CRM migration

Migrate from Actimo to Pipedrive

Field-level mapping, validation, and rollback between Actimo and Pipedrive. We move data and schema; workflows are rebuilt natively in Pipedrive.

Actimo logo

Actimo

Source

Pipedrive

Destination

Pipedrive logo

Compatibility

100%

14 of 14

objects map 1:1 between Actimo and Pipedrive.

Complexity

BStandard

Timeline

24–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Actimo is a mobile-first employee engagement platform — it stores user profiles, engagement scores, message analytics, training completion records, and survey responses. Pipedrive is a sales CRM organized around People, Organizations, Deals, and Activities with customizable pipelines and stages. These platforms serve entirely different functions, and there is no native equivalent in Pipedrive for Actimo's engagement metrics, training completion tracking, or message analytics. FlitStack AI migrates the data that can be represented in Pipedrive: user profiles become Person records, company affiliations become Organization records, and engagement scores, training completions, and message analytics are stored as custom fields on Person records. Actimo's no-export API constraint means we pull data via the Actimo web interface's CSV exports for contacts and analytics, then transform and load into Pipedrive via its REST API. Custom fields are pre-created in Pipedrive before the migration run. Engagement and training dashboards in Actimo do not migrate — those reporting constructs must be rebuilt in Pipedrive's analytics layer. Workflows, automation sequences, and learning paths in Actimo are not workflow data in the CRM sense — they are platform-native constructs that must be rebuilt in Pipedrive's automation tools. FlitStack delivers an export of your Actimo workflow definitions as a reference for your Pipedrive admin to rebuild them.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Actimo logo

Actimo

What's pushing teams away

  • Limited API documentation makes automated migration and deep integration technically challenging
  • Pricing is per-active-user and not publicly published, creating uncertainty during vendor evaluation
  • Small review sample (12 Capterra reviews, 1 G2 review) makes independent validation difficult
  • Platform is narrowly focused on engagement and lacks CRM-style pipeline, deal, or account management objects
  • Competitors like Connecteam offer broader workforce management features at comparable or lower price points

Choosing

Pipedrive logo

Pipedrive

What's pulling them in

  • Clean drag-and-drop pipeline interface with minimal learning curve, making it approachable for small sales teams without dedicated CRM admins.
  • Visual deal tracking keeps reps focused on next actions — activities, calls, and follow-up tasks surface directly in the pipeline view.
  • Strong integrations via Zapier and native marketplace apps let teams wire Pipedrive into Calendly, ActiveCampaign, and similar sales-stack tools.
  • Mobile apps for iOS and Android keep field reps connected to deals, contacts, and tasks without a desktop session.
  • Reputation and review volume — over 3,000 verified reviews across G2 and Capterra — signal reliability for teams evaluating CRM options.

Object mapping

How Actimo objects map to Pipedrive

Each row shows how a Actimo object lands in Pipedrive, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Actimo

User

maps to

Pipedrive

Person

1:1
Fully supported

Actimo user profiles map directly to Pipedrive Person records. Name, email, phone, job title, department, and location fields translate 1:1. Actimo's engagement score, training completion count, and last training date are stored as custom fields on the Person record in Pipedrive.

Actimo

Company (Organizational Unit)

maps to

Pipedrive

Organization

1:1
Fully supported

Actimo company records map to Pipedrive Organization records. Company name, domain, address, industry, and employee count translate directly. Pipedrive Organizations can then be linked to Person records via the Person-Organization relationship. The address and industry fields use Pipedrive's standard Organization fields, and employee count is stored as a custom field since Pipedrive has no native employee count field. Organization records are created first to establish lookup keys before Person records are loaded.

Actimo

User-Company Association

maps to

Pipedrive

Person-Organization Link

1:1
Fully supported

Actimo user-to-company associations map to Pipedrive's built-in Person-Organization relationship. In Pipedrive, each Person can be linked to one primary Organization via the relationship field. Secondary organization associations are not natively supported and are preserved as a note on the Person record.

Actimo

Engagement Score

maps to

Pipedrive

Custom Field on Person (engagement_score__c)

1:1
Fully supported

Actimo's composite engagement score has no Pipedrive native equivalent. We create a custom Number field (engagement_score__c) on the Person object and populate it from Actimo's exported engagement score value. Pipedrive supports numeric custom fields via the /personFields API endpoint, which requires field name, field type, and returns a hash key for API reference during record creation. The engagement score is a decimal value scaled per Actimo's calculation methodology.

