CRM migration
Field-level mapping, validation, and rollback between Dental-Exec and HubSpot. We move data and schema; workflows are rebuilt natively in HubSpot.
Dental-Exec
Source
HubSpot
Destination
Compatibility
9 of 10
objects map 1:1 between Dental-Exec and HubSpot.
Complexity
BStandard
Timeline
24–72 hours
Overview
Dental-Exec stores dental practice data across patient records, structured appointments, treatment plans, and billing records in a flat schema with custom fields for insurance, procedure codes, and prescriptions. HubSpot organizes data around contacts, companies, deals with pipeline stages, and activity logs (calls, emails, meetings). The migration carries every Dental-Exec patient and appointment into HubSpot contacts and engagement records, maps treatment plans to deals with procedure codes preserved as custom properties, and captures insurance and employer data in HubSpot custom properties since no native equivalent exists. Dental-Exec automations — patient reminders, recall sequences, treatment follow-up workflows — do not migrate and must be rebuilt in HubSpot's workflow builder. We handle the data layer end-to-end: scoped read access on Dental-Exec, custom property creation in HubSpot, owner resolution by email match, sample migration with field-level diff, and a 24–48 hour delta window to capture in-flight changes at cutover. The migration also preserves original create timestamps as a custom datetime field, ensuring historical reporting continuity. Custom properties for billing_status and appointment_type are configured as pick‑list fields in HubSpot to match Dental-Exec's data taxonomy. All record associations—patient‑to‑appointment, treatment‑plan‑to‑contact—are rebuilt using HubSpot's association API, guaranteeing that the patient timeline reflects every interaction from the first visit onward.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Dental-Exec object lands in HubSpot, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Dental-Exec
Patient
HubSpot
Contact
1:1Dental-Exec patient records map directly to HubSpot contacts. The original patient_id is preserved as Source_System_ID__c for traceability and delta-run de-duplication. Insurance and employer fields require HubSpot custom properties since no native equivalent exists. All standard contact properties such as name, email, phone, and address are transferred as-is, ensuring immediate usability in HubSpot’s native tools and reports.
Dental-Exec
Patient
HubSpot
Company
many:1Dental-Exec employer and insurance_provider data can create a related Company record in HubSpot representing the employer or insurance plan. Many patients share the same employer or plan, so we deduplicate by name and link contacts to the canonical company record.
Dental-Exec
Appointment
HubSpot
Call / Meeting (Engagement)
1:1Dental-Exec appointment records convert to HubSpot engagement logs — calls for check-in and recall appointments, meetings for scheduled procedures. The appointment_type field maps as a custom label on the engagement; treating provider resolves to the HubSpot owner by email match.
Dental-Exec
Treatment Plan
HubSpot
Deal
1:1Treatment plans migrate as HubSpot deals. The treatment_description becomes the deal name, estimated_amount and actual_amount map to deal amount fields, and billing_status becomes a custom pick-list property on the deal. Procedure_code is stored as a custom text property. The deal’s original create date is preserved as a custom datetime field to maintain historical context for reporting on treatment acceptance and revenue timing.
Dental-Exec
Pipeline
HubSpot
Deal Pipeline
1:1Dental-Exec pipelines (if configured) map to HubSpot deal pipelines. Each pipeline requires a named HubSpot pipeline; stage values map value-by-value to HubSpot deal stage names. Billing_status__c stage values are mapped as custom pick-list options per pipeline. If a pipeline in Dental-Exec contains custom stages beyond the standard open/closed states, those stages are recreated as HubSpot deal stages with the same labels and order to preserve workflow continuity.
Dental-Exec
Prescription
HubSpot
Ticket
1:1Dental-Exec prescription records (rx_number, medication, dosage, frequency, prescriber, date_prescribed) map to HubSpot tickets. Medication details are stored as custom text and pick-list properties on the ticket; the prescribing doctor resolves to the ticket owner by email match. Each ticket also inherits the associated patient contact, allowing staff to view prescription history directly within the contact’s timeline for rapid reference during appointments.
Dental-Exec
Doctor / Assistant
HubSpot
HubSpot Owner (User)
1:1Dental-Exec doctors and assistants are matched to HubSpot owners by email address. Unmatched practitioners are flagged before migration; their records fall back to the practice admin owner. Practices should ensure all practitioners have HubSpot user accounts before the migration runs.
Dental-Exec
Custom fields (insurance_provider, employer, procedure_code, etc.)
HubSpot
Contact / Deal / Ticket custom properties
1:1Every Dental-Exec custom field without a HubSpot native equivalent — insurance_provider, insurance_policy_number, rx_number, procedure_code — requires a HubSpot custom property. We create these during schema setup and document the full property list before data lands. Custom properties on Enterprise tiers support the full field breadth.
Dental-Exec
Patient appointment associations
HubSpot
Contact engagement associations
1:1Dental-Exec appointment-to-patient links are preserved by associating each engagement log to the corresponding HubSpot contact record. HubSpot's association model links engagements to contacts natively, maintaining the full patient timeline in the contact record. If an appointment is linked to multiple patients (e.g., family members seen together), each link is represented as a separate association on the engagement record, preserving the complete relationship graph.
