CRM migration

Migrate from Fieldmagic to Freshsales

Field-level mapping, validation, and rollback between Fieldmagic and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Fieldmagic logo

Fieldmagic

Source

Freshsales

Destination

Freshsales logo

Compatibility

100%

11 of 11

objects map 1:1 between Fieldmagic and Freshsales.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Fieldmagic is a field service management platform built on a Salesforce-style data model, organising data around Customers, Sites, Contacts, Jobs, Quotes, and Assets — with strong scheduling, billing, and technician-mobile capabilities. Freshsales is a Freshworks CRM that structures data around Leads, Contacts, Accounts, Deals, Tasks, and Appointments, with Freddy AI for scoring and sales sequences for outreach. The migration carries every standard Fieldmagic object into its Freshsales equivalent: Customers become Accounts, Contacts map 1:1, Sites attach to Accounts as address data, Jobs become Deals with custom fields for scheduling metadata, Assets migrate as custom records linked to Sites, and Quotes become custom quote objects with line items. Freshsales does not have native field-service scheduling, asset tracking, or multi-site location management — those constructs become custom fields and custom modules in Freshsales that your admin configures post-migration. We sequence the load so foreign keys resolve correctly: Accounts first, then Contacts, then Deals with site and asset references, then activity records. Workflows, scheduling rules, and mobile-app configurations do not migrate — we document your Fieldmagic workflow definitions as a rebuild reference for Freshsales admin.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Fieldmagic logo

Fieldmagic

What's pushing teams away

  • The platform becomes cost-prohibitive as teams scale — multiple office users, more technicians, and advanced features tier out quickly, and the per-seat model compounds for growing field service businesses.
  • Salesforce underpinnings add unnecessary complexity for straightforward field service needs — smaller teams report the CRM features feel oversized for their actual job management requirements.
  • Limited API documentation and no publicly documented bulk export mechanism makes it difficult for technical teams to build custom integrations or extract data for migration without vendor involvement.
  • Some users report the UI, while functional, lacks the polish of newer FSM competitors, and certain workflow automation features require a steeper learning curve to configure effectively.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Fieldmagic objects map to Freshsales

Each row shows how a Fieldmagic object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Fieldmagic

Customer

maps to

Freshsales

Account

1:1
Fully supported

Fieldmagic Customers map directly to Freshsales Accounts. The primary business name, industry, annual revenue, and employee count carry over. Fieldmagic's default Customer flag for billing becomes the primary Account. Multi-site customers require the primary site address as the Account address; additional sites become a custom Site_Location__c custom module.

Fieldmagic

Site

maps to

Freshsales

Custom Module: Site_Location__c (on Account)

1:1
Fully supported

Fieldmagic Sites have independent addresses, contact lists, and asset assignments. Freshsales Accounts have one primary address. We create a Site_Location__c custom module linked to Account that holds site name, full address, site type, and the primary contact at each location. Multi-site customers get one Site_Location__c record per site.

Fieldmagic

Contact

maps to

Freshsales

Contact (or Lead)

1:1
Fully supported

Fieldmagic Contacts map 1:1 to Freshsales Contacts when associated with a Customer. First name, last name, email, phone, mobile, job title, and address fields map directly. Contacts without a Customer association are assessed for lead status and may route to Freshsales Lead records based on your defined lead-scoring criteria.

Fieldmagic

Job

maps to

Freshsales

Deal (Opportunity)

1:1
Fully supported

Fieldmagic Jobs map to Freshsales Deals. Job name becomes the Deal name, quoted amount maps to Deal amount, job status maps to Deal stage, and close date maps to the expected close date. Scheduling metadata — assigned technician, scheduled start and end times, job type — migrates as custom fields (Job_Type__c, Technician__c, Scheduled_Start__c, Scheduled_End__c).

Fieldmagic

Job Status

maps to

Freshsales

Deal Stage

1:1
Fully supported

Fieldmagic job statuses (New, Scheduled, In Progress, Completed, Invoiced, Cancelled) map to Freshsales deal stage values. The mapping is value-by-value: Completed maps to Closed Won, Cancelled maps to Closed Lost, In Progress maps to your in-negotiation stage, and so on. Your Freshsales admin pre-defines stages before migration.

Fieldmagic

Asset Type

maps to

Freshsales

Custom Module: Asset__c

1:1
Fully supported

Fieldmagic Asset Types define the category of equipment (e.g., HVAC Unit, Lift, Generator). We create a custom Asset__c module in Freshsales. Each Asset Type becomes a pick-list value in a Type__c field on the Asset__c custom module. Asset Types also serve as a template for individual asset records migrated under them.

