CRM migration
Field-level mapping, validation, and rollback between Floww.ai and Twenty CRM. We move data and schema; workflows are rebuilt natively in Twenty CRM.
Floww.ai
Source
Twenty CRM
Destination
Compatibility
7 of 10
objects map 1:1 between Floww.ai and Twenty CRM.
Complexity
BStandard
Timeline
4-6 weeks
Overview
Moving from Floww.ai to Twenty CRM is a migration from a proprietary no-code AI CRM to an open-source self-hosted CRM with a modern React interface and GraphQL API. Floww.ai does not publish a public REST API or bulk export endpoint, so we coordinate manual CSV exports with the customer, chunk large datasets, and validate record counts before writing to Twenty. The primary structural challenge is Floww.ai's non-standard Custom Object relationships (one-to-many and many-to-many) that must be mapped to Twenty's data model before migration. We preserve Custom Object records and their cross-object links, flag attachments and call recordings for separate handling, and document every active pipeline and stage filter for the customer's admin to rebuild in Twenty. Workflows, Flows, Dashboards, and Reports do not migrate; we deliver a written inventory of these for reconstruction in Twenty's configuration layer.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Floww.ai object lands in Twenty CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Floww.ai
Contact
Twenty CRM
Person
1:1Floww.ai Contact records map directly to Twenty CRM Person objects. Standard fields (name, email, phone, company association) migrate 1:1. Custom Contact properties require field-by-field mapping to Twenty's custom field types during schema design. The Contact's linked Pipeline and Stage assignments migrate as a custom field on the Person record since Twenty does not attach Persons directly to Pipelines at the Contact level.
Floww.ai
Lead
Twenty CRM
Person or Opportunity
1:1Floww.ai Lead records are distinct from Contacts in Floww.ai's data model. We assess each Lead's status and stage to determine whether it migrates as a Twenty Person record or as an Opportunity with the Person pre-linked. Leads with no deal value and no pipeline assignment migrate as Person records; Leads with active pipeline stages and deal values migrate as Opportunities with the linked Person pre-created.
Floww.ai
Deal
Twenty CRM
Opportunity
1:1Floww.ai Deals map to Twenty CRM Opportunity records. The Deal value, owner assignment, expected close date, and stage history timeline transfer. The Deal's linked Pipeline and Stage are mapped to Twenty's Opportunity pipeline and stage. We preserve the stage history as a custom field log or note on the Opportunity since Twenty's standard stage history is platform-generated.
Floww.ai
Pipeline
Twenty CRM
Pipeline
1:1Floww.ai Pipelines map to Twenty CRM Pipelines. Each Floww.ai pipeline definition (name, stage count, stage names, stage order) is extracted and mapped to a corresponding Twenty Pipeline. Pipeline-level configuration (filter logic per stage) is documented separately for admin rebuild in Twenty because the filter logic cannot be exported directly from Floww.ai.
Floww.ai
Pipeline Stage
Twenty CRM
Pipeline Stage
lossyFloww.ai stage names and counts vary per pipeline. We extract the live stage definitions and map them to Twenty's stage schema. Any stages in Floww.ai that have no direct equivalent in Twenty are flagged for reconciliation during scoping. Stage probability and stage type (open, won, lost) migrate as stage metadata where supported.
Floww.ai
Activity (Call, Email, Meeting, Task)
Twenty CRM
Task, Event
1:1Floww.ai Activities (calls, emails, meetings, tasks) linked to Contacts and Deals migrate to Twenty Task and Event records. We preserve activity type, timestamp, owner assignment, and the linked record reference. Bulk activity exports from Floww.ai require coordinated manual runs; we batch activity records and write to Twenty in chronological order to preserve timeline fidelity.
Floww.ai
Custom Object
Twenty CRM
Custom Object
1:1Floww.ai Custom Objects with custom properties and cross-object relationships migrate to Twenty CRM Custom Objects. We require a schema map from the customer covering all Custom Object definitions before migration. One-to-many relationships migrate as standard lookup fields on the child object; many-to-many relationships migrate as junction objects in Twenty or as custom link fields depending on Twenty's current schema support for the relationship cardinality.
Floww.ai
Custom Object Relationship
Twenty CRM
Custom Field (link) or Junction Object
lossyFloww.ai's non-standard one-to-many and many-to-many relationship cardinalities require pre-migration schema design in Twenty. We request a full schema map from the customer, then pre-create junction objects or custom link fields in Twenty before any Custom Object data is written. Relationship tables are migrated as junction objects where Twenty supports them, or flattened into a custom field on the primary object in simpler destination configurations.
