CRM migration

Migrate from Dental-Exec to Freshsales

Field-level mapping, validation, and rollback between Dental-Exec and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Dental-Exec logo

Dental-Exec

Source

Freshsales

Destination

Freshsales logo

Compatibility

92%

12 of 13

objects map 1:1 between Dental-Exec and Freshsales.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Dental-Exec serves dental practices and DSO organizations with a practice-management-flavored CRM that stores patient records, referring dentist contacts, treatment-case deals, and dental-procedure custom fields. Freshsales organizes data around Lead, Contact, Account, Deal, and Sales Activity objects with a Kanban pipeline view and Freddy AI scoring available on Pro and Enterprise plans. We map Dental-Exec contacts to Freshsales Contacts (or Leads for unreached prospects), dental practice companies to Freshsales Accounts, treatment cases to Freshsales Deals, and dental-procedure custom fields to Freshsales custom fields. We preserve original create and modified timestamps as custom datetime fields since Freshsales overwrites CreatedDate at migration time. We surface dental-specific taxonomy—ADA codes, insurance carriers, treatment-stage pick-lists—as export-for-rebuild reference so your Freshsales admin can configure Freshsales pipelines and pick-list values that mirror your case workflow before go-live. The migration runs via scoped read access on Dental-Exec and bulk upsert into Freshsales, with a 24–48 hour delta-pickup window capturing in-flight changes during cutover.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Dental-Exec logo

Dental-Exec

What's pushing teams away

  • With only 6 verified reviews and a 3.2 rating, Dental-Exec has a thin track record that raises concerns about long-term vendor stability and support responsiveness.
  • Customer service scores of 3.0 on Capterra indicate slow support response times and difficulty reaching a knowledgeable representative for configuration issues.
  • The platform lacks a documented public API, limiting automation and forcing practices to rely on manual data entry for tasks and scheduling.
  • Offices outgrowing basic task management report that Dental-Exec does not scale into patient relationship marketing, multi-location dashboards, or insurance claim workflows.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Dental-Exec objects map to Freshsales

Each row shows how a Dental-Exec object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Dental-Exec

Contact (Patient)

maps to

Freshsales

Contact

1:1
Fully supported

Dental-Exec patient contacts migrate to Freshsales Contact. The patient's primary practice association maps to AccountId via the contact's linked dental practice. Phone, email, address, and job title fields migrate directly. Dental-Exec contact IDs preserved as Source_System_ID__c for delta-run de-duplication. This ID also enables audit trail across migrations.

Dental-Exec

Contact (Uncontacted Prospect)

maps to

Freshsales

Lead

1:many
Fully supported

Dental-Exec contacts with no scheduled appointment and status 'Referral Only' or 'Cold Prospect' route to Freshsales Lead. This split happens during migration based on Dental-Exec contact status field value. The lead's source dentist or practice name maps to Lead Company field.

Dental-Exec

Contact (Referring Dentist)

maps to

Freshsales

Contact

1:1
Fully supported

Dental-Exec referring-dentist contacts migrate to Freshsales Contact with a Referrer__c custom checkbox set to true. Their practice name becomes the Account lookup. Referring-dentist notes and specialty fields map to custom text fields on the Contact. We also capture the dentist’s NPI number in a separate custom field for compliance verification.

Dental-Exec

Company / Practice

maps to

Freshsales

Account

1:1
Fully supported

Dental-Exec dental practice companies migrate to Freshsales Account. Practice name maps to Account Name. Website, address, phone, and industry ('Healthcare / Dental') migrate directly. Multi-location dental groups require Account hierarchies via ParentId when Dental-Exec stores parent-organization relationships. We also preserve the original practice identifier as Source_System_ID__c for future reference.

Dental-Exec

Deal / Treatment Case

maps to

Freshsales

Deal

1:1
Fully supported

Dental-Exec treatment cases migrate to Freshsales Deals with the dental practice as AccountId and the patient as ContactId. Deal amount represents the case value. Deal stage maps to Freshsales pipeline stage values via value-by-value mapping per pipeline. We preserve original case-create date as Original_Create_Date__c since Freshsales Deal CreatedDate reflects migration time.

Dental-Exec

Treatment Case Pipeline

maps to

Freshsales

Deal Pipeline

1:1
Fully supported

Dental-Exec case status workflows become Freshsales Deal Pipelines. Each Dental-Exec status type (Restorative, Ortho, Perio, Oral Surgery) can become its own Freshsales pipeline so stage pick-list values are scoped per treatment type. Pipeline configuration is delivered as a setup plan before data lands.

Dental-Exec

Task / Appointment

maps to

Freshsales

Sales Activity / Appointment

1:1
Fully supported

Dental-Exec scheduled appointments map to Freshsales Appointments with original start/end times, owner, and linked ContactId preserved. Pre-appointment tasks (e.g., insurance verification) migrate as Freshsales Tasks with due date and status. Original Dental-Exec activity timestamps preserved for reporting continuity. All activity records retain their source IDs for traceability.

