CRM migration

Migrate from Dental-Exec to Salesforce Sales Cloud

Field-level mapping, validation, and rollback between Dental-Exec and Salesforce Sales Cloud. We move data and schema; workflows are rebuilt natively in Salesforce Sales Cloud.

Dental-Exec logo

Dental-Exec

Source

Salesforce Sales Cloud

Destination

Salesforce Sales Cloud logo

Compatibility

93%

13 of 14

objects map 1:1 between Dental-Exec and Salesforce Sales Cloud.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Dental-Exec stores patient records, provider data, treatment histories, and appointment logs in a dental-practice-specific schema. Salesforce Sales Cloud has no native concept of dental specialty, production-tracking metrics, or treatment-plan phases — these require custom fields and custom objects on the Account and custom objects we create during schema setup. We extract Dental-Exec data via its export interface, transform each record into the Salesforce data model, and load via the Salesforce Bulk API. Provider-to-patient relationships that Dental-Exec stores as a native many-to-many association need a custom junction object in Salesforce. Treatment-plan records, insurance carrier data, and clinical notes migrate as custom objects with custom fields. Automations, recall sequences, and appointment reminders are not migratable — we deliver a workflow audit export so your Salesforce admin can rebuild those in Flow or Process Builder post-migration. A delta-pickup window captures any records created or modified in Dental-Exec during the cutover so Salesforce reflects your final state at go-live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Dental-Exec logo

Dental-Exec

What's pushing teams away

  • With only 6 verified reviews and a 3.2 rating, Dental-Exec has a thin track record that raises concerns about long-term vendor stability and support responsiveness.
  • Customer service scores of 3.0 on Capterra indicate slow support response times and difficulty reaching a knowledgeable representative for configuration issues.
  • The platform lacks a documented public API, limiting automation and forcing practices to rely on manual data entry for tasks and scheduling.
  • Offices outgrowing basic task management report that Dental-Exec does not scale into patient relationship marketing, multi-location dashboards, or insurance claim workflows.

Choosing

Salesforce Sales Cloud logo

Salesforce Sales Cloud

What's pulling them in

  • The AppExchange marketplace with 5,000+ prebuilt apps gives enterprises integrations for nearly every business workflow without custom development.
  • Native Einstein AI for lead scoring, opportunity insights, and predictive forecasting adds intelligence without a separate platform purchase.
  • Territory management, multi-currency support, and advanced forecasting satisfy the needs of complex B2B sales organizations with structured revenue teams.
  • Slack, Tableau, and CPQ are deeply integrated into the core platform, keeping the sales stack unified for teams already in the Salesforce ecosystem.
  • Organizations with a large, established Salesforce implementation choose it because switching costs — integrations, custom code, trained admins — are prohibitive.

Object mapping

How Dental-Exec objects map to Salesforce Sales Cloud

Each row shows how a Dental-Exec object lands in Salesforce Sales Cloud, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Dental-Exec

Patient

maps to

Salesforce Sales Cloud

Account

1:1
Fully supported

Dental-Exec Patient records map directly to Salesforce Account. Patient-facing fields (name, date of birth, address, contact information) land on the Account object. Clinical data and treatment history require custom fields or a linked Treatment_History__c custom object we create during schema setup.

Dental-Exec

Provider

maps to

Salesforce Sales Cloud

Contact

1:1
Fully supported

Dental-Exec Provider records (dentists, hygienists, specialists) map to Salesforce Contact. Provider type (dentist, hygienist, office manager) migrates as a Role__c custom pick-list field on Contact. We also create a Dental_Specialty__c pick-list for specialty categorization. Each provider Contact is associated to patient Accounts via a Provider_Patient_Junction__c custom junction object we provision during schema setup.

Dental-Exec

Appointment

maps to

Salesforce Sales Cloud

Task / Event

1:1
Fully supported

Dental-Exec appointment records map to Salesforce Event for scheduled appointments (with StartDateTime, EndDateTime, WhatId pointing to the Account) and Task for completed visits. Appointment type (hygiene, restorative, consultation) maps to a custom Appointment_Type__c pick-list on the Event or Task. Status (scheduled, completed, cancelled) maps via value mapping to Salesforce activity status pick-list values.

