CRM migration

Migrate from Tubular CRM to monday CRM

Field-level mapping, validation, and rollback between Tubular CRM and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Tubular CRM logo

Tubular CRM

Source

monday CRM

Destination

monday CRM logo

Compatibility

80%

8 of 10

objects map 1:1 between Tubular CRM and monday CRM.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Tubular CRM to Monday.com CRM is a conceptual migration, not a record copy. Tubular organizes sales data around Deals with Contacts, Leads, and Tags on a minimalist pipeline UI; Monday.com CRM represents the same data on customizable boards using People entities for contacts, Deals as board items, and columns for all record-level fields. There is no native one-to-one object parity because Monday.com CRM is a board-based Work OS with CRM features layered on top rather than a traditional relational CRM. We map Tubular Deals to Monday.com board items, Contacts to People records, and Leads to items on a Lead-specific board, then rebuild Tags as Labels and Tasks as checklist subitems. Workflow automations, Deal Stage Triggers, DNA Credits, and Reports do not migrate; we deliver a written automation inventory for the customer's admin to rebuild in Monday.com's native automation engine.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Tubular CRM logo

Tubular CRM

What's pushing teams away

  • As a relatively new and smaller CRM, teams outgrow Tubular when they need advanced reporting, multi-pipeline support, or native integrations beyond Zapier.
  • The platform lacks public API documentation, making it difficult for technical teams to build custom integrations or export data programmatically for migrations.
  • Some users report that periodic UI updates introduce minor learning curves, and the small user community means few third-party guides or community answers exist.
  • Workflow automation capabilities are limited compared to HubSpot or Pipedrive, pushing sales teams with complex sequences toward more capable platforms.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Tubular CRM objects map to monday CRM

Each row shows how a Tubular CRM object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Tubular CRM

Contact

maps to

monday CRM

People record

1:1
Fully supported

Tubular Contact records map to Monday.com People entities. The Person type distinguishes between individual contacts and company contacts. We transfer name, email, phone, company association, owner, and any custom fields as columns on the People profile. Email addresses serve as the dedupe key during import to prevent duplicate People records.

Tubular CRM

Deal

maps to

monday CRM

Board Item (Deal board)

1:1
Fully supported

Tubular Deals map to Items on a dedicated Deals board in Monday.com CRM. Deal name, value, stage (group), owner, associated contacts (linked via People integration), payment terms, and deal-level notes transfer as typed columns. The Tubular deal stage name maps to the Monday.com board Group that represents the pipeline stage.

Tubular CRM

Pipeline Stage

maps to

monday CRM

Board Group

lossy
Fully supported

Tubular's custom pipeline stages (with probability percentages) map to Monday.com Board Groups on the Deals board. Stage probability percentages migrate to a numeric column for use in formula-based forecast views. Group ordering is preserved to match the Tubular pipeline sequence. Customers can rename groups post-import to match their Monday.com naming conventions.

Tubular CRM

Lead

maps to

monday CRM

Board Item (Lead board)

1:1
Fully supported

Tubular Leads (distinct from Contacts) map to Items on a dedicated Lead board. We transfer Lead name, email, phone, source, status, owner, and any Lead Builder custom fields as columns. Lead status values from Tubular map to Monday.com board Group names or a Status column depending on the customer's preferred workflow. Lead-to-Contact conversion is documented as a manual step for the customer's admin post-migration.

Tubular CRM

Tag

maps to

monday CRM

Label

1:1
Fully supported

Tubular tags on Deals and Contacts migrate to Monday.com Labels attached to board Items. Tags stored as multi-checkbox label arrays on Tubular Deals map to multiple Monday.com Labels on the corresponding board Item. Labels are preserved as flat strings and reapplied during import. The customer chooses whether to apply Labels to People records or Deal board Items during scoping.

Tubular CRM

Task

maps to

monday CRM

Subitem or Checklist item

1:1
Fully supported

Tubular Tasks associated with Deals and Leads map to Monday.com Subitems on the corresponding board Item. Task title, due date, owner (assignee), and completion status transfer as Subitem fields. Recurring task patterns (not supported in Tubular export) are documented separately for the customer to rebuild as Monday.com automation recipes.

