CRM migration
Field-level mapping, validation, and rollback between Swivl Tech and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
Swivl Tech
Source
Freshsales
Destination
Compatibility
12 of 12
objects map 1:1 between Swivl Tech and Freshsales.
Complexity
BStandard
Timeline
24–72 hours
Overview
Swivl Tech organizes field-service operations around jobs, customers, locations, and invoices within a scheduling-and-dispatching model. Freshsales is a sales-focused CRM that structures data around leads, contacts, accounts, and deals, offering multiple pipelines, territory management, and Freddy AI scoring on Pro and Enterprise plans. The migration requires translating Swivl Tech's operational records — customers, job orders, estimates, and line items — into Freshsales's relational CRM model. We map customer records to Freshsales Contacts and Accounts, job summaries to Deal records, and estimate line items to Freshsales Products. The primary challenge is Swivl Tech's limited public API, which means export often relies on CSV downloads, constraining which data layers are accessible. We recommend a scoped read-access approach and use Freshsales's import API (1,000 requests/hour on Growth, scaling to 5,000 on Estate/Forest) to land data in the correct object hierarchy. Automations, scheduling rules, and dispatch logic from Swivl Tech have no equivalent in Freshsales and must be rebuilt as Freshsales workflows. We deliver a sample migration with field-level diff before committing the full run, and a delta-pickup window captures any records created or modified during the cutover window.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Swivl Tech object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Swivl Tech
Customer
Freshsales
Contact + Account
1:1Swivl Tech customers are person-level records with associated business information. We map the person fields to Freshsales Contact and create a corresponding Account record using the customer's business name. The Contact gets linked to the Account via the AccountId lookup field.
Swivl Tech
Business Customer
Freshsales
Account
1:1Swivl Tech customers entered with a business name only (no individual contact) map directly to Freshsales Account records. The business name populates the Account Name field. A primary contact is created manually or from any individual associated in Swivl Tech.
Swivl Tech
Location / Site Address
Freshsales
Account (Shipping / Billing Address fields)
1:1Swivl Tech stores site addresses on customers or job records. We map the primary site address to the Account's billing address fields in Freshsales. Additional site addresses are preserved as custom address fields or as separate Account records when multiple locations per customer are detected.
Swivl Tech
Job Record
Freshsales
Deal (Opportunity)
1:1Each Swivl Tech job record maps to a Freshsales Deal. The job name becomes the Deal name, the job total amount becomes the Deal amount, and the job status maps to the appropriate Freshsales pipeline stage. The Deal is linked to the Account and Contact from the customer mapping.
Swivl Tech
Job Status
Freshsales
Deal Stage
1:1Swivl Tech job status values (e.g., Scheduled, In Progress, Completed, Cancelled) map to Freshsales pipeline stage names via a value-by-value mapping. The mapping is configured per pipeline — multiple Swivl Tech pipelines each get their own Freshsales pipeline with stage value translation.
Swivl Tech
Job Type / Service Category
Freshsales
Deal Custom Field: Job_Type__c
1:1Swivl Tech job types (e.g., Plumbing, Electrical, HVAC) have no direct Freshsales equivalent. We create a custom pick-list field (Job_Type__c) on the Deal object and map each Swivl Tech job type value to the corresponding pick-list entry. This preserves the service category distinction across both systems and allows Freshsales reports to filter by job type once the migration is complete.
Swivl Tech
Estimate
Freshsales
Deal (with Product Line Items) or Custom Object
1:1Swivl Tech estimates with line items translate to Freshsales Deals with associated Products. Each estimate line item becomes a Deal Product entry linked to the Deal. If the estimate includes custom pricing rules, we map it to a custom object for reference until CPQ is configured.
Swivl Tech
Invoice
Freshsales
Custom Object (Invoice__c) or Notes
1:1Freshsales has no native invoicing object. Swivl Tech invoices are migrated as a custom object (Invoice__c) linked to the parent Deal and Account, storing invoice number, amount, status, and date. If the destination is Freshsales Suite, invoices can alternatively live in the billing module.
Swivl Tech
Invoice Line Item / Job Costing
Freshsales
Custom Object (Invoice_Line_Item__c)
1:1Swivl Tech invoice line items and job costing data do not map to any standard Freshsales object. We create a custom object (Invoice_Line_Item__c) linked to Invoice__c and the parent Account, preserving description, quantity, unit price, and total cost. This ensures financial detail from Swivl Tech is not lost and remains accessible for reference and audit purposes in Freshsales.
