CRM migration

Migrate from Unim to Microsoft Dynamics 365 Sales

Field-level mapping, validation, and rollback between Unim and Microsoft Dynamics 365 Sales . We move data and schema; workflows are rebuilt natively in Microsoft Dynamics 365 Sales .

Unim logo

Unim

Source

Microsoft Dynamics 365 Sales

Destination

Microsoft Dynamics 365 Sales  logo

Compatibility

63%

5 of 8

objects map 1:1 between Unim and Microsoft Dynamics 365 Sales .

Complexity

CModerate

Timeline

4-8 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Unim to Microsoft Microsoft Dynamics 365 Sales requires treating field mapping as a first-class discovery phase rather than a lookup step. Unim builds every application to order—no two instances share the same custom field schema, datatypes, or entity relationships. We introspect the live Unim API before migration, resolving ModelID and DataType references for every custom field, then map those to typed Dynamics 365 attributes. We migrate standard entities (Contacts, Companies, Activities) plus any bespoke objects discovered at schema time, using Microsoft Dynamics 365 Sales REST and Bulk APIs with rate-limit handling and parent-record lookup resolution. Unim's instance-scoped Owner IDs map to Dynamics 365 Users via email as the join key. Workflows and automations built within Unim's application builder do not migrate; we deliver a written inventory of active business-logic workflows for your admin to rebuild in Dynamics 365.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Unim logo

Unim

What's pushing teams away

  • Pricing is not disclosed publicly — every prospect must go through a custom-proposal conversation, making procurement comparisons slow and opaque.
  • Custom-development positioning means support, feature roadmap, and upgrade paths depend heavily on the vendor's capacity rather than a versioned product release cadence.
  • Small public review footprint and limited independent reviewer feedback make vendor due diligence hard for buyers.
  • No published API documentation; integration capability beyond the documented modules requires vendor-side custom build, creating ongoing dependency.
  • Broad horizontal positioning (CRM + accounting + HR + projects) means vertical depth in any single module is shallower than dedicated best-of-breed alternatives.

Choosing

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

What's pulling them in

  • Deep Microsoft 365, Teams, and Outlook integration makes Microsoft Dynamics 365 Sales a natural fit for Microsoft-first organizations already invested in that ecosystem
  • Sales Enterprise and Premium tiers offer unlimited custom tables and advanced AI-driven forecasting and predictive analytics not available in lower tiers
  • Professional tier pricing at $65 per user per month offers a lower entry cost than Salesforce for SMB teams with straightforward CRM needs
  • Flexible customization options allow businesses to build bespoke apps, tailor forms and views, and integrate with other Dynamics 365 modules
  • Microsoft Copilot AI tools are embedded directly into the sales workflow on Enterprise and Premium, automating routine tasks and providing deal intelligence

Object mapping

How Unim objects map to Microsoft Dynamics 365 Sales

Each row shows how a Unim object lands in Microsoft Dynamics 365 Sales , including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Unim

Contact

maps to

Microsoft Dynamics 365 Sales

Contact

1:1
Fully supported

Unim's Contact entity maps to Dynamics 365 Contact with standard base fields (FullName, Email, Phone, Address) carrying over directly. The challenge is the variable set of custom fields activated per Unim deployment. We resolve each custom field's DataType via the Unim valuelists endpoint, then map it to the corresponding Dynamics 365 attribute type (string, integer, decimal, datetime, picklist, lookup). The customer's admin reviews and approves the field map before any records are written.

Unim

Company

maps to

Microsoft Dynamics 365 Sales

Account

1:1
Fully supported

Unim's Company entity maps to Dynamics 365 Account. Like Contacts, the Company entity carries standard base fields plus deployment-specific custom fields. We run the same datatype resolution process (ModelID, DataType ID lookup) before generating the Account import map. Account is imported before Contact so that the ParentAccountId lookup is satisfied at Contact insert time.

Unim

Activity

maps to

Microsoft Dynamics 365 Sales

Task, EmailMessage, or Event

1:many
Fully supported

Unim Activities (calls, emails, notes, meetings) map to Dynamics 365 Task, EmailMessage, or Event depending on activity type. The activity-to-contact linkage (which WhoId the activity is attached to) is preserved via parent-record resolution. Timestamps migrate as ActivityDate on Task and StartDateTime/EndDateTime on Event. Disposition and duration fields from Unim carry to custom Task fields.

Unim

Custom Field (on standard entities)

maps to

Microsoft Dynamics 365 Sales

Custom Field on Contact, Account, or other standard entity

lossy
Fully supported

Unim exposes a dedicated custom-fields API route returning Name, ModelID, DataType, and Nullable flags. We query this endpoint during discovery, resolve DataType IDs via valuelists, and create matching custom fields in Dynamics 365 via the Dataverse API or solution metadata before data import begins. Any custom field without a valid DataType reference is flagged for manual resolution.

