CRM migration
Field-level mapping, validation, and rollback between APTANIA CRM and Nutshell. We move data and schema; workflows are rebuilt natively in Nutshell.
APTANIA CRM
Source
Nutshell
Destination
Compatibility
7 of 8
objects map 1:1 between APTANIA CRM and Nutshell.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from APTANIA CRM to Nutshell is a manual-export migration constrained by APTANIA's lack of a public API and its Basic plan ceiling of 1,000 records per month. We export Contacts, Companies, Deals, and Activities as structured files from APTANIA's in-platform tools, validate field coverage against the export schema, then import into Nutshell using its REST API with parent-record resolution so that Company links are satisfied before Contact imports begin. The B2C/B2B flag APTANIA stores per contact migrates as a Nutshell custom property because Nutshell's standard model is B2B-focused. Email automation rules, web tracking attribution, and web traffic data do not export from APTANIA and cannot be delivered to Nutshell; we document these gaps in the data map and recommend that customers capture screenshots of all active automation rules before migration begins for manual rebuild reference in Nutshell.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a APTANIA CRM object lands in Nutshell, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
APTANIA CRM
Contact
Nutshell
Person
1:1APTANIA Contact records map to Nutshell Person. Standard fields (name, email, phone, address) migrate directly. APTANIA's B2C/B2B flag property migrates as a custom Person property (text or select field) because Nutshell's standard model is B2B-oriented and does not include a native B2C flag. We preserve the original APTANIA contact ID in a custom field for reconciliation reference.
APTANIA CRM
Company
Nutshell
Account
1:1APTANIA Company records map to Nutshell Account. Company name, domain, address, and industry fields migrate directly. We create Accounts before Persons during import so that the Account-Person linkage is resolved at the moment of Person insert. Dedupe matching uses company name as the primary key with domain as a secondary check.
APTANIA CRM
Deal
Nutshell
Deal
1:1APTANIA Deal records map to Nutshell Deal. Deal name, monetary value, close date, and stage name migrate directly. APTANIA stage names are mapped to Nutshell pipeline stage names during import; any stage in APTANIA that has no Nutshell equivalent is flagged for the customer's admin to configure as a custom stage before deal import begins.
APTANIA CRM
Pipeline (APTANIA)
Nutshell
Pipeline (Nutshell)
lossyAPTANIA's pipeline and stage structure is inferred from exported deal records since the pipeline schema is not publicly documented. We reconstruct the pipeline in Nutshell by creating a Pipeline with the inferred stage order and names before importing Deals. On Nutshell's Foundation plan (1 pipeline) we map all APTANIA stages to a single Nutshell pipeline; Pro and above support multiple pipelines and we map one-to-one where the APTANIA data supports it.
APTANIA CRM
Activity (emails, calls, meetings, notes)
Nutshell
Activity
1:1APTANIA activity logs migrate to Nutshell Activity records. Because APTANIA's activity schema is not publicly documented, we extract all available fields from the export file and map them to Nutshell's standard Activity fields (type, date, subject, notes). Any fields with no Nutshell equivalent are flagged and mapped to a custom Activity property field. Activity date ordering is preserved during import. Attachment migration is limited to file URLs stored in APTANIA activity notes; binary attachments require separate file-level handling.
APTANIA CRM
Custom Properties
Nutshell
Custom Fields
1:1APTANIA custom field values and names export as additional columns in the contact and company export files. We recreate the equivalent custom fields in Nutshell as Person or Account custom fields before import. APTANIA's custom property type metadata (text, number, date, select) is inferred from the exported data values since the export schema does not expose field types; we default to text for ambiguous types and flag the field for the customer's admin to verify and correct type post-migration if needed.
APTANIA CRM
User / Team Member
Nutshell
User
1:1APTANIA user records map to Nutshell Users. We match by email address during import. Any APTANIA user referenced as a record Owner without a matching Nutshell User is held in a reconciliation queue for the customer's admin to provision before deal and activity imports resume. APTANIA role and permission structures do not map to Nutshell roles and must be reviewed manually post-migration.
