any Key Dates that cannot be typed as date fields as Char fields with a warning.

  • Schema shift from contact-centric to Lead-Opportunity-Partner model requires upfront design

    Levitate has no Lead or Opportunity object — every record is a Contact. Odoo CRM uses a Lead-to-Opportunity-to-Partner model. We must decide during scoping how each Levitate Contact maps: contacts with deal history become Opportunities with a Partner; contacts enrolled in an active campaign become Leads with a campaign tag; contacts with only birthday and email data become Partner records of type individual. We define the mapping rules in a Migration Schema Design document before any data moves. Skipping this design step results in orphaned contacts, duplicate records, or a flat partner list with no pipeline visibility in Odoo.

  • Odoo custom fields require module activation or App Store installation

    Odoo does not allow custom fields on standard models (res.partner, crm.lead) from the base UI without either developer mode enabled or a third-party Custom Fields app. For Levitate Key Date migrations and any other custom field types, we use the Custom Fields module from the Odoo App Store (free) to create date, char, and selection fields on res.partner before import. If the customer runs Odoo Enterprise with restricted App Store access, we coordinate with their Odoo partner or admin to install the module. We test all custom field writes via XML-RPC before the production migration begins.

  • Levitate automations must be manually documented and rebuilt

    Levitate automations (email sequences, tag-triggered branches, birthday reminders, renewal reminders) store workflow logic server-side and are not accessible as JSON or API data. We document every active automation through a manual screen-capture audit of the Levitate automation builder: trigger, conditions, delay steps, tag actions, and email content references. We deliver this as a Migration Automation Inventory document with a recommended Odoo Automated Action equivalent for each automation. The customer's admin or an Odoo consultant rebuilds each automation in Odoo using Server Actions and Automated Actions post-migration. We do not rebuild automations as part of the standard migration scope.

Migration approach

Six steps for a successful Levitate to Odoo CRM data migration

  1. Discovery and Levitate data audit

    We audit the Levitate account through the UI: contact count, tag taxonomy, active campaign list, automation enrollment state, custom Key Date fields, and engagement history volume. Because there is no bulk API, we export the contact CSV manually, request profile notes from Levitate Support, and capture a screen-capture audit of every active automation. We pair this with an Odoo readiness review: confirming the CRM module is installed, checking the Odoo edition (Community vs Online vs.sh), verifying the Custom Fields app is installed or available, and reviewing any existing Odoo custom modules that could conflict with the import schema. The discovery output is a Migration Scope document and an Odoo custom field provisioning checklist.

  2. Schema design and Lead-Opportunity-Partner split rule

    We design the Odoo destination schema. This includes creating custom date fields on res.partner for every Levitate Key Date, creating CRM Tags for every Levitate Tag, defining Record Types and Sales Processes for any pipeline stages that map from Levitate campaign statuses, and defining the Contact-Lead-Partner split rule. The split rule specifies which Levitate contact properties (company name present, engagement score, enrollment in active sequence) determine whether a record lands as an Odoo Partner, Lead, or Opportunity. Schema changes are deployed to a staging Odoo database first for validation. Custom fields are created via the Custom Fields app or XML-RPC ORM call.

  3. Odoo staging migration and reconciliation

    We run a full migration into the Odoo staging environment using production data volume. We validate record counts: Levitate contact count vs Odoo imported res.partner count (Partners + Leads + Opportunities), Levitate tag count vs Odoo crm.tag count, and Levitate engagement record count vs Odoo mail.message count. We spot-check 25-50 records for field-level accuracy against Levitate source data. Any mapping corrections (wrong date field, missed tag assignment, missing engagement entry) happen here before production migration begins. The customer reviews and approves the staging results before we schedule the production cutover window.

  4. Custom field provisioning and tag taxonomy creation

    Before any contact records move to Odoo, we create the full schema in the production database. Custom date fields on res.partner are created via the Custom Fields app (Community) or directly via XML-RPC ORM create() on ir.model.fields (Online.sh). CRM Tags are bulk-created via XML-RPC write to crm.tag. Record Types and Sales Processes are configured for any pipeline stages. We validate that the migration user has write access to all fields via XML-RPC before proceeding. If the Odoo instance is on a shared Odoo Online environment, we coordinate with the customer's Odoo admin to ensure module installation permissions are in place.

