CRM migration

Migrate from APTANIA CRM to Freshsales

Field-level mapping, validation, and rollback between APTANIA CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

APTANIA CRM logo

APTANIA CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

75%

6 of 8

objects map 1:1 between APTANIA CRM and Freshsales.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from APTANIA CRM to Freshsales is a manual-export-to-API migration, not a live-API-to-API migration. APTANIA does not publish API documentation for third-party access, so all source records must be extracted through in-platform export tools that produce CSV or JSON files. We use the exported files as the migration input and load them into Freshsales via the Freshsales REST API with batch chunking and lookup resolution. APTANIA's Basic plan enforces a 1000-record monthly ceiling and a 2-user cap, both of which we check during scoping before committing to a timeline. The B2C/B2B flag that APTANIA stores per contact is preserved as a custom property in Freshsales. Email automation rules, web tracking attribution, and trigger logic do not export from APTANIA and must be rebuilt in Freshsales or documented for your admin team. We deliver a written automation inventory as part of every engagement so that nothing is lost as tribal knowledge.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How APTANIA CRM objects map to Freshsales

Each row shows how a APTANIA CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

Freshsales

Contact

1:1
Fully supported

APTANIA Contact records map to Freshsales Contact. We extract all standard fields (name, email, phone, lifecycle stage) and the B2C/B2B flag, which we preserve as a custom property (aptania_b2c_b2b__c) in Freshsales since Freshsales uses its own lifecycle stage model. Email address is the dedupe key for contact import. Records that lack an email address are flagged in the scoping report and imported with a custom no_email__c flag for manual review.

APTANIA CRM

Company

maps to

Freshsales

Account

1:1
Fully supported

APTANIA Company records map to Freshsales Account. The HubSpot-style company name becomes the Account Name field. Company-contact linkage is preserved during import by matching on company name before inserting contacts, then resolving the aptania_company_id to the Freshsales Account ID for the Contact.AccountId lookup. Accounts are imported before contacts to satisfy the foreign key dependency.

APTANIA CRM

Deal

maps to

Freshsales

Deal

1:1
Fully supported

APTANIA Deal records map to Freshsales Deal. We extract monetary value, close date, stage name, and associated pipeline from the exported deal file. Stage names from APTANIA are mapped to Freshsales Deal stages during the transform step. Deals are imported after Accounts and Contacts so that AccountId and ContactIds are already resolved.

APTANIA CRM

Pipeline

maps to

Freshsales

Deal Pipeline

lossy
Fully supported

APTANIA pipeline and stage structure is inferred from the exported deal records since APTANIA's export schema does not expose pipeline metadata directly. We reconstruct pipeline names and stage order from the dealstage values present in the export and configure Freshsales Deal Pipelines with matching stage names before deal import. The customer reviews and approves the reconstructed pipeline structure during scoping.

APTANIA CRM

Activity (calls, emails, notes)

maps to

Freshsales

Activity (calls, emails, notes)

1:1
Fully supported

APTANIA activity logs (emails, calls, notes) exist in the export but the schema is not publicly documented and field names vary across export runs. We extract what is available, map each activity to Freshsales Activity records, and flag any unstructurable fields in the data map for manual review. Activity timestamp is preserved on Freshsales Activity.Date.

APTANIA CRM

User / Team Member

maps to

Freshsales

User

1:1
Fully supported

APTANIA user records are exported and matched to Freshsales users by email address. Any APTANIA user without a corresponding Freshsales user is held in a reconciliation queue for the customer's admin to provision before import resumes. Role and permission differences are documented for manual review post-migration since APTANIA's permission model does not map directly to Freshsales roles.

APTANIA CRM

Custom Properties

maps to

Freshsales

Custom Fields

1:1
Mapping required

APTANIA custom field values and names are extracted from the export and recreated in Freshsales as custom fields on the appropriate object. Field types are inferred from the data (text fields for string values, numeric for integers, date for timestamps). Any custom field that cannot be cleanly typed from the export data is flagged in the mapping document for the customer to review and resolve in Freshsales admin settings before import.

APTANIA CRM

Email Automation Rules

maps to

Freshsales

Workflow (Freshsales)

lossy
Not supported

APTANIA email automation rules do not export. We do not migrate automation logic as code. During scoping, we request screenshot documentation of all active automation rules from the customer and deliver a written automation inventory with each rule's trigger, conditions, and actions described in Freshsales Workflow equivalent terminology. The customer's admin rebuilds the rules in Freshsales Workflows post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • APTANIA export is manual with no API

    APTANIA does not publish API documentation for third-party access. All source data must be exported manually through the in-platform export tool, producing CSV or JSON files. This means we cannot perform delta syncs (new records added mid-migration require a second export), cannot verify data integrity without a re-export, and cannot export on a schedule. We document the export method used, validate exported file completeness, and freeze source writes during the final export window to minimize the gap between export and import completion.

