CRM migration

Migrate from APTANIA CRM to monday CRM

Field-level mapping, validation, and rollback between APTANIA CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

APTANIA CRM logo

APTANIA CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

88%

7 of 8

objects map 1:1 between APTANIA CRM and monday CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from APTANIA CRM to Monday.com CRM is a platform-model migration. APTANIA stores customer records relationally with Contact-to-Company links and activity logs, but its Basic plan enforces a 1000-record monthly ceiling and has no public API, so all export relies on manual in-platform tools producing CSV or JSON files. Monday.com CRM uses a board-and-item data model where contacts are People items on a Board, companies are Organizations, deals are items with monetary columns, and pipeline stages are Groups. We extract from APTANIA in record-dependency order, transform the flat export into Monday.com's typed column structure (text, email, phone, date, currency, location), and import into pre-built Boards with the customer's custom columns configured before any data lands. Email automation rules, web traffic attribution, and workflow triggers do not export from APTANIA and must be rebuilt in Monday.com; we deliver a written automation inventory so nothing is lost in the gap. Automation rebuild (Automations, Instant Rules) is outside standard migration scope.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How APTANIA CRM objects map to monday CRM

Each row shows how a APTANIA CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

monday CRM

People Item (on Board)

1:1
Fully supported

APTANIA Contacts map to Monday.com People items on the CRM Board. Standard fields (name, email, phone, B2C/B2B flag) map to Name, Email, Phone, and a custom Text column respectively. The B2C/B2B flag from APTANIA becomes a custom Status column or tag in Monday.com. Contact-to-Company linkage is preserved by matching the APTANIA company_id or company_name against the Organization name before importing the People item, so the Monday.com Person-Organization relationship is established at insert time.

APTANIA CRM

Company/Account

maps to

monday CRM

Organization

1:1
Fully supported

APTANIA Companies map directly to Monday.com Organizations. We use the company name as the Organization name and map address, industry, and domain fields to Organization properties. Organizations are imported before People items so that the Person-Organization link can be resolved during the Contact import phase. Any APTANIA Company without a matching Organization name is created on-the-fly during Contact import.

APTANIA CRM

Deal/Opportunity

maps to

monday CRM

Item (on Board)

1:1
Fully supported

APTANIA Deals map to Monday.com Items with a monetary column (currency type) for deal value, a Status column mapped from APTANIA's deal stage, and a Date column for close date. APTANIA pipeline assignments are reconstructed as Groups on the Monday.com Board (e.g., 'Prospecting', 'Qualification', 'Proposal Sent', 'Closed Won', 'Closed Lost'). Each Group corresponds to a stage in APTANIA's pipeline.

APTANIA CRM

Pipeline Stage

maps to

monday CRM

Group

lossy
Fully supported

APTANIA pipeline stages are not stored as a separate exportable entity; we infer stage names from the dealstage value in exported Deal records. Each distinct stage value becomes a Monday.com Group on the destination Board. Stage probability percentages, if present in APTANIA custom fields, migrate as a Number column on the Item.

APTANIA CRM

Activity (calls, emails, meetings, notes)

maps to

monday CRM

Updates / Item Updates

1:1
Fully supported

APTANIA activity logs (call disposition, email subject and body, meeting notes) are not stored in a standardized export schema. We extract what is available from the APTANIA export and map each activity as a monday.com Update on the corresponding Item. Call duration and disposition migrate as text in the Update body. Email content migrates as a rich-text Update with sender, recipient, and timestamp in the header. Meetings migrate as a dated Update with location and attendee notes.

APTANIA CRM

Custom Properties (APTANIA)

maps to

monday CRM

Custom Columns

1:1
Mapping required

APTANIA custom field values and names export as field-value pairs in the CSV/JSON. Each custom field maps to a Monday.com custom column of the appropriate type: text fields to Text, numeric fields to Numbers, dates to Date, and picklist-like fields to Status or Dropdown. Field metadata (required/optional, validation rules) is inferred from APTANIA export data patterns and recreated as column settings in Monday.com.

APTANIA CRM

User/Team Member

maps to

monday CRM

Team Member (column or assignee)

1:1
Fully supported

APTANIA users export by email and name. We match by email against Monday.com workspace members and map to the Assignee column on Items. Role and permission structures do not transfer because permission models differ; we flag permission differences for the customer's admin to configure in Monday.com workspace settings post-migration.

APTANIA CRM

Web Traffic Tracking

maps to

monday CRM

None

1:1
Not supported

APTANIA's channel attribution data (referrer, UTM parameters, landing page history) does not export to standard file formats. This data is not migrated. We recommend configuring Monday.com's native tracking pixel or integrating a third-party analytics connector post-migration to begin fresh attribution tracking from the migration go-live date.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • APTANIA record ceiling forces staged export

    APTANIA's Basic plan enforces a 1000-record monthly ceiling across Contacts, Companies, Deals, and Activities. Exports that exceed this limit mid-process are blocked until the next billing period. We audit record counts during scoping and advise customers to clean or archive old records before migration to avoid hitting the ceiling during export. Records over the limit are queued for a second export window or a billing-cycle-stage migration. This gotcha is pair-specific because the ceiling only matters when the destination platform (Monday.com) has no such limit, making the constraint a migration blocker rather than a platform design choice.

