Migrate from Market Maker to Salesforce Sales Cloud

Market Maker participant accounts map directly to Salesforce Account records. The account type field (internal/external broker, market maker, institutional) requires a value-mapped pick-list into a custom Account_Type__c field. Risk tier information migrates as a custom Risk_Tier__c pick-list on Account, ensuring consistent classification across all migrated accounts.

Trader and operations contacts on Market Maker participants map to Salesforce Contacts with AccountId pointing to the related Account. Multiple contact roles per participant (trader, risk officer, settlements) map using Account Contact Relations with custom Role__c pick-list values, allowing detailed reporting on each contact's function within the trading operation.

Market Maker instruments (securities, derivatives, forex pairs) have no Salesforce standard equivalent. We create an Instrument__c custom object with fields for Symbol__c, Instrument_Name__c, Asset_Class__c (value mapping), Exchange__c, and the bid/ask spread and lot-size fields as custom Number fields, providing a comprehensive reference for pricing and liquidity analysis.

Active and historical positions map to a custom Position__c object with a custom lookup to Instrument__c and to Account. Fields include Quantity__c, Entry_Price__c, Current_Price__c, Unrealized_PnL__c, and Position_Status__c (value mapping: Open, Closed, Hedged), enabling real-time P&L reporting and position-level risk monitoring within Salesforce.

Market Maker trades are not Opportunities but can map to Opportunity records for CRM pipeline visibility if the business treats a trade as a revenue event. Each Opportunity gets a custom Instrument__c lookup, Quantity__c, and Execution_Price__c. Non-trade positions skip this mapping.

Trader communications, order discussions, and settlement calls logged in Market Maker map to Salesforce Tasks and Events. Original timestamps, subject lines, and owner assignments are preserved. WhoId links to the Contact; WhatId links to the Account or Position__c, ensuring full audit trail continuity across the CRM platform.

Market Maker risk limits (position caps, margin thresholds, exposure alerts) are platform-native logic that cannot be exported. We document the existing rule definitions in a Risk_Rule_Export__c custom object as a reference so your Salesforce admin can rebuild them as Flow decision elements and alert actions.

Market Maker generates immutable audit entries for every trade confirmation, cancellation, and risk override. We create an Audit_Log__c custom object with Event_Type__c, Timestamp__c, Operator__c, Affected_Record__c, and details in a long-text area. Custom report type required to query across this object.

Market Maker supports hierarchical participant structures (prime broker → sub-broker → individual trader). Parent Account ID mapping in Salesforce preserves the hierarchy. Circular references (if a sub-broker is also its own prime) are flagged before migration and resolved to a default top-level account.

Trade confirmations, settlement documents, and KYC files attached to Market Maker participants or instruments re-upload to Salesforce Files (ContentDocument/ContentVersion). Files are linked via ContentDocumentLink to the relevant Account, Instrument__c, or Position__c record. 25MB per-file limit applies, maintaining compliance with document retention policies.