CRM migration

Migrate from Results to Freshsales

Field-level mapping, validation, and rollback between Results and Freshsales. We move data and schema; workflows are rebuilt natively in Freshsales.

Results logo

Results

Source

Freshsales

Destination

Freshsales logo

Compatibility

80%

8 of 10

objects map 1:1 between Results and Freshsales.

Complexity

BStandard

Timeline

2-3 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from Results to Freshsales requires careful schema reconciliation because Results lacks publicly documented API field names and Freshsales enforces strict field-type constraints on import. We verify exportability and field compatibility during scoping, create matching custom fields in Freshsales with exact name correspondence, and migrate records in dependency order (Accounts first, then Contacts, then Deals, then Activities) to satisfy Freshsales lookup requirements. The Results person model maps to Freshsales Leads that convert to Contacts and Accounts, while any Results deal pipeline maps to Freshsales Deals with corresponding stage values. Workflows, automation rules, and custom reporting configurations do not migrate; we provide a written inventory of these for your admin to rebuild in Freshsales. Typical migration timelines land between two and four weeks depending on record volume and the number of custom fields requiring pre-creation.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Results logo

Results

What's pushing teams away

  • Architecture limits — the platform is positioned for SMBs and not designed to scale beyond ~15 users or 15,000 contacts, prompting growing teams to migrate to enterprise platforms.
  • No public REST API documentation or developer portal — custom integrations beyond the published connectors depend on vendor engagement or Zapier middleware.
  • QuickBooks-centric integration story leaves teams running NetSuite, Xero, or Sage looking elsewhere for native bidirectional accounting sync.
  • Heavy reliance on Windows and Office desktop environments may not fit fully browser-native or macOS/Linux remote workforces.
  • Limited public review volume on G2 and a small community footprint make benchmarking and peer-comparison harder than for category leaders.

Choosing

Freshsales logo

Freshsales

What's pulling them in

  • Lowest barrier to entry among major CRMs — the free tier supports up to 3 users and includes core CRM functionality before committing to per-seat pricing.
  • Built-in chat, email, and phone reduce reliance on third-party integrations for basic sales communication and contact management.
  • Freddy AI contact scoring and deal insights are included on Pro plans at a lower price than comparable HubSpot tiers.
  • Kanban pipeline views across Contacts, Accounts, and Deals provide visual deal management without requiring custom configuration.
  • Integration with the broader Freshworks ecosystem (Freshdesk, Freshchat, Freshservice) reduces tool sprawl for teams already using Freshworks.

Object mapping

How Results objects map to Freshsales

Each row shows how a Results object lands in Freshsales, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Results

Contact (person record)

maps to

Freshsales

Lead

1:1
Fully supported

Results person records map to Freshsales Lead as the initial import target. If the Results export contains a lifecycle_stage or status property, we use it to determine whether records should land directly as Freshsales Contact instead of Lead. Any email address in Results becomes the Lead Email field and serves as the dedupe key during import. The Results first_name and last_name split is reconstructed at migration time; if only a single name field exists, we use it as LastName and flag the FirstName blank for the customer's admin to populate post-migration.

Results

Company (organization record)

maps to

Freshsales

Account

1:1
Fully supported

Results organization records map directly to Freshsales Account. The organization name becomes the Account Name field, and any domain or website field in the Results export becomes the Account Website field. Account is created before any Lead or Contact import so that the Account Lookup relationship is satisfied at the moment of record insert. If the Results export does not include a separate organization record for each person record, we perform email-domain grouping to generate Account records during the transform phase.

Results

Lead

maps to

Freshsales

Lead

1:1
Fully supported

If Results exports a separate Lead object distinct from person records, those map directly to Freshsales Lead with status preserved. Any lead_score or rating property from Results migrates to the Freshsales Lead Rating field (Hot/Warm/Cold) or a custom numeric field for raw scoring values. Lead owner resolves by email match against Freshsales User records created during the migration User setup phase.

Results

Deal (opportunity record)

maps to

Freshsales

Deal

1:1
Fully supported

Results deal records map to Freshsales Deal. The deal name, amount, close_date, and stage from Results export map to Freshsales Deal Name, Amount, Close Date, and Deal Stage respectively. If Results includes a pipeline identifier, we configure Freshsales Pipeline and Stage values before migration to match the customer's pipeline structure. Stage values that do not exist in Freshsales are pre-created during the schema setup phase.

Results

Deal Stage

maps to

Freshsales

Deal Stage

lossy
Fully supported

Each distinct stage value in the Results deal export requires a corresponding Deal Stage in Freshsales. We create the stage values during schema setup, preserving the Results stage name and optionally mapping to a standard Freshsales stage label (Appointment Scheduled, Qualified to Buy, Presentation Scheduled, Decision Maker Bought-In, Contract Sent, Closed Won, Closed Lost) if the customer approves a label normalization. Stage probability percentages from Results migrate as-is if numeric, or we assign default Freshsales probabilities if the source does not track probability.

