CRM migration

Migrate from Tubular CRM to Freshsales

Field-level mapping, validation, and rollback between Tubular CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Tubular CRM logo

Tubular CRM

Source

Freshsales

Destination

Freshsales logo

Compatibility

80%

8 of 10

objects map 1:1 between Tubular CRM and Freshsales.

Complexity

BStandard

Timeline

2-4 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Tubular CRM to Freshsales is a migration from a UK-built minimalist pipeline tool into Freshworks' AI-powered sales CRM. Tubular exposes no publicly documented API on its Pro tier, which means the export phase relies on coordinated CSV downloads from the UI and any Zapier integration data the customer has accumulated. We sequence the export starting with Contacts and Companies, then Deals, then Activity logs, to preserve parent-record lookups during the Freshsales import. Tubular's Deal Stage Triggers and Email Templates are platform-native automations that do not exist in Freshsales; we document each active trigger and deliver a written rebuild guide prioritised by revenue-criticality. DNA Credits and AI-enriched lead scores from Tubular have no Freshsales equivalent, so we preserve those values in custom fields for audit and future enrichment. Workflows, Sequences, and view-only Reports cannot be migrated; we deliver a written inventory for the customer's admin to rebuild in Freshsales.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tubular CRM logo

Tubular CRM

What's pushing teams away

  • As a relatively new and smaller CRM, teams outgrow Tubular when they need advanced reporting, multi-pipeline support, or native integrations beyond Zapier.
  • The platform lacks public API documentation, making it difficult for technical teams to build custom integrations or export data programmatically for migrations.
  • Some users report that periodic UI updates introduce minor learning curves, and the small user community means few third-party guides or community answers exist.
  • Workflow automation capabilities are limited compared to HubSpot or Pipedrive, pushing sales teams with complex sequences toward more capable platforms.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Tubular CRM objects map to Freshsales

Each row shows how a Tubular CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tubular CRM

Contact

maps to

Freshsales

Contact

1:1
Fully supported

Tubular Contacts map directly to Freshsales Contacts. We transfer name, email, phone, company association, owner, and any custom fields. Email address serves as the unique dedupe key during import. Company association in Tubular resolves to a Freshsales Account lookup at migration time; we create Accounts first so the Contact-to-Account reference is satisfied on insert.

Tubular CRM

Company

maps to

Freshsales

Account

1:1
Fully supported

Tubular does not have a native Company object, but Contact records carry company name as a field. We extract unique company names from Contact records, create Freshsales Accounts for each, and back-populate the AccountId on the corresponding Contacts during import. The Account becomes the parent record for all related Contacts and Deals.

Tubular CRM

Deal

maps to

Freshsales

Deal

1:1
Fully supported

Tubular Deals map to Freshsales Deals with deal name, value, stage, owner, associated Contact, and deal-level notes transferred directly. Payment terms and weighted forecast values from Tubular migrate as custom fields on the Freshsales Deal. We resolve the Contact lookup and Owner at migration time before inserting.

Tubular CRM

Pipeline Stage

maps to

Freshsales

Deal Stage

lossy
Fully supported

Tubular custom pipeline stages per deal map to Freshsales Deal Stage values. We capture stage names, order, and any probability percentages as custom fields in Freshsales because probability weights are not native to Freshsales Pipeline Stages without configuration. The customer reviews and approves the stage mapping during sandbox validation.

Tubular CRM

Lead

maps to

Freshsales

Lead

1:1
Fully supported

Tubular Leads map directly to Freshsales Leads with source, status, owner, and custom Lead Builder fields transferred. Freshsales Lead conversion requires pre-configured field mapping to map Lead custom fields to Contact, Account, and Deal fields; we set this up before migration so that converted Leads preserve their original data. Lead-to-Contact conversion mapping is configured in Freshsales Admin settings before the migration begins.

Tubular CRM

Tag

maps to

Freshsales

Custom Multi-select Field

lossy
Fully supported

Tubular Tags applied to Deals and Contacts are preserved as label arrays and mapped to Freshsales custom multi-select text fields on the respective objects. We document the complete tag vocabulary during scoping and create the destination custom field with all possible values as valid options before import. The customer chooses whether tags migrate to Contact tags, Deal tags, or both during discovery.

