CRM migration
Field-level mapping, validation, and rollback between Streak and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Streak
Source
Freshsales
Destination
Compatibility
8 of 9
objects map 1:1 between Streak and Freshsales.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Streak to Freshsales is a structural migration because Streak's primary record is the Box — a Gmail-thread-attached CRM entity — while Freshsales uses the standard Contact-Account-Deal model. We extract Box metadata, stage history, owner assignments, and task records, then map them into Freshsales Deals with the parent Contact and Account records created first so that relationship lookups are satisfied at insert time. Custom Box properties discovered per pipeline become Freshsales custom fields of matching type. Mail merge campaign send history has no native Freshsales equivalent; we export the data and document the nearest Freshsales Sales Sequences configuration. Streak Pipelines map to Freshsales Deal stages, and pipeline-level permissions (Enterprise-tier) are flagged for manual reconstruction in Freshsales roles. We do not migrate Streak Workflows, Snippets, or email thread content; these are documented for admin rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Streak object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Streak
Box
Freshsales
Deal
1:1Streak Boxes are the primary CRM record and map to Freshsales Deals. We extract Box name, stage, owner, created date, last modified date, custom properties, associated contacts, and any Box-level notes. Box stage maps to Freshsales Deal stage. We create the parent Contact and Account in Freshsales before Deal import so that the AccountId and ContactId lookups are satisfied at insert time. Archived Boxes require reactivation in Streak before export; we flag any Box owned by an archived user during schema discovery.
Streak
Pipeline
Freshsales
Deal Stage
lossyEach Streak Pipeline defines the workflow stages a Box moves through. We map each Pipeline to a Freshsales Deal Stage set, creating Freshsales stages with names and probabilities that match the source pipeline stage configuration. If a Streak customer has multiple pipelines, we map each to a separate stage group or use Freshsales Deal custom fields to preserve multi-pipeline context within a single Deal object.
Streak
Contact
Freshsales
Contact
1:1Streak Contacts (pulled from Gmail and stored alongside Boxes) map to Freshsales Contacts. We extract contact name, email address, phone, company affiliation, and any custom contact properties. Email address is the dedupe key during import. Streak contact-box associations migrate as Freshsales Deal-to-Contact relationships.
Streak
Company (Gmail-affiliated)
Freshsales
Account
1:1Streak stores company affiliation alongside Contacts, not as a separate object. We extract company data from the contact's Gmail affiliation and create Freshsales Account records. Account name becomes the Freshsales Account name, and the contact's email domain is used as a secondary dedupe signal. If no company affiliation exists in Streak, we create an Account named after the contact's domain or flag for customer decision.
Streak
Task
Freshsales
Task
1:1Box-level tasks with assignees and due dates map to Freshsales Tasks. Streak tasks are flat — no subtasks or dependencies — which maps cleanly to Freshsales Task records. Task owner maps by email resolution to Freshsales User. Due dates and completion status transfer directly. Streak tasks with no due date become Open tasks in Freshsales.
Streak
Custom Box Properties
Freshsales
Custom Fields (Deal)
1:1Streak Custom Box Properties (dropdowns, text fields, dates, numbers, checkboxes) vary per pipeline. We discover the full property schema per pipeline during scoping, then pre-create matching Freshsales custom fields on the Deal object before migration. Field types are mapped: Streak text to Freshsales text, Streak date to Freshsales date, Streak number to Freshsales number, Streak checkbox to Freshsales checkbox. Custom fields without a matching Freshsales type are flagged for customer decision.
Streak
Tag
Freshsales
Label
1:1Streak Tags are flat labels applied to Boxes for filtering. We preserve all tag names and their Box associations as Freshsales Labels on the Deal. Tags with no attached Boxes are included as empty label lists for reconstruction in Freshsales. If the customer uses tags for multi-pipeline categorization, we map them to a Freshsales custom multi-select field.
