CRM migration
Field-level mapping, validation, and rollback between PipeRun CRM de Vendas and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.
PipeRun CRM de Vendas
Source
Freshsales
Destination
Compatibility
7 of 10
objects map 1:1 between PipeRun CRM de Vendas and Freshsales.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from PipeRun CRM de Vendas to Freshsales requires navigating a platform that has no publicly documented REST API, meaning data extraction depends entirely on CSV exports coordinated directly with the customer. PipeRun organizes its data around multiple simultaneous Funnels with independent stage definitions; Freshsales uses a standard Pipeline model with Stages. We map each PipeRun Funnel to a separate Freshsales Pipeline, preserving the original stage order and values. The CSV import process uses title-based deduplication on the source side, so we prepend a unique ID prefix to every record title before import to prevent silent duplicate creation. We migrate Contacts, Companies/Accounts, Deals, Activities, Proposals, and Custom Fields, and we deliver a written inventory of PipeRun automations for the customer's admin to rebuild in Freshsales.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a PipeRun CRM de Vendas object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
PipeRun CRM de Vendas
Contatos (Contacts)
Freshsales
Contact
1:1PipeRun Contacts map directly to Freshsales Contacts. We extract name, email, phone, and linked Company reference from the PipeRun export. The Contact-to-Company link is resolved during import by matching the Company name to the Freshsales Account created from the corresponding PipeRun Empresa record.
PipeRun CRM de Vendas
Empresas (Companies)
Freshsales
Account
1:1PipeRun Companies map to Freshsales Accounts. The Company name becomes the Account name and is used as the deduplication key during import. Address, domain, and custom field values transfer to the corresponding Freshsales Account fields. PipeRun's single-empresa-per-contact model maps cleanly to Freshsales's Contact-Account relationship.
PipeRun CRM de Vendas
Negocios (Deals)
Freshsales
Deal
1:1PipeRun Deals are the primary revenue object and map to Freshsales Deals. Each Deal carries a value (valor), expected close date, owner, and stage. We resolve the stage value using the Funnel stage-mapping table created during discovery and apply it as the Freshsales Deal Stage. Deal owner maps via email-match to the Freshsales User record.
PipeRun CRM de Vendas
Funis (Funnels)
Freshsales
Pipeline
lossyEach PipeRun Funnel becomes a Freshsales Pipeline. We extract all Funnel definitions and their stage order from PipeRun's admin settings and create a stage-mapping table during discovery. Each Funnel maps to a separate Freshsales Pipeline; stages are created in the same order and named to match the source. Pipeline creation is done before any Deal import to satisfy the pipeline assignment requirement. Note: multiple pipelines are available on Estate and Forest tiers; Starter tier has a single pipeline.
PipeRun CRM de Vendas
Atividades (Activities)
Freshsales
Task or Event
1:1PipeRun Activities (calls, emails, meetings, notes) map to Freshsales Tasks and Events. We preserve the activity type, timestamp, description, and owner. Long free-text note content may need truncation to fit Freshsales field limits. Each Activity record is linked to its parent Contact or Deal via the Freshsales contact_id or deal_id foreign key resolved at migration time.
PipeRun CRM de Vendas
Propostas (Proposals)
Freshsales
Deal (via Notes and Attachments)
1:1PipeRun native proposals with line items and ICP-Brasil electronic signature are exported as documents. The proposal content, line items, and signature status are exported from PipeRun and re-attached to the corresponding Freshsales Deal as a Note with an attachment link. Customers should confirm whether Freshsales's higher-tier Quote functionality (available from Blossom) is needed to replace the proposal workflow; we document this as a post-migration configuration decision.
PipeRun CRM de Vendas
Campos Personalizados (Custom Fields)
Freshsales
Custom Fields
lossyPipeRun custom fields on Contacts, Accounts, Deals, and Activities are exported with their values. Field types (text, date, dropdown, currency) are mapped to the closest Freshsales custom field type during schema design. We pre-create the destination custom field definitions in Freshsales before importing data so that values are written to the correct fields on first insert.
PipeRun CRM de Vendas
Usuarios / Proprietarios (Users / Owners)
Freshsales
User
1:1PipeRun Users are extracted by email address and matched to Freshsales User accounts. The customer provides the destination Freshsales User list during scoping. Any PipeRun Owner without a matching Freshsales User is held in a reconciliation queue for the admin to provision before Deal and Activity import resumes.
PipeRun CRM de Vendas
Tags / Etiquetas
Freshsales
Tag
lossyPipeRun tags applied to Deals and Contacts are exported as tag values. Freshsales supports native tagging on Contacts and Deals. We import tags as Freshsales Tags, preserving the original tag names. If a customer uses tags for segmentation rather than labeling, we recommend a multi-select custom field as an alternative during scoping.
