CRM migration
Field-level mapping, validation, and rollback between Bitrix24 and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Bitrix24
Source
Twenty CRM
Destination
Compatibility
10 of 12
objects map 1:1 between Bitrix24 and Twenty CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Bitrix24 to Twenty CRM is a structural migration that addresses the UI overload, tier-gated automation, and per-seat sprawl that drives Bitrix24 churn. Bitrix24 bundles CRM, PM, HR, and telephony under a flat-rate model, but its cluttered interface, 50-day inactivity auto-deletion on free plans, and activity history that is absent from CSV exports create migration complexity that native tools do not resolve. We extract CRM data via the Bitrix24 REST API, respecting the 50-request burst envelope on Standard plans, and load it into Twenty CRM through its REST API with parent-record lookup resolution. We preserve the relational integrity between Companies, Contacts, and Deals by enforcing the correct import order: Companies first, then Contacts (with the company link resolved), then Deals (with contact and company lookups resolved), then Smart Processes and custom objects. Bitrix24 workflows, BizProc automations, and telephony configurations do not migrate as code; we deliver a written inventory of every automation and workflow requiring rebuild in Twenty CRM.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Bitrix24 object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Bitrix24
Company
Twenty CRM
Company
1:1Bitrix24 Company records map directly to Twenty CRM Company. We extract company name, phone, email, requisites, address, and custom fields via crm.company.list. The Bitrix24 COMPANY_ID multi-link field on Contacts is resolved by inserting Companies first, then matching on company name during Contact import. Any Bitrix24 Company without a clear name-match in Twenty CRM is held in a reconciliation queue with the option to create as a new Company or merge into an existing one.
Bitrix24
Contact
Twenty CRM
Person
1:1Bitrix24 Contact records map to Twenty CRM Person objects. The Bitrix24 CONTACT_COMPANY multi-link is resolved against the Company records inserted in the previous step. Name, phone, email, address, job title, and custom fields migrate via crm.contact.list. We use email as the deduplication key and flag duplicate Person records for customer review before final import.
Bitrix24
Deal
Twenty CRM
Opportunity
1:1Bitrix24 Deals map to Twenty CRM Opportunity. Stage, amount, currency, responsible user, and close date migrate directly. The dealstage property maps to the Twenty CRM pipeline stage. We resolve the CONTACT_ID and COMPANY_ID foreign keys to the newly inserted Twenty CRM Person and Company records before inserting Opportunities, preventing orphaned opportunity records.
Bitrix24
Lead
Twenty CRM
Person (pre-contact state) or Opportunity
1:manyBitrix24 Leads require a split: Leads with no converted Contact map to Twenty CRM Person records in a pre-contact state. Leads that have been converted to Contacts in Bitrix24 are not re-imported as separate records; we confirm they are present in the Contact import. We preserve the original Bitrix24 Lead status and source in custom fields on the Person record for reporting continuity.
Bitrix24
Pipeline Stages
Twenty CRM
Opportunity Stage
lossyBitrix24 pipeline stages are defined per-pipeline via crm.pipeline.list and crm.stage.list. We read the existing stage schema and map stage names to Twenty CRM pipeline stages, preserving sort order and probability where Bitrix24 defines it. The customer configures the Twenty CRM pipeline and stages before migration so that stage values land in the correct dropdown.
Bitrix24
Smart Process (Custom Entity)
Twenty CRM
Custom Object
1:1Bitrix24 Smart Processes are user-defined CRM entities with their own REST namespace (crm.item.{entity_code}). Each Smart Process in the source account is dynamically discovered at scoping time, and we map it to a Twenty CRM Custom Object of matching name. Custom field types (string, enum, date, file, link) are mapped to their Twenty CRM equivalents. Any Smart Process that references a Contact, Company, or Deal via a lookup field is sequenced after its prerequisite entities are inserted.
Bitrix24
Product (Catalog)
Twenty CRM
Standard Object
1:1Bitrix24 Products stored in the product catalog (with SKU, price, description) migrate to Twenty CRM as a custom object or standard CRM product entity. The product-deal linkage is preserved by resolving the product reference at the time of Deal-to-Opportunity migration, ensuring line items reference the correct migrated product records.
Bitrix24
Estimate (Quote)
Twenty CRM
Opportunity (with line items)
1:1Bitrix24 Estimates link to Deals and carry line items from the Product catalog. We import Estimates as Opportunity records or as a linked custom object, depending on the customer's reporting needs. The line-item data (product reference, quantity, price) migrates as structured fields on the Twenty CRM record.
Bitrix24
Custom Fields
Twenty CRM
Custom Fields
1:1Bitrix24 custom fields on Contacts, Companies, Deals, and Leads are read via crm.*.userfield.list at scoping time. We map enum options, date formats, and file field references to their Twenty CRM equivalents. Enum picklists in Bitrix24 become dropdown or multi-select fields in Twenty CRM. Fields with no equivalent in Twenty CRM are flagged for the customer to configure as custom fields post-migration.
Bitrix24
Owner (Responsible User)
Twenty CRM
WorkspaceMember
1:1Bitrix24 Owners (responsible_user_id on Deals, Contacts, Companies) map to Twenty CRM WorkspaceMembers. We extract distinct owner references across all CRM entities and match by email address. Owners without a matching Twenty CRM user go to a reconciliation queue for the customer to provision before record import resumes.
