CRM migration
Field-level mapping, validation, and rollback between Unim and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Unim
Source
monday CRM
Destination
Compatibility
6 of 9
objects map 1:1 between Unim and monday CRM.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Unim's every-deployment-is-bespoke architecture means no two migrations share the same field landscape. Before writing anything to Monday.com CRM, we introspect the live Unim schema via the custom-fields API, resolve ModelID and DataType references, and produce a complete field inventory that drives the Monday.com board and column design. Monday.com CRM uses a board-and-column model rather than a traditional object-relationship model: Contacts live as People, Companies as Organizations, Deals as a native Deals entity, and Activities as Items with Activity-log columns. Custom fields in Monday.com carry ordering dependencies that must be resolved before data is inserted. We flag automations, workflow rules, and any bespoke Unim business-logic objects as non-migratable and deliver a written inventory for the customer's admin to rebuild. Owner IDs are instance-scoped in Unim; we map them to Monday.com team members by email match, holding orphaned assignments for admin resolution.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Unim object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Unim
Contact
monday CRM
People (Contacts)
1:1Unim Contact records map to Monday.com People. The standard name, email, phone, and address fields translate directly. Every bespoke custom field on the Contact ModelID is resolved against the DataType lookup before a Monday.com column of the matching type is created on the People board. Column dependency ordering in Monday.com (some column types require another column to exist first) is computed from the dependency graph before any records insert.
Unim
Company
monday CRM
Organization
1:1Unim Company records map to Monday.com Organizations. The Company name becomes the Organization name, and the domain field maps to the website column. All bespoke Company-level custom fields are created as Organization columns with the same dependency ordering rules applied as for People. Organization is created before People import so that link resolution between a Contact and its Company is satisfied at insert time.
Unim
Deal
monday CRM
Deals (native CRM entity)
1:1Unim Deal records map to Monday.com's native Deals entity. Deal name, amount, stage, expected close date, and owner map to the corresponding Monday.com fields. Unim's bespoke deal-stage values are reproduced as Monday.com Deal Status column options, and the stage sequence is preserved as written. If Unim supports multiple deal pipelines, each pipeline becomes a separate Monday.com Deals board.
Unim
Activity (calls, emails, meetings, notes)
monday CRM
Items + Activity columns on People and Organization boards
1:manyUnim Activity records are disaggregated by type. Call logs become a custom Column (number or text) on the linked People Item; emails become a Long Text column with email body content; meetings become a Date column with a text column for attendees; notes become a Long Text column. Activity-to-record linkage is preserved by updating the linked People Item in Monday.com rather than creating a separate Activity object, since Monday.com does not have a standalone Activity object equivalent. Historical timestamps are stored as custom Date columns.
Unim
Custom Fields
monday CRM
Custom Columns (per board)
lossyUnim custom fields are discovered via the custom-fields API and catalogued with their DataType and ModelID references. Each custom field is mapped to a Monday.com column type using a type-mapping matrix (text fields to Text columns, date fields to Date columns, picklists to Dropdown or Tags columns, numeric fields to Numbers columns). Custom field dependencies in Monday.com are resolved from the dependency graph, and columns are created in topological order before any record data is inserted.
Unim
Custom Objects
monday CRM
Custom board or linked Items
lossyUnim bespoke object types beyond Contacts, Companies, and Activities are discovered during schema introspection and mapped to Monday.com equivalents. Simple custom objects with flat schemas become Monday.com boards with standard columns plus any bespoke column types. Custom objects with cross-references to Contacts or Organizations become separate boards with Item linking enabled. Relationship cardinality (1:1, 1:N, N:N) is documented from the Unim schema and reproduced as Monday.com Connect board links or mirror links. The admin receives a written schema map of the destination structure before data moves.
Unim
Owner/User
monday CRM
Team Member
1:1Unim owner IDs are scoped to the specific Unim instance and cannot be reused in Monday.com. We extract every distinct owner referenced on Contacts, Companies, Deals, and Activities and match by email address against the Monday.com workspace Team Members. Any owner with no matching Monday.com user is held in an orphan queue with the owner email listed; the customer provisions the corresponding Monday.com account before the record import phase resumes.
