CRM migration
Field-level mapping, validation, and rollback between Breakcold and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Breakcold
Source
monday CRM
Destination
Compatibility
8 of 10
objects map 1:1 between Breakcold and monday CRM.
Complexity
BStandard
Timeline
2-3 weeks
Overview
Moving from Breakcold to Monday.com CRM is a platform-model migration: Breakcold uses a social-selling CRM architecture with native multichannel inboxes and token-based AI enrichment, while Monday.com CRM uses a Board-Item architecture where Contacts, Companies, Deals, and custom data live as Items on Boards or within Monday.com's native CRM module. Breakcold does not publish a data export endpoint, so we extract via its REST API with a 60-requests-per-60-second rate limit, covering Contacts, Leads, Pipelines, Stages, Companies, Activities, and any custom Object records. Workflow automations, token-credit entitlements, and LinkedIn sync-state metadata do not migrate; we document these for manual rebuild in Monday.com Automations. Monday.com's per-seat pricing ($15-$29/user/month) replaces Breakcold's flat-rate model, and we flag the difference in cost exposure at migration scoping.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Breakcold object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Breakcold
Contact
monday CRM
Contact (native CRM) or Board Item
1:1Breakcold Contacts migrate to Monday.com CRM Contacts (using the native CRM module) or as Items on a dedicated Contacts Board depending on the customer's chosen architecture. We preserve name, email, phone, social handles, lifecycle stage, and all custom Properties. LinkedIn profile URLs stored as custom Properties migrate to Monday.com Text columns. Owner assignment migrates by resolving Breakcold owner email to Monday.com Team Member.
Breakcold
Lead
monday CRM
Lead (native CRM) or Board Item
1:1Breakcold Leads are distinct from Contacts and migrate to Monday.com CRM Leads or as separate Board Items. Lead status, source attribution, and any lead-score custom Properties map to Monday.com Status, Text, or Number columns. If the customer uses Monday.com's native CRM, Leads are a distinct object type; if using Boards, we create a separate Leads Board with a Status column mirroring the original lead stages.
Breakcold
Company/Account
monday CRM
Company (native CRM) or Board Item
1:1Breakcold Company records migrate to Monday.com CRM Companies or as Items on a Companies Board. We preserve company name, domain, industry, size, and any linked Contacts. The Company record is created before Contact import so that the relationship lookup is satisfied at insert time. Domain from Breakcold becomes the Website column in Monday.com.
Breakcold
Pipeline
monday CRM
Board
1:1Breakcold Pipelines map to Monday.com Boards. Each Pipeline becomes a Board with a Board type of CRM Deal or Custom. The Pipeline name becomes the Board name. We create the Board structure during schema design before any Items are migrated, so the Board exists and is ready to receive Items on day one of data migration.
Breakcold
Pipeline Stage
monday CRM
Group
1:1Breakcold Pipeline Stages map to Groups within the corresponding Monday.com Board. Stage order, name, probability percentage, and color metadata are preserved as Group name, a Number column for probability, and a Color label. If Monday.com's native CRM Deals board is used, stages are represented as Status column values rather than Groups.
Breakcold
Activity (Email, LinkedIn, WhatsApp, Telegram, Call)
monday CRM
Activity Log entries or Board Items
1:1Breakcold multichannel Activities (email, LinkedIn message, WhatsApp, Telegram, Call) migrate to Monday.com CRM Activity Log entries or as Items on an Activity Board with a Type column indicating channel. Activity timestamp, body content, direction (inbound/outbound), and channel type preserve. Channel-specific metadata (e.g., LinkedIn connection date, WhatsApp number) migrates as additional columns. Note that Monday.com does not replicate a threaded social inbox; activities appear as chronological entries.
Breakcold
Custom Object
monday CRM
Board
1:1Breakcold unlimited custom Objects map to Monday.com Boards of matching name. Each custom Object's custom Properties translate to Monday.com column types: Text (text), Number (numbers), Date (date), Boolean (checkbox), Multi-select (tags or dropdown). We pre-create the Board schema before migration so that all column types are defined and any lookup relationships between custom Objects and standard Objects (Contact, Company) are modeled as Connect boards columns or Lookups.
Breakcold
Custom Property
monday CRM
Board Column
lossyBreakcold custom Properties on Contacts, Leads, Companies, and custom Objects translate to Monday.com column types during Board schema design. We handle text, number, date, boolean, and multi-select types, serializing multi-select values to Monday.com Tags columns or comma-separated text depending on the customer's preference. Field-type translation is validated in staging before production migration.
