CRM migration

Migrate from Streak to Twenty CRM

Field-level mapping, validation, and rollback between Streak and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

Streak logo

Streak

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

75%

9 of 12

objects map 1:1 between Streak and Twenty CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Streak to Twenty CRM is a platform migration with a structural twist: Streak's core record is the Box, a CRM object embedded in a Gmail thread, while Twenty CRM uses a standard object model (Companies, People, Opportunities, Tasks) rooted in a standalone web interface. There is no direct email migration because Streak emails live in Gmail, not in Streak's database. We extract Box metadata, stage history, owner assignments, and contact associations, then reconstruct them as Twenty Opportunities linked to People and Companies. Mail merge campaigns and snippets do not migrate as functional objects; we deliver a written inventory of each campaign's recipient list and template content for manual or scripted reconstruction in Twenty. Custom Box properties discovered per pipeline are mapped to Twenty custom fields before any data import begins. Archived Streak users must be reactivated before their Boxes are accessible via the Streak API, and we flag this during the schema audit before migration starts.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Streak logo

Streak

What's pushing teams away

  • Gmail-only limitation is a hard wall — teams that need Outlook support, a standalone web dashboard, or mobile apps beyond the Gmail mobile interface must find another CRM entirely.
  • Limited automation and reporting compared to standalone CRMs frustrates growing teams; advanced pipeline analytics, custom dashboards, and multi-step workflows are gated behind Pro+ or unavailable.
  • The 2024–2025 removal of the free CRM tier and Solo plan triggered churn; users who relied on the free tier now face $49/user/month with reduced feature scope for the price.
  • Streak does not scale gracefully past 15 reps — shared pipeline visibility, role-based permissions, and data validation are Enterprise-only, pushing larger teams toward HubSpot, Salesforce, or Pipedrive.
  • Integration ecosystem is narrow; teams needing native connections to Slack, Zapier-heavy workflows, or ERP backends find Streak's available integrations insufficient.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How Streak objects map to Twenty CRM

Each row shows how a Streak object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Streak

Box

maps to

Twenty CRM

Opportunity

1:1
Fully supported

Streak Boxes map to Twenty Opportunities. The Box name becomes Opportunity name, stage history (pipeline name and stage name at time of record creation) is preserved in custom fields, and owner assignment maps via email match to a Twenty User. Box ID is stored in a custom field streak_box_id__c for audit and cross-reference. Custom Box properties discovered per pipeline during schema audit are created as Twenty custom fields on Opportunity before import.

Streak

Pipeline

maps to

Twenty CRM

Opportunity custom status field + Record Type

lossy
Fully supported

Streak Pipelines define the workflow a Box moves through. In Twenty, we create a custom picklist field (e.g., pipeline_name) on Opportunity to preserve the pipeline label, and use Twenty's workspace-level stage configuration to recreate stage names in the same order. For migrations with multiple pipelines, each pipeline becomes a distinct status group or a separate Opportunity filter view.

Streak

Stage

maps to

Twenty CRM

Opportunity stage (Twenty workspace stage)

lossy
Fully supported

Streak Stage names and order are extracted per Pipeline. We configure Twenty's opportunity stage field with stage names matching Streak's sequence. If Twenty has fewer default stages than Streak, we add custom stage values via the API and map the remaining Streak stages to a closest-match custom field.

Streak

Contact (Streak)

maps to

Twenty CRM

Person

1:1
Fully supported

Streak Contacts (pulled from Gmail, stored alongside Boxes) map to Twenty Person records. Email address is the dedupe key. Name, company affiliation, and custom contact properties migrate. Gmail contact associations (which Gmail contacts are linked to a Box) are stored as a custom field on the Person record rather than as a live link since Gmail contacts do not exist in Twenty.

Streak

Company (Streak pipeline-level contact field)

maps to

Twenty CRM

Company

1:1
Fully supported

Box-level company associations in Streak map to Twenty Company records. We extract company name from the Box's company field and create or match a Twenty Company. The Person record is then linked to the Company via the standard relationship.

Streak

Task

maps to

Twenty CRM

Task

1:1
Fully supported

Streak Tasks are Box-level action items with assignees and due dates. They map directly to Twenty Tasks linked to the corresponding Opportunity. Streak tasks are flat with no subtasks or dependencies, which matches Twenty's task model. Due date, assignee (via email-to-User match), and task body migrate.

Streak

Tag

maps to

Twenty CRM

Custom multi-select field or text array

lossy
Fully supported

Streak Tags are flat labels applied to Boxes. We export all tag names and associations. Tags with no associated Boxes are included as a label list for reference. In Twenty, we create a custom text or multi-select field on Opportunity to hold tag values, or document them as a filter-view definition for the customer's admin to implement.

