CRM migration
Field-level mapping, validation, and rollback between Market Maker and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Market Maker
Source
monday CRM
Destination
Compatibility
10 of 10
objects map 1:1 between Market Maker and monday CRM.
Complexity
CModerate
Timeline
48–72 hours
Overview
Market Maker stores CRM data in a standard relational object model: Contacts with properties and lifecycle data, Companies with hierarchical relationships, Deals organized by pipeline and stage, and Activities (calls, emails, meetings) with timestamps and owner assignments. Custom objects and custom fields extend this model with user-defined schemas. Monday CRM uses a board-based Work OS architecture. Contacts live in a People board with a person column type and standard text/date/number columns. Companies live in a separate Organization board with similar column typing. Deals map to a Pipeline board where the pipeline is a board, each deal is an item, and stage becomes a status column. Relationships between boards are established through column links or manual linking — Monday CRM does not use foreign-key constraints. We map Contact fields directly to Monday's People board columns, Company fields to Organization board columns, and Deal fields to Pipeline board item columns with stage values mapped to status column options. Custom objects migrate as additional boards with column types configured to match source field semantics. Activity history migrates as item updates and subitems with original timestamps preserved. Workflows, automations, and integrations do not migrate — they must be rebuilt in Monday's automation engine and integration settings. Our migration uses the Monday CRM API with rate-limit-aware batching and a delta-pickup window to capture in-flight records during cutover.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Market Maker object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Market Maker
Contact
monday CRM
People board (Monday CRM)
1:1Market Maker contacts map to Monday CRM's dedicated People board. The person column type auto-detects name fields. Email, phone, and address fields map to their equivalent Monday column types. Original create dates are stored as a custom date column since Monday's created_at is set at migration time. Owner resolution is by email match against Monday workspace members.
Market Maker
Company
monday CRM
Organization board (Monday CRM)
1:1Market Maker companies map to Monday CRM's Organization board. The company column type auto-links by domain name. Standard fields like name, website, industry, and employee count map to their Monday column equivalents. Parent-company hierarchies in Market Maker are stored as a link column pointing to the parent organization record in the same board.
Market Maker
Deal / Opportunity
monday CRM
Pipeline board (Monday CRM)
1:1Market Maker deals map to a dedicated Pipeline board in Monday CRM. Each deal becomes an item. The deal name maps to item name. Deal amount maps to a numbers column. Pipeline stages in Market Maker map to a status column in the Pipeline board — each stage name becomes a status option. The deal-to-contact link is created using Monday CRM's link column type after contacts have been migrated.
Market Maker
Pipeline
monday CRM
Board (Monday CRM)
1:1Each Market Maker pipeline becomes a separate board in Monday CRM. Pipeline-level settings like stage order, probability per stage, and forecast category do not have native Monday equivalents and are documented as column metadata or custom labels for your team to configure after migration.
Market Maker
Pipeline Stage
monday CRM
Status column (Monday CRM)
1:1Market Maker stage names are mapped one-by-one to Monday CRM status column options. Stage probability values from Market Maker are preserved as a numbers column for reference. Stage-entered timestamps are stored as a date column per stage transition if the source tracks them; otherwise a single last-modified date is carried over.
Market Maker
Activity (Call, Email, Meeting, Note)
monday CRM
Item updates / Subitems (Monday CRM)
1:1Market Maker activity records migrate as updates on the linked Contact or Deal item in Monday CRM. Each activity type (call, email, meeting) is prefixed in the update subject. Notes with rich text are stored as update body text. Original activity timestamps are preserved in the update metadata. If activity volume is high, a separate Activity board is created to avoid cluttering the main item timeline.
Market Maker
Custom Object
monday CRM
Custom board (Monday CRM)
1:1Market Maker custom objects map 1:1 to additional boards in Monday CRM. Field types are evaluated against Monday's ~20 column types and mapped to the closest equivalent (text, number, date, status, etc.). N:N relationships between custom objects are mapped using link columns or subitems depending on the relationship cardinality.
