CRM migration
Field-level mapping, validation, and rollback between Property Raptor and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Property Raptor
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between Property Raptor and Freshsales.
Complexity
BStandard
Timeline
48–72 hours
Overview
Property Raptor and Freshsales take fundamentally different approaches to CRM architecture. Property Raptor is a real estate-specific platform built on Salesforce infrastructure with specialized objects for Properties, Listings, and off-market portfolios. Freshsales is a general-purpose Freshworks CRM that organizes data into standard Leads, Contacts, Accounts, Deals, and Products with support for custom objects and custom fields. The migration challenge is translating Property Raptor's vertical real estate data model into Freshsales' horizontal CRM structure while preserving the relationships between contacts, properties, and deals. FlitStack AI migrates all standard Property Raptor objects that have Freshsales equivalents: Contacts map to Contacts, Companies map to Accounts, and deal records map to Deals with stage and pipeline information intact. Properties and Listings require custom field creation in Freshsales since there is no native real estate object — we migrate property details as a custom object or as structured custom fields on the Account record. Custom data attributes that Property Raptor supports for regional market practices transfer as Freshsales custom fields with type preservation. We do not migrate workflows, automations, or WhatsApp Business integration logic — those require rebuilding in Freshsales Workflows. We preserve owner assignments by email match against Freshsales users, surface Property Raptor's API-based property associations for manual relationship recreation, and run a delta pickup window during cutover to capture any in-flight changes. The API extraction uses Property Raptor's Salesforce-backed export capabilities, and load into Freshsales uses the Freshworks CRM API with bulk operations for large record volumes.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Property Raptor object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Property Raptor
Contact
Freshsales
Contact
1:1Direct 1:1 map. Property Raptor contact records transfer to Freshsales Contacts preserving name, email, phone, job title, and address fields. Owner assignment resolves via email match to Freshsales users — unmatched owners flagged for manual assignment before the full migration run commits.
Property Raptor
Lead
Freshsales
Lead
1:1Property Raptor lead records migrate to Freshsales Leads. Status values (New, Contacted, Qualified, Converted) map to Freshsales Lead Status pick-list. If Property Raptor tracks lead scoring, the score migrates as a custom number field on the Lead record since Freshsales scoring is computed by Freddy AI.
Property Raptor
Company / Account
Freshsales
Account
1:1Property Raptor company records map to Freshsales Accounts. Company name, domain/website, industry, employee count, and annual revenue transfer directly. Parent-child company hierarchies in Property Raptor map to Freshsales Account hierarchy using the Parent Account field — circular references flagged during validation.
Property Raptor
Property / Listing
Freshsales
Custom Object (Property) + Account custom fields
1:1Freshsales has no native real estate property object. We migrate Property Raptor property records as a Freshsales Custom Object named 'Property' with fields for address, property type, listing status, price, and square footage. Property associations to contacts transfer as Freshsales Account Contact Relationships or as a custom junction object — your admin chooses the model before migration runs.
Property Raptor
Deal / Opportunity
Freshsales
Deal
1:1Property Raptor deal records map directly to Freshsales Deals. Deal name, amount, close date, stage, and owner transfer with stage values mapped per pipeline. Multi-pipeline setups in Property Raptor map to Freshsales multiple sales pipelines — each pipeline's stage values map individually to the corresponding Freshsales pipeline stage.
Property Raptor
Pipeline
Freshsales
Sales Pipeline
1:1Property Raptor deal pipelines transfer as Freshsales Sales Pipelines. Pipeline names, stage order, and stage probabilities preserve for reporting continuity. Stage-to-pipeline assignment is 1:1 — if Property Raptor uses a single pipeline, Freshsales creates one pipeline; multiple pipelines create multiple Freshsales pipelines.
Property Raptor
Task / Activity
Freshsales
Task
1:1Property Raptor tasks and to-dos migrate as Freshsales Tasks. Subject, description, due date, status, and owner transfer with original timestamps preserved. Completed status maps to Freshsales 'Completed' task status. Tasks linked to specific contacts, accounts, or deals retain their parent record associations in Freshsales.
Property Raptor
Note
Freshsales
Note
1:1Property Raptor notes migrate as Freshsales Notes. Rich text formatting is preserved where the source format is compatible. Notes attached to contacts, accounts, or deals carry their parent record links. If Property Raptor notes include file attachments, those re-upload to Freshsales Files and attach to the corresponding record.
Property Raptor
User / Owner
Freshsales
User
1:1Property Raptor user records resolve by email match against Freshsales users. Active users with matching emails map directly; unmatched users are flagged as 'orphan owners' with their Property Raptor records assigned to a designated fallback Freshsales user for manual re-assignment before go-live.
