CRM migration
Field-level mapping, validation, and rollback between Wetroo CRM and Zoho CRM. We move data and schema; workflows are rebuilt natively in Zoho CRM.
Wetroo CRM
Source
Zoho CRM
Destination
Compatibility
9 of 11
objects map 1:1 between Wetroo CRM and Zoho CRM.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Wetroo CRM to Zoho CRM trades a mobile-first WhatsApp-centric tool for a comprehensive web-based CRM with deeper automation and analytics. Wetroo does not expose a bulk-export endpoint, so we extract records via paginated API calls using the API key and map the results to Zoho's CSV import structure. Wetroo's Leads and Contacts migrate to Zoho Leads and Contacts with a direct 1:1 mapping for standard fields, and Deals migrate to Zoho Potentials with pipeline stage names preserved. We extract call logs via the OBD endpoint and WhatsApp message content via the conversation API, but drip marketing sequences and automation logic are non-portable and must be documented for manual rebuild. Zoho's 300-field module limit and 5-lookup constraint per module are checked against the Wetroo custom field inventory during scoping to prevent import rejections.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wetroo CRM object lands in Zoho CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wetroo CRM
Lead
Zoho CRM
Lead
1:1Wetroo Leads migrate directly to Zoho Leads with full field mapping. Source attribution (Facebook Lead Form, Google Data Extractor, manual entry) is preserved in a custom field for audit. Any Wetroo custom fields on Leads map to equivalent Zoho custom fields, subject to Zoho's 300-field-per-module limit. We validate field types during scoping: picklist values from Wetroo require a matching picklist in Zoho, and multi-select fields require a multi-select picklist field type.
Wetroo CRM
Contact
Zoho CRM
Contact
1:1Wetroo Contacts (enriched records after Lead qualification) migrate to Zoho Contacts. Phone numbers, email addresses, lifecycle stage, and contact details map directly. We preserve the Wetroo contact source field and any conversion date if available. Custom fields on Contacts migrate with the same field-type validation as Leads. The Contact-to-Account linkage is resolved by matching the Wetroo Company name against the Account name we insert first.
Wetroo CRM
Company
Zoho CRM
Account
1:1Wetroo Companies migrate to Zoho Accounts. Company names, industry tags, address data, and billing information map directly. The Account record is inserted before any Contact migration so that the Account-Contact lookup is satisfied at Contact insert time. Wetroo custom fields on Companies map to Zoho Account custom fields.
Wetroo CRM
Deal
Zoho CRM
Potential
1:1Wetroo Deals migrate to Zoho Potentials. Deal value, expected close date, stage name, owner assignment, and associated Company and Contact links transfer directly. Stage names are mapped to Zoho Stage values during import. We pre-create the pipeline and stage structure in Zoho's Blueprint configuration before migration to ensure the stage whitelist is in place.
Wetroo CRM
Pipeline and Stages
Zoho CRM
Pipeline and Stages (Blueprint)
lossyWetroo's pipeline configuration is read via API and recreated in Zoho as a Blueprint with corresponding stage values. Stage order and probability percentages transfer to the Blueprint stage definition. Any stage-specific custom fields are mapped after the Blueprint is configured. This step runs before Deal migration begins.
Wetroo CRM
Activities: Call Logs (OBD)
Zoho CRM
Task (TaskSubtype = Call)
1:1Wetroo OBD call records are extracted via the /api/v1/?apirequest=obd_record endpoint and migrate to Zoho Tasks with Call type. Call duration, disposition, recording URL (if available), and timestamp transfer to custom Task fields. We set the Related To field on the Task to the matching Contact or Lead by email lookup.
Wetroo CRM
Activities: Emails
Zoho CRM
Task
1:1Email activity recorded in Wetroo migrates to Zoho Tasks with email content in the description field. Subject, sender, recipient, and timestamp are preserved as Task fields. The Activity Date reflects the original Wetroo timestamp for timeline ordering. We resolve the owner and related-to record by email matching.
Wetroo CRM
Activities: Tasks and Events
Zoho CRM
Task and Event
1:1Wetroo Tasks with due dates and assignees migrate to Zoho Tasks. Calendar Events (meetings, appointments) migrate to Zoho Events with Start DateTime, End DateTime, and Location preserved. Event attendees are mapped to Zoho Event Relations where supported. Automated reminders tied to Wetroo's automation layer do not migrate and are flagged for manual rebuild.
Wetroo CRM
WhatsApp Conversations
Zoho CRM
Note (content export only)
1:1WhatsApp message threads are extracted from Wetroo's conversation API as message content with timestamps, sender, and receiver. Media attachments are downloaded separately. We import the message text as Zoho Notes attached to the relevant Contact or Lead record. There is no native WhatsApp channel in Zoho CRM; the customer must re-establish WhatsApp connectivity via Zoho Flow or a third-party WhatsApp Business integration post-migration.
