CRM migration
Field-level mapping, validation, and rollback between Sage CRM and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Sage CRM
Source
Freshsales
Destination
Compatibility
9 of 10
objects map 1:1 between Sage CRM and Freshsales.
Complexity
BStandard
Timeline
2-4 weeks
Overview
Moving from Sage CRM to Freshsales is a modernization and platform consolidation. Sage CRM stores Accounts as Companies, pipeline items as Opportunities, and communication history in an entity-agnostic Communication table linked to record IDs. Freshsales uses Accounts, Contacts, Leads, Deals, and Cases with a modern REST API that supports bulk operations. We extract data via Sage CRM's SOAP/REST API or directly from the SQL/Pervasive backend, sequence imports with Companies first, then Contacts, then Opportunities and Cases, and resolve foreign-key lookups at migration time. Sage CRM workflow rules, ASP scripts, and escalation triggers cannot be exported as data and must be rebuilt manually in Freshsales; we deliver a complete workflow inventory documenting every active rule, its trigger conditions, and recommended Freshsales automation equivalent. Email integration history stored in the Communication table migrates as Tasks in Freshsales, while meeting records migrate as Events. We do not migrate Workflows, Sequences, or custom ASP components as code.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Sage CRM object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Sage CRM
Company
Freshsales
Account
1:1Sage CRM Companies map directly to Freshsales Accounts. The CompanyName field becomes Account Name, and address fields map to Freshsales address fields. We extract all standard Company fields plus any custom Company fields from Sage CRM and create corresponding custom fields on the Freshsales Account object during schema setup. The CompanyID becomes the dedupe key during import to prevent duplicate Account creation.
Sage CRM
Contact
Freshsales
Contact
1:1Sage CRM Contacts link to Companies via PrimaryCompanyLink. We extract all standard Contact fields plus custom Contact fields, preserve the company association by resolving PrimaryCompanyLink to the Freshsales Account record created in the previous phase, and import Contacts with Account_id populated. Duplicate detection uses email address as the unique identifier in Freshsales.
Sage CRM
Lead
Freshsales
Lead
1:1Sage CRM Lead records have their own lifecycle stages, qualification fields, and source tracking that map directly to Freshsales Lead fields. Lead status values from Sage CRM map to Freshsales Lead Status using a status translation table created during scoping. If the customer uses Sage CRM lead scoring, we preserve that value in a custom Lead field for reference in Freshsales.
Sage CRM
Opportunity
Freshsales
Deal
1:1Sage CRM Opportunities track pipeline stages, revenue amounts, expected close dates, and owner assignments. These map to Freshsales Deals with stage names translated via a stage mapping table, amount mapping to Deal Amount, and expected close date mapping to Close Date. Owner assignment resolves via email match to Freshsales User records. Multi-currency amounts from Sage CRM map to Freshsales Deal currency and amount fields.
Sage CRM
Case
Freshsales
Case
1:1Sage CRM Cases have severity, status, and assignment fields that map to Freshsales Case object fields. Case-threaded communications stored in the Sage CRM Communication table linked by case ID migrate as conversation entries on the Freshsales Case. If the customer used a custom Case status workflow in Sage CRM, we create corresponding Case status values in Freshsales during schema setup.
Sage CRM
Communication (email)
Freshsales
Task
1:manySage CRM Communication table stores email history linked to entity IDs (Company, Contact, Lead, Opportunity, or Case). We filter Communications by communicationtype = email and migrate each as a Freshsales Task with type = Email, the original email body as the Task description, and the associated Sage CRM entity resolved to the corresponding Freshsales record ID at migration time. The original timestamp preserves activity ordering.
Sage CRM
Communication (call log)
Freshsales
Task
1:1Sage CRM call log entries in the Communication table with communicationtype = call migrate as Freshsales Tasks with type = Call. Call duration, disposition notes, and outcome from Sage CRM map to Freshsales Task custom fields. The associated Contact, Lead, or Opportunity reference resolves to the Freshsales record ID at migration time.
Sage CRM
Communication (meeting)
Freshsales
Event
1:1Sage CRM meeting records in the Communication table with communicationtype = meeting migrate as Freshsales Events with start_time, end_time, and location preserved. Attendee information from Sage CRM creates Event Relationship records pointing to the associated Freshsales Contacts or Leads. The original meeting notes migrate as the Event description.