Streak

Mail Merge Campaign

maps to

Twenty CRM

Written campaign inventory (no functional migration)

1:1
Fully supported

Mail merge campaigns store recipient lists, templates, send history, and open/reply tracking. We extract campaign metadata (name, send date, recipient count, open rate, reply rate) and export the template content and recipient list. Open tracking metrics are Streak-specific and have no direct Twenty equivalent. We deliver a written campaign inventory with template body and recipient list for manual or scripted reconstruction using a third-party email tool integrated via Twenty's API.

Streak

Snippet

maps to

Twenty CRM

Written snippet inventory (no functional migration)

1:1
Fully supported

Snippets are templated text blocks with merge variables used inside Gmail. We export snippet content and variable syntax as a written inventory. Merge variable naming conventions differ between Streak and any third-party replacement tool, so we document the original variable names alongside a recommended replacement syntax. Snippets do not function inside Twenty without a third-party email integration.

Streak

Custom Box Properties

maps to

Twenty CRM

Custom fields on Opportunity or Person

1:1
Mapping required

Custom properties added to Boxes (dropdowns, text, dates, numbers, checkboxes) vary per pipeline. We discover the full property schema per pipeline during the schema audit phase, create matching custom fields in Twenty (with correct type mapping), then import property values as part of the Box-to-Opportunity migration. Properties that reference other Boxes are mapped to the corresponding Opportunity records.

Streak

Attachment (Gmail file reference)

maps to

Twenty CRM

Written file reference inventory

1:1
Fully supported

File attachments inside Streak Box threads are stored by Gmail file ID. We export the file URL, filename, size, and attachment date as a written inventory. File content retrieval requires the source Gmail account to remain active and accessible; we document the file reference list and recommend the customer's admin validate and re-upload files to Twenty or a connected storage system post-migration.

Streak

Team Member / User

maps to

Twenty CRM

User

1:1
Fully supported

Streak Users with email, name, role, and permissions level are mapped to Twenty Users by email. Shared pipeline access depends on Streak Pro tier or above; we verify each owner's plan tier during scoping. Any archived Streak users (Pro+ feature) are flagged in a separate reconciliation queue and must be reactivated before their Box records are accessible for export.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Streak logo

Streak gotchas

High

Free CRM tier removal catches long-time users off guard

High

Gmail-only is a hard migration boundary

Medium

Enterprise-only roles and data validation require permission remapping

Medium

Archived user Boxes require reactivation before export

Low

Mail merge daily send limits gate campaign data export

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • Emails do not migrate — only Box thread metadata

    Streak emails live in Gmail, not in Streak's database. A Box references the Gmail thread ID and renders inside the Gmail interface, but the actual message content, headers, and attachments are stored by Google, not by Streak. We cannot export the email body or attachments from Gmail via the Streak API. We preserve the Gmail thread ID as a structured metadata field on the Twenty Opportunity, and we deliver a written index of Box-to-thread associations so the customer's admin can re-establish context by searching Gmail directly. Any team that relies on email content inside Streak must re-access it in Gmail post-migration.

  • Archived user reactivation required before Box export

    Streak's Pro+ tier allows archiving users, which hides their Boxes without deleting them. Archived user records are not accessible via the Streak API without reactivation. We detect archived users during the schema audit and document each archived user's email and Box count. The customer must confirm reactivation of each archived user before we include their Boxes in the export. This is a manual action in Streak's admin panel and must be coordinated with the customer's IT or admin team before migration begins.

  • Mail merge campaigns are reference-only, not functional

    Streak's mail merge campaigns (with recipient lists, templates, send history, and open/reply rates) have no direct functional equivalent in Twenty CRM, which does not include a native mail merge engine. We extract campaign metadata and template content as a written inventory, but the customer must rebuild outreach sequences using a third-party email tool integrated via Twenty's REST API (n8n, Make, or a dedicated email platform). We flag the template variable naming differences and document the recipient list for import into the replacement tool.

  • Streak API rate limits extend migration windows

    Streak's API enforces rate limits on read operations, particularly for large Box sets with extensive stage history. We use staggered polling with exponential backoff on rate-limit responses. For accounts with more than 10,000 Boxes, the Streak API iteration time adds hours to the extraction phase. We surface this during scoping and factor API iteration time into the timeline estimate before migration begins.

  • Custom Box properties require per-pipeline schema discovery

    Custom Box properties in Streak are defined per pipeline and can vary widely across an account (dropdown values, field types, conditional visibility). We must discover the complete property schema across all pipelines before creating the matching custom fields in Twenty. Any custom property with a Streak-specific data type (e.g., pipeline-specific dropdown) is mapped to the closest Twenty field type. We complete schema discovery in the first phase of migration and create Twenty fields before any data import begins, which requires a brief schema freeze window on the Twenty destination.