Floww.ai
Tag
Twenty CRM
Tag or Custom Field
lossyFloww.ai tags used for segmentation migrate as Tag records in Twenty or as a multi-select custom field on the Person or Opportunity depending on the customer's preference and Twenty's current tagging support. We discuss the tagging strategy during scoping and apply the chosen approach across all tagged records.
Floww.ai
Owner/User
Twenty CRM
WorkspaceMember
1:1Floww.ai User accounts map to Twenty CRM WorkspaceMember records. We resolve Floww.ai user email addresses to destination WorkspaceMember records. Any unmapped users are flagged for admin review before the final write pass. Owner assignments on Deals and Activities are updated to reference the resolved WorkspaceMember.
| Floww.ai | Twenty CRM | Compatibility | |
|---|---|---|---|
| Contact | Person1:1 | Fully supported | |
| Lead | Person or Opportunity1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline | Pipeline1:1 | Fully supported | |
| Pipeline Stage | Pipeline Stagelossy | Fully supported | |
| Activity (Call, Email, Meeting, Task) | Task, Event1:1 | Fully supported | |
| Custom Object | Custom Object1:1 | Fully supported | |
| Custom Object Relationship | Custom Field (link) or Junction Objectlossy | Fully supported | |
| Tag | Tag or Custom Fieldlossy | Fully supported | |
| Owner/User | WorkspaceMember1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Floww.ai gotchas
No public API forces reliance on manual CSV exports
Pipeline stage filters do not persist across stage changes
Pro-rated account billing requires careful license reconciliation
Custom Objects use non-standard relationship cardinalities
Recording and attachment storage not accessible via bulk export
Twenty CRM gotchas
Import order is enforced and critical
Export limited to 20,000 records and visible columns only
Soft-deleted records count toward uniqueness and trigger restores
API rate limits cap at 200 req/min on Organization tier
No native email sequences — follow-up cadences require external tools
Pair-specific challenges
Migration approach
Discovery and export coordination planning
We audit Floww.ai across all active pipelines, stage definitions, Custom Object schemas, activity types, and record volumes. Because Floww.ai has no API, we design the export coordination plan: which exports to run in sequence, how to handle pagination limits, how to merge split exports, and how to validate record counts against in-platform totals. We also confirm the Twenty CRM deployment model (cloud-hosted or self-hosted) and begin environment provisioning for self-hosted destinations.
Schema design and relationship mapping
We design the destination schema in Twenty CRM. This includes creating custom fields and objects to match Floww.ai's Custom Object definitions, mapping relationship cardinalities to Twenty's available field types or junction objects, and configuring Pipelines and Stages to match Floww.ai's pipeline definitions. We deliver a schema map document for customer sign-off before any records are written. Pipeline stage filter logic is documented separately for admin rebuild.
Manual CSV export and validation
The customer runs the coordinated CSV exports from Floww.ai per our export plan. We validate each export file against the in-platform record counts, flag any discrepancies (missing records, truncated fields, date format issues), and request corrected exports where needed. Large datasets split across multiple export files are merged and deduplicated before transformation begins.
Transformation and relationship resolution
We transform Floww.ai records into Twenty CRM schema format. This includes field-type mapping (text, number, date, picklist, etc.), custom field creation in Twenty where needed, and relationship resolution for Custom Object lookups. Owner email addresses are resolved to Twenty WorkspaceMember records. Any unmapped owners go to a reconciliation queue for admin provisioning before record import.
Migration in dependency order
We run production migration in record-dependency order: WorkspaceMembers (validated), Persons (from Floww.ai Contacts and Leads), Opportunities (with Person resolved and Pipeline/Stage assigned), Activities (Tasks and Events in chronological order), Custom Objects (with relationship links resolved), then Tags. Each phase emits a row-count reconciliation report before the next phase begins. Attachments and recordings run as a separate post-phase file migration pass.
Cutover, validation, and workflow handoff
We freeze Floww.ai writes during cutover, run a final delta migration of any records modified during the migration window, then enable Twenty CRM as the system of record. We deliver the Pipeline and Stage filter inventory document for admin rebuild in Twenty, the Custom Object relationship map, and the Workflow and Flow inventory (if applicable). We support a one-week hypercare window for reconciliation issues. We do not rebuild Floww.ai Flows as Twenty workflows inside the migration scope; that is a separate engagement or internal admin task.
Platform deep dives
Floww.ai
Source
Strengths
Weaknesses
Twenty CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Floww.ai and Twenty CRM.
Object compatibility
1 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Floww.ai: Not publicly documented.
Data volume sensitivity
Floww.ai doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
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FAQ
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