  • APTANIA 1000-record monthly ceiling may require staged export

    APTANIA's Basic plan enforces a 1000-record monthly ceiling. If the customer's total record count (Contacts plus Companies plus Deals) exceeds 1000, we flag this during scoping and advise on upgrading or cleaning records before migration. If staged export across billing cycles is required, we sequence the export in batches that respect the monthly limit and schedule import phases accordingly, which extends the timeline. We validate record counts against the ceiling before committing to a delivery date.

  • Activity schema is undocumented and may be incomplete in exports

    APTANIA's activity log schema (calls, emails, notes) is not publicly documented. Exported activity records may have inconsistent field names, missing timestamps, or partial content depending on the export tool version and record age. We extract what is available and map it to Freshsales Activity, but we flag any fields that cannot be cleanly mapped. Customers should review the exported activity file during scoping to confirm whether historical activity data is sufficiently complete to justify the migration effort for that data.

  • Email automation rules and web tracking do not export

    APTANIA's trigger-based email automation and channel attribution data (referrer, UTM, landing page history) are platform features that do not export to standard file formats. Automation logic is lost at migration time. We request screenshot documentation of all active automation rules before migration begins and deliver a written inventory describing each rule in Freshsales Workflow terms. Web attribution data is flagged as not portable in the data map, and we recommend configuring Freshsales web tracking or a third-party attribution tool post-migration to preserve future attribution data.

Migration approach

Six steps for a successful APTANIA CRM to Freshsales data migration

  1. Scoping and export preparation

    We audit the source APTANIA account for record counts across Contacts, Companies, Deals, and Activities. We check these against APTANIA's 1000-record monthly ceiling and flag any customer whose total exceeds that limit. We request screenshot documentation of all active email automation rules for the automation inventory. We assess the exported activity file from a test export to determine schema completeness and flag any data quality issues before committing to a scope.

  2. Manual export and file validation

    The customer performs a manual export of all record types from APTANIA's in-platform export tool. We validate the exported files for completeness (row counts, field headers, non-empty required fields) before import begins. Any records missing from the export are flagged for a second export run. Source writes are frozen during the final export window to minimize the delta between export and import.

  3. Schema design and Freshsales configuration

    We configure Freshsales before import: creating custom fields (aptania_b2c_b2b__c on Contact, hs_original_lifecycle__c if applicable), configuring Deal Pipelines with stage names matching the inferred APTANIA pipeline structure, and provisioning any Freshsales users referenced by the APTANIA user export. The customer reviews and approves the Freshsales configuration before we begin importing records.

  4. Import in dependency order

    We import records in dependency order: Accounts (from Companies), then Contacts (with AccountId resolved), then Deals (with ContactIds and AccountId resolved), then Activities. Each phase emits a row-count reconciliation report before the next phase begins. Any record that fails import due to a validation error (required field missing, duplicate dedupe key) is held in a quarantine queue and reattempted after the root cause is resolved.

  5. Cutover and automation handoff

    We freeze source writes, run a final delta export of any records modified during the migration window, and complete the delta import. Freshsales becomes the system of record. We deliver the written automation inventory describing each APTANIA automation rule in Freshsales Workflow terms. We do not rebuild automation rules as Freshsales Workflows inside the migration scope; that is a separate engagement or an internal admin task.

  6. Validation and post-migration support

    We run a reconciliation check comparing migrated record counts to exported record counts and spot-check a sample of records against the source export. We support a one-week hypercare window where we resolve any data quality issues raised by the customer's team. We do not provide post-migration admin training, workflow rebuild, or ongoing data cleaning as standard scope; these are separate engagements.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to Freshsales data migrations

Answers to the questions buyers ask most during APTANIA CRM to Freshsales migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and three weeks for accounts under 5,000 contacts and 1,000 deals with a clean export file. Migrations that hit APTANIA's 1000-record monthly ceiling and require staged export across billing cycles, or that involve activity records with poorly structured export schemas, extend to four to six weeks. The manual-export constraint adds one to two days of scoping time compared to automated-API migrations because we must validate exported file completeness before import begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
Land in Freshsales, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

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