CRM migration

Migrate from APTANIA CRM to Twenty CRM

Field-level mapping, validation, and rollback between APTANIA CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.

APTANIA CRM logo

APTANIA CRM

Source

Twenty CRM

Destination

Twenty CRM logo

Compatibility

70%

7 of 10

objects map 1:1 between APTANIA CRM and Twenty CRM.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from APTANIA CRM to Twenty CRM is a data-rescue migration constrained by APTANIA's lack of a public API and its 1000-record monthly ceiling on the Basic plan. APTANIA does not expose a REST or GraphQL endpoint for third-party access, so all export relies on manual in-platform CSV or JSON downloads, which limits delta-sync capability and requires full-file reconciliation after every export. We extract Contacts, Companies, Deals, and Activity records in dependency order (Companies before Contacts to satisfy lookups, Deals after both), validate record counts against the 1000-record ceiling, and stage any overages across billing cycles. Email automation rules and web traffic attribution data stored in APTANIA are flagged as non-migratable in the data map because APTANIA does not expose the rules engine or tracking event store to export tools. Twenty's runtime data model and custom object support (built on its GraphQL API) accommodates any APTANIA custom fields as custom properties recreated in the Twenty workspace before record import. Workflows and automations do not migrate; we deliver a written inventory of active rules for manual rebuild in Twenty.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

APTANIA CRM logo

APTANIA CRM

What's pushing teams away

  • Pricing is not published — every deal is sales-led, which makes budget planning hard and makes comparison against transparently-priced competitors like Pipedrive or HubSpot uncomfortable for finance teams.
  • Small ecosystem and review footprint — G2 and SourceForge listings exist but with very few public reviews, so prospective buyers cannot easily benchmark the product against mainstream CRMs.
  • Narrow vertical focus on UK commercial property and similar service businesses means firms in other industries lack reference customers and have to absorb more configuration risk.
  • Lack of public case studies and quantified outcomes on the vendor site makes it harder for buyers to justify Aptania over an Aptean, Salesforce, or HubSpot deployment with documented ROI.
  • Limited marketplace of pre-built integrations relative to mainstream CRMs — connectivity beyond the documented REST API typically requires bespoke development through Aptania.

Choosing

Twenty CRM logo

Twenty CRM

What's pulling them in

  • Top open-source CRM on GitHub with 40.6K stars, giving teams full source code access and infrastructure ownership without per-feature licensing surprises.
  • Free self-hosting under AGPL-3.0 means unlimited users and custom objects for the cost of cloud infrastructure alone, typically $20–100/month.
  • Pricing page explicitly mocks competitors for charging add-on fees for API access, webhooks, and workflows — transparency that resonates with RevOps teams burned by Salesforce.
  • Unlimited custom objects and fields with no price impact, letting teams shape the data model to their business rather than forcing business into rigid schemas.
  • Modern TypeScript/React/PostgreSQL stack means developer-led teams can extend, self-host, or integrate without fighting legacy architecture.

Object mapping

How APTANIA CRM objects map to Twenty CRM

Each row shows how a APTANIA CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

APTANIA CRM

Contact

maps to

Twenty CRM

Person

1:1
Fully supported

APTANIA Contacts map to Twenty Person records. APTANIA's B2C/B2B type flag (stored as a custom property) migrates as a custom field or tag on the Twenty Person record. Standard fields (name, email, phone, address) map directly; lifecycle stage from APTANIA maps to a custom field for audit. Person is created after Company (if B2B) so that any Company linkage is resolved at import time.

APTANIA CRM

Company

maps to

Twenty CRM

Company

1:1
Fully supported

APTANIA Company records map 1:1 to Twenty Company. Company is imported first in the dependency chain because Contact and Deal records hold a required or optional Company lookup. Domain from APTANIA's company domain field maps to Twenty Company domainName. APTANIA's B2B relationship model (one-to-many with Contacts) maps directly to Twenty's Company-Person relationship.