Bitrix24
Activity: Email, Call, Meeting, Note
Twenty CRM
Note or TimelineEntry
1:1Bitrix24 activity records (emails, calls, meetings, notes) are not included in CSV export and must be retrieved via batch API calls to crm.activity.list. We extract the activity body, timestamp, type, and responsible user, then insert into Twenty CRM as Note or TimelineEntry records linked to the parent Person, Company, or Opportunity. The Bitrix24 50-request burst rate limit on Standard plans makes activity extraction slow for large accounts; we scope this separately and warn customers if activity volume will extend the migration timeline.
Bitrix24
Task
Twenty CRM
Task
1:1Bitrix24 Tasks linked to CRM entities (Contacts, Companies, Deals) migrate to Twenty CRM Task records with the same title, description, due date, status, and responsible user. Task-subtask relationships are preserved as parent-task references where the destination supports them. Tasks unattached to CRM entities migrate as standalone Twenty CRM Tasks.
| Bitrix24 | Twenty CRM | Compatibility | |
|---|---|---|---|
| Company | Company1:1 | Fully supported | |
| Contact | Person1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Lead | Person (pre-contact state) or Opportunity1:many | Fully supported | |
| Pipeline Stages | Opportunity Stagelossy | Fully supported | |
| Smart Process (Custom Entity) | Custom Object1:1 | Fully supported | |
| Product (Catalog) | Standard Object1:1 | Fully supported | |
| Estimate (Quote) | Opportunity (with line items)1:1 | Fully supported | |
| Custom Fields | Custom Fields1:1 | Mapping required | |
| Owner (Responsible User) | WorkspaceMember1:1 | Fully supported | |
| Activity: Email, Call, Meeting, Note | Note or TimelineEntry1:1 | Fully supported | |
| Task | Task1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Bitrix24 gotchas
Free plan 50-day inactivity auto-deletion
CSV export omits activities, comments, and emails
100-task limit on free plan
Import dependency order (Contacts/Companies before Deals)
Instagram integration restricted by follower count
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and schema audit
We audit the source Bitrix24 account across tier (Free/Basic/Standard/Professional/Enterprise), CRM entity count (Contacts, Companies, Deals, Leads), Smart Process list, pipeline count, custom field schemas, and activity volume. We pair this with a Twenty CRM configuration audit: we verify the workspace is provisioned, the pipeline and stage structure is defined, and any required Custom Objects are pre-created. The discovery output is a written migration scope with record counts per entity, a Smart Process schema inventory, and a migration sequence plan.
Bitrix24 API access and data extraction
We authenticate against the Bitrix24 REST API using the customer's webhook URL or OAuth token. We extract CRM entities in dependency order: Companies via crm.company.list, Contacts via crm.contact.list, Deals via crm.deal.list, Leads via crm.lead.list, and Products via crm.product.list. Activity records (emails, calls, meetings, notes) are extracted via crm.activity.list and queued separately due to the burst rate limit. Smart Processes are discovered dynamically via crm.item.*.userfield.list for each entity code and extracted after the schema inventory is confirmed. We apply data quality rules: duplicate detection on email address, blank record filtering, and outdated deal stage cleanup.
Target schema configuration in Twenty CRM
We configure the Twenty CRM destination schema before any data insert. This includes creating any missing Custom Objects to mirror Bitrix24 Smart Processes, defining custom fields to match Bitrix24 custom field types (enum, date, string, file), and verifying the pipeline stage configuration matches the Bitrix24 pipeline schema. The workspace member list is reconciled against the Bitrix24 owner list so that Owner-to-WorkspaceMember mapping is complete before record insert begins.
Sandbox migration and reconciliation
We run a full migration into a Twenty CRM sandbox or staging instance using a representative data sample. The customer's RevOps lead reconciles record counts (Companies in, Persons in, Opportunities in, Activities in), spot-checks 25-50 random records against the Bitrix24 source, and validates that company-contact and opportunity-person relationships are intact. Any mapping corrections happen in this phase, not in production. The customer signs off the sandbox results before production migration begins.
Production migration in dependency order
We run production migration in record-dependency order: Companies first, then Persons (with company link resolved by name matching), then Opportunities (with person and company lookups resolved), then Products and Estimates, then Custom Objects (after their prerequisite standard entities exist), then Activity history (Tasks, Notes, TimelineEntries via Bulk API with exponential backoff). Each phase emits a row-count reconciliation report before the next phase begins. The Bitrix24 account is placed in read-only mode during the production migration window to prevent new writes from creating delta records.
Cutover, validation, and automation rebuild handoff
We freeze Bitrix24 writes during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty CRM as the system of record. We deliver a written inventory of every Bitrix24 Workflow, BizProc automation, and telephony configuration requiring rebuild in Twenty CRM, with a recommended equivalent in Twenty CRM's workflow engine. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Bitrix24 Workflows or BizProc automations inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Bitrix24
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Bitrix24 and Twenty CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Bitrix24: Standard plans: 50 burst requests at 2 req/sec; Enterprise: 250 burst requests at 5 req/sec. Limits are shared across all applications on the same Bitrix24 account..
Data volume sensitivity
Bitrix24 exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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