Dental-Exec

Note / Clinical Note

maps to

Freshsales

Note

1:1
Fully supported

Dental-Exec clinical notes and general notes migrate to Freshsales Notes linked to the appropriate Contact or Deal. Rich-text formatting is preserved where the source exports allow. Notes created by specific users map to Freshsales owner by email match. Each note includes a link to its originating record for quick navigation.

Dental-Exec

Custom Field: ADA Procedure Codes

maps to

Freshsales

Custom Field (Deal)

1:1
Fully supported

Dental-Exec custom fields storing ADA procedure codes (DXXXX format) migrate to Freshsales custom text fields on the Deal object. We cannot map procedure codes to Freshsales native pick-lists without Freshsales admin configuring the pick-list values. The mapping plan identifies every ADA code in use for admin configuration before migration.

Dental-Exec

Custom Field: Insurance Carrier

maps to

Freshsales

Custom Field (Contact/Deal)

1:1
Fully supported

Dental-Exec insurance carrier custom fields map to Freshsales custom pick-list or text fields on Contact (primary insured) and Deal (case-level insurance). Carrier name value mapping is required when Dental-Exec uses free-text and Freshsales wants pick-list for reporting. We flag inconsistent carrier spellings for cleanup during migration.

Dental-Exec

Custom Field: Claim Status

maps to

Freshsales

Custom Field (Deal)

1:1
Fully supported

Dental-Exec claim status flags (Submitted, Pending, Paid, Denied, Appeal) map to Freshsales custom pick-list values on the Deal. Each Dental-Exec status value gets a corresponding Freshsales pick-list entry. Claim status change dates migrate as additional custom datetime fields for audit trail.

Dental-Exec

User / Owner

maps to

Freshsales

User

1:1
Fully supported

Dental-Exec user records resolve to Freshsales users by email match. Unmatched owners are flagged before migration — the team either invites them to Freshsales first or assigns their records to a fallback user. No record lands in Freshsales without a valid OwnerId.

Dental-Exec

Attachment / Document

maps to

Freshsales

File / Attachment

1:1
Fully supported

Dental-Exec file attachments (treatment plan PDFs, insurance cards, consent forms) re-upload to Freshsales Files linked to the appropriate Contact or Deal record. We handle file download, re-upload, and re-link as part of the migration. Large files may be subject to Freshsales storage limits on the target plan.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Dental-Exec logo

Dental-Exec gotchas

High

No public API for automated exports

Medium

Recall and hygiene data embedded in task records

Medium

Drug interaction flags are binary, not structured

Low

Thin vendor footprint raises continuity risk

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Dental-Exec ADA procedure codes have no native Freshsales equivalent

    Dental-Exec stores ADA procedure codes (D0120, D2750, D8080, etc.) as custom fields on treatment cases. Freshsales has no native dental-procedure field type. We migrate these as custom text fields, but Freshsales admins must configure pick-list values manually if they want procedure-code reporting and filtering. Teams with 20+ active procedure codes should plan 2–3 hours of Freshsales admin time to configure the pick-list before the migration runs. We also provide a reference list of all used ADA codes so admins can add them without hunting through source records.

  • Insurance carrier free-text fields create inconsistent pick-list values in Freshsales

    Dental-Exec insurance carrier fields are often free-text, meaning one record may say 'Delta Dental' while another says 'DeltaDental' or 'Delta Dental of CA'. Migrating these to Freshsales custom pick-lists requires value standardization before migration. We run a pre-migration deduplication pass to identify unique carrier name variants and produce a value-mapping table. Your Freshsales admin approves the canonical carrier names before the import commits. This step adds 1–2 days to discovery but prevents a messy Freshsales pick-list that undermines reporting.

  • Multi-location DSO accounts need Freshsales Account hierarchies configured before migration

    Dental-Exec practices belonging to a DSO parent organization store a parent-practice relationship. Freshsales handles this with the Parent Account lookup, but the parent account must be migrated and committed before child accounts to satisfy the foreign key constraint. We sequence the migration Accounts first, then Contacts, then Deals. If your Dental-Exec has circular or orphaned parent links, we flag them during discovery so your team resolves them before migration. This ensures referential integrity across all locations.

  • Freshsales Growth plan ($9/user) excludes Freddy AI and advanced workflows that dental teams expect

    Freshsales Growth plan includes Kanban views, contact lifecycle stages, and basic workflows but omits Freddy AI contact scoring, custom sales activities, territory management, and sales sequences. Teams expecting Dental-Exec replacement to include AI-powered lead prioritization need Freshsales Pro at $39/user or Enterprise at $59/user. We disclose this pricing tier difference in every scope conversation and recommend the plan tier before migration design begins. Choosing Pro also unlocks advanced reporting and integration options that streamline dental workflows.