  5. Production migration in dependency order

    We run production migration in Odoo dependency order: CRM Tags first (so foreign key references resolve), then res.partner records (Partners as companies, then individual contacts), then crm.lead records (Leads from Levitate contacts with campaign attribution), then Opportunities (from any Levitate contacts with deal enrollment), then mail.message records (engagements linked to the resolved res.partner ID), then ir.attachment records (document references). Each phase emits a row-count reconciliation report before the next phase begins. We use XML-RPC batch writes with Odoo's ormcache disabled during import to ensure field validation runs on every record.

  6. Cutover, validation, and automation inventory handoff

    We freeze Levitate data entry during cutover, run a final delta migration of any records modified in the Levitate window, then designate Odoo as the system of record. We deliver the Migration Automation Inventory document listing every Levitate automation with trigger, conditions, and recommended Odoo Automated Action equivalent, and the Migration Tag Taxonomy document mapping each Levitate tag to its Odoo crm.tag counterpart. We support a five-business-day hypercare window for reconciliation issues. We do not rebuild Levitate automations as Odoo Server Actions or Automated Actions; that is a separate engagement requiring an Odoo functional consultant.

Platform deep dives

Context on both ends of the pair

Levitate logo

Levitate

Source

Strengths

  • Flat-rate pricing includes unlimited contacts, tags, and automations with no per-seat or per-contact overage charges.
  • Emails route through the user's own Gmail or Outlook server, achieving 60%+ open rates versus 20% for mass blast tools.
  • Customer support ratings consistently exceed 4.9/5 across G2, Capterra, and GetApp verified reviews.
  • Built-in AI assistant generates and translates content across 10 languages without leaving the platform.
  • Strong vertical integrations with insurance (Vertafore, AMS360) and legal (Clio) practice management systems.

Weaknesses

  • Single flat-rate tier at $349/month has no free tier, trial, or lower-cost entry point for solo users.
  • No publicly documented API or bulk data export endpoint — contact export is UI-only, automation export is not available.
  • Automations cannot be exported as portable logic; only enrollment state is extractable, requiring workflow re-build at destination.
  • Social media posts, handwritten card orders, and SMS consent records are not independently exportable.
  • Limited customization of pipeline stages, deal objects, or deal-specific fields — the platform is contact-centric rather than opportunity-centric.
Odoo CRM logo

Odoo CRM

Destination

Strengths

  • Modular open-source architecture lets teams start with CRM and add ERP apps as needs grow, all sharing one PostgreSQL database.
  • Free Community edition with no contact limits and full source code access means zero licensing cost for evaluation and small deployments.
  • Drag-and-drop Kanban pipeline with AI lead scoring gives a visual, prioritized view of the sales funnel without requiring custom configuration.
  • Native integrations with email, live chat, SMS, VoIP, WhatsApp, and social media feed all inbound leads into a single unified inbox.
  • Active Odoo Community Association (OCA) maintains dozens of community-maintained modules on GitHub for extended functionality.

Weaknesses

  • Gmail and email integration reliability is a recurring complaint — threads drop and conversations scatter across inboxes, disrupting sales team workflows.
  • Enterprise edition pricing stacks quickly: multiple apps at per-user rates ($25–$50/user/month) plus Odoo.sh hosting costs more than many SMBs anticipate.
  • Setup and configuration complexity increases significantly once custom fields, automation rules, and multiple installed modules are in play.
  • Odoo.sh trial databases run on a version (e.g., 18.3) that is not directly migratable to Odoo.sh, blocking the assisted migration path Odoo advertises.
  • Version upgrades between major Odoo releases (e.g., 17→18) frequently break custom module view definitions and XPath expressions, requiring manual remediation.

Complexity grading

How hard is this migration?

Standard CRM migration. All 8 core objects map 1:1 between Levitate and Odoo CRM.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Levitate and Odoo CRM.

  • Object compatibility

    A

    All 8 core objects map 1:1 between Levitate and Odoo CRM.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Levitate: Not publicly documented.

  • Data volume sensitivity

    B

    Levitate doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Levitate to Odoo CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Levitate to Odoo CRM data migrations

Answers to the questions buyers ask most during Levitate to Odoo CRM migration scoping. Not seeing yours? Book a call.

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Migrations under 15,000 Contacts with no custom objects and clean tag taxonomy land between three and five weeks and complete in the discovery, staging, provisioning, migration, and cutover phases. Migrations with custom Key Date fields, large engagement histories (over 200,000 mail.message records), or existing Odoo custom module conflicts move to seven to eleven weeks because of custom field provisioning time, schema validation against Odoo's ORM, and the Lead-Opportunity-Partner split reconciliation. The Levitate side contributes timeline risk: there is no bulk export API, so contact extraction is manual and dependent on Levitate Support responsiveness for profile notes.

Adjacent paths

Related migrations to explore

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