CRM migration

Migrate from Streak to HubSpot

Field-level mapping, validation, and rollback between Streak and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.

Streak logo

Streak

Source

HubSpot

Destination

HubSpot logo

Compatibility

100%

15 of 15

objects map 1:1 between Streak and HubSpot.

Complexity

BStandard

Timeline

24–48 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Streak organizes sales work around Gmail threads — each box wraps a deal or process around an email conversation, with stages defined per pipeline and people tracked as simple contact records. HubSpot uses a unified contact model where lifecycle stage tracks the buyer journey, deals belong to pipelines with configurable stages, and companies link to contacts in a graph rather than flat lists. The migration maps Streak's Pipeline objects to HubSpot deal pipelines, Streak boxes to HubSpot deals, Streak people to HubSpot contacts, and Streak companies to HubSpot companies — collapsing the thread-centric box model into HubSpot's object-relationship structure. Email threads associated with boxes do not migrate as native timeline entries; they require either HubSpot's Gmail integration or a custom attachment of thread exports. We handle the data extraction via Streak's REST API, map every standard and custom property, and deliver a sample migration with field-level diff before committing the full run. Workflows, mail-merge sequences, and Gmail-side automations built inside Streak do not transfer — those must be rebuilt as HubSpot workflows and sequences. All object relationships (person-to-box, company-to-person) are resolved by email match against HubSpot users and contact records before insert.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Streak logo

Streak

What's pushing teams away

  • Gmail-only limitation is a hard wall — teams that need Outlook support, a standalone web dashboard, or mobile apps beyond the Gmail mobile interface must find another CRM entirely.
  • Limited automation and reporting compared to standalone CRMs frustrates growing teams; advanced pipeline analytics, custom dashboards, and multi-step workflows are gated behind Pro+ or unavailable.
  • The 2024–2025 removal of the free CRM tier and Solo plan triggered churn; users who relied on the free tier now face $49/user/month with reduced feature scope for the price.
  • Streak does not scale gracefully past 15 reps — shared pipeline visibility, role-based permissions, and data validation are Enterprise-only, pushing larger teams toward HubSpot, Salesforce, or Pipedrive.
  • Integration ecosystem is narrow; teams needing native connections to Slack, Zapier-heavy workflows, or ERP backends find Streak's available integrations insufficient.

Choosing

HubSpot logo

HubSpot

What's pulling them in

  • Lowest barrier to entry of any major CRM — the free tier with unlimited contacts lets teams validate fit before committing to a paid plan, according to G2 and Capterra reviewers.
  • Native integration between the CRM and sales engagement tools (sequences, email tracking, dialer) means no separate sync configuration, a theme across G2 Sales Hub reviews.
  • Pipeline visualization, deal tracking, and automated workflows are consistently praised as intuitive and easy to set up without developer involvement.
  • Strong onboarding for new team members — reviewers on Capterra and G2 highlight how quickly new reps become productive without formal training.
  • The HubSpot platform ecosystem (Marketing, Sales, Service, CMS hubs) allows growing companies to consolidate tools without building new integrations.

Object mapping

How Streak objects map to HubSpot

Each row shows how a Streak object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Streak

Person (Contact)

maps to

HubSpot

Contact

1:1
Fully supported

Streak people map to HubSpot contacts 1:1. All standard fields including name, email, phone, address, and job title transfer directly to the corresponding HubSpot contact properties. The Streak person's pipeline assignments — indicating which boxes they appear in across any pipeline — are reconstructed as HubSpot deal-contact associations by matching against the contact's email address. This ensures the contact's deal history is preserved in HubSpot's association graph.

Streak

Company

maps to

HubSpot

Company

1:1
Fully supported

Streak companies map to HubSpot companies 1:1. Domain-based linking in HubSpot auto-associates contacts to the matching company record after migration. If a Streak company has no domain, we use the stored company name as the HubSpot company name and flag for manual review.

Streak

Box (Deal)

maps to

HubSpot

Deal

1:1
Fully supported

Streak boxes map to HubSpot deals 1:1 using the box name as the deal name, the box's monetary value as the deal amount, the pipeline stage as the deal stage, and the box's create date as a preserved custom property. Closed-won and closed-lost boxes map to HubSpot deal stages using the mapped stage name.

Streak

Pipeline

maps to

HubSpot

Deal Pipeline

1:1
Fully supported

Each Streak pipeline becomes a HubSpot deal pipeline. HubSpot allows multiple isolated pipelines — this directly parallels Streak's multi-pipeline model. We create a new HubSpot pipeline for each Streak pipeline and configure stage names and probabilities to match the source stage order.