Tubular CRM

Activity Log (emails, calls, meetings)

maps to

monday CRM

Activity Log (Email, Call, Meeting columns)

1:1
Fully supported

Tubular activity logs (email logs, call logs, meeting logs) attached to Deals and Contacts migrate to Monday.com's native Activity Log feature. Call disposition and duration transfer to a Number column; meeting details transfer to a Date/Time column. Activity ordering is preserved by timestamp. Note: this mapping requires activity history availability from the source, which depends on whether the account is on Pro (manual export) or Enterprise (API access where available).

Tubular CRM

User / Owner

maps to

monday CRM

Team Member

1:1
Fully supported

Tubular Users and Deal Owners map to Monday.com Team Members by email match. Inactive users from Tubular are flagged and can be assigned as inactive members in Monday.com or reassigned to active owners during import. Owner assignment on Deals maps to the Monday.com board Item Assignee column.

Tubular CRM

Lead Builder custom fields

maps to

monday CRM

Custom columns

lossy
Fully supported

Tubular Lead Builder custom fields (Enterprise-tier feature) map to Monday.com custom columns using type matching: text fields to Text columns, numeric fields to Number columns, date fields to Date columns, and dropdown fields to Dropdown columns. We capture the full Lead Builder field schema during discovery and pre-create matching columns in Monday.com before import.

Tubular CRM

Documents / Attachments

maps to

monday CRM

File column or URL column

1:1
Mapping required

PDFs and file attachments linked within Tubular Deals can be preserved as Monday.com File columns (storing the file reference) or as URL columns pointing to a shared storage location. We do not host files ourselves; we flag attachment references during extraction and advise the customer to upload files to Monday.com's native file storage or a connected cloud drive before migration completes.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Tubular CRM logo

Tubular CRM gotchas

High

Enterprise REST API is undocumented and gated

Medium

Reports cannot be programmatically exported

Low

DNA Credits limit AI-enriched enrichment features

Medium

Deal Stage Triggers are platform-specific automation

Medium

UI-based extraction required for Pro-tier exports

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday.com has no native relational CRM schema

    Monday.com CRM is a board-based Work OS with CRM features layered on top, not a traditional relational CRM. There is no standard Opportunity object, no Account object (Companies are People records with a type flag), and no native lookup relationship between Deals and People beyond a manual integration link. Teams expecting Salesforce or HubSpot-style relational objects may find the schema unfamiliar. We map Tubular Deals to board Items and Contacts to People records but advise the customer that cross-object reporting (e.g., Deals by Company rollup) requires Monday.com's formula columns or an external BI tool.

  • Tubular Enterprise API is undocumented and may omit fields

    Tubular CRM's REST API exists only on the Enterprise tier and is not publicly documented. We test connectivity during scoping and request API credentials from the customer. Endpoint schemas, field names, and rate limits are not available externally, which means we discover available fields by testing the API directly. Where API access is unavailable or credentials are not provisioned, we fall back to CSV exports and coordinated UI-based extraction, which may omit activity histories or custom field data not visible in the standard export view.

  • Deal Stage Triggers and Email Templates do not migrate

    Tubular's Deal Stage Triggers and Email Templates (Enterprise tier) are Tubular-native automation logic that has no equivalent in Monday.com. These automations fire on stage changes and send templated emails automatically. We document each active trigger and template during discovery and deliver a written inventory with recommended Monday.com automation equivalents. The customer's admin rebuilds the automations in Monday.com's automation engine post-migration. We do not migrate automation logic as code.

  • Reports cannot be programmatically exported from Tubular

    Tubular generates view-only reports (MoM/QoQ, Lead Source, Task Reports) that cannot be exported via API or downloaded as files. Teams migrating from Tubular lose the historical data points embedded in these reports. We advise customers to screenshot or manually export any critical reports before migration cutoff. We recreate report logic in Monday.com dashboards using Monday's chart widgets and formula columns, but the historical data points are not available for reconstruction.

  • DNA Credits have no equivalent in Monday.com

    Tubular CRM allocates DNA Credits (100 on Pro, 250 on Enterprise) for AI-enriched features such as lead scoring and company enrichment. These credits do not transfer to Monday.com and have no monetary equivalent in Monday.com's feature set. We document the credit count and any enriched data (AI-scored lead ratings, enriched company profiles) before migration so that the customer can export enriched records before the cutoff. Monday.com's AI features (Monday AI, monday sidekick) operate under a different credit model and are not a direct replacement.