Property Raptor
Custom Data Attributes
Freshsales
Custom Fields
1:1Property Raptor's customizable data attributes per regional market practice migrate as Freshsales custom fields. Field types (text, number, date, pick-list, checkbox) are preserved during mapping. Multi-select pick-list values in Property Raptor map to Freshsales multi-select custom fields. We create the custom field in Freshsales first, then populate during migration.
Property Raptor
Attachment / File
Freshsales
File
1:1Property Raptor file attachments on contacts, properties, or deals re-upload to Freshsales Files. File name, content type, and storage location are preserved. Files larger than Freshsales per-file limits are flagged for split handling. Inline images embedded in notes are extracted, downloaded, and re-hosted as Freshsales file attachments.
Property Raptor
Portal Integration Metadata
Freshsales
Custom Field / Note
1:1Property Raptor portal sync data (PropertyFinder, Bayut, Rightmove, Zoopla listing IDs and sync status) has no Freshsales equivalent. We preserve the portal metadata as structured text in a custom field on the Property custom object and as a migration reference note so your team can re-establish portal integrations manually in Freshsales.
| Property Raptor | Freshsales | Compatibility | |
|---|---|---|---|
| Contact | Contact1:1 | Fully supported | |
| Lead | Lead1:1 | Fully supported | |
| Company / Account | Account1:1 | Fully supported | |
| Property / Listing | Custom Object (Property) + Account custom fields1:1 | Fully supported | |
| Deal / Opportunity | Deal1:1 | Fully supported | |
| Pipeline | Sales Pipeline1:1 | Fully supported | |
| Task / Activity | Task1:1 | Fully supported | |
| Note | Note1:1 | Fully supported | |
| User / Owner | User1:1 | Fully supported | |
| Custom Data Attributes | Custom Fields1:1 | Mapping required | |
| Attachment / File | File1:1 | Fully supported | |
| Portal Integration Metadata | Custom Field / Note1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Property Raptor gotchas
Salesforce API limits apply to all migrations
Workflows and automations are non-portable
Regional customization creates picklist mapping complexity
Portal-specific listing IDs do not transfer between systems
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discover Property Raptor schema and export data
FlitStack AI connects to your Property Raptor instance and inventories all standard and custom objects, custom data attributes, pipeline configurations, and portal metadata. We use Property Raptor's Salesforce-backed API for extraction, switching to Data Loader exports if API call minimization triggers rate limiting. The discovery output is a schema map showing every object, field, field type, pick-list value, and ownership structure in Property Raptor. You review and approve the schema map before any data moves.
Design Freshsales custom objects and field schema
We create the Property custom object and all required custom fields in your Freshsales instance before migration runs. This includes the Property object with fields for listing status, price, property type, square footage, and portal metadata; custom fields for contact scoring history on Lead and Contact; and custom fields for property associations on Account. Your admin approves the field schema. We also configure Freshsales Sales Pipelines to match Property Raptor's pipeline structure — each pipeline and its stage values map 1:1.
Resolve owners and validate referential integrity
Property Raptor user records are matched by email to Freshsales users. Active users with matching emails map directly; users without Freshsales accounts are flagged as orphans. We surface the orphan list so your team can either invite those users to Freshsales before migration or assign their records to a designated fallback user. We also validate that all Account records exist before Contact migration, and that all Contact records exist before Deal migration — Freshsales requires this foreign-key sequence for lookups to resolve correctly.
Run sample migration with field-level diff
A representative slice of records — typically 100–500 spanning contacts, accounts, properties, deals, and tasks — migrates first. We generate a field-level diff showing source value versus destination value for every mapped field so you can verify that Property Raptor data landed correctly in Freshsales. The diff specifically checks: contact name and email integrity, deal stage mapping, custom field population, and owner assignment. You approve the sample before the full migration commits.
Execute full migration with delta pickup window
The full migration loads all approved records into Freshsales. A delta-pickup window of 24–48 hours runs concurrently with your final days in Property Raptor, capturing any records created or modified during the cutover. FlitStack AI applies all field transformations (value mapping, type conversion, portal metadata preservation) during load. An audit log records every operation. If reconciliation fails — record count mismatch, required field missing, or lookup resolution error — one-click rollback reverts the Freshsales instance to pre-migration state so your team can investigate and re-run.
Platform deep dives
Property Raptor
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Property Raptor and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Property Raptor: Specifically minimized by design; limits may be extended for high-usage patterns but this is rare.
Data volume sensitivity
Property Raptor exposes a bulk API — large-volume migrations stream efficiently.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
Answers to the questions buyers ask most during Property Raptor to Freshsales migration scoping. Not seeing yours? Book a call.
Walk through your Property Raptor to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.
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