Streak

Stage (within Pipeline)

maps to

HubSpot

Deal Stage (within Pipeline)

1:1
Fully supported

Stage names map value-by-value from each Streak pipeline to the corresponding HubSpot deal pipeline stage. Probability percentages are applied per stage in HubSpot. If a Streak stage name does not match an existing HubSpot stage, we create a new stage in the target pipeline before inserting records.

Streak

Task

maps to

HubSpot

Task

1:1
Fully supported

Streak tasks map to HubSpot tasks with subject, due date, completion status, and owner preserved. Tasks attached to a specific Streak box are linked to the migrated HubSpot deal using the deal's internal ID stored on the task record. Unassigned tasks are flagged before migration.

Streak

Note

maps to

HubSpot

Engagement (Note)

1:1
Fully supported

Streak notes attached to a box become HubSpot engagement notes on the migrated deal timeline. If a note is attached to a person or company, it becomes a note on the corresponding HubSpot contact or company. Original timestamps and note authors are preserved as metadata.

Streak

File / Attachment

maps to

HubSpot

File

1:1
Fully supported

Files attached to Streak boxes are downloaded and re-uploaded to HubSpot's file storage, linked to the migrated deal or contact. HubSpot's 60-day file-access window and storage limits are checked before migration. Inline images in notes are extracted and rehosted as HubSpot file attachments.

Streak

Mail Merge / Sequence

maps to

HubSpot

Sequence (no migration)

1:1
Fully supported

Streak mail-merge sequences and step configurations have no HubSpot equivalent that preserves the sequence structure. We export the sequence definition (step order, email template body, delay rules) as a CSV rebuild reference for your HubSpot admin to recreate in HubSpot Sequences or Workflows.

Streak

Streak Automations / Stage-change triggers

maps to

HubSpot

HubSpot Workflows (no migration)

1:1
Fully supported

Streak's Pro+ automations trigger on stage changes, email opens, or date conditions inside boxes. These are not extractable as portable configuration. We document each automation's trigger and action as a rebuild specification for HubSpot Workflows, where your admin implements equivalent logic using HubSpot's workflow builder.

Streak

Custom Property (on Box)

maps to

HubSpot

Custom Property (on Deal)

1:1
Fully supported

Streak box custom properties that have no direct HubSpot deal field (e.g., a text field for 'Referral Source' or a dropdown for 'Contract Type') are created as HubSpot deal custom properties. The property type is preserved — dropdown maps to HubSpot select, number maps to number, date maps to date. If the custom property references a HubSpot user, it maps to a HubSpot-user-picker property.

Streak

Custom Property (on Person)

maps to

HubSpot

Custom Property (on Contact)

1:1
Fully supported

Streak person custom properties (beyond standard name/email/phone) migrate as HubSpot contact custom properties. Type-aware mapping applies: Streak checkbox → HubSpot single-checkbox, Streak dropdown → HubSpot select, Streak multi-user-picker → HubSpot contact-property with the user email as value. Property display order is preserved in the migration plan.

Streak

Gmail Thread (Box-level email association)

maps to

HubSpot

Gmail Integration / Engagement (manual rebuild)

1:1
Fully supported

Streak boxes store the Gmail thread ID and display all email replies inline. This thread-level association has no direct HubSpot equivalent — HubSpot logs emails as individual engagement records on the contact timeline. We attach the Gmail thread export as a deal attachment and recommend enabling HubSpot's Gmail integration (Sales Hub) to re-link ongoing email tracking from migration date forward.

Streak

Box Owner / Assigned Gmail User

maps to

HubSpot

Contact Owner / Deal Owner

1:1
Fully supported

Streak box owner is a Gmail user email. We resolve this against HubSpot users by email match. Unmatched owners are flagged before migration — your HubSpot admin either invites the Gmail user to HubSpot first or assigns their records to a fallback owner. No deal lands without an owner assigned.