Fieldmagic

Asset

maps to

Freshsales

Custom Module: Asset__c (linked to Site_Location__c)

1:1
Fully supported

Individual Fieldmagic Assets — with serial number, make/model, installation date, and maintenance status — migrate as records in the Freshsales Asset__c custom module. Each Asset links to its Site_Location__c record and its associated Account. Maintenance history is stored in a custom Activity__c custom module linked to Asset__c.

Fieldmagic

Quote

maps to

Freshsales

Custom Module: Quote__c (linked to Deal)

1:1
Fully supported

Fieldmagic Quotes with line items, contract pricing, and T&M rates migrate to a Quote__c custom module linked to the corresponding Deal in Freshsales. Quote line items are stored in a Quote_Line_Item__c custom module. Quote status (Draft, Sent, Accepted, Rejected) becomes a custom pick-list. For full CPQ functionality the Freshsales CPQ add-on is required.

Fieldmagic

Job Activity (checklist, notes, photos)

maps to

Freshsales

Task / Note / Custom Field

1:1
Fully supported

Fieldmagic job checklists and technician notes attach to the corresponding Deal as Freshsales Tasks (for checklist items) and Notes (for narrative notes). Photos are downloaded and re-uploaded as Freshsales Files linked to the Deal record. Original timestamps and technician names are preserved in task/Note metadata.

Fieldmagic

User / Technician

maps to

Freshsales

User

1:1
Fully supported

Fieldmagic Users (both office staff and field technicians) are matched to Freshsales Users by email address. Unmatched users are flagged before migration so you can create their Freshsales accounts first. Technician records that exist only for mobile access (no CRM license needed) are noted as inactive users post-migration.

Fieldmagic

Integrations (Xero, QuickBooks, MYOB)

maps to

Freshsales

N/A

1:1
Fully supported

Fieldmagic's native integrations with Xero, QuickBooks, and MYOB for billing and accounting have no equivalent in Freshsales. These connections must be rebuilt separately. Freshsales supports integrations with Xero and QuickBooks via the Freshworks Marketplace or Zapier. Your accounting integrations should be reconfigured post-migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Fieldmagic logo

Fieldmagic gotchas

High

Site-Asset hierarchy is a mandatory import dependency

Medium

Checklist auto-attachment and completion data require separate handling

Medium

Salesforce custom objects and custom fields are not covered by standard import

Medium

Contract pricing links to invoicing require value-level mapping

High

Bulk API extraction is not publicly documented

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Site hierarchy collapses to one Account address per customer

    Fieldmagic supports multiple Sites per Customer, each with its own address and contact list. Freshsales Accounts have one primary billing address. When migrating a Fieldmagic Customer with three Sites, only the primary site address becomes the Account address in Freshsales. The additional sites are preserved as Site_Location__c custom module records linked to the Account. Your admin should verify the correct site is designated as primary in Fieldmagic before migration, as that decision controls which address lands on the Account record.

  • Job scheduling has no native equivalent in Freshsales

    Fieldmagic's drag-and-drop scheduling calendar, technician availability view, and time-slot management have no native counterpart in Freshsales. Jobs become Deals with custom fields (Scheduled_Start__c, Scheduled_End__c, Technician__c, Job_Type__c) that store the raw scheduling data, but the calendar UI for dispatch does not exist in Freshsales. Teams that rely heavily on Fieldmagic's scheduling should plan to either rebuild the dispatch workflow inside Freshsales using custom components or connect Freshsales to a dedicated scheduling tool via the Freshworks Marketplace or API.

  • Asset tracking requires Freshsales custom module creation

    Fieldmagic's Asset Types and individual Assets — with serial numbers, maintenance schedules, installation dates, and site associations — have no standard object in Freshsales. Migrating an asset registry of 500+ records requires your Freshsales admin to create the Asset__c and Site_Location__c custom modules with the relevant fields before the migration loads data. FlitStack delivers the custom module schema as part of the migration plan so your admin can pre-create the structure. Without pre-creation, asset records cannot be loaded.

  • Billing and accounting integrations do not transfer

    Fieldmagic's native Xero, QuickBooks, and MYOB connections for invoicing and payment tracking have no equivalent migration path into Freshsales. Invoices generated in Fieldmagic remain in Fieldmagic — they do not migrate. The billing workflow (Job → Invoice → Payment) must be rebuilt in Freshsales using Freshsales's own integrations or a third-party connector. Review your Fieldmagic invoicing history and determine whether historical invoices need to be archived separately or remain accessible in Fieldmagic read-only post-migration.

