CRM migration
Field-level mapping, validation, and rollback between Streak and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Streak
Source
HubSpot
Destination
Compatibility
15 of 15
objects map 1:1 between Streak and HubSpot.
Complexity
BStandard
Timeline
24–48 hours
Overview
Streak organizes sales work around Gmail threads — each box wraps a deal or process around an email conversation, with stages defined per pipeline and people tracked as simple contact records. HubSpot uses a unified contact model where lifecycle stage tracks the buyer journey, deals belong to pipelines with configurable stages, and companies link to contacts in a graph rather than flat lists. The migration maps Streak's Pipeline objects to HubSpot deal pipelines, Streak boxes to HubSpot deals, Streak people to HubSpot contacts, and Streak companies to HubSpot companies — collapsing the thread-centric box model into HubSpot's object-relationship structure. Email threads associated with boxes do not migrate as native timeline entries; they require either HubSpot's Gmail integration or a custom attachment of thread exports. We handle the data extraction via Streak's REST API, map every standard and custom property, and deliver a sample migration with field-level diff before committing the full run. Workflows, mail-merge sequences, and Gmail-side automations built inside Streak do not transfer — those must be rebuilt as HubSpot workflows and sequences. All object relationships (person-to-box, company-to-person) are resolved by email match against HubSpot users and contact records before insert.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Streak object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Streak
Person (Contact)
HubSpot
Contact
1:1Streak people map to HubSpot contacts 1:1. All standard fields including name, email, phone, address, and job title transfer directly to the corresponding HubSpot contact properties. The Streak person's pipeline assignments — indicating which boxes they appear in across any pipeline — are reconstructed as HubSpot deal-contact associations by matching against the contact's email address. This ensures the contact's deal history is preserved in HubSpot's association graph.
Streak
Company
HubSpot
Company
1:1Streak companies map to HubSpot companies 1:1. Domain-based linking in HubSpot auto-associates contacts to the matching company record after migration. If a Streak company has no domain, we use the stored company name as the HubSpot company name and flag for manual review.
Streak
Box (Deal)
HubSpot
Deal
1:1Streak boxes map to HubSpot deals 1:1 using the box name as the deal name, the box's monetary value as the deal amount, the pipeline stage as the deal stage, and the box's create date as a preserved custom property. Closed-won and closed-lost boxes map to HubSpot deal stages using the mapped stage name.
Streak
Pipeline
HubSpot
Deal Pipeline
1:1Each Streak pipeline becomes a HubSpot deal pipeline. HubSpot allows multiple isolated pipelines — this directly parallels Streak's multi-pipeline model. We create a new HubSpot pipeline for each Streak pipeline and configure stage names and probabilities to match the source stage order.
Streak
Stage (within Pipeline)
HubSpot
Deal Stage (within Pipeline)
1:1Stage names map value-by-value from each Streak pipeline to the corresponding HubSpot deal pipeline stage. Probability percentages are applied per stage in HubSpot. If a Streak stage name does not match an existing HubSpot stage, we create a new stage in the target pipeline before inserting records.
Streak
Task
HubSpot
Task
1:1Streak tasks map to HubSpot tasks with subject, due date, completion status, and owner preserved. Tasks attached to a specific Streak box are linked to the migrated HubSpot deal using the deal's internal ID stored on the task record. Unassigned tasks are flagged before migration.
Streak
Note
HubSpot
Engagement (Note)
1:1Streak notes attached to a box become HubSpot engagement notes on the migrated deal timeline. If a note is attached to a person or company, it becomes a note on the corresponding HubSpot contact or company. Original timestamps and note authors are preserved as metadata.
Streak
File / Attachment
HubSpot
File
1:1Files attached to Streak boxes are downloaded and re-uploaded to HubSpot's file storage, linked to the migrated deal or contact. HubSpot's 60-day file-access window and storage limits are checked before migration. Inline images in notes are extracted and rehosted as HubSpot file attachments.
Streak
Mail Merge / Sequence
HubSpot
Sequence (no migration)
1:1Streak mail-merge sequences and step configurations have no HubSpot equivalent that preserves the sequence structure. We export the sequence definition (step order, email template body, delay rules) as a CSV rebuild reference for your HubSpot admin to recreate in HubSpot Sequences or Workflows.
Streak
Streak Automations / Stage-change triggers
HubSpot
HubSpot Workflows (no migration)
1:1Streak's Pro+ automations trigger on stage changes, email opens, or date conditions inside boxes. These are not extractable as portable configuration. We document each automation's trigger and action as a rebuild specification for HubSpot Workflows, where your admin implements equivalent logic using HubSpot's workflow builder.
Streak
Custom Property (on Box)
HubSpot
Custom Property (on Deal)
1:1Streak box custom properties that have no direct HubSpot deal field (e.g., a text field for 'Referral Source' or a dropdown for 'Contract Type') are created as HubSpot deal custom properties. The property type is preserved — dropdown maps to HubSpot select, number maps to number, date maps to date. If the custom property references a HubSpot user, it maps to a HubSpot-user-picker property.
Streak
Custom Property (on Person)
HubSpot
Custom Property (on Contact)
1:1Streak person custom properties (beyond standard name/email/phone) migrate as HubSpot contact custom properties. Type-aware mapping applies: Streak checkbox → HubSpot single-checkbox, Streak dropdown → HubSpot select, Streak multi-user-picker → HubSpot contact-property with the user email as value. Property display order is preserved in the migration plan.
