CRM migration

Migrate from APTANIA CRM to Pipedrive

Field-level mapping, validation, and rollback between APTANIA CRM and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

APTANIA CRM logo

APTANIA CRM

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

75%

9 of 12

objects map 1:1 between APTANIA CRM and Pipedrive.

Complexity

BStandard

Timeline

1-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from APTANIA CRM to Pipedrive is a platform migration driven by the absence of a public API on the source side and the desire for a documented, extensible sales CRM on the destination side. APTANIA stores Contacts, Companies, Activities, and Deals with a relational link between contacts and companies, but because APTANIA does not publish API documentation, all data export relies on manual in-platform CSV or JSON export. We extract what is available, validate record completeness, then sequence the Pipedrive import to preserve the company-contact linkage. Pipedrive's standard object model (People, Organizations, Deals, Activities) accommodates the APTANIA schema with configuration work before import. Email automation rules, web traffic attribution, and tracking data do not export from APTANIA and cannot be migrated; we deliver a written reference of all active automation rules for manual rebuild in Pipedrive's Automation and Workflow features.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How APTANIA CRM objects map to Pipedrive

Each row shows how a APTANIA CRM object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

Pipedrive

Person

1:1
Fully supported

APTANIA Contact records map to Pipedrive Person. Standard fields (name, email, phone, address) migrate directly. The B2C/B2B flag stored in APTANIA is preserved as a custom field aptania_contact_type__c in Pipedrive. We set the Organization field during migration by resolving the APTANIA contact-to-company linkage against the imported Organization records.

APTANIA CRM

Company

maps to

Pipedrive

Organization

1:1
Fully supported

APTANIA Company records map to Pipedrive Organization. Company name becomes the Organization name field and acts as the dedupe key. APTANIA's relational contact-company linkage is resolved before Person import so that each Person can be linked to its parent Organization at the time of insert. Any Company without a name is held for manual resolution.

APTANIA CRM

Company-Contact linkage

maps to

Pipedrive

Person.OrganizationId

1:1
Fully supported

APTANIA stores the contact-to-company association relationally. During migration we extract this linkage, build a name-based lookup table against the imported Organizations, and assign the resolved Organization ID to each Person's org_id field during import. Contacts without a matching Organization are imported as unlinked Persons and flagged for manual review post-migration.

APTANIA CRM

Deal

maps to

Pipedrive

Deal

1:1
Fully supported

APTANIA Deals map to Pipedrive Deals. Deal name, monetary value, expected close date, and stage name migrate directly. The APTANIA pipeline assignment is mapped to a pre-configured Pipedrive Pipeline before migration. Deal owner resolution happens by matching the APTANIA owner email to the imported Pipedrive User.

APTANIA CRM

Deal Stage

maps to

Pipedrive

Pipeline Stage

lossy
Fully supported

APTANIA stage names are extracted from the exported Deal records and mapped to Pipedrive Stage names within the target Pipeline. We configure the Pipeline and its stages in Pipedrive before migration so that stage values are valid at import time. Probability weights are approximated from the APTANIA stage sequence.

APTANIA CRM

Pipeline

maps to

Pipedrive

Pipeline

lossy
Fully supported

APTANIA pipeline structure is inferred from the exported Deal records. If multiple pipelines exist in APTANIA, we create corresponding Pipedrive Pipelines (one per deal pipeline) before migration. Single-pipeline APTANIA accounts use a single default Pipedrive Pipeline with configured stages.

APTANIA CRM

Activity (calls, emails, meetings, notes)

maps to

Pipedrive

Activity (calls, emails, meetings, notes)

1:1
Fully supported

APTANIA Activity logs map to Pipedrive Activity records with type matching. Call activities map to Pipedrive Call type, email activities to Email type, meeting activities to Meeting type, and notes to Note type. Activity timestamps migrate as the Activity date. The Who (Person) and What (Deal) references are resolved from the imported Person and Deal records using the email and deal ID as keys.

APTANIA CRM

Activity Type

maps to

Pipedrive

Activity Type

lossy
Fully supported

Pipedrive supports custom Activity Types beyond the standard call, email, meeting, and task. If APTANIA exports contain activity types outside this set, we create matching Activity Types in Pipedrive before the Activity import phase.

APTANIA CRM

Custom Property (field values)

maps to

Pipedrive

Custom Field

1:1
Fully supported

APTANIA custom field values migrate to Pipedrive custom fields. We create each custom field in Pipedrive during the pre-migration schema phase, matching the APTANIA field name as the Pipedrive field label and inferring the appropriate Pipedrive field type (text, number, date, varchar). Custom field metadata that is not exposed in the APTANIA export is documented in a separate field catalog for manual review.

APTANIA CRM

User/Team Member

maps to

Pipedrive

User

1:1
Fully supported

APTANIA User records map to Pipedrive Users by email address. We resolve the owner reference on every Contact, Company, Deal, and Activity record before import. Users that do not yet exist in the destination Pipedrive account are held in a reconciliation queue and the customer's admin provisions them before record import resumes.

APTANIA CRM

Email Automation Rules

maps to

Pipedrive

Workflow

1:1
Not supported

APTANIA's trigger-based email automation rules do not export. We do not migrate automation rules. We provide a pre-migration checklist that includes screenshot documentation of all active automation rules so the customer has a reference guide for manual rebuild in Pipedrive's Workflow feature (available on Advanced plan and above). This item is documented as a gap, not a mapping.

