CRM migration

Migrate from APTANIA CRM to Nutshell

Field-level mapping, validation, and rollback between APTANIA CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.

APTANIA CRM logo

APTANIA CRM

Source

Nutshell

Destination

Nutshell logo

Compatibility

88%

7 of 8

objects map 1:1 between APTANIA CRM and Nutshell.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from APTANIA CRM to Nutshell is a manual-export migration constrained by APTANIA's lack of a public API and its Basic plan ceiling of 1,000 records per month. We export Contacts, Companies, Deals, and Activities as structured files from APTANIA's in-platform tools, validate field coverage against the export schema, then import into Nutshell using its REST API with parent-record resolution so that Company links are satisfied before Contact imports begin. The B2C/B2B flag APTANIA stores per contact migrates as a Nutshell custom property because Nutshell's standard model is B2B-focused. Email automation rules, web tracking attribution, and web traffic data do not export from APTANIA and cannot be delivered to Nutshell; we document these gaps in the data map and recommend that customers capture screenshots of all active automation rules before migration begins for manual rebuild reference in Nutshell.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

Nutshell logo

Nutshell

What's pulling them in

  • Lowest cost entry point among mid-market CRMs—Foundation plan starts at $13/user/month, making it accessible for teams validating CRM fit before committing.
  • Integrated sales automation and email sequencing on Pro plans without requiring a separate email marketing platform, per verified Capterra reviews.
  • Consistently praised for intuitive interface and fast onboarding, with case studies reporting 100% team adoption rates within initial deployment periods.
  • Strong customer support responsiveness cited across G2 reviews, with dedicated support tiers available on Enterprise plans.
  • Native integrations with WhatsApp, Facebook Messenger, Instagram, and Slack reduce reliance on third-party middleware for common communication channels.

Object mapping

How APTANIA CRM objects map to Nutshell

Each row shows how a APTANIA CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

Nutshell

Person

1:1
Fully supported

APTANIA Contact records map to Nutshell Person. Standard fields (name, email, phone, address) migrate directly. APTANIA's B2C/B2B flag property migrates as a custom Person property (text or select field) because Nutshell's standard model is B2B-oriented and does not include a native B2C flag. We preserve the original APTANIA contact ID in a custom field for reconciliation reference.

APTANIA CRM

Company

maps to

Nutshell

Account

1:1
Fully supported

APTANIA Company records map to Nutshell Account. Company name, domain, address, and industry fields migrate directly. We create Accounts before Persons during import so that the Account-Person linkage is resolved at the moment of Person insert. Dedupe matching uses company name as the primary key with domain as a secondary check.

APTANIA CRM

Deal

maps to

Nutshell

Deal

1:1
Fully supported

APTANIA Deal records map to Nutshell Deal. Deal name, monetary value, close date, and stage name migrate directly. APTANIA stage names are mapped to Nutshell pipeline stage names during import; any stage in APTANIA that has no Nutshell equivalent is flagged for the customer's admin to configure as a custom stage before deal import begins.

APTANIA CRM

Pipeline (APTANIA)

maps to

Nutshell

Pipeline (Nutshell)

lossy
Fully supported

APTANIA's pipeline and stage structure is inferred from exported deal records since the pipeline schema is not publicly documented. We reconstruct the pipeline in Nutshell by creating a Pipeline with the inferred stage order and names before importing Deals. On Nutshell's Foundation plan (1 pipeline) we map all APTANIA stages to a single Nutshell pipeline; Pro and above support multiple pipelines and we map one-to-one where the APTANIA data supports it.

APTANIA CRM

Activity (emails, calls, meetings, notes)

maps to

Nutshell

Activity

1:1
Fully supported

APTANIA activity logs migrate to Nutshell Activity records. Because APTANIA's activity schema is not publicly documented, we extract all available fields from the export file and map them to Nutshell's standard Activity fields (type, date, subject, notes). Any fields with no Nutshell equivalent are flagged and mapped to a custom Activity property field. Activity date ordering is preserved during import. Attachment migration is limited to file URLs stored in APTANIA activity notes; binary attachments require separate file-level handling.

