CRM migration
Field-level mapping, validation, and rollback between Dentrix and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Dentrix
Source
HubSpot
Destination
Compatibility
12 of 12
objects map 1:1 between Dentrix and HubSpot.
Complexity
BStandard
Timeline
48–72 hours
Overview
Dentrix is a dental practice management system built around clinical operations — patient records, treatment plans, appointments, insurance claims, and imaging — organized by practice and provider with no native API for bulk export. HubSpot is a cloud CRM built around the contact-company-deal model with full REST API access and a free starter tier. The migration carries Dentrix patient records (as HubSpot Contacts), insurance and treatment data (as HubSpot custom properties), appointments (as HubSpot Tasks), and documents (as HubSpot Files linked to contacts). We preserve original timestamps, provider ownership, and household groupings throughout. What does not migrate: Dentrix workflows, automations, and clinical imaging objects — those are dental-practice-specific constructs with no HubSpot equivalent. We surface each of these gaps in the migration plan before data moves so your team can rebuild the operational logic on the HubSpot side using HubSpot's automation tools. The migration plan includes a delta‑pickup window to capture any records created or updated in Dentrix during the cutover period, ensuring a near‑zero‑downtime transition. After migration, you can create HubSpot dashboards that visualize insurance carrier breakdowns, treatment frequency, and recall intervals using the custom properties populated during the transfer, giving your practice immediate analytical insight.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Dentrix object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Dentrix
Patient
HubSpot
Contact
1:1Dentrix patient maps 1:1 to HubSpot Contact. Standard name, email, phone, and address fields move to HubSpot built-in contact properties. Dental-specific fields (patient ID, birth date, medical alerts) migrate to HubSpot custom properties created before migration. We also preserve the original patient create date as a custom datetime property, and we map the provider who originally created the record to a custom owner field for audit traceability.
Dentrix
Family / Household
HubSpot
Contact (grouped)
1:1Dentrix family members and responsible-party relationships have no native HubSpot equivalent. We create separate HubSpot Contacts for each family member and link them using a custom Household_ID__c property. The primary guarantor becomes the primary contact; others inherit the group link.
Dentrix
Practice / Office
HubSpot
Company
1:1Dentrix practice or office entity maps to HubSpot Company. Practice name, address, phone, and website move to standard Company fields. Multi-location practices create one Company per location in HubSpot. Each Company record also stores the practice's time zone and a custom property for the location ID, enabling filtered views by office. This supports multi-location reporting without additional custom filters.
Dentrix
Insurance
HubSpot
Custom properties on Contact
1:1HubSpot has no native insurance object. We migrate carrier name, plan name, group number, subscriber ID, subscriber relationship, and coverage percentage as custom contact properties. Each property is created in HubSpot before the migration mapping is finalized. We also add a custom pick‑list for subscriber relationship (Self, Spouse, Child, Other) and a number field for coverage percentage, with validation rules to match Dentrix values.
Dentrix
Appointment
HubSpot
Task (or custom datetime properties)
1:1Dentrix appointment records include date, time, provider, procedure, type, status, and notes. We map appointment date and provider to HubSpot Task (TaskWhoId links to contact, TaskWhatId links to deal or company). Procedure codes and appointment types migrate as HubSpot custom properties on the task.
Dentrix
Treatment / Procedure History
HubSpot
Custom properties on Contact
1:1Treatment history — CDT codes, tooth numbers, description, date, provider, fee, and status — maps to HubSpot custom properties on the Contact. For practices with extensive treatment history, we create a custom Treatment_History__c text block or link related custom objects.
Dentrix
Document / Attachment
HubSpot
HubSpot Files linked by URL property
1:1Dentrix documents (treatment forms, insurance EOBs, lab cases) are exported from the Dentrix file store, uploaded to HubSpot Files, and linked back to the contact record via a custom Documents__c URL property. Original filenames and create timestamps are preserved as HubSpot file metadata.
Dentrix
Imaging (X-ray / photo / CBCT)
HubSpot
HubSpot Files — reference only
1:1Dentrix Dexis imaging (X-rays, photos, CBCT scans) has no native equivalent in HubSpot. We export the image files, upload them to HubSpot Files, and link them by URL property to the contact. Clinical imaging metadata (caries detection results, tooth measurements) cannot migrate as HubSpot has no imaging object.
Dentrix
Provider / Doctor
HubSpot
HubSpot User (internal) or Contact (external)
1:1Internal Dentrix providers who need HubSpot login access become HubSpot Users. External referring doctors with no HubSpot login requirement become HubSpot Contacts with a custom Provider_Type__c = 'Referral' property. Email match determines whether a provider maps to User or Contact.
Dentrix
Referring Practice
HubSpot
Company
1:1External referring practices and specialist offices map to HubSpot Companies with a custom Practice_Type__c = 'Referral' property. Referring doctor names attach as Contacts linked to that Company. We also create a custom property on each referral Company to record the referral source and the date of the first referral, enabling you to track referral volume over time and attribute new patients to specific referring partners.