Dental-Exec
Insurance and employer data
HubSpot
Custom properties on Contact and Company
1:1HubSpot has no native insurance_provider or insurance_policy_number field. We create Insurance_Provider__c, Insurance_Policy_Number__c, Group_Number__c, and Subscriber_ID__c as custom properties on the contact. Employer__c maps to a custom property on both Contact and the related Company record. These custom fields are marked as required where applicable, and are included in HubSpot’s default contact views so staff can see insurance details at a glance without navigating away from the record.
| Dental-Exec | HubSpot | Compatibility | |
|---|---|---|---|
| Patient | Contact1:1 | Fully supported | |
| Patient | Companymany:1 | Fully supported | |
| Appointment | Call / Meeting (Engagement)1:1 | Fully supported | |
| Treatment Plan | Deal1:1 | Fully supported | |
| Pipeline | Deal Pipeline1:1 | Fully supported | |
| Prescription | Ticket1:1 | Fully supported | |
| Doctor / Assistant | HubSpot Owner (User)1:1 | Fully supported | |
| Custom fields (insurance_provider, employer, procedure_code, etc.) | Contact / Deal / Ticket custom properties1:1 | Fully supported | |
| Patient appointment associations | Contact engagement associations1:1 | Fully supported | |
| Insurance and employer data | Custom properties on Contact and Company1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Dental-Exec gotchas
No public API for automated exports
Recall and hygiene data embedded in task records
Drug interaction flags are binary, not structured
Thin vendor footprint raises continuity risk
HubSpot gotchas
Marketing Contacts billing model is migration-critical
Feature tier gating is not visible until onboarding
Mandatory onboarding fees inflate year-one cost
HubSpot CSV importer cannot migrate engagements or attachments
Custom objects require Enterprise and a pre-existing schema
Pair-specific challenges
Migration approach
Audit Dental-Exec schema and clean source data
FlitStack AI exports a full inventory of every Dental-Exec object, field, and record count. We identify custom fields, non-standard pick-list values, empty fields, and duplicate patient records. We deliver a data-cleanup checklist before mapping begins — deduplication, resolution of contacts with no email, and flagging of appointments without a patient link. This step sets the baseline for the field-level mapping document.
Set up HubSpot custom properties and pipelines
Before data moves, we create every HubSpot custom property required for Dental-Exec's schema: Insurance_Provider__c, Insurance_Policy_Number__c, Procedure_Code__c, Appointment_Type__c, Billing_Status__c, Dosage__c, and any other dental-specific fields. We also configure the deal pipeline and stage names to match Dental-Exec's treatment-plan structure. This schema is validated against the mapping document before the migration run. Each custom property is defined with the correct type—text, pick‑list, date, or datetime—and set to required where Dental-Exec enforces non‑null constraints. Additionally, we set up any needed record type associations and configure default values for fields such as appointment_status to align with HubSpot's default pipeline stages.
Resolve owners by email and flag unmatched practitioners
We match Dental-Exec doctors and assistants to HubSpot owners by email address. Unmatched practitioners are flagged in a pre‑migration report with the option to create HubSpot user accounts or assign a fallback owner. No deal, contact, or engagement record lands without a confirmed HubSpot owner. This prevents orphaned records and ensures provider‑specific reporting is accurate from go‑live. If a practitioner has multiple email aliases, we normalize them to a single address. For practices with role‑based accounts (front desk), we map them to the appropriate HubSpot team so that ownership aligns with staff responsibilities.
Run sample migration with field-level diff
A representative slice — typically 100–300 records covering patients, appointments, treatment plans, and prescriptions — migrates first. We generate a field‑level diff comparing source values to destination values across every mapped field, including custom properties. Your team reviews the diff to verify insurance data, appointment type labels, procedure codes, and owner assignment before the full run commits. The diff also highlights any missing or truncated values in long‑text fields, such as clinical notes, so you can decide whether to store them as attachments or custom long‑text properties in HubSpot.
Execute full migration and capture delta at cutover
The full migration runs against HubSpot's API, sequenced by foreign‑key dependencies — patients first, then appointments, then treatment plans and prescriptions. A delta‑pickup window of 24–48 hours at cutover captures any records created or updated in Dental-Exec during the migration run. Audit logs document every operation, and one‑click rollback is available if reconciliation identifies unexpected gaps. We also apply bulk‑api throttling to avoid exceeding HubSpot's rate limits, and we retry transient failures automatically to ensure a high success rate across large record sets.
Validate record counts, field values, and ownership
After migration and delta‑pickup complete, FlitStack AI runs a reconciliation report comparing Dental‑Exec record counts against HubSpot record counts across all object types. We spot‑check custom property values, verify engagement associations on patient contacts, confirm owner assignment across deals, and surface any remaining discrepancies for your team to resolve before you mark the migration complete. The report includes a summary of any records that were skipped due to data quality issues, with a downloadable CSV of those records so your data steward can clean and re‑import them if needed.
Platform deep dives
Dental-Exec
Source
Strengths
Weaknesses
HubSpot
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Dental-Exec and HubSpot.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Dental-Exec: Not publicly documented.
Data volume sensitivity
Dental-Exec doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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