Dental-Exec

Treatment Plan

maps to

Salesforce Sales Cloud

Custom Object (Treatment_Plan__c)

1:1
Fully supported

Dental-Exec treatment plan records have no Salesforce standard equivalent. We create a Treatment_Plan__c custom object with fields for plan status, procedure code, provider assigned, and estimated completion date. The custom object links to the Account (patient) and Contact (provider) via lookup fields.

Dental-Exec

Treatment History

maps to

Salesforce Sales Cloud

Custom Object (Treatment_History__c)

1:1
Fully supported

Dental-Exec treatment history records contain procedure codes, tooth numbers, surfaces treated, materials used, and completion dates. We create a Treatment_History__c custom object with a lookup to Account and to the performing provider Contact, preserving the original treatment date as a custom field.

Dental-Exec

Insurance Carrier

maps to

Salesforce Sales Cloud

Account

many:1
Fully supported

Dental-Exec stores insurance carrier name, group number, and subscriber ID per patient. We merge carrier name into a Salesforce Account record representing the insurance company and store group number and subscriber ID as custom fields on the patient Account linked via Insurance_Carrier__c lookup.

Dental-Exec

Provider-Patient Association

maps to

Salesforce Sales Cloud

Provider_Patient_Junction__c

1:1
Fully supported

Dental-Exec supports many-to-many relationships between providers and patients, where a patient may see multiple providers and a provider may treat multiple patients. We create a Provider_Patient_Junction__c custom junction object with lookups to both the patient Account and provider Contact, plus a Relationship_Type__c pick-list to capture the nature of each provider-patient relationship.

Dental-Exec

Production Metrics

maps to

Salesforce Sales Cloud

Custom fields on Account / Custom Object

1:1
Fully supported

Dental-Exec tracks daily production goals, units completed, and collection rate as built-in practice metrics. These have no Salesforce equivalent and migrate as custom number fields (Daily_Production_Goal__c, Units_Completed__c, Collection_Rate__c) on the Account or a custom Production_Metrics__c object — your team configures how these populate post-migration.

Dental-Exec

Recall Record

maps to

Salesforce Sales Cloud

Task

1:1
Fully supported

Dental-Exec recall records trigger when patients are due for hygiene or checkup appointments. These map to Salesforce Task records with Subject='Recall Due', ActivityDate set to the recall date, and WhatId pointing to the patient Account. Completed recalls mark the Task as Completed.

Dental-Exec

Clinical Note

maps to

Salesforce Sales Cloud

Custom Object (Clinical_Note__c)

1:1
Fully supported

Dental-Exec clinical notes and progress notes contain rich text observations per visit. We create a Clinical_Note__c custom object with Body__c (long text area), Note_Date__c, and lookups to the patient Account and provider Contact. Notes are linked to the corresponding Event or Task for the visit.

Dental-Exec

Patient Document / Attachment

maps to

Salesforce Sales Cloud

Salesforce Files

1:1
Fully supported

Dental-Exec file attachments (X-rays, consent forms, insurance cards) re-upload to Salesforce Files attached to the patient Account. File size limits per Salesforce (25MB default per file) apply; inline images in notes are downloaded, rehosted, and linked to the parent Account.

Dental-Exec

Billing Record

maps to

Salesforce Sales Cloud

Custom Object (Billing_Record__c)

1:1
Fully supported

Dental-Exec billing records (charges, payments, adjustments, outstanding balance) have no Salesforce standard equivalent. We create a Billing_Record__c custom object with Amount__c, Type__c pick-list (charge, payment, adjustment), Date__c, and a lookup to the patient Account. Outstanding balance migrates as a custom currency field.

Dental-Exec

Lead / Prospective Patient

maps to

Salesforce Sales Cloud

Lead

1:1
Fully supported

Dental-Exec prospects (patients who inquired but did not schedule) map to Salesforce Lead. Name, phone, email, referral source, and interest level map to standard Lead fields. Lead status from Dental-Exec maps via value mapping to Salesforce Lead Status pick-list values.