  • Quote line items need a custom module and CPQ planning

    Freshsales has no native quote-line-item object. Fieldmagic quotes with multiple line items — time-and-materials breakdowns, product quantities, contract pricing — require a Quote__c custom module and a Quote_Line_Item__c custom module to preserve the structure. For teams using complex pricing rules, approval routing, or versioned quotes, Freshsales's CPQ add-on (sold separately at the Enterprise tier) is the recommended destination. FlitStack migrates the quote data into custom modules; the CPQ configuration itself must be set up by your admin.

Migration approach

Six steps for a successful Fieldmagic to Freshsales data migration

  1. Audit Fieldmagic data and design Freshsales schema

    FlitStack exports a full data extract from Fieldmagic covering Customers, Sites, Contacts, Jobs, Assets, Quotes, and User records. We then deliver a Freshsales schema setup plan specifying which custom modules (Site_Location__c, Asset__c, Quote__c, Quote_Line_Item__c), custom fields, and deal stages to create before migration. Your Freshsales admin (or our team) creates the modules and fields so data has a destination to land in. This step also identifies data quality issues — duplicate customers, missing addresses, orphaned assets — and produces a cleansing checklist.

  2. Match users and technicians by email

    Fieldmagic Users and Technicians are matched against Freshsales Users by email address, with additional validation on domain and name to catch duplicates. FlitStack generates an owner‑resolution report that lists matched users, unmatched users requiring Freshsales account creation, and technicians who may be better served as inactive users to preserve historical job assignments. This step prevents any record from landing without an owner and flags any Fieldmagic users that should be deactivated or excluded from the migration.

  3. Run sample migration with field-level diff

    A representative slice — typically 100–500 records covering at least one Customer with multiple Sites, several Jobs in different stages, Assets, and a Quote with line items — migrates into Freshsales first. We generate a field-level diff report showing every source value versus the destination field so you can verify: site-to-account address mapping, job-status-to-deal-stage routing, asset serial number placement, and quote total preservation. No full run commits until you sign off on the sample.

  4. Full migration with delta-pickup window

    The full dataset loads in dependency order: Accounts first (so foreign keys resolve), then Site_Location__c records, then Contacts, then Deals with job metadata and site lookups, then Asset__c records with site and account links, then Quotes and line items, then activities and notes. A delta-pickup window of 24–48 hours captures any Fieldmagic records created or modified during the cutover. All operations are logged in an audit trail. One-click rollback reverts the Freshsales org to its pre-migration state if reconciliation uncovers unexpected data divergence.

Platform deep dives

Context on both ends of the pair

Fieldmagic logo

Fieldmagic

Source

Strengths

  • End-to-end job lifecycle from quote through invoicing with time-and-materials and fixed-price billing in one platform.
  • Offline-capable mobile app with real-time GPS technician tracking and paperless field workflows.
  • Native Xero and QuickBooks Online accounting sync with MYOB AccountRight support for Australian businesses.
  • Built-in asset management with Site-level tracking, maintenance history, and inspection checklists.
  • All-inclusve pricing with no storage, usage, or basic support add-ons on any paid tier.

Weaknesses

  • Per-seat pricing compounds quickly as field teams grow — office user and mobile user licenses are counted separately.
  • Salesforce base adds CRM complexity that smaller field service teams may not need, increasing onboarding overhead.
  • Bulk API export mechanism is not publicly documented, limiting programmatic data extraction for migrations and integrations.
  • Mobile-only plan at $19/user/month lacks the full feature set available on higher tiers, creating feature-gated upgrades.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Fieldmagic and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Fieldmagic: Not publicly documented.

  • Data volume sensitivity

    B

    Fieldmagic doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Fieldmagic to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Fieldmagic to Freshsales data migrations

Answers to the questions buyers ask most during Fieldmagic to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Fieldmagic to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Fieldmagic-to-Freshsales migrations complete in 48–72 hours of clock time for under 50,000 records. Larger setups with 500,000+ records, complex asset registries, or multi-site hierarchies extend to 5–7 days. The longest planning step is creating the Freshsales custom modules (Site_Location__c, Asset__c, Quote__c) before data loads — FlitStack delivers that schema plan before the migration begins so setup runs in parallel.

Adjacent paths

Related migrations to explore

Ready when you are

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