Actimo

Training Completion Record

maps to

Pipedrive

Custom Fields on Person (courses_completed__c, last_training_date__c)

1:1
Fully supported

Actimo training completion data — courses started, courses completed, last training date, quiz average score — has no Pipedrive native equivalent. We map each metric to a separate custom field on the Person record: courses_completed__c (Number), last_training_date__c (Date), quiz_score__c (Number). These custom fields are created via the /personFields API before the migration run, and each field is referenced by its hash key when writing Person records. The quiz_score__c stores the average as a decimal rounded to two places.

Actimo

Message Analytics

maps to

Pipedrive

Custom Fields on Person (message_open_rate__c, message_click_rate__c)

1:1
Fully supported

Actimo message analytics (open rate, click rate, delivery status, message count) map to custom fields on Person. Pipedrive has no native activity analytics equivalent for message engagement. Custom fields capture the most recent analytics snapshot per user. Each metric becomes a dedicated custom field on the Person record: message_open_rate__c (percentage), message_click_rate__c (percentage), message_delivery_status__c (string), and message_count__c (number). These are created via the /personFields API before data loading.

Actimo

Survey Response Data

maps to

Pipedrive

Custom Field on Person (last_survey_response__c)

1:1
Fully supported

Actimo pulse survey response data — last survey date, response status, aggregate score — migrates as a custom text or number field on Person. Pipedrive Activities do not support survey-type response tracking natively, so this data is preserved as a reference custom field. The last_survey_response__c field stores the most recent survey date and status as a combined string, while aggregate scores are stored in a separate quiz_score__c field on the Person record.

Actimo

Actimo Workflow / Learning Path

maps to

Pipedrive

Not Migratable

1:1
Fully supported

Actimo onboarding flows, learning paths, and engagement sequences are platform-native constructs stored outside the exportable data layer. Pipedrive has its own automation engine (Automations and Sequences) that must be rebuilt. We export a JSON reference of your workflow definitions for your Pipedrive admin to use as a rebuild guide.

Actimo

Actimo Integration Connections

maps to

Pipedrive

Not Migratable

1:1
Fully supported

Actimo integrations with HR systems (Sympa, other HRIS connectors) are configuration-level connections that do not export as data. Pipedrive integrations must be rebuilt separately. We document your existing integrations so your Pipedrive admin can configure equivalent connections in Pipedrive's Marketplace.

Actimo

Actimo Dashboard / Analytics Reports

maps to

Pipedrive

Not Migratable

1:1
Fully supported

Actimo engagement dashboards and analytics reports are platform-native reporting constructs. Pipedrive's reporting layer operates on CRM data (deals, activities, pipeline metrics) and does not natively understand Actimo engagement metrics. Engagement dashboards must be rebuilt using Pipedrive's analytics tools or a third-party BI layer.

Actimo

Actimo File / Attachment

maps to

Pipedrive

Pipedrive Person Note or Activity

1:1
Fully supported

Actimo files attached to user profiles (training certificates, uploaded documents, compliance records) are downloaded and reattached to the corresponding Pipedrive Person record as a Note with an attached file. The Note includes the original filename, upload date from Actimo, and a reference to the source export batch. Pipedrive stores files within its 5–100GB per-user storage limit depending on plan. Files are uploaded via the /files API endpoint and linked to the Person via the Note object.

Actimo

Actimo User Hire Date / Employment Status

maps to

Pipedrive

Custom Field on Person (hire_date__c, employment_status__c)

1:1
Fully supported

HR-sourced data such as hire date and employment status that Actimo synced from an HRIS integration migrates as custom fields on Person. Pipedrive has no native HR field equivalent, so hire_date__c (Date) and employment_status__c (String) are created as custom fields to preserve this context. The employment_status__c field stores values like Active, On Leave, or Terminated, matching Actimo's status taxonomy. Both fields are created via /personFields before migration.

Actimo

Actimo Location / Site / Department

maps to

Pipedrive

Custom Field on Person (site_location__c, department__c)

1:1
Fully supported

Actimo stores location and department data for non-desk workers that often comes from HRIS integrations. These migrate as custom string fields on Pipedrive Person records since Pipedrive has no native non-desk workforce management fields. Site_location__c and department__c preserve organizational context in the CRM. Site_location__c stores the physical location or site code, and department__c stores the organizational department name as a free-text string.