APTANIA CRM

Deal

maps to

Twenty CRM

Opportunity

1:1
Fully supported

APTANIA Deals map to Twenty Opportunity. We extract dealstage, monetary value, close date, and any associated Contact or Company ID from the export. Pipeline and stage names from APTANIA are inferred from exported deal records since the stage-object relationship is not publicly documented; we reconstruct these as Twenty Pipeline and Stage records before Opportunity import and map stage labels by name match.

APTANIA CRM

Pipeline

maps to

Twenty CRM

Pipeline + Stage

lossy
Fully supported

APTANIA pipeline structure is inferred from exported Deal records by enumerating unique pipeline and stage values. We create matching Pipelines in Twenty and configure Stage records with the appropriate names and ordering before Opportunity import. If APTANIA uses a single default pipeline, we create one Pipeline in Twenty; multi-pipeline APTANIA accounts map to multiple Twenty Pipelines with corresponding Record Type filters.

APTANIA CRM

Activity: Email / Call / Meeting / Note

maps to

Twenty CRM

Task + Event + Note

1:1
Fully supported

APTANIA activity logs (emails, calls, meetings, notes) exist but the export schema is not publicly documented. We extract all available activity records from export files and map them to Twenty Task (for calls and generic activities), Event (for meetings with start/end timestamps), and Note (for note-type engagements). The source activity type field is preserved as a custom field on the Twenty record for reconciliation. We flag any activity records with unresolvable parent-record references (Contact or Company ID not found in export) and report them separately for manual review.

APTANIA CRM

Custom Property

maps to

Twenty CRM

Custom Field

lossy
Fully supported

APTANIA custom fields are exported with their values but the field metadata (type, required flag, picklist options) is not fully exposed in the export schema. We export field names and values, infer field types from data inspection (text, number, date, boolean), recreate equivalent custom fields in Twenty's workspace via API before record import, and map values directly. Any ambiguous field types are flagged for customer confirmation during scoping.

APTANIA CRM

User / Team Member

maps to

Twenty CRM

User

1:1
Fully supported

APTANIA users are exported by email and mapped to Twenty users by email match. Role and permission structures differ across platforms; we preserve the APTANIA role name as a custom field on the Twenty User record for manual permission configuration post-migration. Any APTANIA user without a corresponding Twenty account is held in a user reconciliation queue for the customer's admin to provision before record import continues.

APTANIA CRM

Email Automation Rule

maps to

Twenty CRM

Not migratable

1:1
Fully supported

APTANIA's trigger-based email automation rules (trigger on activity, trigger on inactivity, time-delayed sends) are not accessible via export. We do not migrate automation logic. As part of pre-migration preparation, we request that the customer document all active automation rules with screenshots so they have a reference guide for rebuilding triggers in Twenty's workflow system. We flag this gap in the data map before migration begins.

APTANIA CRM

Web Traffic Tracking

maps to

Twenty CRM

Not migratable

1:1
Not supported

APTANIA's web traffic monitoring data (channel attribution, referrer, UTM parameters, landing page history) is stored in APTANIA's tracking system and does not export to standard file formats. We do not migrate web tracking events. We flag this gap in the data map and recommend that the customer configure fresh web tracking integration (via Twenty's integrations or a third-party tool) before go-live to preserve future attribution data.

