CRM migration
Field-level mapping, validation, and rollback between Tubular CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Tubular CRM
Source
Freshsales
Destination
Compatibility
8 of 10
objects map 1:1 between Tubular CRM and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Tubular CRM to Freshsales is a migration from a UK-built minimalist pipeline tool into Freshworks' AI-powered sales CRM. Tubular exposes no publicly documented API on its Pro tier, which means the export phase relies on coordinated CSV downloads from the UI and any Zapier integration data the customer has accumulated. We sequence the export starting with Contacts and Companies, then Deals, then Activity logs, to preserve parent-record lookups during the Freshsales import. Tubular's Deal Stage Triggers and Email Templates are platform-native automations that do not exist in Freshsales; we document each active trigger and deliver a written rebuild guide prioritised by revenue-criticality. DNA Credits and AI-enriched lead scores from Tubular have no Freshsales equivalent, so we preserve those values in custom fields for audit and future enrichment. Workflows, Sequences, and view-only Reports cannot be migrated; we deliver a written inventory for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Tubular CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Tubular CRM
Contact
Freshsales
Contact
1:1Tubular Contacts map directly to Freshsales Contacts. We transfer name, email, phone, company association, owner, and any custom fields. Email address serves as the unique dedupe key during import. Company association in Tubular resolves to a Freshsales Account lookup at migration time; we create Accounts first so the Contact-to-Account reference is satisfied on insert.
Tubular CRM
Company
Freshsales
Account
1:1Tubular does not have a native Company object, but Contact records carry company name as a field. We extract unique company names from Contact records, create Freshsales Accounts for each, and back-populate the AccountId on the corresponding Contacts during import. The Account becomes the parent record for all related Contacts and Deals.
Tubular CRM
Deal
Freshsales
Deal
1:1Tubular Deals map to Freshsales Deals with deal name, value, stage, owner, associated Contact, and deal-level notes transferred directly. Payment terms and weighted forecast values from Tubular migrate as custom fields on the Freshsales Deal. We resolve the Contact lookup and Owner at migration time before inserting.
Tubular CRM
Pipeline Stage
Freshsales
Deal Stage
lossyTubular custom pipeline stages per deal map to Freshsales Deal Stage values. We capture stage names, order, and any probability percentages as custom fields in Freshsales because probability weights are not native to Freshsales Pipeline Stages without configuration. The customer reviews and approves the stage mapping during sandbox validation.
Tubular CRM
Lead
Freshsales
Lead
1:1Tubular Leads map directly to Freshsales Leads with source, status, owner, and custom Lead Builder fields transferred. Freshsales Lead conversion requires pre-configured field mapping to map Lead custom fields to Contact, Account, and Deal fields; we set this up before migration so that converted Leads preserve their original data. Lead-to-Contact conversion mapping is configured in Freshsales Admin settings before the migration begins.
Tubular CRM
Tag
Freshsales
Custom Multi-select Field
lossyTubular Tags applied to Deals and Contacts are preserved as label arrays and mapped to Freshsales custom multi-select text fields on the respective objects. We document the complete tag vocabulary during scoping and create the destination custom field with all possible values as valid options before import. The customer chooses whether tags migrate to Contact tags, Deal tags, or both during discovery.
Tubular CRM
Task
Freshsales
Task
1:1Tubular Tasks associated with Leads and Deals map to Freshsales Tasks with title, due date, owner, and completion status preserved. Recurring task patterns in Tubular are not available in export and must be manually recreated as Freshsales workflow rules post-migration. We document each recurring pattern during discovery for the customer's admin.
Tubular CRM
Activity / Email Log
Freshsales
Task
1:1Tubular email logs, call logs, and activity notes attached to Deals and Contacts migrate as Freshsales Tasks with the activity type captured in a custom field. Call duration and disposition values from Tubular migrate as custom Task fields. The activity timestamp is preserved as the Freshsales Task due date to maintain the historical timeline.
