CRM migration
Field-level mapping, validation, and rollback between Concord CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Concord CRM
Source
monday CRM
Destination
Compatibility
6 of 8
objects map 1:1 between Concord CRM and monday CRM.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Concord CRM to Monday.com CRM is a structural migration from a self-hosted relational model to a cloud-native board-and-item model. Concord stores Contacts, Companies, Deals, and Activities in a Laravel relational database with a REST API supporting Bearer token auth and CSV export; Monday.com CRM represents the same data as Items on customizable Boards with Status, Date, and People columns. We export Concord data via API or CSV in dependency order (Companies first, then Contacts with their company_id associations resolved), configure Monday CRM Boards to mirror the Concord field schema, and import through the Monday.com API with batch chunking. Concord workflows do not fire during data import and do not migrate; we deliver a written inventory of every active trigger-action pair for the customer's admin to rebuild using Monday Automations after migration. The pricing model shifts from a one-time $64-$390 CodeCanyon license to a recurring per-seat subscription starting at $9 per user per month.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Concord CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Concord CRM
Company
monday CRM
Company Board (entity type)
1:1Concord CRM Companies export with all standard and custom fields (name, domain, address, phone, industry, source, created_at, updated_at) via API or CSV. Companies must be exported and imported first because Concord Contacts reference company_id as a foreign key. We map each Concord Company to a Monday.com Company entity or a Company Board Item, using the company name as the dedupe key. Custom field types (text, select, date, number, boolean) map to their corresponding Monday column types (Text, Status/Label, Date, Numbers, Checkbox). If Concord stores multiple address components (street, city, state, postal, country) separately, we concatenate them into a single Address column in Monday.
Concord CRM
Contact
monday CRM
People Board (entity type)
1:1Concord CRM Contacts export with first name, last name, email, phone, job title, source, owner, and company_id. We map company_id to the Monday.com People entity's Company association, resolving the Company Item ID from the preceding import phase. The Concord contact's email becomes the People email field and serves as the dedupe key. Custom fields on Contact migrate as additional columns on the People Item. The Concord contact's assigned user (owner_id) maps to a Monday People column or assignee field.
Concord CRM
Deal
monday CRM
Deal Board (entity type)
1:1Concord CRM Deals export with deal name, value, stage, expected close date, assigned user, and associated company and contacts. We map Deals to Monday.com Deal Board Items, using the Concord dealstage name mapped to a Monday Status column representing pipeline stages. The Concord deal value maps to a Numbers column; expected_close_date maps to a Date column. The associated company and contacts from Concord become linked Deal Items or People Items in Monday CRM using the People and Company entity types. We configure the Monday Deal Board before migration to match the Concord pipeline stage names and order.
Concord CRM
Pipeline Stage
monday CRM
Status Column
lossyConcord CRM Deal pipeline stages are stored as deal properties and export as stage names or IDs. Each Concord pipeline maps to a Monday.com Deal Board with a Status column whose label values match the Concord stage names. Stage probability percentages from Concord do not map directly to Monday CRM (Monday Deal Boards do not have native stage probability fields at this tier) and are instead documented for the customer to add to a separate Numbers column or tracking dashboard post-migration.
Concord CRM
Product
monday CRM
Product Board or Inventory Board
1:1Concord CRM Products export with name, price, SKU, and description. We map Products to a Monday.com Board configured as a Product or Inventory board with columns for product name, price (Numbers column), SKU (Text column), and description (Text column). Products are not tied to other Concord objects via foreign key constraints, so import order is flexible relative to Contacts and Deals. API-standard CRUD operations on the Concord Product endpoint are mirrored to Monday Board Items via the Monday.com API.
Concord CRM
Activity
monday CRM
Task Board + Emails & Activities Board
1:manyConcord CRM Activities (calls, meetings, tasks) export with type, date, notes, and linked resource type and ID. We split Activities by type: tasks map to a Monday.com Task Board with status, due date, and notes columns; meetings and calls are logged in the Monday CRM Emails & Activities board linked to the corresponding People or Deal Item. The linked resource type (Contact, Company, Deal) and its ID are stored as Text columns or relation columns so the association is visible in the board view. If the linked resource has not yet been migrated (a deal still pending import), we hold those Activity records in a staging queue and resolve the association after the parent record imports.
Concord CRM
Custom Fields
monday CRM
Custom Columns
1:1Concord CRM custom fields on Contacts, Companies, and Deals are accessible via the REST API using the field UUID as the key. Boolean fields map to Monday Checkbox columns, date fields to Monday Date columns, select fields to Status or Label columns, text fields to Text columns, and number fields to Numbers columns. We enumerate every Concord custom field during scoping, assign the corresponding Monday column type, and configure the board columns before data import begins. Custom field visibility settings from Concord (detail, create, update views) do not have a direct Monday equivalent and are noted for the customer to configure manually post-migration.