APTANIA CRM

B2C/B2B Type Flag

maps to

Twenty CRM

Person vs Company relationship

lossy
Fully supported

APTANIA uses a B2C/B2B flag on the Contact record to distinguish record types within a unified Contact object. In Twenty, B2B contacts are Persons linked to Company records (via the company link field) and B2C contacts are Persons without a Company link. We apply this distinction at migration time: Contacts with B2B flag receive a Company link; Contacts with B2C flag are imported as standalone Persons. This transformation is validated against the exported Contact-Company relationship data.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

APTANIA CRM logo

APTANIA CRM gotchas

High

Per-month record limit creates migration ceiling

High

No public API for automated migration

Medium

Email automation rules do not export

Medium

Web tracking attribution is not portable

Twenty CRM logo

Twenty CRM gotchas

High

Import order is enforced and critical

High

Export limited to 20,000 records and visible columns only

Medium

Soft-deleted records count toward uniqueness and trigger restores

Medium

API rate limits cap at 200 req/min on Organization tier

Low

No native email sequences — follow-up cadences require external tools

Pair-specific challenges

  • APTANIA export is manual and lacks delta-sync capability

    APTANIA does not publish API documentation, so all data export relies on in-platform manual export tools producing CSV or JSON files. Without an API, we cannot perform incremental delta syncs during the migration window. Any records modified in APTANIA between the first export and the final import require a second manual export and re-import, which adds timeline and risk. We document the exact export method and timestamp at the start of each export session and recommend that customers freeze APTANIA writes during the cutover window to avoid a delta migration scenario.

  • 1000-record monthly ceiling may require staged migration

    APTANIA's Basic plan enforces a hard 1000-record monthly ceiling. Migrations that exceed this limit (total across Contacts, Companies, Deals, Activities, and custom records) require either an APTANIA plan upgrade or staged export across billing cycles. We flag the projected record count during scoping. If staging is required, we export and import in batches aligned with APTANIA's billing period, adding a minimum of four weeks per additional billing cycle. Customers should audit their record count before migration begins to determine whether staging applies.

  • Activity schema is undocumented — some fields may not export

    APTANIA's activity log schema is not publicly documented. While we can extract what is available via export, any fields that APTANIA stores internally but does not surface in the export file (custom activity types, internal notes, linked attachments) are not migratable. We inspect the exported activity files during scoping and report exactly which activity fields are present and which are absent. Customers with critical activity history should validate the export completeness in a test run before committing to a migration date.

  • Email automation rules and web tracking are non-portable

    APTANIA's trigger-based email automation and web traffic attribution data are platform-native features with no export pathway. Automation logic (trigger conditions, delays, email sequences) and channel attribution data (referrer, UTM, landing page history) are lost at migration time. We flag both gaps in the pre-migration data map. We provide a screenshot-based automation audit checklist for the customer to document active rules before migration, which serves as the reference for manual rebuild in Twenty's workflow system. Web tracking should be reconfigured in Twenty or a third-party tool post-migration to preserve future attribution.

Migration approach

Six steps for a successful APTANIA CRM to Twenty CRM data migration

  1. Export scoping and record count audit

    We audit the APTANIA workspace to estimate total record counts across Contacts, Companies, Deals, Activities, and custom records against the 1000-record monthly ceiling. We also inspect the available export fields for each object type and report what is present and what is absent. If the count exceeds the ceiling, we propose a staged migration plan aligned with APTANIA billing cycles and agree on the batch split before any export begins. We also collect the APTANIA export method (CSV or JSON) and confirm any record-level limits in the export tool.

  2. Twenty workspace preparation and schema design

    We design the destination schema in Twenty before any record import. This includes creating custom fields to match APTANIA custom properties (with types inferred from exported data), configuring Pipelines and Stages by reconstructing the APTANIA pipeline structure from exported Deal records, and setting up the Person and Company object relationship model. If APTANIA has multi-pipeline or multi-stage configurations, we replicate these as separate Pipelines in Twenty with matching Stage names. We validate the Twenty workspace in a test environment before production import.

  3. Manual export and file validation

    We guide the customer through APTANIA's manual export process for each object type in dependency order: Companies first, then Contacts (with Company linkage resolved), then Deals, then Activities, then custom properties. For each exported file, we validate record counts, field completeness, and referential integrity (that Company IDs referenced in Contacts and Deals exist in the Company export). Any records with missing required fields are flagged and returned to the customer for remediation before import begins. We document the export timestamp for cutover sequencing.

