CRM migration
Field-level mapping, validation, and rollback between Spin CRM and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.
Spin CRM
Source
Salesforce Sales Cloud
Destination
Compatibility
8 of 12
objects map 1:1 between Spin CRM and Salesforce Sales Cloud.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Spin CRM to Salesforce is a migration from a lightweight, API-absent SMB tool into an enterprise CRM with a full REST and Bulk API surface. Spin CRM does not publish a REST endpoint reference, which means all extraction happens via per-object CSV exports from the settings-based export function, scoped to whatever columns the user has added to the export view. We run a pre-validation pass on each exported file before import, flag any missing custom fields, and coordinate a data freeze window of 24-48 hours before final exports to minimize delta between snapshots. In Salesforce we import in strict dependency order: Accounts (from Spin CRM Companies) first to satisfy the AccountId lookup on Contacts, then Leads and Contacts, then Opportunities with RecordTypeId and SalesProcess resolved, then Activity history via the Bulk API. Spin CRM Pipelines map to Salesforce Record Types and Sales Processes so that stage values remain scoped to each deal pipeline the team has configured. Documents do not migrate because Spin CRM's export mechanism for attachments is not documented. Workflows, automations, and task-reminder schedules do not migrate as code; we deliver a written inventory of any configured workflows for the customer's admin to rebuild in Salesforce Flow.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Spin CRM object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Spin CRM
Lead
Salesforce Sales Cloud
Lead
1:1Spin CRM Leads map directly to Salesforce Lead. Standard fields (name, email, phone, status, assigned owner) export via the settings-based CSV from the Lead window and map to Salesforce Lead fields (FirstName, LastName, Email, Phone, LeadSource, OwnerId). Spin CRM lead status values map to Salesforce Lead Status picklist values. We pre-validate the exported column headers against the customer's reported custom field list and request a re-export if columns are missing.
Spin CRM
Contact
Salesforce Sales Cloud
Contact
1:1Spin CRM Contacts map to Salesforce Contact with the AccountId lookup resolved from the Spin CRM company association. We export Companies first (as Accounts) and Contacts second so that the AccountId foreign key is present at insert time. Email match is used as the dedupe key if the customer runs multiple import passes. Custom fields on Contacts export via the same CSV mechanism but must be explicitly added to the export view before extraction.
Spin CRM
Company
Salesforce Sales Cloud
Account
1:1Spin CRM Companies map to Salesforce Account. Company name becomes Account Name, and company address fields map to BillingAddress. Industry, phone, website, and any custom fields export via the CSV and map to the equivalent Salesforce Account fields. We export Companies first to establish the Account record and ID before Contacts that reference them are imported.
Spin CRM
Deal
Salesforce Sales Cloud
Opportunity
1:1Spin CRM Deals map to Salesforce Opportunity. Deal value, stage, owner, expected close date, and associated Contact and Company links migrate. Spin CRM's pipeline is fully customizable with user-defined stage names; we capture the full stage sequence during scoping and replicate it as a Salesforce Sales Process associated with a Record Type. The stage probability matrix from Spin CRM migrates to Salesforce StageProbability values.
Spin CRM
Pipeline
Salesforce Sales Cloud
Record Type + Sales Process
lossySpin CRM pipelines (fully customizable with user-defined stages) map to Salesforce Record Types on Opportunity, each paired with its own Sales Process that whitelists the stage values. The number of Spin CRM pipelines determines the number of Salesforce Record Types we create. If the customer has configured multiple pipelines with different stage sets (for example, an SMB pipeline and an enterprise pipeline), we create separate Record Types so that stage values remain scoped per pipeline context.
Spin CRM
Activity (Tasks, Meetings, Notes)
Salesforce Sales Cloud
Task + Event + Note
1:1Spin CRM Activity records (calls, meetings, notes) may be exportable via CSV but the export mechanism is not explicitly documented. We attempt export through the same settings-based CSV path available for other objects, validate the column headers, and flag any gaps. Call activities map to Salesforce Task with TaskSubtype=Call and CallDurationInSeconds in a custom field. Meeting activities map to Salesforce Event. Notes map to Salesforce Note linked via ContentDocumentLink to the parent record. If the activity export produces insufficient columns, we document the limitation and migrate what is available.
Spin CRM
Custom Fields
Salesforce Sales Cloud
Custom Fields
lossySpin CRM supports custom fields on Leads, Contacts, and Deals. These map to Salesforce custom fields on the equivalent object (Lead__c, Contact, Opportunity) using the __c suffix naming convention. We pre-create all custom fields in Salesforce during the schema design phase before any data import. The customer must add all required custom fields to the Spin CRM CSV export view before extraction; we verify column completeness against the scoping questionnaire and request a re-export if columns are missing.
Spin CRM
Owner
Salesforce Sales Cloud
User
1:1Spin CRM owner assignments on Leads, Contacts, Deals, and Activities map to Salesforce User records resolved by email match. The customer provisions Salesforce Users before migration begins. We extract the distinct owner list from the exported CSVs and reconcile against the Salesforce User table, flagging any Spin CRM owner without a matching Salesforce User for admin provisioning before record import resumes.
Spin CRM
Sales Forecasting
Salesforce Sales Cloud
Opportunity Fields
lossySpin CRM's forecasting capabilities are calculated from deal values and stage probabilities. We extract deal amounts, expected close dates, and stage assignments and map them directly to Salesforce Opportunity Amount, CloseDate, and StageName. Forecasting in Salesforce is handled through standard Opportunity fields, Salesforce Forecasts (available from Group, Professional, Enterprise), or a third-party revenue intelligence app. We do not migrate Spin CRM's internal forecast calculations as a separate object.