Concord CRM
User / Owner
monday CRM
Person / Assignee
1:1Concord CRM Users export via API with email, name, and role assignment. Monday.com CRM uses the workspace member list for assignees on Items. We match Concord owner_id to Monday workspace members by email during the user reconciliation phase. Any Concord owner without a matching Monday user goes to a reconciliation queue for the customer to provision before record import resumes. Concord role permissions (admin, user, restricted) do not map to Monday CRM roles directly; workspace-level permission management is separate from CRM board access and requires manual configuration post-migration.
| Concord CRM | monday CRM | Compatibility | |
|---|---|---|---|
| Company | Company Board (entity type)1:1 | Fully supported | |
| Contact | People Board (entity type)1:1 | Fully supported | |
| Deal | Deal Board (entity type)1:1 | Fully supported | |
| Pipeline Stage | Status Columnlossy | Fully supported | |
| Product | Product Board or Inventory Board1:1 | Fully supported | |
| Activity | Task Board + Emails & Activities Board1:many | Fully supported | |
| Custom Fields | Custom Columns1:1 | Mapping required | |
| User / Owner | Person / Assignee1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Concord CRM gotchas
Workflows do not fire during data import
Self-hosted data export requires role permission
API pagination cap at 100 records per page
Domain transfer requires full server migration
CSRF headers cause API auth failures
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Source audit and scoping
We audit the Concord CRM instance across all supported objects: Contacts, Companies, Deals, Products, Activities, and custom fields. We extract record counts per object, document pipeline stage names and order, enumerate active workflow configurations, and identify any role permissions that restrict export access. Concord's API pagination caps at 100 records per page with rate-limit headers we monitor to avoid 429 errors. We request that the customer confirm the API token user has the export permission before extraction begins. The scoping output is a written migration scope with record counts, field inventory, and a Monday.com plan recommendation based on team size and feature requirements.
Monday CRM board design and column mapping
We configure Monday CRM Boards to mirror the Concord data schema before any data import. Each Concord entity (Company, Contact, Deal, Product) becomes a Monday CRM entity or Board with columns typed to match Concord field types. We create Status columns for pipeline stages matching Concord dealstage names, Date columns for any date fields, Numbers columns for monetary values, and Text columns for identifiers and notes. If Concord has multiple pipelines, we create a Monday Deal Board per pipeline or use Board groups within a single Deal Board. Column configuration is validated in the Monday CRM sandbox before production data loads begin.
Data extraction from Concord CRM
We extract Concord data in dependency order using the REST API with Bearer token auth or CSV export. Companies export first (all standard and custom fields), followed by Contacts (with company_id resolved for later association), Deals (with stage names mapped), Products, and Activities last (with linked resource type and ID preserved for post-import association resolution). We implement sequential page iteration with X-RateLimit-Remaining header monitoring. Any field containing a date, number, or boolean value is validated for type consistency before staging. Data cleaning steps include duplicate detection on email (Contacts) and company name (Companies), and standardization of date formats to ISO 8601 for Monday.com compatibility.
Monday.com production migration in dependency order
We run production migration into Monday.com CRM in this sequence: Products (no dependencies), Companies, People (Contacts) with company association resolved from the Company import, Deals with linked People and Company entities, then Activities with parent-resource resolution. Each phase emits a row-count reconciliation report showing records imported versus records skipped (with reason) versus records held in staging. CSRF header issues are prevented by our integration client configuration. API rate limits are respected with exponential backoff and batch chunking for large datasets.
Automation and workflow inventory delivery
We deliver a written document listing every Concord workflow configuration with its trigger (Company created, Contact created, Deal created, Deal stage changed), conditions, and actions (Create Activity, Send Email, Trigger Webhook). For each workflow, we provide a recommended Monday Automations equivalent with the corresponding board trigger and action steps. The customer's admin uses this document to rebuild automations in Monday.com post-migration. We do not rebuild workflows as part of the standard migration scope. We also deliver a separate document covering Concord role structures and recommended Monday.com workspace permission equivalents for the admin to configure.
Cutover, validation, and go-live support
We freeze Concord CRM writes during the cutover window, run a final delta migration of any records modified during the migration run, then hand off Monday.com as the system of record. We validate record counts across all boards, spot-check 20-30 records against the Concord source for field accuracy, and verify that company-contact and deal-people associations are intact. We support a three-business-day hypercare window where we resolve any reconciliation issues raised by the customer's team. Monday.com CRM subscription activation, workspace invite, and initial permission configuration are the customer's responsibility and are not included in the migration scope.
Platform deep dives
Concord CRM
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Concord CRM and monday CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Concord CRM: Per-minute limits documented in X-RateLimit-Limit and X-RateLimit-Remaining response headers; exact values vary and are not publicly specified.
Data volume sensitivity
Concord CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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