Breakcold
Tag
monday CRM
Label or Tag column
lossyBreakcold Tags are flat string labels applied to Contacts and Leads. We migrate tag names to Monday.com Labels (if using native CRM Contacts) or Tag columns on Board Items. The customer chooses between Labels and Tag columns during scoping based on their preferred filtering approach in Monday.com.
Breakcold
User/Team Member
monday CRM
Team Member
1:1Breakcold workspace Users map to Monday.com Team Members. We resolve by email match. Owner assignment on Contacts, Leads, and custom Object records migrates by resolving the Breakcold owner ID to the Monday.com Team Member. Any Breakcold user without a matching Monday.com account is held in a reconciliation queue for the customer's admin to provision before migration proceeds.
| Breakcold | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact (native CRM) or Board Item1:1 | Fully supported | |
| Lead | Lead (native CRM) or Board Item1:1 | Fully supported | |
| Company/Account | Company (native CRM) or Board Item1:1 | Fully supported | |
| Pipeline | Board1:1 | Fully supported | |
| Pipeline Stage | Group1:1 | Fully supported | |
| Activity (Email, LinkedIn, WhatsApp, Telegram, Call) | Activity Log entries or Board Items1:1 | Fully supported | |
| Custom Object | Board1:1 | Fully supported | |
| Custom Property | Board Columnlossy | Fully supported | |
| Tag | Label or Tag columnlossy | Fully supported | |
| User/Team Member | Team Member1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Breakcold gotchas
No data export function blocks self-service migration
Token credit system complicates pricing parity on exit
LinkedIn integration fragility causes stale social data
New API key format required for some endpoints
60 requests per 60-second rate limit throttles large migrations
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and API credential validation
We audit the Breakcold workspace via API for record counts across Contacts, Leads, Companies, Pipelines, Stages, Activities, and custom Objects. We validate API credential format (Breakcold requires keys beginning with 'breakcold-usr' for some endpoints; older keys return 403 on restricted endpoints). We document the token-credit spend at scoping time and capture the full automation inventory that Breakcold exposes. We identify any stale LinkedIn metadata during this phase so the customer can make an informed decision before migration.
Board schema design for Monday.com
We design the Monday.com Board structure during a schema design session. Each Breakcold Pipeline becomes a Board (or the native CRM Deals board with a Status column mirroring stages). Breakcold custom Objects become Boards with typed columns matching the original custom Properties. We map Breakcold owner emails to Monday.com Team Members and flag any owners without matching Monday.com accounts for the customer's admin to provision. The Board schema is validated in a Monday.com test workspace before production migration begins.
Data extraction and staging
We extract all Breakcold objects via the REST API using the 60-requests-per-60-second rate limit. Activities are extracted with original timestamps preserved for timeline ordering. LinkedIn profile URLs, WhatsApp numbers, and channel-specific metadata are extracted as custom Property values. We stage the extracted data in a controlled format with source record IDs preserved for reconciliation. Custom Object records are staged separately with their lookup references intact.
Transformation and column-type mapping
We transform staged data to match Monday.com column types. Text Properties map to Text columns; numbers map to Numbers columns; dates map to Date columns; booleans map to Checkbox columns; multi-select values map to Tags or Dropdown columns. The Breakcold lifecycle stage, owner assignment, and any lead score values transform to corresponding Monday.com fields. We apply dedupe logic based on email address for Contacts and Company domain for Companies to prevent duplicate records.
Production migration in Board order
We run production migration in dependency order: Team Members first (to satisfy owner lookups), then Boards (schema only), then Companies, Contacts, Leads, Deals/Opportunities, Activities, and custom Object records last. Each phase emits a row-count reconciliation report before the next phase begins. We use Monday.com's native import for smaller Boards and the API for larger or more complex Boards, applying exponential backoff to respect rate limits.
Cutover, validation, and automation inventory handoff
We freeze Breakcold writes during cutover, run a final delta migration of records modified during the migration window, then enable Monday.com as the system of record. We validate 25-50 random records across object types against the Breakcold source and confirm Board structure matches the design. We deliver the automation inventory document listing Breakcold workflow rules for manual rebuild in Monday.com Automations. We support a one-week hypercare window for reconciliation issues. We do not rebuild Breakcold automations as Monday.com Automations inside the migration scope.
Platform deep dives
Breakcold
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Breakcold and monday CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Breakcold: 60 requests per 60-second window per user.
Data volume sensitivity
Breakcold doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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