Spin CRM
Documents
Salesforce Sales Cloud
Not Migrated
1:1Spin CRM includes document storage as a feature, but the export mechanism for attachments is not documented in available sources. We do not attempt to migrate document blobs from Spin CRM without a confirmed export path. We flag this limitation during scoping and recommend the customer export documents manually or retain them in a separate document management system. The document inventory is noted in the migration scope document for the customer's admin.
Spin CRM
Workflows and Automations
Salesforce Sales Cloud
Not Migrated
1:1Spin CRM workflow configurations, automated reminders, and task schedule rules do not have a documented export mechanism and are not migratable as code. We deliver a written inventory of any Spin CRM workflows the customer has configured, describing the trigger, conditions, and actions for the customer's admin to rebuild in Salesforce Flow. This inventory is included as a supplementary deliverable, not as migrated data.
Spin CRM
Territory Management
Salesforce Sales Cloud
Account Team or Territory Management
lossySpin CRM's Standard plan includes territory management. We extract territory assignments as a custom field on the Account or Contact record during export. In Salesforce, territories can be implemented via a custom field, Territory Management (available at Enterprise and Unlimited), or Account Teams depending on the Salesforce edition in use. The customer chooses the approach during scoping.
| Spin CRM | Salesforce Sales Cloud | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Record Type + Sales Processlossy | Fully supported | |
| Activity (Tasks, Meetings, Notes) | Task + Event + Note1:1 | Fully supported | |
| Custom Fields | Custom Fieldslossy | Fully supported | |
| Owner | User1:1 | Fully supported | |
| Sales Forecasting | Opportunity Fieldslossy | Mapping required | |
| Documents | Not Migrated1:1 | Not supported | |
| Workflows and Automations | Not Migrated1:1 | Fully supported | |
| Territory Management | Account Team or Territory Managementlossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Spin CRM gotchas
No documented public REST API
CSV export is object-by-object, not bulk
Custom field visibility at export time
Salesforce Sales Cloud gotchas
Workflow Rules and Process Builder are retired
Bulk API batch quota exhaustion during large imports
Storage overage billing is non-obvious
Account-Contact many-to-many relationship mapping
Territory and team member import ordering dependencies
Pair-specific challenges
Migration approach
Discovery and export preparation
We audit Spin CRM across all active objects (Leads, Contacts, Companies, Deals, Activities), custom field inventory, pipeline stage configuration, and owner list. We identify which Spin CRM objects have data, approximate record counts, and which custom fields need to be added to the CSV export view. We provide the customer with a written export checklist specifying the exact columns to include per object and a recommended data freeze window of 24-48 hours before final exports. This phase produces the migration scope document and a Salesforce edition recommendation based on the customer's record volumes and feature requirements.
CSV export coordination and pre-validation
The customer performs the CSV exports from Spin CRM's settings-based export function per object, following the column checklist we provide. We recommend exporting in dependency order: Companies first, then Contacts, then Leads, then Deals, then Activities. Upon receipt, we run a pre-validation pass on each CSV, confirming column headers against the scoping inventory, checking for missing custom fields, and flagging any empty exports (particularly Activities). Any gaps trigger a re-export request before the import phase begins.
Salesforce schema design and sandbox setup
We design the destination schema in Salesforce: custom fields (__c) on Lead, Contact, Account, and Opportunity matching the Spin CRM custom field inventory; Record Types and Sales Processes matching the Spin CRM pipeline stages; page layouts per Record Type; and owner mapping via email match against the Salesforce User table. Schema is deployed to a Salesforce Sandbox (Full Copy or Partial Copy) for validation before production migration begins. We coordinate with the customer's Salesforce admin to ensure the migration user has the required permissions (API access, Bulk API, Modify All Data if needed) and that any blocking validation rules are identified for temporary bypass during load.
Sandbox migration and reconciliation
We run a full migration into the Salesforce Sandbox using the exported CSV data. The customer's RevOps lead reconciles record counts per object, spot-checks 25-50 records against the Spin CRM source, and verifies that custom field values landed correctly. Any mapping corrections (field type mismatches, missing picklist values, referential integrity gaps) are documented and applied before production migration. This sandbox pass also surfaces any Salesforce validation rules or field-level security configurations that would reject records during production load.
Owner provisioning and user setup
We extract every distinct Spin CRM owner referenced on Leads, Contacts, Deals, and Activities and match by email against the Salesforce User table in the production org. Owners without a matching Salesforce User go to a reconciliation queue. The customer's Salesforce admin provisions any missing Users before production migration begins. Owner resolution is a prerequisite step because OwnerId is required on most standard Salesforce objects and null OwnerId values can cause import failures or orphaned records.
Production migration in dependency order
We run production migration in strict dependency order: Accounts (from Spin CRM Companies) first, then Contacts (with AccountId resolved), then Leads, then Opportunities (with RecordTypeId, SalesProcess, and OwnerId resolved), then Activity history via the Bulk API for large activity volumes or Data Import Wizard for smaller sets. Each phase emits a row-count reconciliation report before the next phase begins. Custom field values are written to the pre-created __c fields. Any record with a missing parent (for example, a Contact without a resolved Account) is held in a reconciliation queue for manual resolution rather than inserted as an orphan.
Cutover, validation, and workflow handoff
We freeze Spin CRM writes during cutover and run a final delta migration of any records modified between the last export and the cutover date. We enable Salesforce as the system of record once the delta migration is confirmed. We deliver the Workflow and Automation inventory document to the customer's admin team with triggers, conditions, and recommended Salesforce Flow equivalents. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Spin CRM workflows as Salesforce Flow inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Spin CRM
Source
Strengths
Weaknesses
Salesforce Sales Cloud
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Spin CRM and Salesforce Sales Cloud.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Spin CRM: Not publicly documented — confirmed during scoping..
Data volume sensitivity
Spin CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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