Streak

Box Create / Update / Closed Date

maps to

HubSpot

Deal create date / Last modified / Custom datetime fields

1:1
Fully supported

HubSpot's deal create date is set at migration time. We preserve the original Streak box create date as a custom datetime property (Original_Create_Date__c convention), and the stage-entered timestamp for each pipeline stage as a separate custom datetime. This enables reporting continuity from day one in HubSpot.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Streak logo

Streak gotchas

High

Free CRM tier removal catches long-time users off guard

High

Gmail-only is a hard migration boundary

Medium

Enterprise-only roles and data validation require permission remapping

Medium

Archived user Boxes require reactivation before export

Low

Mail merge daily send limits gate campaign data export

HubSpot logo

HubSpot gotchas

High

Marketing Contacts billing model is migration-critical

High

Feature tier gating is not visible until onboarding

Medium

Mandatory onboarding fees inflate year-one cost

Medium

HubSpot CSV importer cannot migrate engagements or attachments

Medium

Custom objects require Enterprise and a pre-existing schema

Pair-specific challenges

  • Gmail thread-to-deal association does not migrate as a native HubSpot timeline link

    Streak boxes are fundamentally anchored to Gmail threads — every reply in the thread appears inside the box in Streak. HubSpot's deal timeline logs emails as individual engagement records, not as a thread-level container. When migrating, we export the Gmail thread as a file attachment and link it to the HubSpot deal, but the inline thread view that makes Streak boxes useful for email-centric sales teams does not have a direct HubSpot equivalent. Teams should enable HubSpot's Gmail sidebar integration (available in HubSpot Sales Hub) to resume thread-level email tracking from the migration date forward, and treat historical thread exports as attachments rather than live timeline entries.

  • Streak pipelines with identical stage names require pipeline-scoped stage mapping in HubSpot

    HubSpot deal stages are scoped per pipeline — the same stage name (e.g., 'Negotiation') can exist with different probability values in two separate HubSpot pipelines. If a team uses multiple Streak pipelines with overlapping stage names, we must create separate stage records in each HubSpot pipeline and map the correct stage probability per pipeline. Failure to scope stage mapping correctly causes closed-won deals to land in the wrong pipeline stage with incorrect probability, corrupting revenue forecasting. We deliver a pipeline-to-pipeline stage mapping table before the migration runs so HubSpot admins can pre-configure the stage probabilities.

  • Streak's API rate limits require batched extraction that extends planning time for large accounts

    Streak's API enforces per-user rate limits that throttle bulk exports. For accounts with more than 10,000 boxes, we must paginate extraction over multiple API sessions to avoid 429 errors, which adds time to the discovery and extraction phases. HubSpot's bulk import API accepts up to 10,000 records per batch, so the HubSpot side is not the bottleneck. The extraction phase is planned in batches of 1,000 records per session with exponential backoff between retries; accounts exceeding 25,000 total records should expect a 1–2 day additional planning window for API throttling mitigation.

  • Box-level custom properties with user-picker type require manual HubSpot owner resolution

    Streak custom properties of type 'User' store the assigned Gmail user's email address. In HubSpot, owner assignment on deals and contacts uses HubSpot's native owner object. We resolve by email match — if the Streak user has a HubSpot account with the same email, the assignment transfers automatically. If the Gmail user has no HubSpot account, the custom property value is preserved as a string and the deal is assigned to a fallback owner, requiring post-migration manual assignment review. This is especially common for teams that onboard new sales reps between migration planning and go-live.

  • Multi-company contacts in Streak collapse to a primary company association in HubSpot

    Streak allows a person record to be associated with multiple companies directly on the person object. HubSpot's contact model links one primary company via the 'associated company' property, with additional company associations stored in the Contact-Company association table. We migrate the most-recently-used company association as the primary HubSpot company and surface additional company links in the association table. Teams relying on multi-company contact views in Streak should review the association table post-migration and use HubSpot list filters or custom views to replicate their multi-company segmentation.

Migration approach

Six steps for a successful Streak to HubSpot data migration

  1. Extract Streak data via API with batched pagination

    FlitStack AI connects to Streak via the Streak REST API using OAuth credentials scoped to read boxes, people, companies, tasks, notes, and custom properties. We paginate extraction at 1,000 records per session to respect Streak's per-user API rate limits, using exponential backoff when rate-limit responses (429) occur. The extraction produces a structured JSON export per object type with original timestamps, owner email, and pipeline/stage metadata. All Streak custom property definitions are exported as a schema manifest before record extraction begins, so we know the full property inventory before field mapping starts.

  2. Build the Streak-to-HubSpot field map and create HubSpot custom properties

    We map every Streak standard field to its HubSpot equivalent (person→contact, company→company, box→deal, pipeline→pipeline) and flag custom properties requiring HubSpot custom field creation. HubSpot custom properties are created in HubSpot via the CRM Objects API before any records are inserted — this ensures field IDs are available for the insert mapping. For Streak user-picker custom properties, we generate an owner-resolution table cross-referencing Streak user emails against HubSpot user IDs. The full field map and owner-resolution table are delivered as a pre-migration review artifact.