  • Email automation rules cannot migrate

    APTANIA's trigger-based email automation (rules that fire on customer activity, inactivity, or stage change) is a core feature but the rules engine does not export. Customers lose all automation logic at migration time. We provide a pre-migration checklist that includes screenshot documentation of all active automation rules so the customer has a reference guide for manual rebuild in Monday.com Automations or Instant Rules. This gotcha is pair-specific because Monday.com offers a rebuildable automation feature that APTANIA lacks, making the automation gap addressable post-migration rather than permanent.

  • No public API means manual export only

    APTANIA provides no public API for automated data extraction. All export is manual through the in-platform export tool, producing CSV or JSON files that must be re-exported if any records change during migration. We cannot perform delta syncs or automated post-export validation without re-exporting. We document the export method and validate file completeness before building the Monday.com column schema. This gotcha is pair-specific to APTANIA as a source; it does not apply when migrating to Monday.com from platforms with APIs.

  • Activity log schema is not standardized

    APTANIA activity logs (calls, emails, meetings, notes) exist but their schema is not publicly documented and varies by activity type. The export may produce inconsistent field names across activity types. We extract what is available, normalize field names to a standard internal schema, map to Monday.com Updates, and flag any unstructured or unparseable activity records in the migration report. This adds preparation time to scoping because we must inspect the actual export before defining the column mapping.

  • Web tracking attribution is not portable

    APTANIA's web traffic monitoring captures channel attribution (referrer, UTM source/medium/campaign, landing page) but this data is not included in standard exports. Historical engagement attribution is lost at migration. We flag this gap in the data map and recommend configuring Monday.com's native tracking or a third-party analytics integration before go-live to preserve future attribution. This gotcha is pair-specific because Monday.com does not inherit web tracking data from any source platform; attribution loss is not a Monday.com limitation but an APTANIA export limitation.

Migration approach

Six steps for a successful APTANIA CRM to monday CRM data migration

  1. Scoping and export audit

    We audit the APTANIA portal to count Contacts, Companies, Deals, Activities, and custom field records. We assess whether the total record count exceeds the 1000-record ceiling and advise on cleaning or archiving before export. We review the existing automation rules and request screenshots of all active email triggers for the automation inventory. We inspect a sample export file to understand the activity log schema before designing the Monday.com column mapping.

  2. Monday.com Board design and column schema

    We configure the destination Monday.com CRM Board before any data arrives. This includes creating the People item type, setting up Organization properties, defining pipeline Groups that mirror APTANIA's stage names (inferred from deal export), and configuring custom columns that match APTANIA's custom field types. We set up the Assignee column for owner mapping and any Status or Dropdown columns for B2C/B2B classification and lifecycle fields.

  3. Automation and webhook inventory

    We document every APTANIA email automation rule with screenshots, trigger conditions, and action configurations. We deliver this as a written automation inventory document that maps each APTANIA trigger to a recommended Monday.com Automation or Instant Rule equivalent. The customer's admin uses this document to rebuild automations in Monday.com. We do not rebuild automations inside the migration scope.

  4. Manual export and file validation

    The customer performs the manual APTANIA export (CSV or JSON) per our export guide. We validate the file for completeness: record counts match portal counts, required fields are populated, and activity logs are not truncated. We flag any records that approach or exceed the 1000-record ceiling and coordinate a staged export if needed.

  5. Data transformation and Monday.com import

    We transform the APTANIA export into Monday.com's typed column format: text fields to Text, emails to Email, phones to Phone, dates to Date, monetary values to Currency, and picklist values to Status. We resolve Contact-to-Company linkage by matching company names against Organization records (created first). Owner mapping resolves by email against Monday.com workspace members. Activities are written as Updates on the corresponding Items with timestamps preserved.

  6. Cutover, validation, and automation handoff

    We freeze writes in APTANIA during the cutover window and perform a final delta export of any records modified during migration. We import the delta into Monday.com and run a row-count reconciliation against the source. We deliver the automation inventory document and a data map showing the source-to-destination field mapping for each object. We support a 48-hour hypercare window for reconciliation issues. Automation rebuild, workflow configuration, and permission tuning in Monday.com are outside standard scope and are handled by the customer's admin or a Monday.com implementation partner.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to monday CRM data migrations

Answers to the questions buyers ask most during APTANIA CRM to monday CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts with under 1000 records and fewer than 10 custom fields. Migrations approaching APTANIA's record ceiling, with more than 10 custom fields, or with a large activity history (notes, calls, emails across hundreds of records) move into four to six weeks because of staged export coordination, column-type mapping complexity, and activity log normalization. We scope each migration individually during discovery.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
Land in monday CRM, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day