CRM migration
Field-level mapping, validation, and rollback between APTANIA CRM and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
APTANIA CRM
Source
Twenty CRM
Destination
Compatibility
7 of 10
objects map 1:1 between APTANIA CRM and Twenty CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from APTANIA CRM to Twenty CRM is a data-rescue migration constrained by APTANIA's lack of a public API and its 1000-record monthly ceiling on the Basic plan. APTANIA does not expose a REST or GraphQL endpoint for third-party access, so all export relies on manual in-platform CSV or JSON downloads, which limits delta-sync capability and requires full-file reconciliation after every export. We extract Contacts, Companies, Deals, and Activity records in dependency order (Companies before Contacts to satisfy lookups, Deals after both), validate record counts against the 1000-record ceiling, and stage any overages across billing cycles. Email automation rules and web traffic attribution data stored in APTANIA are flagged as non-migratable in the data map because APTANIA does not expose the rules engine or tracking event store to export tools. Twenty's runtime data model and custom object support (built on its GraphQL API) accommodates any APTANIA custom fields as custom properties recreated in the Twenty workspace before record import. Workflows and automations do not migrate; we deliver a written inventory of active rules for manual rebuild in Twenty.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a APTANIA CRM object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
APTANIA CRM
Contact
Twenty CRM
Person
1:1APTANIA Contacts map to Twenty Person records. APTANIA's B2C/B2B type flag (stored as a custom property) migrates as a custom field or tag on the Twenty Person record. Standard fields (name, email, phone, address) map directly; lifecycle stage from APTANIA maps to a custom field for audit. Person is created after Company (if B2B) so that any Company linkage is resolved at import time.
APTANIA CRM
Company
Twenty CRM
Company
1:1APTANIA Company records map 1:1 to Twenty Company. Company is imported first in the dependency chain because Contact and Deal records hold a required or optional Company lookup. Domain from APTANIA's company domain field maps to Twenty Company domainName. APTANIA's B2B relationship model (one-to-many with Contacts) maps directly to Twenty's Company-Person relationship.
APTANIA CRM
Deal
Twenty CRM
Opportunity
1:1APTANIA Deals map to Twenty Opportunity. We extract dealstage, monetary value, close date, and any associated Contact or Company ID from the export. Pipeline and stage names from APTANIA are inferred from exported deal records since the stage-object relationship is not publicly documented; we reconstruct these as Twenty Pipeline and Stage records before Opportunity import and map stage labels by name match.
APTANIA CRM
Pipeline
Twenty CRM
Pipeline + Stage
lossyAPTANIA pipeline structure is inferred from exported Deal records by enumerating unique pipeline and stage values. We create matching Pipelines in Twenty and configure Stage records with the appropriate names and ordering before Opportunity import. If APTANIA uses a single default pipeline, we create one Pipeline in Twenty; multi-pipeline APTANIA accounts map to multiple Twenty Pipelines with corresponding Record Type filters.
APTANIA CRM
Activity: Email / Call / Meeting / Note
Twenty CRM
Task + Event + Note
1:1APTANIA activity logs (emails, calls, meetings, notes) exist but the export schema is not publicly documented. We extract all available activity records from export files and map them to Twenty Task (for calls and generic activities), Event (for meetings with start/end timestamps), and Note (for note-type engagements). The source activity type field is preserved as a custom field on the Twenty record for reconciliation. We flag any activity records with unresolvable parent-record references (Contact or Company ID not found in export) and report them separately for manual review.
APTANIA CRM
Custom Property
Twenty CRM
Custom Field
lossyAPTANIA custom fields are exported with their values but the field metadata (type, required flag, picklist options) is not fully exposed in the export schema. We export field names and values, infer field types from data inspection (text, number, date, boolean), recreate equivalent custom fields in Twenty's workspace via API before record import, and map values directly. Any ambiguous field types are flagged for customer confirmation during scoping.
APTANIA CRM
User / Team Member
Twenty CRM
User
1:1APTANIA users are exported by email and mapped to Twenty users by email match. Role and permission structures differ across platforms; we preserve the APTANIA role name as a custom field on the Twenty User record for manual permission configuration post-migration. Any APTANIA user without a corresponding Twenty account is held in a user reconciliation queue for the customer's admin to provision before record import continues.
APTANIA CRM
Email Automation Rule
Twenty CRM
Not migratable
1:1APTANIA's trigger-based email automation rules (trigger on activity, trigger on inactivity, time-delayed sends) are not accessible via export. We do not migrate automation logic. As part of pre-migration preparation, we request that the customer document all active automation rules with screenshots so they have a reference guide for rebuilding triggers in Twenty's workflow system. We flag this gap in the data map before migration begins.