APTANIA CRM

Web Traffic Tracking

maps to

Pipedrive

Custom Field (optional)

1:1
Not supported

APTANIA's channel attribution data (referrer, UTM parameters, landing page history) is not exportable to standard file formats. Historical web engagement data is lost at migration. We recommend configuring fresh web tracking in Pipedrive via an integration with a third-party tool (such as Mailchimp, Zapier, or a marketing analytics platform) post-migration to preserve future attribution data.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • APTANIA record limit may require staged migration

    APTANIA's Basic plan enforces a 1000-record monthly ceiling. Migrations that exceed this limit require either a plan upgrade (tier not publicly priced) or a staged export across billing periods. We flag record counts during scoping and advise customers to clean or archive stale records before migration. Over-limit records are queued for the next billing period. This ceiling is a hard platform constraint, not a FlitStack AI limitation, and it affects the migration timeline directly.

  • No public API means manual export with no delta sync

    APTANIA does not publish API documentation, so all export relies on the in-platform manual export tool producing CSV or JSON files. Without an API, we cannot perform incremental delta syncs or verify data integrity post-export without re-exporting. We validate exported file completeness (record counts, required field presence) before import. Any modifications made in APTANIA after the export require a re-export before the remaining records can be migrated.

  • Company-contact linkage requires pre-import resolution

    APTANIA stores the contact-to-company relationship relationally. When contacts are exported to CSV, this linkage is a reference value that does not persist as a named field in the flat export file. We extract the linkage from the relational export where available, build a name-based lookup table against the imported Organizations, and resolve Organization IDs before Person insert. Orphaned contacts without a matching Organization are flagged for manual association post-import.

  • Email automation and web tracking do not export

    APTANIA's trigger-based email automation and web traffic attribution are core platform features but the rules engine and tracking data are not accessible via export. Automation logic is lost at migration time and must be rebuilt in Pipedrive's Workflow feature (Advanced plan and above). Web attribution history is not recoverable. We provide screenshot documentation of all active automation rules during scoping so the customer has a reference guide for manual rebuild.

  • Activity schema differences require field mapping

    APTANIA's Activity schema is not publicly documented and varies per export. We extract what is available and map it to Pipedrive's Activity model, flagging any unstructured or non-standard activity fields. Pipedrive's Activity model supports calls, emails, meetings, and tasks as typed activities. Non-standard APTANIA activity types may require custom fields in Pipedrive to preserve the data.

Migration approach

Six steps for a successful APTANIA CRM to Pipedrive data migration

  1. Discovery and export assessment

    We audit the APTANIA account for record counts across Contacts, Companies, Deals, and Activities, pipeline structure, custom field definitions, user count, and active automation rules. We request and validate the APTANIA export file (CSV or JSON) and confirm that required fields are present. If the export is approaching or exceeds the 1000-record monthly ceiling, we flag this and propose a clean-archive strategy or staged migration plan before proceeding.

  2. Pipedrive schema pre-configuration

    We create the Pipedrive Pipelines and Stages matching the APTANIA pipeline structure before any data import. We create all custom fields (matching APTANIA field names and inferring Pipedrive field types), Activity Types for any non-standard activity types, and User records that correspond to APTANIA owners by email. The schema is configured in the live Pipedrive account or a sandbox environment for validation before production migration.

  3. Data export validation and deduplication

    We validate the APTANIA export file for completeness: required fields are populated, record counts match the in-platform count, and the relational contact-to-company linkage is extractable from the export format. We run a deduplication pass on Organizations (by name) and People (by email) to prevent creating duplicate records in Pipedrive during import.

  4. Organization import first

    We import Organizations first because no other object depends on them. The Company name from APTANIA becomes the Organization name and acts as the dedupe key. Any Company without a name is held for manual resolution. We validate the Organization count in Pipedrive before proceeding to Person import.

  5. Person import with organization linkage resolved

    We import People after Organizations are confirmed. The contact-to-company linkage is resolved by matching the APTANIA company reference to the imported Organization name, and the resolved Organization ID is written to each Person's org_id field. Any Person without a matching Organization is imported as an unlinked Person and flagged. Owner resolution maps APTANIA owner email to the Pipedrive User.

  6. Deal and Activity migration

    Deals are imported with pipeline and stage assignment resolved, monetary value mapped, expected close date preserved, and owner assigned. Activity records are imported using Pipedrive's Bulk API with chunking and rate-limit handling. Activity types are matched to Pipedrive Activity Types, and Person and Deal references are resolved from the imported records. Each phase emits a row-count reconciliation report.

  7. Cutover, validation, and automation rebuild handoff

    We perform a final reconciliation pass comparing exported record counts against imported record counts. We deliver the automation rule documentation (screenshot inventory of all APTANIA email automation rules) for the customer's admin to rebuild in Pipedrive Workflows. Web tracking is flagged as a gap to be addressed via third-party integration post-migration. We offer a one-week post-migration support window for data issues raised during the first week of live use.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to Pipedrive data migrations

Answers to the questions buyers ask most during APTANIA CRM to Pipedrive migration scoping. Not seeing yours? Book a call.

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Most APTANIA to Pipedrive migrations land between one and three weeks for accounts under 5,000 People and 1,000 Organizations with a single pipeline and no custom objects. Migrations that require multi-pipeline configuration, extensive custom field recreation, or staged export across APTANIA's monthly record ceiling move to three to five weeks. The primary time variable is how quickly the customer can validate the APTANIA export file and provision Pipedrive users.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
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