Results

Owner (user record)

maps to

Freshsales

User

1:1
Fully supported

Results owner records map to Freshsales User by email address match. We require the customer to pre-create Freshsales User accounts matching the owner emails in the Results export before migration begins, or we hold owner references in a reconciliation queue until User provisioning is complete. Active/inactive status on Freshsales User must match whether the original owner is active in Results. OwnerId is required on Deal and Contact insert; unresolved owners block import.

Results

Activity: Task

maps to

Freshsales

Task

1:1
Fully supported

Results task records map to Freshsales Task. Status, Priority, ActivityDate, and subject migrate directly. The Task WhoId links to the migrated Lead or Contact; the Task WhatId links to the migrated Deal or Account. We resolve these parent references by querying the migrated record IDs using the email address or external ID from the Results activity record as the lookup key. If the Results export does not include the person ID on activity records, we fall back to email-based matching.

Results

Activity: Meeting

maps to

Freshsales

Event

1:1
Fully supported

Results meeting records map to Freshsales Event. StartDateTime, EndDateTime, and Location migrate directly. Attendee information from Results migrates to EventRelation records linked to the corresponding Contact or Lead. If Results stores meeting attendees in a separate association table, we reconstruct EventRelation records during the transform phase. Meeting subjects become the Event Subject field.

Results

Activity: Note

maps to

Freshsales

Note

1:1
Fully supported

Results notes map to Freshsales Note records linked via ContentDocumentLink to the parent record (Lead, Contact, Account, or Deal). Note body migrates as plain text. If the Results export includes note attachments, those migrate as ContentDocument records linked to the same parent. We preserve the original created date as the Note CreatedDate for audit continuity.

Results

Custom Field

maps to

Freshsales

Custom Field

lossy
Fully supported

Any custom fields in the Results export require pre-creation in Freshsales before migration begins. We create Freshsales custom fields with the exact column header name from the Results CSV export to enable automatic field mapping during import. Field types must match: text exports map to Freshsales text fields, numeric exports map to number fields, date exports map to date fields. If a Results custom field uses a picklist format, we create the corresponding Freshsales picklist with the exact option values before migration.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Results logo

Results gotchas

High

QuickBooks-linked records have dual sources of truth

Medium

Suite is not architected to scale beyond ~15 users / 15K contacts

Medium

No documented public REST API

Medium

Field Service photos and signatures require separate binary extraction

Freshsales logo

Freshsales gotchas

Medium

Freddy AI is Pro-tier only despite heavy marketing

High

Post-migration emails and sequences are disabled

Medium

Bot session credits are a one-time 500-session allocation

Medium

Phone credits charged per minute with no cap

Low

File storage limits scale with plan tier

Pair-specific challenges

  • Results field names require verification before mapping

    Results lacks publicly documented API field names, so we cannot confirm the exact API field labels for Contacts, Companies, Deals, and Activities without direct API inspection during the scoping call. We verify export feasibility, field names, and data types against the live Results API before committing to a migration plan. If the Results export produces non-standard field names or combines multiple values in a single column, we adjust the transform logic accordingly. Migrations scoped without this verification step risk silent data loss in custom field columns.

  • Freshsales CSV import requires exact custom field name matching

    Freshsales CSV import matches columns by exact header name to pre-created custom fields. If a Results export uses a custom field label that differs from the Freshsales field name by even one character or space, the column is silently ignored and the data is not imported. We create Freshsales custom fields with header names copied directly from the Results CSV export before migration begins. This requirement is documented in Freshsales best practices for data import and in the Freshsales support article on mapping lead custom fields during conversion.

  • Lead conversion mapping prevents data loss during record conversion

    Freshsales Lead records that convert to Contact, Account, and Deal require explicit field mapping to prevent losing data from fields not mapped to the conversion template. If Results exports a Lead object with custom fields, those fields are lost during Freshsales Lead conversion unless the customer has configured the lead field mapping in Freshsales Admin settings before migration. We flag any custom lead fields and instruct the customer's Freshsales admin to map them to corresponding Contact, Account, or Deal custom fields before records are converted. This is documented in Freshsales support article 216547 on mapping lead custom fields during conversion.

  • CSV import limit of 25,000 records requires batch handling for large datasets

    Freshsales CSV import supports a maximum of 25,000 records per instantaneous import. Records above this threshold require a support ticket and are processed during off-peak hours, taking one to two business days. For migrations from Results exceeding 25,000 person or deal records, we use Freshsales API (REST or Bulk) to handle the import directly, bypassing the CSV limit. We determine the import method during scoping based on the record count in the Results export.

  • Freshsales does not migrate workflows, sequences, or webforms

    Freshsales workflows, sales sequences, and webforms are configuration objects that do not migrate through data import. We do not migrate these as code. We deliver a written inventory of every active Results workflow, automation rule, or sequence configuration with a description of its trigger and actions, so the customer's Freshsales admin can rebuild equivalent functionality using Freshsales Workflows (Basic at Growth, Advanced at Pro) and Sales Sequences (Pro tier and above). This handoff document is delivered at cutover.