Tubular CRM

Task

maps to

Freshsales

Task

1:1
Fully supported

Tubular Tasks associated with Leads and Deals map to Freshsales Tasks with title, due date, owner, and completion status preserved. Recurring task patterns in Tubular are not available in export and must be manually recreated as Freshsales workflow rules post-migration. We document each recurring pattern during discovery for the customer's admin.

Tubular CRM

Activity / Email Log

maps to

Freshsales

Task

1:1
Fully supported

Tubular email logs, call logs, and activity notes attached to Deals and Contacts migrate as Freshsales Tasks with the activity type captured in a custom field. Call duration and disposition values from Tubular migrate as custom Task fields. The activity timestamp is preserved as the Freshsales Task due date to maintain the historical timeline.

Tubular CRM

Document / Attachment

maps to

Freshsales

Attachment

1:1
Fully supported

PDFs and files attached within Tubular deal flows are extracted via UI scraping or API where available. We preserve file names and associate them with the correct Deal record in Freshsales as attachments. File content itself migrates if accessible via the extraction method; file hosting is limited to file name and association without reconstructing the original document library.

Tubular CRM

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Tubular User accounts and deal owners map to Freshsales User records by email match. Inactive users in Tubular are flagged and mapped to inactive Freshsales Users or reassigned to an active owner during migration depending on customer preference. User provisioning in Freshsales must be completed before record import because OwnerId references are required on Deals and Contacts.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tubular CRM logo

Tubular CRM gotchas

High

Enterprise REST API is undocumented and gated

Medium

Reports cannot be programmatically exported

Low

DNA Credits limit AI-enriched enrichment features

Medium

Deal Stage Triggers are platform-specific automation

Medium

UI-based extraction required for Pro-tier exports

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Tubular Pro tier has no API; export is entirely UI-based

    On Tubular Pro ($15/user/month), there is no REST API access. Exports are limited to manual CSV downloads from the UI and any Zapier integration data the customer has accumulated. We coordinate with the customer to schedule exports in the correct dependency order—Accounts first, then Contacts, then Deals, then Activities—to preserve relational integrity. Manual UI exports are time-intensive for datasets over 1,000 records, and we advise allocating dedicated time for the export phase before migration day. Enterprise customers with API access can reduce export time significantly.

  • Freshsales Lead conversion requires pre-configured field mapping

    Freshsales requires explicit field mapping for Lead-to-Contact, Lead-to-Account, and Lead-to-Deal conversion before migration begins. Without this configuration, custom field data from Tubular Leads is silently dropped during conversion. We set up the conversion field mapping in Freshsales Admin during schema design, matching each Tubular Lead Builder custom field to its Freshsales counterpart. If custom fields are not pre-created in Freshsales before migration, we create them dynamically during the field mapping step.

  • DNA Credits and AI-enriched scores do not transfer

    Tubular's DNA Credits (100 on Pro, 250 on Enterprise) power AI-enriched lead ratings and company profile enrichment within the platform. These credits do not carry over to Freshsales and have no monetary or functional equivalent in standard migration tooling. We document the credit count, capture any AI-scored lead ratings as a custom field in Freshsales, and advise customers to export enriched company profiles before migration cutoff so that enrichment data is not lost when credits are exhausted or the account is cancelled.

  • Date format mismatches cause Freshsales import failures

    Freshsales enforces date format consistency during CSV import. If the date format in the Tubular export CSV does not match the date format configured in Freshsales Admin settings, records fail silently or produce error logs. We validate the date format during the pre-migration audit, align the Freshsales CRM Settings date format to match the Tubular export format, and re-run failed records from the error log with corrected formats.

  • Tubular Deal Stage Triggers and Email Templates cannot migrate

    Tubular Enterprise includes Deal Stage Triggers and Email Templates as platform-native automations that fire on stage changes. These are Tubular-specific logic with no equivalent in Freshsales. We document each active trigger and email template during discovery, assign a rebuild priority based on revenue impact, and deliver a written guide for the customer's admin to reconstruct equivalent automations in Freshsales Workflows. The customer decides rebuild order based on business criticality.

