CRM migration
Field-level mapping, validation, and rollback between Market Maker and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Market Maker
Source
Freshsales
Destination
Compatibility
11 of 12
objects map 1:1 between Market Maker and Freshsales.
Complexity
CModerate
Timeline
48–72 hours
Overview
Market Maker stores trading-specific data — traders, firms, positions, orders, risk profiles, and P&L records — organized around a financial-trading data model with custom fields, instrument types, and multi-leg strategies. Freshsales is a structured sales CRM that uses Leads, Contacts, Accounts, Deals, Tasks, Appointments, and Sales Activities as its core objects, with custom fields and custom objects available on higher tiers. The migration maps Market Maker's trader records to Freshsales Contacts, firm records to Accounts, and positions to Deals, using Freshsales custom fields to preserve trading-specific identifiers, strategy names, risk tiers, and instrument types that have no native equivalent in Freshsales. Custom alert rules, risk threshold automations, and workflow triggers that exist in Market Maker do not transfer — they must be rebuilt as Freshsales workflow rules. Freshsales API enforces a 10 requests per second rate limit, which FlitStack AI manages through request queuing and retry logic so that large order histories and position audits do not time out. The migration runs via Freshsales REST API with bulk operations for large record sets, preserving original create dates and owner assignments. A delta-pickup window of 24–48 hours captures in-flight positions and orders created during the cutover before the Freshsales instance goes live.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Market Maker object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Market Maker
Trader
Freshsales
Contact
1:1Market Maker traders map directly to Freshsales Contacts. Freshsales requires an AccountId on Contacts — traders without a primary firm record are attached to a default 'Unassigned Account' placeholder, or mapped to the primary firm if a firm record exists in Market Maker.
Market Maker
Trader
Freshsales
Lead
1:1If Market Maker distinguishes between prospective traders (not yet onboarded) and active traders, prospective records route to Freshsales Leads. Active traders that already have trading accounts in Market Maker map to Contacts, with the Lead record preserved for audit history.
Market Maker
Firm / Brokerage
Freshsales
Account
1:1Market Maker firm and brokerage records map to Freshsales Accounts. Market Maker's parent/child firm hierarchy maps to Freshsales Parent Account field. Multi-firm associations per trader collapse to one primary AccountId in Freshsales with additional firm relationships surfaced via Account Contact Relations.
Market Maker
Position
Freshsales
Deal
1:1Each Market Maker position becomes a Freshsales Deal. The position symbol maps to Deal Name. Position value (entry notional or current market value) maps to Amount. Position status (Open, Closed, Pending) maps to Stage via value mapping — Open to Open Stage, Closed to Won Stage, Pending to a configurable mid-stage.
Market Maker
Order
Freshsales
Task
1:1Market Maker orders (buy/sell instructions, fill confirmations, and cancellations) map to Freshsales Tasks. Order type (market order, limit order, stop-loss) maps to a custom Task Type pick-list. Order status maps to Task Status. Each task is linked to the corresponding Contact (trader) and Deal (position).
Market Maker
Position Group
Freshsales
Deal Products
many:1Market Maker multi-leg strategies (spreads, straddles, pairs) store legs as separate position records linked by a group ID. FlitStack merges legs into a single Freshsales Deal with multiple Deal Products — each leg becomes a Product Line Item with quantity, price, and side (long/short) preserved.
Market Maker
P&L Record
Freshsales
Custom Fields on Deal
1:1Market Maker P&L records (realized P&L, unrealized P&L, commission, net P&L) have no direct Freshsales equivalent. These migrate as custom fields on the Deal object: Realized_PL__c, Unrealized_PL__c, Commission__c, Net_PL__c — all numeric fields for reporting continuity. The numeric field types ensure these values aggregate correctly in Freshsales native reports and revenue dashboards.
Market Maker
Risk Profile
Freshsales
Custom Fields on Account
1:1Market Maker risk profiles (risk tier, max drawdown %, exposure limits, margin requirements) apply at the firm level. They migrate as custom fields on the Account object: Risk_Tier__c (pick-list), Max_Drawdown_Pct__c, Exposure_Limit__c, Margin_Requirement__c — enabling Freshsales reports by firm risk level.
Market Maker
Strategy Name
Freshsales
Custom Field on Deal
1:1Market Maker strategy names (momentum, mean-reversion, arbitrage, etc.) have no Freshsales equivalent and migrate as Strategy_Name__c text field on Deal. If Market Maker stores strategy parameters (lookback period, entry threshold, exit rule), each parameter becomes a separate custom field on Deal.
Market Maker
Risk Alert / Notification
Freshsales
Sales Activity
1:1Market Maker risk alerts (margin call, drawdown breach, position limit reached) map to Freshsales Sales Activities. Activity type is Risk_Alert. Subject contains the alert description. These are linked to the relevant Contact and Account for audit trail visibility and compliance tracking within Freshsales native activity reports, maintaining the full history of risk events across the trading operation.