APTANIA CRM

Custom Properties

maps to

Nutshell

Custom Fields

1:1
Mapping required

APTANIA custom field values and names export as additional columns in the contact and company export files. We recreate the equivalent custom fields in Nutshell as Person or Account custom fields before import. APTANIA's custom property type metadata (text, number, date, select) is inferred from the exported data values since the export schema does not expose field types; we default to text for ambiguous types and flag the field for the customer's admin to verify and correct type post-migration if needed.

APTANIA CRM

User / Team Member

maps to

Nutshell

User

1:1
Fully supported

APTANIA user records map to Nutshell Users. We match by email address during import. Any APTANIA user referenced as a record Owner without a matching Nutshell User is held in a reconciliation queue for the customer's admin to provision before deal and activity imports resume. APTANIA role and permission structures do not map to Nutshell roles and must be reviewed manually post-migration.

APTANIA CRM

Email Automation Rules

maps to

Nutshell

Not Migrated

1:1
Not supported

APTANIA email automation rules (trigger conditions, delay actions, CRM update actions) do not export via standard file tools. This object has no migration path. We provide a pre-migration checklist that includes instructions for capturing screenshots of all active automation rules so the customer has a reference guide for rebuilding them in Nutshell's sales automation layer (available on Nutshell Pro and above). The rebuild is outside standard migration scope.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

Nutshell logo

Nutshell gotchas

High

Contact tier limits enforced on import

Medium

No bulk API endpoint requires paginated extraction

Medium

Email sequences not exportable via API

Medium

Foundation plan disables key sales features

Pair-specific challenges

  • APTANIA has no public API; all migration relies on manual export

    APTANIA CRM does not publish API documentation for third-party access. All data export uses in-platform manual tools that generate CSV or JSON files. Without an API, FlitStack AI cannot perform delta syncs, verify data integrity post-export without re-exporting, or handle webhooks. We document the export method used, validate exported file completeness against record counts shown in APTANIA's UI, and flag any discrepancy before import begins. If the export file is incomplete due to APTANIA's pagination or filtered export behavior, the customer must re-export with broader filters before import can proceed.

  • Basic plan 1000-record monthly ceiling may require staged migration

    APTANIA's Basic plan enforces a 1,000-record monthly ceiling. Migrations exceeding this limit require either an APTANIA plan upgrade or staged migration across billing cycles. We count total records during scoping and flag the overage. If staging is required, we migrate the first batch of records in the current billing period, then schedule the remainder for the next cycle. We recommend customers clean or archive inactive records before migration to stay within the ceiling and avoid staged transfers.

  • Email automation rules and web tracking data do not export

    APTANIA's trigger-based email automation rules and channel attribution data (referrer, UTM parameters, landing page history) are not accessible via export. Automation logic is lost at migration time and must be rebuilt manually in Nutshell's sales automation layer (Pro and above). Web engagement attribution history is not portable and is lost; we recommend installing Nutshell's tracking snippet before go-live to capture future attribution data. We deliver a written inventory of all APTANIA automation rules documented from customer-provided screenshots for the admin rebuild reference.

  • APTANIA activity schema is undocumented; field mapping requires inference

    APTANIA's activity log schema (the fields captured on calls, emails, meetings, and notes) is not publicly documented. We extract all available columns from the export file and infer field purpose from column headers and value patterns. Some activity metadata (call disposition, meeting location, email direction flag) may not appear in the export at all, in which case it is flagged as missing from the data map. The customer should review the exported activity file during scoping to confirm that the activity data they rely on for reporting is present in the export.

Migration approach

Six steps for a successful APTANIA CRM to Nutshell data migration

  1. Scoping and export preparation

    We audit the APTANIA portal for record counts across Contacts, Companies, Deals, and Activities. We check the Basic plan record ceiling and flag any customer whose total record count exceeds 1,000. We provide the customer with a written export guide specifying the exact in-platform export paths, file format (CSV or JSON), and field selection required to capture all relevant data. We ask the customer to confirm that the exported files include all required fields before upload. Any custom properties visible in the APTANIA UI but absent from the export are flagged for manual field recreation in Nutshell.