PipeRun CRM de Vendas
Anexos / Arquivos (Attachments)
Freshsales
Attachment
1:1Files linked to PipeRun Deals or Proposals are batch-downloaded from the web interface and re-associated to the corresponding Freshsales Deal record as attachments. File naming preserves the original PipeRun record identifier for traceability. Very large attachment sets (over 500 files) may require a multi-session batch approach.
| PipeRun CRM de Vendas | Freshsales | Compatibility | |
|---|---|---|---|
| Contatos (Contacts) | Contact1:1 | Fully supported | |
| Empresas (Companies) | Account1:1 | Fully supported | |
| Negocios (Deals) | Deal1:1 | Fully supported | |
| Funis (Funnels) | Pipelinelossy | Fully supported | |
| Atividades (Activities) | Task or Event1:1 | Fully supported | |
| Propostas (Proposals) | Deal (via Notes and Attachments)1:1 | Fully supported | |
| Campos Personalizados (Custom Fields) | Custom Fieldslossy | Mapping required | |
| Usuarios / Proprietarios (Users / Owners) | User1:1 | Fully supported | |
| Tags / Etiquetas | Taglossy | Fully supported | |
| Anexos / Arquivos (Attachments) | Attachment1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
PipeRun CRM de Vendas gotchas
No publicly documented REST API for programmatic export
CSV import uses title-based deduplication, not record IDs
Multiple Funnels require explicit stage mapping to avoid schema loss
WhatsApp message content is not exportable from PipeRun MAX
Pricing tiers are not publicly tied to feature gates or user limits
Freshsales gotchas
Freddy AI is Pro-tier only despite heavy marketing
Post-migration emails and sequences are disabled
Bot session credits are a one-time 500-session allocation
Phone credits charged per minute with no cap
File storage limits scale with plan tier
Pair-specific challenges
Migration approach
Discovery and export planning
We conduct a scoping call to audit the PipeRun account: Funnel count and stage definitions, Contact and Deal volumes, Activity types, custom field schemas, proposal history, and active automation rules. We confirm the PipeRun tier (Acceleration, Corporate, Enterprise) since custom field availability and automation features vary. We produce a written export checklist that the customer's PipeRun admin uses to generate complete CSV exports from all relevant objects before the migration begins.
Freshsales schema design and pipeline mapping
We design the Freshsales destination schema: custom fields created in advance of data import, Funnel-to-Pipeline mapping table built from discovery, stage values configured in Freshsales pipeline settings, and owner reconciliation list prepared. If the customer uses Freshsales Blossom or higher, we also design any custom fields needed to capture Proposal content from PipeRun. Schema is configured in Freshsales before any data import to ensure field targets exist at insert time.
CSV preparation and ID-prefix injection
We receive the customer-generated CSV exports and preprocess them: deduplication check against existing Freshsales data, ID-prefix injection on all record titles to prevent import collisions, field mapping applied to align PipeRun column names to Freshsales field API names, and Activity records split into Task and Event CSVs based on activity type. Any malformed rows are flagged for customer correction before import.
Owner and account reconciliation
We extract every distinct Owner referenced in the PipeRun exports and match by email against the Freshsales User list. Owners without a matching Freshsales User are held in a reconciliation queue for the customer's admin to provision. Accounts (from PipeRun Companies) are imported first so that Contact imports can resolve the Account lookup at insert time.
Production migration in dependency order
We run production migration in record-dependency order: Accounts (from PipeRun Companies), Contacts (with AccountId resolved), Deals (with Pipeline, Stage, and OwnerId resolved), Activities (Tasks and Events via CSV import with parent-record lookup), Proposal documents re-attached as Deal notes. Each phase emits a row-count reconciliation report before the next phase begins. The CSV-only extraction method means each object type is imported as a separate batch against Freshsales's import API.
Cutover, validation, and automation inventory delivery
We freeze PipeRun writes during cutover and run a delta import of any records modified during the migration window. We deliver a written inventory of every PipeRun automation rule (trigger, conditions, actions) with a recommended Freshsales Workflow equivalent. We do not rebuild automations as Freshsales Workflows inside the migration scope. We support a three-day hypercare window to resolve reconciliation issues raised by the customer's team post-cutover.
Platform deep dives
PipeRun CRM de Vendas
Source
Strengths
Weaknesses
Freshsales
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across PipeRun CRM de Vendas and Freshsales.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
PipeRun CRM de Vendas: Not publicly documented.
Data volume sensitivity
PipeRun CRM de Vendas doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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