Actimo

Activity Log (Calls, Meetings)

maps to

Pipedrive

Pipedrive Activity

1:1
Fully supported

Actimo tracks communication activities as part of its engagement record. Any logged calls or meeting data that can be exported from Actimo's activity log maps to Pipedrive Activities of type 'Call' or 'Meeting', preserving the original date, subject, and user owner assignment.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Actimo logo

Actimo gotchas

High

No public API means migration relies on UI exports

Medium

Learning Path media assets are not data records

Medium

Workspace isolation means no cross-org analytics export

Low

Integration credentials are not portable

Pipedrive logo

Pipedrive gotchas

High

Custom field hash keys differ per account

High

Export access gated by visibility groups

Medium

Token-based API rate limits since December 2024

Medium

Sequences and Automations not exposed via REST API

Low

Cost escalates via workflow caps and add-ons

Pair-specific challenges

  • Actimo engagement data has no native Pipedrive equivalent — every metric requires custom fields and rebuilt dashboards

    Actimo's engagement score, training completion, message analytics, and survey response data are stored as Actimo-native constructs with no direct equivalent in Pipedrive's data model. In Pipedrive, these data points must be represented as custom fields on Person records. This means every engagement metric you currently visualize in Actimo's dashboards must be rebuilt in Pipedrive's analytics layer using custom field references. FlitStack creates all required custom fields in Pipedrive before data lands, and we deliver a custom-field schema document so your Pipedrive admin knows exactly which fields to reference when building reports and dashboards.

  • Actimo has no documented export API — all migrations run through the web interface's CSV export, which imposes size and format constraints

    Actimo does not expose a public REST API for bulk data extraction. The documented export path is the web interface's CSV export for contacts and the separate message analytics export. These exports have interface-level limits on how many records can be downloaded at once, and the exported files may not include all metadata fields you need. FlitStack's Actimo migration process accounts for this by running multiple targeted exports (user list, engagement data, training records, message analytics) and consolidating them in a staging layer before loading into Pipedrive. Large Actimo deployments may require multiple export passes, which extends planning time.

  • Pipedrive's token-based API rate limits affect bulk import throughput and may require staging-layer throttling

    Pipedrive introduced token-based API rate limits in December 2024, which apply to all API operations including bulk data imports. For large Actimo migrations (10,000+ Person records with 10+ custom fields each), the total number of API calls to create custom fields, Person records, Organization records, and Person-Organization links can approach rate limit thresholds during the import window. FlitStack uses a staged API import approach with built-in throttling and retry logic to stay within Pipedrive's rate limit window. We test the import throughput during the sample migration phase and adjust the batch size accordingly.

  • Actimo learning paths and engagement sequences are not workflow data in the CRM sense — nothing migrates and everything must be rebuilt

    Actimo's onboarding flows, learning paths, and engagement sequences are platform-native constructs stored as configuration within Actimo, not as records in the data export. Pipedrive has its own automation engine (Automations and Sequences) that operates on CRM objects — deals moving between stages, leads being created, activities being assigned. These are architecturally unrelated to Actimo's engagement sequences. FlitStack does not migrate any workflow definitions from Actimo. We export a JSON reference file describing your Actimo workflow structure so your Pipedrive admin can use it as a checklist when rebuilding equivalent automations in Pipedrive's workflow builder.

  • Actimo's post-acquisition pricing lacks public tier documentation — budget planning for the move requires direct inquiry

    Since Kahoot! acquired Actimo in 2021, Actimo's public pricing page no longer lists tier-specific feature breakdowns or per-seat pricing. Teams evaluating the move to Pipedrive face a budgeting gap because Actimo's current cost is not publicly transparent. Pipedrive's pricing is fully public: Essential at $14/user/mo, Advanced at $29, Professional at $49, Power at $64, Enterprise at $99, all on annual billing with 14–32% savings versus monthly. This pricing clarity is frequently cited as a reason teams choose Pipedrive for cost governance.

Migration approach

Six steps for a successful Actimo to Pipedrive data migration

  1. Audit Actimo data sources and design Pipedrive custom field schema

    FlitStack connects to your Actimo instance with scoped read access and runs a structured audit of all available data exports: user profile list, company list, engagement metrics export, training completion export, and message analytics export. We identify what data can be extracted via the web interface, what metadata is present, and what gaps exist in the export files. From this audit we produce a data mapping specification that lists every Actimo field, its Pipedrive destination (standard field or custom field), and any transformation logic required. Custom fields in Pipedrive are pre-created via the API before any data load begins.

  2. Consolidate multi-export CSVs into a unified staging layer

    Because Actimo provides separate exports for user profiles, message analytics, and training records, FlitStack consolidates all export files into a unified staging dataset keyed by Actimo user ID. In the staging layer, we deduplicate records, resolve Person-Organization links, and normalize date formats to match Pipedrive's API requirements. The staging layer also serves as the audit trail — every record in the staging set maps back to a source export file and a source row, so reconciliation is traceable. Owner resolution happens at this stage by matching Actimo user emails to existing Pipedrive user accounts.