Tubular CRM
Document / Attachment
Freshsales
Attachment
1:1PDFs and files attached within Tubular deal flows are extracted via UI scraping or API where available. We preserve file names and associate them with the correct Deal record in Freshsales as attachments. File content itself migrates if accessible via the extraction method; file hosting is limited to file name and association without reconstructing the original document library.
Tubular CRM
User / Owner
Freshsales
User
1:1Tubular User accounts and deal owners map to Freshsales User records by email match. Inactive users in Tubular are flagged and mapped to inactive Freshsales Users or reassigned to an active owner during migration depending on customer preference. User provisioning in Freshsales must be completed before record import because OwnerId references are required on Deals and Contacts.
| Tubular CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Deal1:1 | Fully supported | |
| Pipeline Stage | Deal Stagelossy | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Tag | Custom Multi-select Fieldlossy | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Activity / Email Log | Task1:1 | Fully supported | |
| Document / Attachment | Attachment1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Tubular CRM gotchas
Enterprise REST API is undocumented and gated
Reports cannot be programmatically exported
DNA Credits limit AI-enriched enrichment features
Deal Stage Triggers are platform-specific automation
UI-based extraction required for Pro-tier exports
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export readiness assessment
We audit the Tubular CRM account across tier (Pro or Enterprise), object counts (Contacts, Deals, Leads, Tags, Activities), custom field inventory, active Deal Stage Triggers, Email Templates, and Zapier integration history. For Pro-tier accounts, we map out the required CSV export sessions and coordinate a schedule with the customer to export each object in dependency order. For Enterprise accounts, we test API connectivity directly and document available endpoints. The discovery output is a written migration scope, an export checklist, and a Freshsales edition recommendation based on the customer's record volume and automation needs.
Freshsales schema setup and Lead conversion mapping
We configure the Freshsales destination schema before any data arrives. This includes creating custom fields to match Tubular's Lead Builder fields and custom Deal fields, setting up the pipeline and Deal stages aligned to Tubular's stage names, and configuring the Lead-to-Contact/Account/Deal conversion field mapping in Admin settings so that custom data is not silently dropped during conversion. We deploy into a Freshsales trial or sandbox environment first for validation.
Sandbox migration and reconciliation
We run a full migration into the Freshsales sandbox environment using production-like data volume. The customer reconciles record counts against the Tubular source (Contacts in, Leads in, Accounts in, Deals in, Activities in), spot-checks fifteen to twenty random records for field accuracy, and approves the mapping before production migration begins. Any field mapping corrections, date format issues, or missing custom fields are resolved in sandbox.
Export coordination and data cleaning
For Pro-tier Tubular accounts, we coordinate the CSV export sessions with the customer in the correct order: Contacts first (to resolve Account lookups), then Deals, then Leads, then Activity logs. We clean the exported CSVs—standardising date formats, deduplicating by email address, removing inactive owner records, and normalising stage names. For Enterprise accounts with API access, we extract programmatically and cross-validate against the CSV exports.
Production migration in dependency order
We run production migration in record-dependency order: Users provisioned first (manually, validated), Accounts created from company names (from Contact records), Contacts inserted with AccountId resolved, Deals inserted with ContactId and OwnerId resolved, Leads inserted with OwnerId resolved, Tasks and activity history inserted with parent-record lookups resolved, Tags applied as multi-select values on the final import pass. Each phase emits a reconciliation row-count report before the next phase begins.
Cutover, validation, and automation rebuild handoff
We freeze Tubular writes during cutover and run a final delta migration of any records created or modified during the migration window. We validate record counts in Freshsales, spot-check activity timestamps for ordering accuracy, and confirm that Lead conversion field mapping is active. We deliver the Deal Stage Trigger and Email Template inventory document to the customer's admin team with rebuild priorities. We support a three-day hypercare window for reconciliation issues. We do not rebuild Tubular automations as Freshsales Workflows inside the migration scope.
Platform deep dives
Tubular CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Tubular CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Tubular CRM: Not publicly documented.
Data volume sensitivity
Tubular CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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