Unim

Custom Object

maps to

Microsoft Dynamics 365 Sales

Custom Entity (Table)

1:1
Fully supported

Bespoke object types beyond Contacts, Companies, and Activities are defined at the Unim application level and discovered during schema introspection. We map each discovered custom object to a Dynamics 365 custom entity (table) with matching display name and API name, create its custom fields using the same datatype resolution process, and define any lookup relationships to standard entities before importing records.

Unim

Owner/User

maps to

Microsoft Dynamics 365 Sales

User

1:1
Fully supported

Owner assignment on Unim records uses user-reference fields scoped to that specific Unim deployment. Owner IDs are not portable across systems. We map source Owner IDs to Dynamics 365 User records using email address as the join key. Any Unim Owner without a matching Dynamics 365 User is placed in a reconciliation queue for the customer's admin to provision before record import continues.

Unim

File/Attachment

maps to

Microsoft Dynamics 365 Sales

Note (with DocumentBody) or SharePoint Document Location

1:1
Fully supported

Unim attachments are served via the Files dimension and require a separate API call per file. We paginate file extraction to avoid overwhelming the Unim API and apply retry logic on 429 responses. Files migrate as Dynamics 365 Note records with DocumentBody (base64-encoded binary) or as SharePoint document locations attached to the parent entity, preserving original filenames and created timestamps.

Unim

Tag/Label

maps to

Microsoft Dynamics 365 Sales

Multi-Select Picklist or TopicAssignment

lossy
Fully supported

Tag associations in Unim are stored as separate linked records or array fields depending on the specific deployment. We preserve tag-to-record linkages as either Dynamics 365 multi-select picklist fields (if the tag set is small and stable) or TopicAssignment records (if tags function as content labels). The customer chooses the strategy during scoping.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Unim logo

Unim gotchas

High

Every Unim instance has a unique custom field schema

Medium

Custom field datatypes require a separate lookup call

High

No public API documentation for the core business objects

Medium

File attachment extraction requires a separate Files API call

Medium

Owner/user IDs are instance-scoped and not portable

Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales gotchas

High

Professional tier 15-table custom table limit blocks migrations

High

October 2024 pricing increase applies at renewal for all customers

Medium

Custom fields must be created in the UI before API writes

Medium

Power Platform request limits apply to bulk migrations

Medium

Activity records orphaned to inactive owners fail silently

Pair-specific challenges

  • Every Unim schema is unique; discovery is mandatory before any migration code

    Unim applications are built per-customer, meaning no two tenants share the same set of custom fields, datatypes, or entity relationships. We cannot predefine a migration template for Unim. Skipping schema discovery results in silently dropped custom fields on every record imported. We always run live schema introspection against the Unim API before writing any migration code, resolving ModelID and DataType references for every active field.

  • Custom field datatypes require a separate valuelists lookup before mapping

    To reference a custom field in Unim, you must look up its DataType ID and ModelID from the valuelists endpoint and entity definitions respectively. These are reference fields, not raw string values. Our migration tooling fetches these dependencies upfront so that Dynamics 365 field creation payloads are complete and valid. Fields without a resolved DataType ID are flagged and excluded from the initial import; they require manual resolution with the customer's Unim implementation team.

  • Unim Owner IDs are instance-scoped and non-portable

    User IDs assigned as record owners in Unim are scoped to that specific Unim deployment. They cannot be used as-is in Dynamics 365. We map source Owner IDs to Dynamics 365 User records using email as the join key, flagging any owners that have no corresponding destination user. If the customer's Dynamics 365 org does not yet have User records provisioned for all active Unim owners, migration cannot proceed past the Owner reconciliation step until the admin provisions the missing users.

  • Dynamics 365 validation rules and field-level security can block imports silently

    Dynamics 365 orgs commonly enforce validation rules (required formats, conditional required fields, picklist whitelists) and field-level security that prevent records from saving during data load. We coordinate with the customer's Dynamics 365 admin to grant the migration user the necessary Dataverse roles and either temporarily bypass validation rules during load or extend them with a migration-context check. Without this step, 5-25 percent of records can be silently rejected.

  • File attachment pagination can extend timeline on attachment-heavy migrations

    Unim serves attachments via a separate Files API call per file, with no bulk export option. For large migrations with thousands of attachments, we paginate file extraction to avoid overwhelming the Unim API and apply retry logic on 429 responses. This adds time to the extraction phase but ensures complete file transfer without API throttling errors that would otherwise corrupt the attachment set.

Migration approach

Six steps for a successful Unim to Microsoft Dynamics 365 Sales data migration

  1. Schema discovery against live Unim API

    We introspect the customer's live Unim instance via the custom-fields API endpoint, resolving ModelID references for every standard entity (Contacts, Companies, Activities) and cataloguing all active custom fields and their datatypes. For any bespoke object types defined at the application level, we inspect the entity definitions to capture the full schema. The discovery output is a written schema map (entity name, field name, datatype, nullable, lookup relationships) that the customer reviews and approves before migration code is written. This step cannot be skipped and cannot be estimated without live access.