APTANIA CRM
Web Traffic Tracking
Twenty CRM
Not migratable
1:1APTANIA's web traffic monitoring data (channel attribution, referrer, UTM parameters, landing page history) is stored in APTANIA's tracking system and does not export to standard file formats. We do not migrate web tracking events. We flag this gap in the data map and recommend that the customer configure fresh web tracking integration (via Twenty's integrations or a third-party tool) before go-live to preserve future attribution data.
APTANIA CRM
B2C/B2B Type Flag
Twenty CRM
Person vs Company relationship
lossyAPTANIA uses a B2C/B2B flag on the Contact record to distinguish record types within a unified Contact object. In Twenty, B2B contacts are Persons linked to Company records (via the company link field) and B2C contacts are Persons without a Company link. We apply this distinction at migration time: Contacts with B2B flag receive a Company link; Contacts with B2C flag are imported as standalone Persons. This transformation is validated against the exported Contact-Company relationship data.
| APTANIA CRM | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Company | Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipeline + Stagelossy | Fully supported | |
| Activity: Email / Call / Meeting / Note | Task + Event + Note1:1 | Fully supported | |
| Custom Property | Custom Fieldlossy | Fully supported | |
| User / Team Member | User1:1 | Fully supported | |
| Email Automation Rule | Not migratable1:1 | Fully supported | |
| Web Traffic Tracking | Not migratable1:1 | Not supported | |
| B2C/B2B Type Flag | Person vs Company relationshiplossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
APTANIA CRM gotchas
Per-month record limit creates migration ceiling
No public API for automated migration
Email automation rules do not export
Web tracking attribution is not portable
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Export scoping and record count audit
We audit the APTANIA workspace to estimate total record counts across Contacts, Companies, Deals, Activities, and custom records against the 1000-record monthly ceiling. We also inspect the available export fields for each object type and report what is present and what is absent. If the count exceeds the ceiling, we propose a staged migration plan aligned with APTANIA billing cycles and agree on the batch split before any export begins. We also collect the APTANIA export method (CSV or JSON) and confirm any record-level limits in the export tool.
Twenty workspace preparation and schema design
We design the destination schema in Twenty before any record import. This includes creating custom fields to match APTANIA custom properties (with types inferred from exported data), configuring Pipelines and Stages by reconstructing the APTANIA pipeline structure from exported Deal records, and setting up the Person and Company object relationship model. If APTANIA has multi-pipeline or multi-stage configurations, we replicate these as separate Pipelines in Twenty with matching Stage names. We validate the Twenty workspace in a test environment before production import.
Manual export and file validation
We guide the customer through APTANIA's manual export process for each object type in dependency order: Companies first, then Contacts (with Company linkage resolved), then Deals, then Activities, then custom properties. For each exported file, we validate record counts, field completeness, and referential integrity (that Company IDs referenced in Contacts and Deals exist in the Company export). Any records with missing required fields are flagged and returned to the customer for remediation before import begins. We document the export timestamp for cutover sequencing.
User reconciliation and provisioning
We extract every distinct APTANIA user referenced on Contacts, Companies, Deals, and Activity records and match by email against the destination Twenty workspace's user list. Any APTANIA user without a matching Twenty account goes into a reconciliation queue for the customer to provision before record import. We recommend that all active APTANIA users have corresponding Twenty accounts before migration day to avoid OwnerId gaps in imported records.
Production import in dependency order
We run production import into Twenty in strict record-dependency order: Companies (first, to establish the Company lookups), Persons (with B2B/B2C distinction applied and Company links resolved for B2B records), Opportunities (with Pipeline, Stage, and Person/Company lookups resolved), Activity history (Tasks, Events, Notes via the Twenty GraphQL API), then custom property values. Each phase emits a row-count reconciliation report before the next phase begins. API rate-limit handling and exponential backoff are applied against the Twenty GraphQL endpoint throughout.
Cutover, final validation, and automation rebuild handoff
We freeze writes in APTANIA during cutover and run a final delta export of any records modified during the migration window. We import the delta into Twenty and reconcile final record counts against the original APTANIA export. We deliver the automation audit checklist documenting every active APTANIA email rule with screenshots so the customer's admin can rebuild triggers in Twenty's workflow system. We do not rebuild workflows, automations, or web tracking configurations inside the migration scope; these are separate engagements. A one-week post-migration validation window is included for reconciliation issues raised by the customer's team.
Platform deep dives
APTANIA CRM
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across APTANIA CRM and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
APTANIA CRM: Not publicly documented.
Data volume sensitivity
APTANIA CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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