Migration approach

Six steps for a successful Tubular CRM to monday CRM data migration

  1. Discovery and export method determination

    We audit the Tubular CRM account across tier (Pro or Enterprise), record counts (Contacts, Deals, Leads, Tasks, Tags), custom Lead Builder fields, active Deal Stage Triggers, and activity history volume. We determine the export method: Enterprise accounts receive API-based extraction where credentials are provided; Pro accounts require coordinated CSV exports from the UI. We capture the full object schema, pipeline stage names and order, tag taxonomy, and owner list. The discovery output is a written migration scope and a export method confirmation.

  2. Monday.com workspace and board setup

    We create the Monday.com workspace and configure the core boards before any data arrives: a Deals board (with pipeline group columns, deal value columns, owner assignment, and label integration), a Leads board (with status columns, source columns, and custom field columns matching the Lead Builder schema), and a People board (with contact information columns). We configure the Monday.com CRM integration to connect Deals with People records. Board settings, group defaults, and automation rules are set up in a Sandbox or trial workspace first for the customer to validate.

  3. Export coordination for Pro-tier accounts

    For accounts on Tubular CRM Pro, we coordinate with the customer's team to schedule UI-based CSV exports in dependency order: Contacts first (for People import), then Deals (for Items import), then Leads (for Lead board Items), then Tasks (for Subitems), then Activity Logs (for the Activity column). We provide a step-by-step export checklist and advise allocating dedicated time for the export phase because Pro-tier accounts have no API-based export path and manual CSV downloads are required. We validate each CSV for completeness and flag any records missing required fields before import.

  4. Sandbox migration and reconciliation

    We run a full migration into a Monday.com Sandbox workspace or the customer's trial account using production-like data volume. The customer's RevOps lead reconciles record counts (People in, Deals in, Leads in, Activities in), spot-checks 20-30 random records against the Tubular source, and validates that pipeline stage groups, tag labels, and owner assignments transferred correctly. Schema corrections, column type adjustments, and group naming changes happen here, not in the production workspace.

  5. Production migration in dependency order

    We run production migration in record-dependency order: People records (from Contacts), Deals board Items (with stage groups and label assignment), Leads board Items (with status mapping), Subitems (from Tasks), Activity logs (timestamped to preserve timeline). Tags are applied as Labels to the relevant Items after record creation. Owner assignments are resolved by email match against Monday.com team members. Each phase emits a row-count reconciliation report before the next phase begins.

  6. Cutover, validation, and automation rebuild handoff

    We freeze Tubular CRM writes during cutover, run a final delta migration of any records modified during the migration window, then designate Monday.com as the system of record. We deliver the Automation and Deal Stage Trigger inventory document with recommended Monday.com automation equivalents for the customer's admin to rebuild. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's sales team. We do not rebuild Tubular automations as Monday.com automation recipes inside the migration scope; that is a separate engagement.

Platform deep dives

Context on both ends of the pair

Tubular CRM logo

Tubular CRM

Source

Strengths

  • Clean, minimalist interface ranked in Capterra's top 10 most user-friendly CRMs.
  • Unlimited Deals and Contacts on all pricing tiers.
  • Forecast-weighted pipeline views with deal-stage triggers available on Enterprise.
  • Native Zapier integration for connecting to 1,000+ third-party apps.
  • Competitive per-user pricing ($15-$20/month) for small sales teams.

Weaknesses

  • REST API is Enterprise-only and not publicly documented, limiting programmatic data access.
  • No native bulk import/export UI beyond CSV, making large dataset migrations manually intensive.
  • Workflow automation and sequence capabilities lag behind HubSpot and Pipedrive.
  • Small market share and limited third-party community result in sparse documentation and few migration guides.
  • Reports and analytics are view-only and cannot be exported for reconstruction in another CRM.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Tubular CRM and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Tubular CRM: Not publicly documented.

  • Data volume sensitivity

    B

    Tubular CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Tubular CRM to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Tubular CRM to monday CRM data migrations

Answers to the questions buyers ask most during Tubular CRM to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 5,000 combined records (Contacts, Deals, Leads) with no activity history requirement and clean data. Accounts on the Pro tier requiring coordinated CSV exports add one to two weeks to the export phase. Migrations with large activity histories, custom Lead Builder fields, multiple tag taxonomies, or teams larger than 20 users move to six to ten weeks because of the extraction coordination required and the reconciliation scope post-import.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Tubular CRM.
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