Streak
Team Member / User
Freshsales
User
1:1Streak user records include email, name, and role (Pro tier or above for shared pipeline access). We map users by email to Freshsales User accounts. Archived users in Streak must be reactivated before their Box records are accessible for export; we detect archived users during schema audit and prompt the customer to confirm reactivation before export begins. Pro-tier users map to Freshsales users with the equivalent role permission set.
Streak
Mail Merge Campaign
Freshsales
Sales Sequence (not migrated)
1:1Streak mail merge campaigns store recipient lists, email templates, send history, and open/reply tracking. Freshsales has Sales Sequences (cadence tools) but they are structurally different from Streak's mail merge model. We export campaign metadata and send history as a structured CSV report delivered alongside the migration. We do not rebuild mail merge campaigns as Freshsales Sequences because the trigger conditions, follow-up rules, and template logic differ. The customer receives the send history as a reference document for manual sequence setup.
| Streak | Freshsales | Compatibility | |
|---|---|---|---|
| Box | Deal1:1 | Fully supported | |
| Pipeline | Deal Stagelossy | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company (Gmail-affiliated) | Account1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Custom Box Properties | Custom Fields (Deal)1:1 | Mapping required | |
| Tag | Label1:1 | Fully supported | |
| Team Member / User | User1:1 | Fully supported | |
| Mail Merge Campaign | Sales Sequence (not migrated)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Streak gotchas
Free CRM tier removal catches long-time users off guard
Gmail-only is a hard migration boundary
Enterprise-only roles and data validation require permission remapping
Archived user Boxes require reactivation before export
Mail merge daily send limits gate campaign data export
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and schema audit
We audit the Streak account across all pipelines, custom Box properties per pipeline, active user count, archived users, Box count per pipeline, mail merge campaign count, and contact/company volume. We extract pipeline stage names, stage order, and any stage-level metadata. We identify archived users and prompt for reactivation. We confirm which Streak users are on paid vs legacy accounts and flag any Boxes owned by archived users. The discovery output is a written migration scope with per-pipeline custom property schema, record counts per entity, and an archived-user reactivation checklist.
Freshsales schema design and custom field pre-creation
We create the Freshsales custom fields required for migration based on the discovered Streak custom Box property schema. Each Streak custom property gets a matching Freshsales field of the appropriate type (text, date, number, checkbox, dropdown). We configure Deal stages to match the Streak pipeline stage structure. We set up Freshsales Labels to receive Streak tag data. All custom fields are created in Freshsales before any data import begins to avoid import errors from missing destination fields.
Contact and Account pre-creation
We extract all unique Streak contacts and their Gmail-affiliated company data, deduplicate by email, and create Freshsales Accounts first (from company affiliations) and then Freshsales Contacts linked to those Accounts. This parent-record ordering ensures that Freshsales AccountId and ContactId lookups are satisfied when Box records are imported as Deals in the next phase. Owner resolution by email maps Streak Box owners to Freshsales Users.
Sandbox migration and reconciliation
We run a full migration into a Freshsales test environment using the extracted data. We reconcile record counts (Boxes imported as Deals, Contacts, Accounts, Tasks, Labels) against the source Streak export. We spot-check 25-50 randomly selected Deals against the source Streak Box records to confirm stage, owner, custom property values, and tag associations are correct. Any mapping corrections are applied before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Gmail company affiliations), Contacts (with AccountId resolved), Users (validated owner resolution), Deals (with ContactId, AccountId, OwnerId, and stage resolved), Tasks (linked to Deals), Labels (applied to Deals). Mail merge campaign send history is exported as a CSV report delivered alongside the migration. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and handoff inventory
We freeze Streak writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the mail merge campaign send history CSV, the Streak Enterprise role-to-Freshsales-role mapping document, and the Snippet template export. We do not rebuild Streak Workflows, mail merge campaigns, or Snippets in Freshsales; these are documented for the customer's admin to configure in Freshsales. We support a one-week hypercare window for reconciliation issues.
Platform deep dives
Streak
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Streak and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Streak: Not publicly documented in Streak's API docs.
Data volume sensitivity
Streak exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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