Migration approach

Six steps for a successful Results to Freshsales data migration

  1. API verification and field inventory

    We connect to the Results API (with credentials provided by the customer) to enumerate all available objects, field names, and data types. We export a sample of 50-100 records per object to verify field contents, confirm which objects contain data, identify custom fields, and determine the export format (JSON, CSV, or other). This step produces a written field inventory that forms the basis of the migration schema document. Without this verification, we cannot guarantee that all fields in Results will map correctly to Freshsales field types.

  2. Freshsales schema setup

    We provision the Freshsales schema in the customer's target account before any data import. This includes pre-creating all custom fields required by the Results field inventory, using exact name matching for CSV compatibility. We configure Deal Stages to match the pipeline structure from Results, create any required picklist values, and set up user accounts matching the Results owner emails. All schema setup happens in the customer's live Freshsales account with their admin present so that changes can be reviewed and approved before data is loaded.

  3. Test migration and reconciliation

    We run a test migration using a subset of data from Results (typically 100-500 records per object) into Freshsales. The customer reconciles record counts, spot-checks mapped fields against the Results source data, and confirms that the person-to-account-to-deal structure is correct. Any field mapping errors, missing picklist values, or data type mismatches are corrected in the transform logic before the production migration begins. We do not proceed to production migration without a signed test migration approval.

  4. Production migration in dependency order

    We run production migration in record dependency order: Accounts (from Results organization records), Leads (from Results person records), Contacts (if Results uses a separate contact model or if leads are converted during migration), Deals (with AccountId and OwnerId resolved), then Activities (Tasks, Events, Notes) with WhoId and WhatId resolved by email-based parent lookup. Each phase emits a row-count reconciliation report. Any records that fail validation (missing required fields, invalid field types) are logged to an error file for the customer's admin to review and correct.

  5. Cutover, validation, and automation inventory handoff

    We freeze writes to Results during cutover, run a final delta migration of any records modified during the migration window, then enable Freshsales as the system of record. We deliver the workflow and sequence inventory document to the customer's Freshsales admin. We support a three-day hypercare window where we resolve any reconciliation issues raised by the customer's team. We do not rebuild Results automations as Freshsales Workflows or Sequences inside the migration scope; that work is handled by the customer's admin using the inventory document we provide.

Platform deep dives

Context on both ends of the pair

Results logo

Results

Source

Strengths

  • Tight QuickBooks Desktop and Online integration eliminates double-entry between CRM and accounting.
  • Bundled CRM, Sales, Business, and Field Service modules in one suite reduce tool sprawl for service SMBs.
  • Field Service module at $10/user/month adds mobile photo/signature capture and on-site checklists at low marginal cost.
  • Choice of one-time perpetual license or month-to-month rent-to-own subscription accommodates SMB cash flow constraints.
  • Pre-built integrations with AvaTax, Zapier, Outlook, Gmail, SMS, WhatsApp, and Calendly cover common SMB stack needs.

Weaknesses

  • Not architected to scale beyond ~15 users or 15,000 contacts.
  • No documented public REST API; custom integrations require Zapier or vendor engagement.
  • QuickBooks-centric story leaves NetSuite/Xero/Sage customers without native integration.
  • Windows/Office desktop dependencies limit fit for fully browser-native or macOS/Linux teams.
  • Limited public review volume on G2 and small community footprint complicate vendor comparison.
Freshsales logo

Freshsales

Destination

Strengths

  • Generous free tier for small teams with core CRM functionality without per-seat costs.
  • All-in-one sales CRM with built-in telephony, chat, and email reducing third-party tool dependency.
  • Freddy AI contact scoring and deal predictions available on Pro tier.
  • Multiple pipeline views with Kanban and list options across all plans.

Weaknesses

  • Reports lack depth compared to competitors like HubSpot, with limited customization options.
  • Integration setup is poorly documented with no clear guides for connecting third-party tools.
  • AI features gated behind $39/user/month Pro tier despite marketing emphasis on Freddy AI.
  • Bot sessions limited to 500 one-time allocation with no monthly refresh.

Complexity grading

How hard is this migration?

Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Results and Freshsales.

  • Object compatibility

    B

    3 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Results: Not publicly documented.

  • Data volume sensitivity

    B

    Results doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Results to Freshsales migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Results to Freshsales data migrations

Answers to the questions buyers ask most during Results to Freshsales migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most migrations land between two and three weeks for accounts under 10,000 Contacts, 2,000 Deals, and fewer than 20 custom fields. Migrations exceeding 25,000 records, involving more than 30 custom fields, or requiring API-based Activity import (bypassing Freshsales CSV limit) move to three to five weeks. The API verification and field inventory step adds one to five business days to the timeline before any migration work begins, depending on how quickly the customer provides Results API credentials.

Adjacent paths

Related migrations to explore

Ready when you are

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