Dentrix
Insurance Carrier
HubSpot
Company
1:1Dentrix insurance carrier records can optionally map to HubSpot Companies for reporting and filtering by insurance provider. Carrier name maps to Company Name; contact details map to standard address and phone fields. Not required for standard migration but useful for insurance reporting dashboards.
Dentrix
Billing / Claims
HubSpot
Deal or custom properties
1:1Outstanding balances and billing status have no direct HubSpot equivalent. We map outstanding balance to a custom Currency field on the Contact and billing status to a custom pick-list. Claims history maps to custom text or note records attached to the contact.
| Dentrix | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Family / Household | Contact (grouped)1:1 | Fully supported | |
| Practice / Office | Company1:1 | Fully supported | |
| Insurance | Custom properties on Contact1:1 | Fully supported | |
| Appointment | Task (or custom datetime properties)1:1 | Fully supported | |
| Treatment / Procedure History | Custom properties on Contact1:1 | Fully supported | |
| Document / Attachment | HubSpot Files linked by URL property1:1 | Fully supported | |
| Imaging (X-ray / photo / CBCT) | HubSpot Files — reference only1:1 | Fully supported | |
| Provider / Doctor | HubSpot User (internal) or Contact (external)1:1 | Fully supported | |
| Referring Practice | Company1:1 | Fully supported | |
| Insurance Carrier | Company1:1 | Fully supported | |
| Billing / Claims | Deal or custom properties1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Dentrix gotchas
No public API for Dentrix G data extraction
Imaging files stored separately from patient records
Balance-forward billing ledger requires explicit handling
In-flight insurance claims must clear before cutover
Custom fields vary per practice with no standard schema
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Dentrix data from server database and audit for quality
We access your Dentrix SQL database (or .dat export via third-party extraction tool if no direct SQL access) and pull all patient, appointment, treatment, insurance, document, and provider records. We audit for duplicates, incomplete fields, orphaned family records, and missing provider assignments. We document the Dentrix schema version, any custom fields configured in your Dentrix setup, and the file storage location for documents and imaging. This step produces a data quality report and confirms which Dentrix objects have data before mapping begins.
Create HubSpot custom properties for all dental clinical fields
HubSpot has no native fields for patient ID, date of birth, CDT codes, tooth numbers, insurance plan details, appointment types, or treatment status. We create all required custom properties on the Contact and Task objects before migration: custom text fields for IDs and codes, custom date fields for DOB and treatment dates, custom pick-lists for appointment type, treatment status, and insurance subscriber relationship, and custom number/currency fields for coverage percentage and fees. We deliver a HubSpot property setup checklist that your admin can apply or we apply on your behalf.
Match Dentrix providers to HubSpot Users and validate the provider-contact split
Internal Dentrix providers are matched to HubSpot Users by email address. If a provider does not yet have a HubSpot user account, we flag it for account creation before migration. External referring doctors are identified and routed to become HubSpot Contacts with Provider_Type__c = 'Referral' rather than HubSpot Users. We validate this split against the provider list during the sample migration phase to prevent login-capable accounts being created for referring doctors who should not have CRM access.
Run sample migration with 50–100 records and verify field-level mapping
A representative slice of patient records — spanning different family sizes, insurance types, appointment histories, and document volumes — migrates first. We verify that all custom properties populate correctly, that household linking produces the expected family grouping in HubSpot, that appointments appear as Tasks linked to the correct Contact, that insurance fields map to the right custom properties, and that document files attach to contacts. A field-level diff report is generated so you can confirm the mapping before the full migration runs.
Execute full migration with delta-pickup window for in-flight records
The full dataset migrates: patients as Contacts with dental custom properties, families linked by Household_ID__c, practices as Companies, appointments as Tasks, treatment history as custom Contact properties, and documents as HubSpot Files. A delta-pickup window captures records modified in Dentrix during the cutover window. All timestamps, provider ownership, and create dates are preserved as custom datetime properties where HubSpot overwrites CreatedDate. An audit log records every operation, and one-click rollback is available if reconciliation reveals mapping errors.
Verify record counts, spot-check custom properties, and deliver migration report
Post-migration verification includes: record count comparison between Dentrix source and HubSpot destination (Contacts, Companies, Tasks), spot-checks of dental custom properties (CDT codes, insurance fields, appointment types), confirmation that all document files attached correctly, and a sample end-to-end walkthrough of a family group to verify household linking. We deliver a migration report listing all migrated records, any records skipped due to data quality, and the delta-pickup log. Imaging files are listed separately with file URLs for verification.
Platform deep dives
Dentrix
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Dentrix and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Dentrix: Not publicly documented for Dentrix Ascend API Exchange.
Data volume sensitivity
Dentrix doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Dentrix to HubSpot migration scoping. Not seeing yours? Book a call.
Walk through your Dentrix to HubSpot migration with a real engineer — 30 minutes, free, written quote within 24 hours.
Book a free 30 minute consultationAdjacent paths
Other ways to leave Dentrix
Other ways to arrive at HubSpot
Ready when you are
Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.