  2. Nutshell account provisioning and schema setup

    We work with the customer to provision the target Nutshell account on the appropriate plan (Foundation, Growth, Pro, Business, or Enterprise). During this step we create all required Nutshell custom fields on Person, Account, and Deal to receive APTANIA data that does not map to standard fields, including the B2C/B2B flag, original APTANIA record IDs, and any custom properties exported from APTANIA. We configure the pipeline and stage structure in Nutshell based on the pipeline data inferred from APTANIA's deal export. Pipeline configuration happens in Nutshell's UI before any data import begins.

  3. Export file validation and transform design

    We receive the exported CSV or JSON files from the customer and validate record counts, field headers, and data completeness. We design the field-level transform map (APTANIA field to Nutshell field) and run a small sample import (typically 50-100 records) into Nutshell to verify field mapping accuracy, deduplication behavior, and parent-record linkage. Sample import results are shared with the customer for sign-off before the full migration run. Corrections to the transform map happen at this stage.

  4. Parent record import (Accounts and Persons)

    We import APTANIA Companies into Nutshell as Accounts first, establishing the Account records that Person records will link to. We then import APTANIA Contacts into Nutshell as Persons, resolving the Account-Person linkage by matching the APTANIA contact's associated company name to the Nutshell Account created in the previous step. APTANIA user records are mapped to Nutshell Users by email match. Any APTANIA owner without a matching Nutshell User is placed in a reconciliation queue for the customer's admin to provision. Only after Account and Person imports are validated do we proceed to child records.

  5. Deal and activity import

    We import APTANIA Deals into Nutshell Deals, mapping stage names to the Nutshell pipeline stages configured in step two. Deal-Account linking is resolved by matching the APTANIA deal's associated company name to the Nutshell Account. Activity records (calls, emails, meetings, tasks, notes) are imported last, with each activity linked to its parent Person or Account by resolved ID. We handle rate limiting on Nutshell's API with exponential backoff and batch chunking to avoid throttling on larger activity volumes.

  6. Cutover, reconciliation, and automation rebuild handoff

    We freeze new APTANIA writes during the cutover window and run a final delta import of any records modified during the migration window. We deliver a row-count reconciliation report comparing APTANIA export totals to Nutshell import totals for each object. We provide a written automation inventory documenting all APTANIA email automation rules captured from customer screenshots, mapped to Nutshell's sales automation equivalents (Pro and above). We do not rebuild automation rules as Nutshell workflows; that work is handled by the customer's admin using the inventory document as a rebuild guide.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
Nutshell logo

Nutshell

Destination

Strengths

  • Simple, intuitive interface with minimal learning curve for sales teams new to CRM
  • Per-seat pricing is transparent and predictable, with annual billing reducing monthly cost
  • Full data export tool available for all account data including backups
  • Open JSON-RPC API allows programmatic access to all core objects
  • Native multichannel engagement (email, SMS, WhatsApp) without third-party add-ons for communication

Weaknesses

  • Reporting and analytics are considered weak, requiring manual Excel exports for detailed analysis
  • No bulk API endpoint—migration requires paginated API reads that must be rate-limited carefully
  • JSON-RPC API is less common than REST, requiring custom integration code compared to standard REST CRMs
  • Add-on costs (Forms, Nutshell IQ, Email Marketing) are per-company charges that stack on top of per-seat pricing
  • Feature restrictions on entry-level plans mean teams often need mid-tier to get basic automation

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Nutshell.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to Nutshell migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to Nutshell data migrations

Answers to the questions buyers ask most during APTANIA CRM to Nutshell migration scoping. Not seeing yours? Book a call.

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Most migrations land between three and five weeks for accounts under 5,000 total records with no custom objects and a clean export from APTANIA. Migrations exceeding APTANIA's 1,000-record monthly ceiling require staged migration across billing cycles, extending the timeline to eight to twelve weeks. TheAPTANIA side of the migration (export, validation, transform design) typically takes one to two weeks regardless of size because it depends on manual file generation; the Nutshell import side scales with record volume and API rate-limit handling.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
Land in Nutshell, intact.

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