Migration approach

Six steps for a successful Tubular CRM to Freshsales data migration

  1. Discovery and export readiness assessment

    We audit the Tubular CRM account across tier (Pro or Enterprise), object counts (Contacts, Deals, Leads, Tags, Activities), custom field inventory, active Deal Stage Triggers, Email Templates, and Zapier integration history. For Pro-tier accounts, we map out the required CSV export sessions and coordinate a schedule with the customer to export each object in dependency order. For Enterprise accounts, we test API connectivity directly and document available endpoints. The discovery output is a written migration scope, an export checklist, and a Freshsales edition recommendation based on the customer's record volume and automation needs.

  2. Freshsales schema setup and Lead conversion mapping

    We configure the Freshsales destination schema before any data arrives. This includes creating custom fields to match Tubular's Lead Builder fields and custom Deal fields, setting up the pipeline and Deal stages aligned to Tubular's stage names, and configuring the Lead-to-Contact/Account/Deal conversion field mapping in Admin settings so that custom data is not silently dropped during conversion. We deploy into a Freshsales trial or sandbox environment first for validation.

  3. Sandbox migration and reconciliation

    We run a full migration into the Freshsales sandbox environment using production-like data volume. The customer reconciles record counts against the Tubular source (Contacts in, Leads in, Accounts in, Deals in, Activities in), spot-checks fifteen to twenty random records for field accuracy, and approves the mapping before production migration begins. Any field mapping corrections, date format issues, or missing custom fields are resolved in sandbox.

  4. Export coordination and data cleaning

    For Pro-tier Tubular accounts, we coordinate the CSV export sessions with the customer in the correct order: Contacts first (to resolve Account lookups), then Deals, then Leads, then Activity logs. We clean the exported CSVs—standardising date formats, deduplicating by email address, removing inactive owner records, and normalising stage names. For Enterprise accounts with API access, we extract programmatically and cross-validate against the CSV exports.

  5. Production migration in dependency order

    We run production migration in record-dependency order: Users provisioned first (manually, validated), Accounts created from company names (from Contact records), Contacts inserted with AccountId resolved, Deals inserted with ContactId and OwnerId resolved, Leads inserted with OwnerId resolved, Tasks and activity history inserted with parent-record lookups resolved, Tags applied as multi-select values on the final import pass. Each phase emits a reconciliation row-count report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Tubular writes during cutover and run a final delta migration of any records created or modified during the migration window. We validate record counts in Freshsales, spot-check activity timestamps for ordering accuracy, and confirm that Lead conversion field mapping is active. We deliver the Deal Stage Trigger and Email Template inventory document to the customer's admin team with rebuild priorities. We support a three-day hypercare window for reconciliation issues. We do not rebuild Tubular automations as Freshsales Workflows inside the migration scope.

Platform deep dives

Context on both ends of the pair

Tubular CRM logo

Tubular CRM

Source

Strengths

  • Clean, minimalist interface ranked in Capterra's top 10 most user-friendly CRMs.
  • Unlimited Deals and Contacts on all pricing tiers.
  • Forecast-weighted pipeline views with deal-stage triggers available on Enterprise.
  • Native Zapier integration for connecting to 1,000+ third-party apps.
  • Competitive per-user pricing ($15-$20/month) for small sales teams.

Weaknesses

  • REST API is Enterprise-only and not publicly documented, limiting programmatic data access.
  • No native bulk import/export UI beyond CSV, making large dataset migrations manually intensive.
  • Workflow automation and sequence capabilities lag behind HubSpot and Pipedrive.
  • Small market share and limited third-party community result in sparse documentation and few migration guides.
  • Reports and analytics are view-only and cannot be exported for reconstruction in another CRM.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tubular CRM and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tubular CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Tubular CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tubular CRM to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tubular CRM to Freshsales data migrations

Answers to the questions buyers ask most during Tubular CRM to Freshsales migration scoping. Not seeing yours? Book a call.

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Straightforward migrations under 5,000 Contacts and 2,000 Deals with no custom objects land between two and four weeks. Migrations with large activity histories, more than twenty custom fields, or Pro-tier Tubular accounts requiring coordinated multi-session UI exports move to five to eight weeks because of the manual export coordination overhead. Enterprise-tier Tubular accounts with API access typically reduce the timeline by one to two weeks compared to Pro accounts of equivalent size.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Tubular CRM.
Land in Freshsales, intact.

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