Market Maker
Trader Custom Fields
Freshsales
Custom Fields on Contact
1:1Market Maker custom fields on traders — such as trader ID, trading style, preferred instruments, and approval status — migrate to Freshsales custom fields on Contact. Each custom field is created in Freshsales before migration with the appropriate type (text, pick-list, number, date) matching the source field definition.
Market Maker
Instrument Type
Freshsales
Custom Field on Deal
1:1Market Maker instrument types (equity, option, futures, forex, crypto) have no Freshsales equivalent. Instrument_Type__c pick-list field on Deal preserves the classification for filtering and reporting across instrument categories after migration and enables deal grouping by instrument type in Freshsales analytics and revenue reports.
| Market Maker | Freshsales | Compatibility | |
|---|---|---|---|
| Trader | Contact1:1 | Fully supported | |
| Trader | Lead1:1 | Fully supported | |
| Firm / Brokerage | Account1:1 | Fully supported | |
| Position | Deal1:1 | Fully supported | |
| Order | Task1:1 | Fully supported | |
| Position Group | Deal Productsmany:1 | Fully supported | |
| P&L Record | Custom Fields on Deal1:1 | Fully supported | |
| Risk Profile | Custom Fields on Account1:1 | Fully supported | |
| Strategy Name | Custom Field on Deal1:1 | Fully supported | |
| Risk Alert / Notification | Sales Activity1:1 | Fully supported | |
| Trader Custom Fields | Custom Fields on Contact1:1 | Fully supported | |
| Instrument Type | Custom Field on Deal1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Market Maker gotchas
Directory rather than CRM
USDA/state participation varies
No public API
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit Market Maker schema and design Freshsales architecture
FlitStack AI conducts a structured audit of the Market Maker instance: object inventory, field definitions, custom field types, record counts per object, and hierarchy depth for firms. We cross-reference this against the Freshsales data model (Leads, Contacts, Accounts, Deals, Tasks, Sales Activities, Custom Objects) and deliver a Freshsales architecture plan specifying which custom fields to create, which objects to use for positions and orders, how multi-leg positions map to Deal Products, and the pipeline stage configuration for open/closed/pending positions. This plan is reviewed and approved before any data moves.
Create Freshsales custom fields and configure API credentials
Your Freshsales admin (or FlitStack AI on your behalf) creates the custom fields identified in the architecture plan: trader_id__c, trading_style__c on Contact; risk_tier__c, trading_platform__c on Account; strategy_name__c, unrealized_pl__c, realized_pl__c, instrument_type__c, position_side__c on Deal; and order_type__c, quantity__c, price__c on Task. Freshsales API credentials are generated with an integration key scoped to read and write the required objects. FlitStack AI validates the credentials and confirms all custom fields are visible in the Freshsales UI before proceeding.
Resolve owners by email and sequence the migration
Market Maker owner assignments are resolved by matching owner email addresses against Freshsales user email addresses. Unmatched owners are flagged before migration — your team either invites them to Freshsales first or assigns their records to a fallback Freshsales user. The migration is sequenced in dependency order: top-level firms (Accounts with no parent) first, then child firms, then traders (Contacts), then positions (Deals with Deal Products for multi-leg strategies), then orders (Tasks), then Sales Activities. This sequence ensures foreign key relationships resolve correctly — Freshsales requires AccountId before Contact, Contact before Deal, and Deal before Task.
Run a sample migration with field-level diff
A representative slice migrates first — typically 100–500 records spanning traders, firms, positions, and orders. FlitStack AI generates a field-level diff comparing every source field against the destination field value, flagging any transformation failures, pick-list mismatches, or truncated text. You verify that strategy names land in Strategy_Name__c, P&L figures populate Unrealized_PL__c and Realized_PL__c, multi-leg positions appear as Deal Products, and order records link to the correct Contact and Deal. No full migration commit happens until you sign off on the sample diff.
Execute full migration with delta-pickup window and rollback
The full data migration runs against Freshsales via the REST API, with request queuing and retry logic respecting the 10 req/s rate limit. A delta-pickup window of 24–48 hours opens at the start of the cutover window: any positions opened or orders placed in Market Maker during the migration window are captured and synced to Freshsales after the initial bulk run completes. FlitStack AI maintains an audit log of every record created, updated, or skipped. One-click rollback is available within 72 hours of go-live if reconciliation identifies missing or misaligned data.
Platform deep dives
Market Maker
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Market Maker and Freshsales.
Object compatibility
5 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Market Maker: Not applicable..
Data volume sensitivity
Market Maker doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Market Maker to Freshsales migration scoping. Not seeing yours? Book a call.
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