Swivl Tech
Technician / Staff Owner
Freshsales
Freshsales User (OwnerId resolution)
1:1Swivl Tech technician assignments on jobs map to Freshsales User records. We resolve technicians by email match against Freshsales users. Unmatched technicians are flagged before migration — the team either creates Freshsales users first or assigns those records to a fallback owner.
Swivl Tech
Job Attachments / Photos
Freshsales
Freshsales Files
1:1Swivl Tech photos and documents attached to job records are downloaded and re-uploaded to Freshsales Files, linked to the corresponding Deal record. File size limits apply per Freshsales plan. Inline images in notes are extracted and hosted as Freshsales attachments.
Swivl Tech
Swivl Tech Custom Fields
Freshsales
Freshsales Custom Fields
1:1Any Swivl Tech custom properties on customers, jobs, or estimates are migrated to Freshsales custom fields. Freshsales supports custom fields on Contact, Account, and Deal objects. The custom field data type is inferred from the source value type — text maps to text, numbers to number, dates to date.
| Swivl Tech | Freshsales | Compatibility | |
|---|---|---|---|
| Customer | Contact + Account1:1 | Fully supported | |
| Business Customer | Account1:1 | Fully supported | |
| Location / Site Address | Account (Shipping / Billing Address fields)1:1 | Fully supported | |
| Job Record | Deal (Opportunity)1:1 | Fully supported | |
| Job Status | Deal Stage1:1 | Fully supported | |
| Job Type / Service Category | Deal Custom Field: Job_Type__c1:1 | Fully supported | |
| Estimate | Deal (with Product Line Items) or Custom Object1:1 | Fully supported | |
| Invoice | Custom Object (Invoice__c) or Notes1:1 | Fully supported | |
| Invoice Line Item / Job Costing | Custom Object (Invoice_Line_Item__c)1:1 | Fully supported | |
| Technician / Staff Owner | Freshsales User (OwnerId resolution)1:1 | Fully supported | |
| Job Attachments / Photos | Freshsales Files1:1 | Fully supported | |
| Swivl Tech Custom Fields | Freshsales Custom Fields1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Swivl Tech gotchas
No documented REST API for automated data extraction
Attachment files are not accessible via export
Swivl brand name overlaps with unrelated products
AI estimator outputs are not a standard CRM object
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Audit Swivl Tech export options and scope the record universe
Before any data moves, FlitStack AI audits the Swivl Tech account to identify which objects are accessible via API versus CSV export. We count customers, jobs, estimates, invoices, and custom fields; assess attachment volume; and identify any multi-location hierarchies. The output is a data audit report that confirms the export method per object type and flags any records that require manual CSV assembly. This step establishes the record count that drives pricing and the export timeline.
Provision Freshsales custom fields and custom objects
Based on the Swivl Tech data audit, we create the required Freshsales custom fields and custom objects before any data is imported. This includes Job_Type__c on Deal, Estimate_Number__c and Estimate_Status__c on Deal, Invoice__c and Invoice_Line_Item__c as custom objects, and any custom fields needed for Swivl Tech custom properties. We deliver a Freshsales setup plan that specifies field names, data types, and pick-list values so your admin can provision them or hand them off to our team.
Match Swivl Tech technicians to Freshsales users by email
Swivl Tech technician assignments on job records need to resolve to Freshsales OwnerId values. We match technician email addresses against Freshsales user accounts. Any technician without a corresponding Freshsales user is flagged in a pre-migration report — your team creates those users first, or we assign their records to a designated fallback owner. No job record lands in Freshsales without a resolved owner.
Run sample migration with field-level diff
A representative slice of Swivl Tech records — typically 100–300 covering a mix of customer types, job statuses, and estimate scenarios — migrates to Freshsales in a test run. We generate a field-level diff comparing source values against destination values so you can verify customer-to-contact mapping, job-to-deal mapping, estimate line item translation, and invoice custom-object creation before the full migration commits.
Execute full migration with delta-pickup cutover window
After sample sign-off, the full migration runs against Freshsales using the configured object and field mappings. A delta-pickup window of 24–48 hours captures any records created or modified in Swivl Tech during the cutover. Every operation is logged in an audit trail. One-click rollback is available if reconciliation fails. After final validation, we deliver a migration summary report confirming record counts, any unmapped fields, and the owner-unresolved list.
Platform deep dives
Swivl Tech
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Swivl Tech and Freshsales.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Swivl Tech: Not publicly documented.
Data volume sensitivity
Swivl Tech doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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