  3. Run a sample migration with field-level diff on 100–500 representative records

    A representative slice of Streak records — covering at least one box per pipeline, a mix of open and closed stages, records with custom properties, and records with attachments — migrates into a HubSpot sandbox or staging portal. We generate a field-level diff comparing source values against destination field values for every mapped property. You review the diff to confirm stage mapping, deal amounts, owner resolution, and custom property values before the full run commits. Any mapping adjustments are made in this phase before production data moves.

  4. Execute the full migration with delta-pickup window and audit log

    Companies migrate first, then contacts, then deals — this sequence ensures that deal-to-company and deal-to-contact foreign keys resolve correctly in HubSpot. All object relationships (box-to-person via email, person-to-company via domain) are resolved before insert. After the full migration completes, a delta-pickup window of 24–48 hours captures any Streak records modified during the cutover period. Every migration operation is logged to an audit trail. One-click rollback is available if post-migration reconciliation identifies mapping errors — the rollback reverts HubSpot to its pre-migration state without touching Streak.

  5. Deliver rebuild references for workflows, sequences, and email automations

    Streak workflows, mail-merge sequences, and stage-change automations are documented as rebuild specifications rather than migrated data. We export each sequence's step order, email template body, delay rules, and enrollment trigger as a structured CSV and markdown reference. Your HubSpot admin uses these to recreate equivalent HubSpot Sequences (for email sequences) and HubSpot Workflows (for stage-change and field-update automations). The rebuild reference is delivered alongside the migration report on go-live day.

Platform deep dives

Context on both ends of the pair

Streak logo

Streak

Source

Strengths

  • Deep Gmail integration — every CRM action happens in the inbox, eliminating tab-switching and training overhead for Gmail-native teams.
  • Fast individual adoption — the free tier with email tracking, snippets, and basic pipelines requires no formal onboarding.
  • Pipeline and deal tracking with stage history, reminders, and owner assignment inside the email thread.
  • Mail merge with automatic follow-up sequences is a genuine differentiator for outreach-heavy workflows.
  • Box-level custom fields allow per-pipeline data capture without schema complexity.

Weaknesses

  • Gmail-only — no Outlook, Yahoo, or standalone web interface excludes any team with non-Gmail email providers.
  • Reporting and analytics are basic; advanced pipeline dashboards and custom reports are limited compared to HubSpot or Salesforce.
  • Automation is minimal outside of Pro+; multi-step sequences, conditional triggers, and workflow rules are thin.
  • Pricing escalation is steep for small teams — free tier removal in 2024–2025 left many users facing $49/user/month with reduced feature depth.
  • Limited integrations; native connections to non-Google tools are sparse, pushing teams toward manual workarounds.
HubSpot logo

HubSpot

Destination

Strengths

  • Genuinely useful free CRM tier with no seat limit on contact records.
  • All-in-one sales engagement layer (sequences, email tracking, calling, dialer) embedded natively in the CRM, eliminating a separate integration.
  • Intuitive interface and fast onboarding for individual reps, per G2 and Capterra reviews.
  • Workflow automation triggers across contacts, deals, and tickets with a visual builder.
  • API coverage for all standard objects including custom objects at Enterprise tier.

Weaknesses

  • Pricing model is contact-based at the marketing layer — importing all records as marketing contacts can multiply the monthly bill by 4×.
  • Feature tier cliffs are frequent surprises: sequences, calling, advanced reporting, and quoting are all gated, often requiring plan upgrades mid-implementation.
  • Mandatory onboarding fees at Professional ($1,500) and Enterprise ($3,500) are not prominently disclosed on the pricing page.
  • API rate limits are restrictive for bulk migration — burst limits of 100-200 req/10sec and search endpoint limits of 4 req/sec require careful job queuing.
  • Custom objects, additional pipelines, and advanced forecasting are Enterprise-only, making cost projections difficult for growing teams.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Streak and HubSpot.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Streak: Not publicly documented in Streak's API docs.

  • Data volume sensitivity

    A

    Streak exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Streak to HubSpot migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Streak to HubSpot data migrations

Answers to the questions buyers ask most during Streak to HubSpot migration scoping. Not seeing yours? Book a call.

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Most Streak-to-HubSpot migrations complete in 24–48 hours of clock time for under 25,000 total records (boxes, people, companies). Larger setups exceeding 25,000 records or those with more than 50 custom properties across objects extend to 3–5 business days. Streak's per-user API rate limits are the primary variable that affects extraction timeline — larger datasets require paginated batched extraction to avoid throttling, which can add 1–2 days to the planning phase before data moves.

Adjacent paths

Related migrations to explore

Ready when you are

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