Wetroo CRM
Custom Fields
Zoho CRM
Custom Fields
lossyWetroo custom fields on Leads, Contacts, Companies, and Deals are mapped to equivalent Zoho custom fields. We validate field types during scoping: Wetroo text fields map to Zoho single-line text, Wetroo number fields map to Zoho numeric fields, and picklist values require a matching picklist definition in Zoho. Fields exceeding Zoho's 300-field-per-module limit are flagged for consolidation or archival before migration.
Wetroo CRM
User (Team Member)
Zoho CRM
User
1:1Wetroo User records (name, email, role, team assignment) migrate to Zoho Users. We match by email address. Any Wetroo user without a matching Zoho User goes to a reconciliation queue for the customer to provision before record import resumes. Team structures and sub-teams are mapped to Zoho's user hierarchy.
| Wetroo CRM | Zoho CRM | Compatibility | |
|---|---|---|---|
| Lead | Lead1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company | Account1:1 | Fully supported | |
| Deal | Potential1:1 | Fully supported | |
| Pipeline and Stages | Pipeline and Stages (Blueprint)lossy | Fully supported | |
| Activities: Call Logs (OBD) | Task (TaskSubtype = Call)1:1 | Fully supported | |
| Activities: Emails | Task1:1 | Fully supported | |
| Activities: Tasks and Events | Task and Event1:1 | Fully supported | |
| WhatsApp Conversations | Note (content export only)1:1 | Mapping required | |
| Custom Fields | Custom Fieldslossy | Mapping required | |
| User (Team Member) | User1:1 | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wetroo CRM gotchas
No official bulk-export endpoint complicates migration extraction
Drip sequences and automation logic are not exportable
Seat-tier limits can cause billing surprises during team migration
WhatsApp message history requires separate extraction
Zoho CRM gotchas
API access requires Professional tier or above
Subform fields do not export cleanly via CSV
API credit consumption is non-linear
Export download links expire in 7 days
Owner (User) assignments require pre-mapped user IDs
Pair-specific challenges
Migration approach
Discovery and scoping
We audit the Wetroo account across user count, plan tier, Lead/Contact/Company/Deal record volumes, pipeline configuration, custom field inventory, and Activity history size. We identify the OBD endpoint usage and WhatsApp conversation volume to scope extraction overhead. We check the current Wetroo plan against user count to flag any seat-tier upgrade needed before extraction. The discovery output is a written scope document with record counts per object, a list of identified drip sequences for manual rebuild, and a Zoho edition recommendation (Standard, Professional, or Enterprise) based on the customer's feature requirements.
Zoho sandbox setup and schema configuration
We create a Zoho Sandbox or Development org and configure the destination schema before any data moves. This includes creating custom fields on Leads, Contacts, Accounts, and Potentials to match the Wetroo custom field inventory; configuring pipelines and stage values in Zoho Blueprint; setting up user roles and profiles matching the Wetroo team structure; and validating field-type compatibility (picklist values, multi-select fields, date formats). Zoho's 300-field-per-module limit is verified against the combined field count during this step.
Paginated API extraction from Wetroo
We extract records from Wetroo using paginated REST API calls with the customer's API key. Leads, Contacts, Companies, and Deals are pulled in batches with pagination offsets. OBD call records are extracted via the dedicated endpoint. WhatsApp conversation threads are pulled from the conversation API with media attachment URLs noted for separate download. Custom field values are included in the extraction payload. We run a record-count validation against the discovery-phase estimate to confirm extraction completeness before transformation begins.
Data transformation and mapping
We transform the extracted Wetroo data into Zoho's import format. This includes splitting Company-linked Contacts to satisfy the Account-Contact lookup at insert time; mapping Wetroo stage names to Zoho Blueprint stage values; resolving Wetroo owner email addresses to Zoho User IDs; transforming picklist and multi-select values to match Zoho picklist definitions; and formatting dates and phone numbers per Zoho's field type requirements. Any drip sequence definitions are documented in a separate handoff sheet rather than transformed into a data file.
Sandbox migration and reconciliation
We run a full migration into the Zoho Sandbox org using production-like data volume. The customer's lead admin reconciles record counts (Leads in, Contacts in, Accounts in, Potentials in, Tasks in), spot-checks 25-50 random records against the Wetroo source, and verifies that pipeline stage assignments and owner assignments are correct. Any mapping corrections are made at this stage. We do not proceed to production migration until the sandbox sign-off is received.
Production migration and cutover
We run production migration in dependency order: Accounts (from Wetroo Companies), Leads and Contacts (with AccountId resolved), Potentials (with Stage, OwnerId, and AccountId resolved), Activity history (Tasks and Events via Zoho's import wizard). Each phase emits a row-count reconciliation report. We freeze Wetroo writes during cutover and run a final delta migration of any records modified during the migration window. After cutover, we deliver the drip sequence rebuild handoff document to the customer's Zoho admin. We do not rebuild automations, Blueprints, or workflows as part of the migration scope; these are documented separately for the admin to rebuild.
Platform deep dives
Wetroo CRM
Source
Strengths
Weaknesses
Zoho CRM
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 2 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wetroo CRM and Zoho CRM.
Object compatibility
2 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wetroo CRM: Not publicly documented.
Data volume sensitivity
Wetroo CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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