  • Delta-pickup window is required because Dental-Exec has no true read-only export mode

    Dental-Exec does not offer a frozen-export or read-only data snapshot mode. During the migration window, your team continues working in Dental-Exec. We address this with a scoped read-access connection that captures changes from the initial export through a 24–48 hour delta-pickup window before the final cutover. Any case created or modified in Dental-Exec during this window is upserted into Freshsales. Without the delta window, records modified between initial export and final load would overwrite Freshsales data with stale Dental-Exec state.

Migration approach

Six steps for a successful Dental-Exec to Freshsales data migration

  1. Discovery and schema pre-mapping

    We connect to Dental-Exec via scoped read access and export all object records: contacts, companies, deals, activities, and custom field definitions. We simultaneously export your Freshsales schema (standard fields, existing custom fields, pipeline configurations, pick-list values). We produce a pre-mapping document that shows every Dental-Exec field, its Freshsales destination, mapping type, and any value-mapping tables needed. Your team reviews and approves before we touch any destination data.

  2. Freshsales account provisioning and user resolution

    Your Freshsales tenant is provisioned at the agreed plan tier. We resolve Dental-Exec owner email addresses against Freshsales user list by email match. Unmatched owners are flagged — your team either creates Freshsales users for them or assigns a fallback owner. No record migrates without a valid Freshsales owner. We also create all required custom fields identified in the pre-mapping phase before the data import begins.

  3. Account and hierarchy migration first

    We sequence the migration to respect Freshsales foreign-key constraints. Accounts (dental practices) migrate first, establishing the Account records that contacts and deals will link to. For DSO setups with parent-organization relationships, we migrate parent accounts before child accounts to resolve Parent Account lookups. We run a sample of 50–100 accounts first and generate a field-level diff for your review before committing the full Account migration.

  4. Contact and Lead split migration

    Dental-Exec contacts split by lifecycle_role: patients and referring dentists become Freshsales Contacts linked to the appropriate Account. Cold prospects and unreached referrals become Freshsales Leads. The split logic is rule-based (determined from the lifecycle_role and status values in discovery) and documented in the pre-mapping. We migrate in batches of 1,000–5,000 records with error logging per batch. Each batch is validated against source counts, and any mismatches trigger a review before committing to Freshsales.

  5. Deal and Sales Activity migration with delta window

    Treatment cases migrate as Freshsales Deals linked to Account and primary Contact. Activities (appointments, tasks, notes) migrate as Freshsales Appointments and Notes with original timestamps and owner links. After the initial bulk migration, we open a 24–48 hour delta window. Any record modified or created in Dental-Exec during this window is upserted into Freshsales so the final state reflects your last Dental-Exec update. Audit log records every operation.

  6. Validation, reconciliation report, and rollback window

    We generate a reconciliation report comparing Dental-Exec record counts, field values, and date ranges against Freshsales. You verify deal amounts, contact email addresses, and pipeline stage assignments. One-click rollback is available for 48 hours after go-live if reconciliation identifies unexpected gaps. We also deliver the export-for-rebuild reference: Dental-Exec workflow definitions, ADA procedure code lists, and insurance carrier names in a structured format your Freshsales admin uses to configure pipelines, pick-lists, and automation rules.

Platform deep dives

Context on both ends of the pair

Dental-Exec logo

Dental-Exec

Source

Strengths

  • Production goal tracking per provider gives small practices quantified output metrics rather than purely clinical recording
  • Multi-screen support lets front-desk staff manage patient information across simultaneous screens during consultations
  • Embedded drug reference (Lexicomp) and dental-benefit verification reduce reliance on separate point tools
  • Perio charting with customisable formatting is highlighted by reviewers as a strong clinical feature
  • Long-standing dental-industry support reputation — reviewers cite 35+ years of responsive support from DSN Dental Software

Weaknesses

  • Capterra rating sits at 3.2/5 across only 6 reviews — sparse track record raises evaluation confidence concerns
  • Reviewers report performance issues including slowness and program crashes that can cause data loss
  • No documented public API or bulk export, blocking automation and modern integration workflows
  • Cost is described by some reviewers as expensive relative to delivered functionality
  • Reports are flagged as hard to navigate, limiting practice-management analytics without external tooling
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Dental-Exec and Freshsales.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Dental-Exec: Not publicly documented.

  • Data volume sensitivity

    B

    Dental-Exec doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Dental-Exec to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Dental-Exec to Freshsales data migrations

Answers to the questions buyers ask most during Dental-Exec to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

Walk through your Dental-Exec to Freshsales migration with a real engineer — 30 minutes, free, written quote within 24 hours.

Book a free 30 minute consultation

Most Dental-Exec to Freshsales migrations complete in 48–72 hours of clock time for under 25,000 total records. Larger DSO setups with multiple locations, 75,000+ records, and 30+ custom fields extend to 5–10 days. The longest step is Freshsales schema pre-configuration — setting up custom fields, pick-lists, and pipeline stages — which we complete before any data moves. Discovery and pre-mapping typically take 3–5 business days before migration begins.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Dental-Exec.
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