Streak
Gmail Thread (Box-level email association)
HubSpot
Gmail Integration / Engagement (manual rebuild)
1:1Streak boxes store the Gmail thread ID and display all email replies inline. This thread-level association has no direct HubSpot equivalent — HubSpot logs emails as individual engagement records on the contact timeline. We attach the Gmail thread export as a deal attachment and recommend enabling HubSpot's Gmail integration (Sales Hub) to re-link ongoing email tracking from migration date forward.
Streak
Box Owner / Assigned Gmail User
HubSpot
Contact Owner / Deal Owner
1:1Streak box owner is a Gmail user email. We resolve this against HubSpot users by email match. Unmatched owners are flagged before migration — your HubSpot admin either invites the Gmail user to HubSpot first or assigns their records to a fallback owner. No deal lands without an owner assigned.
Streak
Box Create / Update / Closed Date
HubSpot
Deal create date / Last modified / Custom datetime fields
1:1HubSpot's deal create date is set at migration time. We preserve the original Streak box create date as a custom datetime property (Original_Create_Date__c convention), and the stage-entered timestamp for each pipeline stage as a separate custom datetime. This enables reporting continuity from day one in HubSpot.
| Streak | HubSpot | Compatibility | |
|---|---|---|---|
| Person (Contact) | Contact1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Box (Deal) | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipeline1:1 | Fully supported | |
| Stage (within Pipeline) | Deal Stage (within Pipeline)1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Note | Engagement (Note)1:1 | Fully supported | |
| File / Attachment | File1:1 | Fully supported | |
| Mail Merge / Sequence | Sequence (no migration)1:1 | Fully supported | |
| Streak Automations / Stage-change triggers | HubSpot Workflows (no migration)1:1 | Fully supported | |
| Custom Property (on Box) | Custom Property (on Deal)1:1 | Fully supported | |
| Custom Property (on Person) | Custom Property (on Contact)1:1 | Fully supported | |
| Gmail Thread (Box-level email association) | Gmail Integration / Engagement (manual rebuild)1:1 | Fully supported | |
| Box Owner / Assigned Gmail User | Contact Owner / Deal Owner1:1 | Fully supported | |
| Box Create / Update / Closed Date | Deal create date / Last modified / Custom datetime fields1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Streak gotchas
Free CRM tier removal catches long-time users off guard
Gmail-only is a hard migration boundary
Enterprise-only roles and data validation require permission remapping
Archived user Boxes require reactivation before export
Mail merge daily send limits gate campaign data export
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Extract Streak data via API with batched pagination
FlitStack AI connects to Streak via the Streak REST API using OAuth credentials scoped to read boxes, people, companies, tasks, notes, and custom properties. We paginate extraction at 1,000 records per session to respect Streak's per-user API rate limits, using exponential backoff when rate-limit responses (429) occur. The extraction produces a structured JSON export per object type with original timestamps, owner email, and pipeline/stage metadata. All Streak custom property definitions are exported as a schema manifest before record extraction begins, so we know the full property inventory before field mapping starts.
Build the Streak-to-HubSpot field map and create HubSpot custom properties
We map every Streak standard field to its HubSpot equivalent (person→contact, company→company, box→deal, pipeline→pipeline) and flag custom properties requiring HubSpot custom field creation. HubSpot custom properties are created in HubSpot via the CRM Objects API before any records are inserted — this ensures field IDs are available for the insert mapping. For Streak user-picker custom properties, we generate an owner-resolution table cross-referencing Streak user emails against HubSpot user IDs. The full field map and owner-resolution table are delivered as a pre-migration review artifact.
Run a sample migration with field-level diff on 100–500 representative records
A representative slice of Streak records — covering at least one box per pipeline, a mix of open and closed stages, records with custom properties, and records with attachments — migrates into a HubSpot sandbox or staging portal. We generate a field-level diff comparing source values against destination field values for every mapped property. You review the diff to confirm stage mapping, deal amounts, owner resolution, and custom property values before the full run commits. Any mapping adjustments are made in this phase before production data moves.
Execute the full migration with delta-pickup window and audit log
Companies migrate first, then contacts, then deals — this sequence ensures that deal-to-company and deal-to-contact foreign keys resolve correctly in HubSpot. All object relationships (box-to-person via email, person-to-company via domain) are resolved before insert. After the full migration completes, a delta-pickup window of 24–48 hours captures any Streak records modified during the cutover period. Every migration operation is logged to an audit trail. One-click rollback is available if post-migration reconciliation identifies mapping errors — the rollback reverts HubSpot to its pre-migration state without touching Streak.
Deliver rebuild references for workflows, sequences, and email automations
Streak workflows, mail-merge sequences, and stage-change automations are documented as rebuild specifications rather than migrated data. We export each sequence's step order, email template body, delay rules, and enrollment trigger as a structured CSV and markdown reference. Your HubSpot admin uses these to recreate equivalent HubSpot Sequences (for email sequences) and HubSpot Workflows (for stage-change and field-update automations). The rebuild reference is delivered alongside the migration report on go-live day.
Platform deep dives
Streak
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Streak and HubSpot.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Streak: Not publicly documented in Streak's API docs.
Data volume sensitivity
Streak exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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