Unim
Files/Attachments
monday CRM
File Column on linked Item
1:1Unim file attachments are stored via the Files dimension and require a separate API call per attachment to retrieve the binary blob. We paginate file extraction to stay within Unim API rate limits, apply retry logic on 429 responses, and re-associate each file with the target Monday.com Item using the File column type. Original filenames and MIME types are preserved. Files without a resolvable parent Item are held in a separate reconciliation board for admin review.
Unim
Tags/Labels
monday CRM
Tags Column or Label Column
1:1Unim tag associations are extracted as join-table records (tag name plus source record ID). Tags are mapped to Monday.com Tags columns on the corresponding Items. Where the tag vocabulary is small and closed (industry labels, status tags), Tags columns are used; where tags represent open-ended classification, Label columns are used. The choice is confirmed with the customer during scoping.
| Unim | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People (Contacts)1:1 | Fully supported | |
| Company | Organization1:1 | Fully supported | |
| Deal | Deals (native CRM entity)1:1 | Fully supported | |
| Activity (calls, emails, meetings, notes) | Items + Activity columns on People and Organization boards1:many | Fully supported | |
| Custom Fields | Custom Columns (per board)lossy | Fully supported | |
| Custom Objects | Custom board or linked Itemslossy | Mapping required | |
| Owner/User | Team Member1:1 | Fully supported | |
| Files/Attachments | File Column on linked Item1:1 | Mapping required | |
| Tags/Labels | Tags Column or Label Column1:1 | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Unim gotchas
Every Unim instance has a unique custom field schema
Custom field datatypes require a separate lookup call
No public API documentation for the core business objects
File attachment extraction requires a separate Files API call
Owner/user IDs are instance-scoped and not portable
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Schema discovery and custom field cataloguing
We run schema discovery against the live Unim API, introspecting the custom-fields endpoint to enumerate every active custom field with its Name, ModelID, DataType, and Nullable flag. We also query the valuelists endpoint to resolve DataType IDs to human-readable type names. The discovery output is a complete field inventory for Contacts, Companies, Activities, and any bespoke custom objects present in the deployment. This phase is a prerequisite for all subsequent work; without it, no field map can be produced.
Monday.com board and column design
We design the Monday.com CRM workspace structure based on the discovered schema. People, Organizations, and Deals boards are created with standard CRM columns. Each bespoke Unim custom field receives a Monday.com column type via the type-mapping matrix. Column dependencies are resolved from the Monday.com custom fields API, and columns are created in dependency order. Custom objects are assigned to new boards or linked Items depending on their relationship cardinality. The design document is shared with the customer for review before any records are touched.
Owner reconciliation and user provisioning
We extract every distinct owner referenced across Contacts, Companies, Deals, and Activities and match by email against the Monday.com workspace Team Members. Owners without a matching Monday.com user are listed in a reconciliation queue. The customer provisions missing Monday.com accounts (active or inactive based on whether the original Unim user is still active). Migration cannot proceed past this step because owner assignments are referenced on most record types.
Data cleaning and transformation
We run deduplication passes on Unim Contacts and Companies using email and domain as the dedupe key. Incomplete records with missing required fields are flagged for customer review before import. Bespoke field values are transformed to Monday.com column-compatible formats, including date normalization, picklist value mapping, and tag extraction. This phase produces the import-ready dataset and the transformation log for reconciliation.
Record import in dependency order
We import records into Monday.com in dependency order: Organizations first (Deal board depends on Organizations for linking), then People (with Organization link resolved), then Deals (with Owner and Organization lookups resolved), then custom object records (with their own dependency chains), then Activities (linked to the parent People or Organization Item). Files are extracted from Unim's Files API in paginated batches and reattached to the target Monday.com Items using the File column type. Owner orphan queue items are held until the customer confirms provisioning.
Cutover, validation, and automation handoff
We freeze writes in Unim during cutover, run a final delta migration for any records modified during the migration window, then mark Monday.com as the system of record. We deliver a row-count reconciliation report comparing source and destination record counts per object. We deliver the automation and workflow inventory document to the customer's admin team for rebuild in Monday.com's automation center. We offer a one-week hypercare window for post-migration reconciliation. We do not rebuild Unim automations inside the migration scope.
Platform deep dives
Unim
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 4 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Unim and monday CRM.
Object compatibility
4 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Unim: Not publicly documented — confirmed during integration scoping..
Data volume sensitivity
Unim doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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