Market Maker
Custom Field (on Contact/Company/Deal)
monday CRM
Column (Monday CRM)
1:1Each Market Maker custom field becomes a new column in the appropriate Monday CRM board. Field data types are mapped to Monday column types: date fields to Date columns, pick-lists to Status columns, numeric values to Numbers columns, and free-text to Text columns. Required-field enforcement is noted and applied where Monday's column settings allow.
Market Maker
User / Owner
monday CRM
Workspace member (Monday CRM)
1:1Market Maker user accounts are resolved by email against Monday CRM workspace members. Matched users receive ownership of migrated items. Unmatched owners are flagged before migration — your team either creates Monday accounts for them or assigns records to a fallback member. No record lands without a resolved owner.
Market Maker
Attachment / File
monday CRM
File upload (Monday CRM)
1:1Market Maker file attachments are downloaded and re-uploaded to the linked item in Monday CRM. File size limits are enforced per Monday's upload constraints (25MB per file). Inline images in notes are extracted, rehosted as file attachments, and linked back in the update body text.
| Market Maker | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | People board (Monday CRM)1:1 | Fully supported | |
| Company | Organization board (Monday CRM)1:1 | Fully supported | |
| Deal / Opportunity | Pipeline board (Monday CRM)1:1 | Fully supported | |
| Pipeline | Board (Monday CRM)1:1 | Fully supported | |
| Pipeline Stage | Status column (Monday CRM)1:1 | Fully supported | |
| Activity (Call, Email, Meeting, Note) | Item updates / Subitems (Monday CRM)1:1 | Fully supported | |
| Custom Object | Custom board (Monday CRM)1:1 | Fully supported | |
| Custom Field (on Contact/Company/Deal) | Column (Monday CRM)1:1 | Fully supported | |
| User / Owner | Workspace member (Monday CRM)1:1 | Fully supported | |
| Attachment / File | File upload (Monday CRM)1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Market Maker gotchas
Directory rather than CRM
USDA/state participation varies
No public API
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Audit source data and design Monday CRM board architecture
We extract a full data inventory from Market Maker via API: object counts, custom field definitions with data types, pipeline and stage configurations, and relationship tables. We then design the Monday CRM board structure — one People board, one Organization board, one Pipeline board per pipeline, and additional boards for custom objects. Column types are selected for every field, and custom fields are identified that need non-standard column mappings. We deliver a board-architecture plan for your Monday admin to create the boards and columns before migration runs.
Resolve owners and validate user accounts in Monday CRM
Market Maker owner IDs are resolved against Monday CRM workspace members by email address. We generate a match report showing which owners resolve cleanly, which need new Monday accounts created, and which should be assigned to a fallback member. Your team takes action on unmatched owners — inviting them to the Monday workspace or designating a fallback — before migration begins. No record is written without a confirmed owner assignment.
Run a sample migration with field-level diff on a representative record slice
A representative slice of records — typically 100–500 spanning contacts, companies, deals, and activities — migrates first. We generate a field-level diff comparing source values against the Monday CRM item records. You verify that status columns show the correct options, link columns point to the right related items, date columns reflect original timestamps, and owner assignments resolved correctly. You sign off on the sample before the full migration commits.
Execute full migration with rate-limit-aware batching and delta-pickup window
The full migration runs using the Monday CRM API with batching aligned to your plan's rate limits. A delta-pickup window — typically 24–48 hours — runs after the main migration to capture any records modified in Market Maker during the cutover period. All operations are logged to an audit trail. One-click rollback is available if reconciliation reveals systematic data issues.
Deliver reconciliation report and post-migration verification checklist
We generate a reconciliation report comparing record counts and a statistical sample of field values between Market Maker and Monday CRM. A post-migration verification checklist walks your team through reviewing link-column accuracy, status column option coverage, activity update completeness, and subitem count verification. We provide a rebuild reference document for your Market Maker workflow definitions and a recorded handoff call with your Monday admin.
Platform deep dives
Market Maker
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 5 of 8 objects need a manual workaround.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Market Maker and monday CRM.
Object compatibility
5 of 8 objects need a manual workaround.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Market Maker: Not applicable..
Data volume sensitivity
Market Maker doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Market Maker to monday CRM migration scoping. Not seeing yours? Book a call.
Walk through your Market Maker to monday CRM migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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