Dental-Exec

User / Staff Account

maps to

Salesforce Sales Cloud

User

1:1
Fully supported

Dental-Exec staff user accounts (office managers, billing staff, administrative personnel) map to Salesforce User records. Owner resolution uses email matching — we cross-reference each Dental-Exec staff email against existing Salesforce Users to preserve ownership continuity. Any Dental-Exec staff email with no matching Salesforce User is flagged before migration so your admin can provision the corresponding User record first.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Dental-Exec logo

Dental-Exec gotchas

High

No public API for automated exports

Medium

Recall and hygiene data embedded in task records

Medium

Drug interaction flags are binary, not structured

Low

Thin vendor footprint raises continuity risk

Salesforce Sales Cloud logo

Salesforce Sales Cloud gotchas

High

Workflow Rules and Process Builder are retired

High

Bulk API batch quota exhaustion during large imports

Medium

Storage overage billing is non-obvious

Medium

Account-Contact many-to-many relationship mapping

Low

Territory and team member import ordering dependencies

Pair-specific challenges

  • Dental-Exec automations do not migrate to Salesforce Flow

    Dental-Exec stores appointment reminders, recall sequences, hygiene alerts, and billing notifications as native automation rules. These rules use Dental-Exec's own logic engine and have no equivalent in Salesforce — they cannot be transferred. We audit every automation in your Dental-Exec account and deliver a detailed rebuild reference document listing each rule's trigger, conditions, and actions so your Salesforce admin can reconstruct them in Flow. This is the most significant manual workstream after migration and should be scoped before go-live.

  • Dental specialty field requires a custom pick-list on Salesforce Contact

    Dental-Exec tracks practitioner specialty (General Dentist, Orthodontist, Periodontist, Oral Surgeon, Hygienist) as a standard provider field. Salesforce has no native specialty field on Contact — it only has Title and Role. We create a Dental_Specialty__c custom pick-list on Contact and map each value directly. This custom field must be created in Salesforce before data loads, otherwise specialty data is stored as a text note with no pick-list validation. We include custom field creation in the schema setup phase at no additional cost.

  • Production tracking metrics have no Salesforce equivalent

    Dental-Exec tracks daily production goals, units completed, collection rate, and provider production as built-in metrics per provider or per practice. Salesforce has no native equivalent for any of these metrics. We migrate each metric as a custom Number or Currency field on the Account or a custom Production_Metrics__c object. Post-migration, your team needs to decide how these custom fields are populated — whether manually, via a dashboard entry, or through a reporting integration. This is not a data-loss risk, but it requires operational planning.

  • Provider-patient many-to-many relationships need a custom junction object

    Dental-Exec lets a patient be treated by multiple providers and a provider to treat multiple patients simultaneously. Salesforce contacts have a single primary AccountId plus Account Contact Relations for additional relationships — but this does not capture provider role or treatment context. We create a Provider_Patient_Junction__c custom junction object with lookups to both the patient Account and provider Contact, plus a Relationship_Type__c pick-list. The junction object must be created in Salesforce before migration and its foreign keys validated after load.

  • Dental-Exec has no documented public API for automated extraction

    Unlike mainstream CRMs that expose REST or Bulk APIs, Dental-Exec does not publish a public API for automated data extraction. Data must be pulled via Dental-Exec's built-in export interface or through a coordinated export with their support team. We work with Dental-Exec's export format (typically CSV or a structured report export) and transform it into Salesforce-compatible CSV for Bulk API ingestion. If export files are incomplete, we flag gaps before transformation begins so your team can request a supplemental export.

Migration approach

Six steps for a successful Dental-Exec to Salesforce Sales Cloud data migration

  1. Audit Dental-Exec data model and export files

    Before any mapping work begins, FlitStack AI audits your Dental-Exec export files to understand the structure of patient records, provider data, treatment histories, appointment logs, and insurance data. We identify missing fields, inconsistent date formats, and duplicate records during this phase. The audit produces a data quality report and flags any fields that cannot be extracted from the standard export — those require a supplemental export request to Dental-Exec support. This step typically takes 2–4 business days depending on data volume.

  2. Design Salesforce schema with custom fields and custom objects

    FlitStack AI designs the Salesforce schema based on the audit findings. We create the Dental_Specialty__c pick-list on Contact, the Provider_Patient_Junction__c junction object, and custom objects for Treatment_Plan__c, Treatment_History__c, Clinical_Note__c, and Billing_Record__c. Each custom field receives the correct data type (text, pick-list, currency, date, lookup) before data loads begin. We deliver a schema setup plan so your Salesforce admin can review and approve field definitions before we proceed.