Migration approach

Six steps for a successful Streak to Twenty CRM data migration

  1. Schema audit and archived user detection

    We extract the full Streak schema: every pipeline, stage, custom property (with type and dropdown options), contact record, and Box. We identify all archived users via the Streak API and document each archived user's email and Box count in a reactivation checklist. We verify which Streak plan tier the account is on (Pro, Pro+, Enterprise) because pipeline sharing, archived user access, and mail merge limits depend on the active tier. This phase produces a written migration scope, a Box count per pipeline, a custom property inventory, and the archived user reactivation checklist.

  2. Destination schema creation in Twenty CRM

    We create the Twenty destination schema before any data import. This includes creating custom fields on Opportunity and Person that match Streak's custom Box properties (with correct type mapping), configuring Opportunity stages to match Streak's pipeline stage names and order, and provisioning any missing Twenty Users by email match. If multiple Streak pipelines exist, we create a custom pipeline_name field on Opportunity and configure Twenty's workspace stage values to accommodate all stage names. We deploy schema changes via Twenty's REST API and verify field visibility in the Twenty UI before data import begins.

  3. Archived user reactivation and Box extraction

    The customer reactivates archived Streak users per our reactivation checklist. Once reactivated, we extract all Box records via the Streak API with rate-limit handling and exponential backoff. For each Box we extract: Box name, pipeline assignment, stage history (with timestamps), owner email, contact associations, tag list, custom property values, task list (with assignees and due dates), and Gmail thread ID. We run a parallel extraction of Streak Contacts and company associations to populate the Person and Company objects in Twenty.

  4. Data transformation and opportunity creation

    We transform extracted Box records into Twenty Opportunities. The Gmail thread ID is stored in a custom field (streak_thread_id__c) on the Opportunity record. Contact associations from Streak are resolved to Twenty Person records (created or matched by email). Company associations are resolved to Twenty Company records. Tags are mapped to a custom multi-select field or documented as a filter-view specification. Mail merge campaign metadata and snippet templates are exported to a written inventory JSON delivered alongside the migrated records.

  5. Sandbox test migration and reconciliation

    We run a full migration into a Twenty staging instance using production-like data volume. The customer reconciles record counts (Opportunities in, Persons in, Companies in, Tasks in), spot-checks 25-50 records against the Streak source, and verifies that custom field values, stage assignments, and owner links are correct. Any mapping corrections (incorrect field type, missed custom property, stage name mismatch) are adjusted in the transform logic before the production migration begins.

  6. Production migration and cutover handoff

    We run the production migration in dependency order: Companies first, then Persons linked to Companies, then Opportunities linked to Persons and Companies, then Tasks linked to Opportunities. We deliver the written mail merge campaign inventory, snippet template inventory, and file reference inventory as separate JSON exports. We freeze Streak writes during cutover and run a final delta migration of any records modified during the migration window. We deliver a post-migration reconciliation report and a written automation and workflow inventory for the customer's admin to rebuild in Twenty or via a third-party integration. We do not rebuild Streak automations as Twenty automations inside the migration scope.

Platform deep dives

Context on both ends of the pair

Streak logo

Streak

Source

Strengths

  • Deep Gmail integration — every CRM action happens in the inbox, eliminating tab-switching and training overhead for Gmail-native teams.
  • Fast individual adoption — the free tier with email tracking, snippets, and basic pipelines requires no formal onboarding.
  • Pipeline and deal tracking with stage history, reminders, and owner assignment inside the email thread.
  • Mail merge with automatic follow-up sequences is a genuine differentiator for outreach-heavy workflows.
  • Box-level custom fields allow per-pipeline data capture without schema complexity.

Weaknesses

  • Gmail-only — no Outlook, Yahoo, or standalone web interface excludes any team with non-Gmail email providers.
  • Reporting and analytics are basic; advanced pipeline dashboards and custom reports are limited compared to HubSpot or Salesforce.
  • Automation is minimal outside of Pro+; multi-step sequences, conditional triggers, and workflow rules are thin.
  • Pricing escalation is steep for small teams — free tier removal in 2024–2025 left many users facing $49/user/month with reduced feature depth.
  • Limited integrations; native connections to non-Google tools are sparse, pushing teams toward manual workarounds.
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Streak and Twenty CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Streak: Not publicly documented in Streak's API docs.

  • Data volume sensitivity

    A

    Streak exposes a bulk API — large-volume migrations stream efficiently.

Estimator

Estimate your Streak to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Streak to Twenty CRM data migrations

Answers to the questions buyers ask most during Streak to Twenty CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Straightforward migrations under 5,000 Boxes, 10 pipelines, and no archived user reactivation land between two and four weeks. Migrations with archived users, large stage histories, or extensive custom property schemas move to five to eight weeks. Streak's own API rate limits on large Box sets add iteration time that factors into the extraction window. We surface the estimated extraction duration during scoping based on the actual Box count.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Streak.
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