Sage CRM
Custom Entity
Freshsales
Custom Object or Notes
1:1Sage CRM Custom Entities have both display names and internal table names (e.g., CustomEntityname). We inspect the entity schema via the Sage CRM API model service to identify all custom fields and relationships, pre-create equivalent Custom Objects in Freshsales with matching field types, and import Custom Entity records with lookup relationships resolved to the parent Account, Contact, or Deal. Custom Entities with no clear Freshsales equivalent map to Notes or related-item structures on the parent record.
Sage CRM
User
Freshsales
User
1:1Sage CRM Users have role-based security profiles controlling object and field access. We extract all active and inactive User records with their role assignments. User provisioning in Freshsales requires the customer's Freshsales admin to create User accounts manually; we match existing Freshsales Users to Sage CRM Users by email and flag any Sage CRM User without a Freshsales match for manual provisioning before the main record migration begins.
| Sage CRM | Freshsales | Compatibility | |
|---|---|---|---|
| Company | Account1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Opportunity | Deal1:1 | Fully supported | |
| Case | Case1:1 | Fully supported | |
| Communication (email) | Task1:many | Fully supported | |
| Communication (call log) | Task1:1 | Fully supported | |
| Communication (meeting) | Event1:1 | Fully supported | |
| Custom Entity | Custom Object or Notes1:1 | Fully supported | |
| User | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Sage CRM gotchas
Workflow rules and ASP scripts do not export as data
Email integration requires third-party plugins or is absent
On-premise IIS hangs require manual restart and block migration
Custom Entities use unique internal naming conventions
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and source audit
We audit the Sage CRM instance via API or direct SQL access, documenting all active entities (Companies, Contacts, Leads, Opportunities, Cases, Communications, Custom Entities), custom field schemas, workflow rules, and user count. We verify the Sage CRM API responsiveness and check for any IIS application pool issues on on-premise deployments that could interrupt extraction. We pair this with a Freshsales plan assessment: Growth ($9/user) covers standard CRM with workflows; Pro ($29/user) adds advanced pipeline management and custom objects; Enterprise adds territory management and advanced reporting.
Schema design and Freshsales field mapping
We design the Freshsales schema based on the Sage CRM audit. This includes creating custom fields on Account, Contact, Lead, Deal, and Case to receive migrated Sage CRM fields, configuring Lead conversion field mappings, creating Freshsales Custom Objects for each Sage CRM Custom Entity, and mapping Sage CRM Opportunity stages to Freshsales Deal stages via a stage translation table. The schema deploys to a Freshsales sandbox environment first for validation.
User reconciliation and Freshsales User provisioning
We extract every distinct Sage CRM User referenced on records and match by email against the Freshsales destination tenant's User table. Any Sage CRM User without a matching Freshsales User goes to a provisioning queue. The customer's Freshsales admin creates Freshsales User accounts for any missing users (active or inactive based on whether the original Sage CRM user is still active). Migration cannot proceed past this step because Deal and Case owner assignments require valid Freshsales User IDs.
Sandbox migration and reconciliation
We run a full migration into the Freshsales sandbox using production-like data volume. The customer's RevOps lead reconciles record counts (Accounts in, Contacts in, Leads in, Deals in, Cases in, Tasks/Events in), spot-checks 25-50 random records against the Sage CRM source, and signs off the schema and field mapping before production migration begins. Any mapping corrections happen in the sandbox, not in production.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from Sage CRM Companies), Contacts (with Account_id resolved), Leads, Deals (with Owner_id and Account_id resolved), Cases, then Communication history (Tasks for emails and calls, Events for meetings) using Freshsales Bulk API with chunking and parent-record lookup resolution. Custom Entities migrate last with their lookup relationships resolved to the parent record. Each phase emits a row-count reconciliation report before the next phase begins.
Cutover, validation, and workflow rebuild handoff
We freeze Sage CRM writes during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the Sage CRM workflow inventory document to the customer's admin team with recommended Freshsales Workflow equivalents. We support a one-week hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Sage CRM workflows as Freshsales Workflows inside the migration scope; that is a separate engagement or an internal admin task.
Platform deep dives
Sage CRM
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Sage CRM and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Sage CRM: 180 requests/min with 10 calls/second burst (Sage Embedded Services); 3,000 requests/min/application (Sage Active API V2); rate limits for core Sage CRM API are not publicly documented.
Data volume sensitivity
Sage CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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