  3. Transform data and resolve owner/provider lookups

    We transform Dental-Exec records into Salesforce format: patient records become Accounts, providers become Contacts, appointments become Events or Tasks, and treatment data lands in custom objects. Primary providers are resolved via lookup to the corresponding Contact record. Insurance carriers are linked to patient Accounts via the Insurance_Carrier__c custom lookup. Any records without a matching Salesforce user (by email) are flagged before migration so your admin can provision access or assign a fallback owner.

  4. Run sample migration with field-level diff

    A representative slice of records — typically 50–200 spanning patients, providers, appointments, and a few treatment histories — migrates into a Salesforce sandbox first. We generate a field-level diff comparing each source field to its destination counterpart so you can verify specialty mapping, provider relationship resolution, treatment date preservation, and insurance data linkage before the full run. You review and approve the diff; we adjust mapping logic if any discrepancies are found.

  5. Execute full migration with delta-pickup window

    The full migration runs against your Salesforce production org using the Salesforce Bulk API for high-volume ingestion. Your team continues working in Dental-Exec during this time — FlitStack AI uses read-only access only. A delta-pickup window (typically 24–48 hours after the full load) captures any records created or modified during the cutover so Salesforce reflects your final state at go-live. Audit logs document every record created, updated, or skipped; one-click rollback is available if reconciliation finds discrepancies.

Platform deep dives

Context on both ends of the pair

Dental-Exec logo

Dental-Exec

Source

Strengths

  • Production goal tracking per provider gives small practices quantified output metrics rather than purely clinical recording
  • Multi-screen support lets front-desk staff manage patient information across simultaneous screens during consultations
  • Embedded drug reference (Lexicomp) and dental-benefit verification reduce reliance on separate point tools
  • Perio charting with customisable formatting is highlighted by reviewers as a strong clinical feature
  • Long-standing dental-industry support reputation — reviewers cite 35+ years of responsive support from DSN Dental Software

Weaknesses

  • Capterra rating sits at 3.2/5 across only 6 reviews — sparse track record raises evaluation confidence concerns
  • Reviewers report performance issues including slowness and program crashes that can cause data loss
  • No documented public API or bulk export, blocking automation and modern integration workflows
  • Cost is described by some reviewers as expensive relative to delivered functionality
  • Reports are flagged as hard to navigate, limiting practice-management analytics without external tooling
Salesforce Sales Cloud logo

Salesforce Sales Cloud

Destination

Strengths

  • Largest enterprise app ecosystem in CRM with 5,000+ AppExchange integrations covering nearly every vertical workflow.
  • Native Einstein AI delivers lead scoring, opportunity insights, and predictive forecasting without a third-party layer.
  • Advanced territory management, multi-currency, and flexible forecasting satisfy complex B2B revenue structures.
  • Deep platform extensibility: Custom Objects, Apex, Flow, and the Metadata API allow full schema customization.
  • Well-documented REST API, Bulk API, and Composite API with published rate limits for programmatic migration.

Weaknesses

  • Pricing model is layered and opaque in practice: per-seat fees plus storage overages, add-on subscriptions, and annual uplifts compound to 30–40% above sticker price.
  • Workflow Rules and Process Builder are deprecated, forcing all orgs onto Salesforce Flow — a migration task that catches many teams by surprise.
  • Steep administrative complexity: meaningful configuration requires a dedicated Salesforce admin or consultant.
  • API rate limits are edition-gated (100k/day base for Enterprise) and easily exhausted by large historical imports without throttling.
  • Data export is exportable via Data Loader but preserving relationship integrity across 30+ objects requires careful ETL sequencing.

Complexity grading

How hard is this migration?

Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Dental-Exec and Salesforce Sales Cloud.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Dental-Exec: Not publicly documented.

  • Data volume sensitivity

    B

    Dental-Exec doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Dental-Exec to Salesforce Sales Cloud migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Dental-Exec to Salesforce Sales Cloud data migrations

Answers to the questions buyers ask most during Dental-Exec to Salesforce Sales Cloud migration scoping. Not seeing yours? Book a call.

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Book a free 30 minute consultation

Most Dental-Exec to Salesforce Sales Cloud migrations complete in 48–72 hours of clock time for practices with fewer than 50,000 patient and treatment records. Practices with extensive historical treatment plans, multi-provider networks, or a large number of custom fields may extend to 5–7 days. The longest planning step is designing the Salesforce custom object schema for treatment history, clinical notes, and provider-patient relationships before data loads begin.

Adjacent paths

Related migrations to explore

Ready when you are

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