  2. Destination schema provisioning in Dynamics 365

    We create the matching Dynamics 365 custom entities (tables) and custom fields using the Dataverse Web API or solution metadata deployment. Lookup relationships between custom entities and standard entities (Contact, Account) are defined at this stage. The schema is deployed into a Dynamics 365 Sandbox environment first for validation. We coordinate with the customer's Dynamics 365 admin on any required security roles, field-level security, and validation rules that may affect the migration user.

  3. Sandbox migration and reconciliation

    We run a full migration into the Dynamics 365 Sandbox using production-equivalent data volume. The customer's RevOps lead reconciles record counts (Contacts in, Accounts in, Activities in), spot-checks 25-50 records against the Unim source, and signs off the field map and datatype resolution before production migration begins. Any mapping corrections—wrong datatype, missed custom field, dropped relationship—happen in sandbox, not in production.

  4. Owner reconciliation and User provisioning

    We extract every distinct Unim Owner referenced across Contacts, Companies, Activities, and custom object records and match by email against the Dynamics 365 destination org's User table. Owners without a matching User go to a reconciliation queue. The customer's Dynamics 365 admin provisions any missing Users (active or inactive depending on whether the original Unim owner is still employed). Migration cannot proceed past this step because OwnerId is a required reference on most standard objects.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Accounts (from Unim Companies), Contacts (with ParentAccountId resolved), Activities (Tasks, Events, EmailMessages via Dataverse Bulk API), custom objects (with their parent-record lookups resolved), and files (paginated extraction with retry logic). Each phase emits a row-count reconciliation report and error log before the next phase begins. We use exponential backoff on API rate-limit responses and batch chunking to maintain throughput without overwhelming either the Unim export API or the Dynamics 365 Dataverse API.

  6. Cutover, validation, and workflow inventory handoff

    We freeze Unim writes during cutover, run a final delta migration of any records modified during the migration window, then enable Dynamics 365 as the system of record. We deliver a written inventory of every active Unim workflow and automation for the customer's admin to rebuild in Dynamics 365 using Power Automate or Dynamics 365 workflows. We do not rebuild workflows as part of the migration scope. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team during the first days of live operation.

Platform deep dives

Context on both ends of the pair

Unim logo

Unim

Source

Strengths

  • Custom-built per customer rather than configured off the shelf.
  • All-in-one suite covering CRM, sales, projects, accounting, HR, and payroll.
  • Included data migration and unlimited custom-field configuration.
  • Auto-communication module with website-form lead capture.
  • Geo-location tracking and role-based access for mobile and hybrid teams.

Weaknesses

  • Pricing not disclosed — sales-led only.
  • Custom-development model creates ongoing vendor dependency.
  • No published API documentation for self-serve integration.
  • Broad horizontal scope at the cost of vertical depth.
  • Small public review footprint limits independent validation.
Microsoft Dynamics 365 Sales  logo

Microsoft Dynamics 365 Sales

Destination

Strengths

  • Native integration with Microsoft 365, Teams, Outlook, and SharePoint for unified productivity workflow
  • Unlimited custom tables and complex workflows on Enterprise tier enable deep customization for complex sales processes
  • AI-driven predictive analytics and deal intelligence on Enterprise and Premium tiers help sales teams prioritize pipeline
  • Dataverse unified data layer provides a consistent API and data model across all Dynamics 365 and Power Platform apps
  • Strong security model with Field-Level Security and Record Ownership rules for governance-conscious enterprises

Weaknesses

  • Sales Professional tier caps custom tables at 15, creating a migration ceiling for highly customized SMB environments
  • October 2024 pricing increases of $15 per user across all tiers apply to existing customers upon renewal
  • Implementation typically requires costly certified partners, adding 30–50% to total project cost
  • Updates and platform releases can disrupt customizations and plugins, requiring regression testing after each wave
  • Non-Microsoft integrations require additional configuration or middleware, limiting flexibility for heterogeneous tech stacks

Complexity grading

How hard is this migration?

Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.

C

Overall complexity

Moderate migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Unim and Microsoft Dynamics 365 Sales .

  • Object compatibility

    C

    4 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Unim: Not publicly documented — confirmed during integration scoping..

  • Data volume sensitivity

    B

    Unim doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Unim to Microsoft Dynamics 365 Sales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Unim to Microsoft Dynamics 365 Sales data migrations

Answers to the questions buyers ask most during Unim to Microsoft Dynamics 365 Sales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between four and eight weeks for accounts with fewer than 15,000 records, straightforward custom fields, and no more than two bespoke object types. Migrations with large activity histories (over 200,000 records), multiple custom object types, or complex custom datatype lookups requiring manual resolution with Unim's implementation team move to ten to sixteen weeks. The mandatory schema discovery phase is the critical path item that determines the earliest possible migration start date.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Unim.
Land in Microsoft Dynamics 365 Sales , intact.

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