  4. User reconciliation and provisioning

    We extract every distinct APTANIA user referenced on Contacts, Companies, Deals, and Activity records and match by email against the destination Twenty workspace's user list. Any APTANIA user without a matching Twenty account goes into a reconciliation queue for the customer to provision before record import. We recommend that all active APTANIA users have corresponding Twenty accounts before migration day to avoid OwnerId gaps in imported records.

  5. Production import in dependency order

    We run production import into Twenty in strict record-dependency order: Companies (first, to establish the Company lookups), Persons (with B2B/B2C distinction applied and Company links resolved for B2B records), Opportunities (with Pipeline, Stage, and Person/Company lookups resolved), Activity history (Tasks, Events, Notes via the Twenty GraphQL API), then custom property values. Each phase emits a row-count reconciliation report before the next phase begins. API rate-limit handling and exponential backoff are applied against the Twenty GraphQL endpoint throughout.

  6. Cutover, final validation, and automation rebuild handoff

    We freeze writes in APTANIA during cutover and run a final delta export of any records modified during the migration window. We import the delta into Twenty and reconcile final record counts against the original APTANIA export. We deliver the automation audit checklist documenting every active APTANIA email rule with screenshots so the customer's admin can rebuild triggers in Twenty's workflow system. We do not rebuild workflows, automations, or web tracking configurations inside the migration scope; these are separate engagements. A one-week post-migration validation window is included for reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

APTANIA CRM logo

APTANIA CRM

Source

Strengths

  • Combines B2C and B2B customer management in a single platform
  • Built-in email automation triggered by customer activity or inactivity
  • Web traffic monitoring with channel attribution
  • Unified customer data view across sales and marketing
  • 30-day free trial with no credit card required

Weaknesses

  • No public API documentation limits migration automation
  • Small team plan caps at 2 users and 1000 records per month
  • Pricing not published beyond Basic tier
  • Email automation rules cannot be exported or migrated
  • Web tracking attribution data is not portable between platforms
Twenty CRM logo

Twenty CRM

Destination

Strengths

  • AGPL-3.0 open-source license with full source code on GitHub — no vendor lock-in, no sunset risk.
  • Unlimited users and unlimited custom objects on self-hosted, with no feature gating based on headcount.
  • REST and GraphQL APIs available on all paid tiers, not locked behind an enterprise add-on fee.
  • MCP server and webhooks shipped as standard features, not premium upgrades.
  • Modern PostgreSQL-backed data model that developer teams can query, extend, and self-host.

Weaknesses

  • Recent v1.0 release means limited production hardening compared to CRMs with multi-year operational track records.
  • No native email sequencing or sales engagement tools — follow-up cadences require a separate platform.
  • No native two-way email sync or inbox integration, requiring third-party connectors for full activity logging.
  • Self-hosting 'free' pricing hides real infrastructure and DevOps costs that stack up over time.
  • Workflow automation is functional but lacks the complexity needed for sophisticated multi-step sales motions.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Twenty CRM.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    APTANIA CRM: Not publicly documented.

  • Data volume sensitivity

    B

    APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your APTANIA CRM to Twenty CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about APTANIA CRM to Twenty CRM data migrations

Answers to the questions buyers ask most during APTANIA CRM to Twenty CRM migration scoping. Not seeing yours? Book a call.

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Most migrations land between two and four weeks for accounts under 5,000 total records with a single export batch. Migrations that exceed APTANIA's 1000-record monthly ceiling require staged export across billing cycles, which adds a minimum of four weeks per additional billing period and pushes the timeline to six to ten weeks. The staging requirement is identified during scoping before any work begins, so the customer knows the total timeline upfront.

Adjacent paths

Related migrations to explore

Ready when you are

Move from APTANIA CRM.
Land in Twenty CRM, intact.

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