CRM migration
Field-level mapping, validation, and rollback between Amwork and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.
Amwork
Source
monday CRM
Destination
Compatibility
9 of 10
objects map 1:1 between Amwork and monday CRM.
Complexity
CModerate
Timeline
2-4 weeks
Overview
Moving from Amwork to Monday.com CRM is a structural migration that requires resolving a board-versus-card data model mismatch. Amwork stores CRM records as Cards inside customizable Pipelines; Monday.com CRM uses Items on Boards with Columns for field values. We map Amwork's Contact, Company, and Deal cards to Monday CRM Items with matching Column types, preserving pipeline stage assignments as Group labels. Amwork's time entries attach to Tasks and Projects rather than Contacts, so we migrate those as read-only sub-items on the associated Monday task board. Automation rules (BPMN-based workflows, email follow-up sequences) do not migrate because they are configuration objects tied to Amwork's workspace engine; we deliver a written inventory of every active rule for the customer's admin to rebuild in Monday's native automation builder. Deal stage changes that require menu selection in Amwork will behave differently in Monday because Monday's board structure allows inline status updates by moving items between groups.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Amwork object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Amwork
Contact
monday CRM
Contact Item
1:1Amwork Contact records map to Monday CRM Contact Items. We map Amwork contact fields (name, email, phone, address, lifecycle stage, owner) to Monday CRM Column types: text for name and email, phone for telephone, date for lifecycle dates, and dropdown for owner assignment. Custom contact fields from Amwork map to Monday Columns of equivalent type (text, number, date, or dropdown). Contact-to-company links migrate as relationship Columns pointing to the linked Company Item.
Amwork
Company
monday CRM
Company Item
1:1Amwork Company records map to Monday CRM Company Items. The company domain becomes the Website Column, industry maps to a dropdown Column, and address data maps to text Columns for city, state, and country. Linked Contacts from Amwork attach to the Company Item via Monday's relationship Column or a manual linking step depending on the customer's Monday CRM plan tier.
Amwork
Deal
monday CRM
Opportunity Item
1:1Amwork Deal cards map to Monday CRM Items on a dedicated pipeline board. Each Amwork pipeline becomes a separate Monday board with Groups representing the pipeline stages. Deal value, close date, and custom deal fields migrate to Monday Columns of equivalent type. The deal owner migrates as the Item assignee. We create the Groups in Monday matching the Amwork pipeline stage names before deal import so no post-migration stage reassignment is required.
Amwork
Lead
monday CRM
Lead Item
1:1Amwork Leads in the Deals and Leads section map to Monday CRM Items on a separate Lead board or a dedicated Group within the main CRM board. Lead status field maps to a Monday Column with status values matching the source statuses. If the destination Monday CRM plan does not include a separate Leads section, Leads migrate alongside Deals on the same board with a lead status Column distinguishing them from converted opportunities.
Amwork
Project
monday CRM
Project Board
1:1Amwork Projects map to Monday boards. The project name becomes the board name, project description becomes the board description, and project status maps to a Column. Member assignments migrate as board subscribers. If Amwork project templates exist, we map them to Monday board templates and document the template mapping for the customer's admin to apply post-migration.
Amwork
Task
monday CRM
Task Item
1:1Amwork Tasks inside Projects map to Monday Items on the corresponding Project board. Assignee, due date, priority, and checklist sub-items migrate to Monday Columns and sub-items. Parent-child task hierarchies preserve as sub-items or dependency links depending on the customer's Monday plan. Task status maps to a Column matching the source task status values.
Amwork
Custom Field
monday CRM
Column
lossyAmwork custom fields on Contacts, Companies, Deals, and Tasks map to Monday Columns of matching type. Text custom fields become text Columns, number fields become number Columns, date fields become date Columns, and choice-type fields become dropdown Columns. We create the destination Columns on the appropriate Monday boards before data migration begins, ensuring all Column IDs are available for mapping during the import phase.
Amwork
Time Entry
monday CRM
Time Sub-item or Note
1:1Amwork time entries attach to Tasks and Projects, not directly to Contacts. We migrate time entries as read-only sub-items on the associated Monday Task Item, preserving entry duration, date, description, and billable flag as sub-item Columns. For projects that do not have a direct Monday board equivalent, time entries migrate as Note records attached to the relevant Item. This preserves the data but requires the customer to adjust their time-logging workflow post-migration since time cannot be logged directly against Contact or Company Items in Monday CRM.