APTANIA CRM
Email Automation Rules
Nutshell
Not Migrated
1:1APTANIA email automation rules (trigger conditions, delay actions, CRM update actions) do not export via standard file tools. This object has no migration path. We provide a pre-migration checklist that includes instructions for capturing screenshots of all active automation rules so the customer has a reference guide for rebuilding them in Nutshell's sales automation layer (available on Nutshell Pro and above). The rebuild is outside standard migration scope.
| APTANIA CRM | Nutshell | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline (APTANIA) | Pipeline (Nutshell)lossy | Fully supported | |
| Activity (emails, calls, meetings, notes) | Activity1:1 | Fully supported | |
| Custom Properties | Custom Fields1:1 | Mapping required | |
| User / Team Member | User1:1 | Fully supported | |
| Email Automation Rules | Not Migrated1:1 | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
APTANIA CRM gotchas
Per-month record limit creates migration ceiling
No public API for automated migration
Email automation rules do not export
Web tracking attribution is not portable
Nutshell gotchas
Contact tier limits enforced on import
No bulk API endpoint requires paginated extraction
Email sequences not exportable via API
Foundation plan disables key sales features
Pair-specific challenges
Migration approach
Scoping and export preparation
We audit the APTANIA portal for record counts across Contacts, Companies, Deals, and Activities. We check the Basic plan record ceiling and flag any customer whose total record count exceeds 1,000. We provide the customer with a written export guide specifying the exact in-platform export paths, file format (CSV or JSON), and field selection required to capture all relevant data. We ask the customer to confirm that the exported files include all required fields before upload. Any custom properties visible in the APTANIA UI but absent from the export are flagged for manual field recreation in Nutshell.
Nutshell account provisioning and schema setup
We work with the customer to provision the target Nutshell account on the appropriate plan (Foundation, Growth, Pro, Business, or Enterprise). During this step we create all required Nutshell custom fields on Person, Account, and Deal to receive APTANIA data that does not map to standard fields, including the B2C/B2B flag, original APTANIA record IDs, and any custom properties exported from APTANIA. We configure the pipeline and stage structure in Nutshell based on the pipeline data inferred from APTANIA's deal export. Pipeline configuration happens in Nutshell's UI before any data import begins.
Export file validation and transform design
We receive the exported CSV or JSON files from the customer and validate record counts, field headers, and data completeness. We design the field-level transform map (APTANIA field to Nutshell field) and run a small sample import (typically 50-100 records) into Nutshell to verify field mapping accuracy, deduplication behavior, and parent-record linkage. Sample import results are shared with the customer for sign-off before the full migration run. Corrections to the transform map happen at this stage.
Parent record import (Accounts and Persons)
We import APTANIA Companies into Nutshell as Accounts first, establishing the Account records that Person records will link to. We then import APTANIA Contacts into Nutshell as Persons, resolving the Account-Person linkage by matching the APTANIA contact's associated company name to the Nutshell Account created in the previous step. APTANIA user records are mapped to Nutshell Users by email match. Any APTANIA owner without a matching Nutshell User is placed in a reconciliation queue for the customer's admin to provision. Only after Account and Person imports are validated do we proceed to child records.
Deal and activity import
We import APTANIA Deals into Nutshell Deals, mapping stage names to the Nutshell pipeline stages configured in step two. Deal-Account linking is resolved by matching the APTANIA deal's associated company name to the Nutshell Account. Activity records (calls, emails, meetings, tasks, notes) are imported last, with each activity linked to its parent Person or Account by resolved ID. We handle rate limiting on Nutshell's API with exponential backoff and batch chunking to avoid throttling on larger activity volumes.
Cutover, reconciliation, and automation rebuild handoff
We freeze new APTANIA writes during the cutover window and run a final delta import of any records modified during the migration window. We deliver a row-count reconciliation report comparing APTANIA export totals to Nutshell import totals for each object. We provide a written automation inventory documenting all APTANIA email automation rules captured from customer screenshots, mapped to Nutshell's sales automation equivalents (Pro and above). We do not rebuild automation rules as Nutshell workflows; that work is handled by the customer's admin using the inventory document as a rebuild guide.
Platform deep dives
APTANIA CRM
Source
Strengths
Weaknesses
Nutshell
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Nutshell.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
APTANIA CRM: Not publicly documented.
Data volume sensitivity
APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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