  3. Create Pipedrive custom fields and run sample migration with field-level diff

    Before the full migration, FlitStack creates all required custom fields in Pipedrive via the /personFields, /organizationFields, and /dealFields API endpoints. A representative sample — typically 200–500 Person records spanning different engagement score ranges and training completion states — is migrated first. We generate a field-level diff report showing every source field, its destination custom field, the migrated value, and any transformation applied. You review the sample diff to confirm engagement score mapping, training completion field population, and Person-Organization link resolution before the full run commits.

  4. Execute full migration with delta-pickup window

    The full migration loads all Person records, Organization records, and Person-Organization links into Pipedrive via the REST API with rate-limit-aware batching. A delta-pickup window opens at the point of the full migration run and captures any Actimo records modified or created during the migration window — typically 24–48 hours of in-flight changes. All migrated records preserve their original add_time from Actimo, and the actimo_id__c custom field on each record provides the linkage for future delta reconciliations. An audit log records every operation, and one-click rollback is available if the reconciliation check fails.

  5. Deliver reconciliation report and rebuild reference documentation

    FlitStack delivers a migration completion report that includes: total records migrated per object type, records skipped (with reason codes), owner resolution summary (matched vs. flagged), and a field coverage matrix showing every Actimo field and its Pipedrive destination. We also deliver the Actimo workflow reference JSON file and a custom-field schema document listing every created Pipedrive custom field, its data type, and the Actimo metric it represents. These artifacts give your Pipedrive admin the complete picture for rebuilding engagement dashboards and Pipedrive automations.

Platform deep dives

Context on both ends of the pair

Actimo logo

Actimo

Source

Strengths

  • Purpose-built for deskless workers without relying on desktop login or email
  • Gamified onboarding and microlearning reduce time-to-productivity for front-line staff
  • Automated HR system sync keeps employee rosters current without manual maintenance
  • Real-time engagement dashboards surface participation gaps by location or team
  • Multi-language support enables deployment across multinational workforces

Weaknesses

  • No publicly documented API or bulk data export endpoints, limiting programmatic migration options
  • Pricing is opaque and requires direct sales engagement, making cost-of-migration estimates difficult
  • Minimal independent review presence (12 Capterra, 1 G2) limits peer validation during vendor evaluation
  • Platform lacks account management, deal tracking, or pipeline objects—narrowly scoped to engagement
  • Competitors offer broader workforce management features while Actimo remains focused on comms and learning
Pipedrive logo

Pipedrive

Destination

Strengths

  • Intuitive drag-and-drop pipeline that sales reps actually use without resistance or training overhead.
  • Per-seat unlimited-deals model on all tiers — reps cannot be blocked from logging activity.
  • Active marketplace with 400+ integrations and a documented REST API with OpenAPI 3 specs.
  • Mobile apps with offline access, call logging, and calendar sync keep field teams operational.
  • Strong focus on sales activity tracking — next-action reminders and follow-up scheduling are first-class features.

Weaknesses

  • No custom objects — teams needing non-standard data structures must work around the four standard entity types.
  • Workflow automation limits by tier (30, 60, 90 active workflows) force upgrades as processes grow.
  • No free permanent plan — teams evaluating fit must commit to a trial without a freemium option.
  • Limited advanced reporting and custom dashboard capabilities compared to HubSpot or Salesforce.
  • Export permissions are gated by visibility groups, meaning data scoping must account for who can see what before migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Actimo and Pipedrive.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Actimo: Not publicly documented.

  • Data volume sensitivity

    B

    Actimo doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Actimo to Pipedrive migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Actimo to Pipedrive data migrations

Answers to the questions buyers ask most during Actimo to Pipedrive migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Actimo to Pipedrive migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Actimo-to-Pipedrive migrations complete in 24–72 hours for under 10,000 user records. The migration timeline is dominated by the number of Actimo export passes required — Actimo's web interface exports contacts and analytics separately, so large datasets may require multiple export runs that extend planning time. Complex setups with 50,000+ user records and extensive engagement metric fields can take 5–8 days, including the sample migration, validation, and delta-pickup phases.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Actimo.
Land in Pipedrive, intact.

Tell us record counts and timeline. We'll come back with a written quote inside 1 business day — no commitment, no sales pitch.

Accuracy guarantee Rollback included Quote in 1 business day