Amwork
User
monday CRM
User
1:1Amwork User records (name, email, role, active status) map to Monday User accounts. Owner assignments on Deals, Tasks, and Projects migrate by resolving Amwork user email to the Monday User account. Any Amwork user without a matching Monday User account is flagged in a reconciliation report for the customer's admin to provision before the final migration phase.
Amwork
Attachment
monday CRM
File Link
1:1Amwork file attachments on Tasks and Deals migrate as hosted file links attached to the corresponding Monday Item via a URL Column or a linked file integration. Large attachment batches (over 1,000 files) may require chunked migration to stay within Monday API throughput limits. We document the full list of attachments and their target Items for the customer to host or re-link post-migration.
| Amwork | monday CRM | Compatibility | |
|---|---|---|---|
| Contact | Contact Item1:1 | Fully supported | |
| Company | Company Item1:1 | Fully supported | |
| Deal | Opportunity Item1:1 | Fully supported | |
| Lead | Lead Item1:1 | Fully supported | |
| Project | Project Board1:1 | Fully supported | |
| Task | Task Item1:1 | Fully supported | |
| Custom Field | Columnlossy | Fully supported | |
| Time Entry | Time Sub-item or Note1:1 | Fully supported | |
| User | User1:1 | Fully supported | |
| Attachment | File Link1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Amwork gotchas
Import requires exact CRM field structure match
Deal stage moves require menu selection, not drag-and-drop
Time entries attach to tasks, not directly to contacts
monday CRM gotchas
Subitems are not included in bulk exports
Daily API call limits vary sharply by plan
Legacy automations (Sentence Builder) are being deprecated
Excel and account exports only include table views
Enterprise admins can disable non-admin exports
Pair-specific challenges
Migration approach
Discovery and board structure design
We audit the Amwork workspace across contacts, companies, deals (with pipeline and stage assignments), leads, projects, tasks, custom field definitions, and time entry volume. We map each Amwork pipeline to a Monday board with Groups representing pipeline stages, confirm the Column types required for every Amwork custom field, and identify the time entry attachment points. The discovery output is a written migration scope with board structure diagrams, Column definitions, and a reconciliation report of any Amwork fields without a Monday CRM equivalent.
Schema creation in Monday CRM
We create the destination board structure in Monday CRM before any data migration. This includes provisioning CRM boards for Contacts and Companies, pipeline boards for Deals with Groups matching the Amwork pipeline stages, and Project boards for task hierarchies. We create all required Columns with correct types (text, number, date, dropdown, formula, link) to match the Amwork custom field definitions. Column IDs are documented for use during the import phase.
Data cleansing and deduplication
We extract data from Amwork and run a deduplication pass on Contacts and Companies using email address as the primary dedupe key. Duplicate records within Amwork are flagged in a cleansing report for the customer's admin to resolve before migration. Incomplete records with missing required fields (email on Contact, name on Company) are flagged with correction instructions rather than migrated as-is.
Staging migration and reconciliation
We run a full migration into a Monday CRM staging workspace using production-like data volume. The customer reconciles record counts (Contacts in, Companies in, Deals in, Leads in, Tasks in), spot-checks 20-30 random Items against the Amwork source, and validates Column data types on the migrated Items. Any Column mapping corrections, missing Groups, or incorrect stage assignments are resolved here before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Contact and Company Items first (establishing the CRM foundation), then Deals and Leads (with pipeline Groups and stage assignments pre-created), then Projects and Tasks (with parent-child hierarchies preserved). Time entries migrate last as sub-items or Notes attached to the relevant Task Items. Each phase emits a row-count reconciliation report before the next phase begins. Amwork writes are frozen during the migration window to prevent delta records from being missed.
Cutover, validation, and automation inventory handoff
We enable Monday CRM as the system of record after final validation. We deliver the automation inventory document listing every Amwork BPMN workflow and email sequence with trigger conditions, actions, and recommended Monday automation equivalents. We support a three-day hypercare window for reconciliation issues. We do not rebuild Amwork automations as Monday automations inside the migration scope; that work is a separate engagement for the customer's Monday-certified admin.
Platform deep dives
Amwork
Source
Strengths
Weaknesses
monday CRM
Destination
Strengths
Weaknesses
Complexity grading
Moderate CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Moderate migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Amwork and monday CRM.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Amwork: Not publicly documented. We assume typical SaaS tenant limits and tune extraction concurrency against the customer's plan during scoping..
Data volume sensitivity
Amwork doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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