CRM migration
Field-level mapping, validation, and rollback between Wetroo CRM and HighLevel. We move data and schema; workflows are rebuilt natively in HighLevel.
Wetroo CRM
Source
HighLevel
Destination
Compatibility
6 of 8
objects map 1:1 between Wetroo CRM and HighLevel.
Complexity
BStandard
Timeline
3-4 weeks
Overview
Wetroo CRM organizes data around Leads, Contacts, Companies, Deals, and Activities with WhatsApp as a native channel and Meta lead integration. GoHighLevel is an all-in-one marketing and CRM platform built for agencies and SMBs with pipelines, funnels, forms, and built-in email and SMS marketing. The structural shift when migrating is moving from a mobile-first WhatsApp-centric data model to GoHighLevel's unified platform that combines CRM, marketing automation, and client sub-account management. We map Wetroo Leads and Contacts to GoHighLevel Contacts, preserve Deals as Opportunities with stage assignments, and transfer call activity records. We resolve Company-to-Company or Company-to-Location lookups during import. WhatsApp conversation threads migrate as activity records with message content and timestamps; media files require a separate download step. Drip sequences, automation rules, and integrations are not exportable from Wetroo and must be rebuilt manually in GoHighLevel after migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Wetroo CRM object lands in HighLevel, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Wetroo CRM
Lead
HighLevel
Contact
1:1Wetroo Leads map to GoHighLevel Contacts directly since GoHighLevel does not have a separate Lead object at the base tier. Source attribution (Facebook, Google, manual) and custom field values migrate as Contact custom fields. Lifecycle stage from Wetroo maps to a GoHighLevel contact custom field. The customer chooses whether to merge Wetroo Leads and Contacts into a single GoHighLevel contact list or preserve them as separate imports.
Wetroo CRM
Contact
HighLevel
Contact
1:1Wetroo Contacts migrate to GoHighLevel Contacts with full contact details, phone numbers, email addresses, and lifecycle stage preserved. Custom field values on Wetroo Contacts map to GoHighLevel contact custom fields. Since GoHighLevel Contacts do not have a separate first-class lifecycle model, the Wetroo lifecycle stage value is stored as a custom field for segmentation and reporting in GoHighLevel.
Wetroo CRM
Company (Account)
HighLevel
Location or Company
1:1Wetroo Companies map to GoHighLevel Locations or Companies. Company names, industry tags, and custom fields migrate directly. Address and billing data may require field-level mapping adjustments. The Company-to-Contact relationship resolves during import by matching domain or company name; we run the company import before the contact import so that the parent lookup is satisfied at insert time.
Wetroo CRM
Deal
HighLevel
Opportunity
1:1Wetroo Deals map to GoHighLevel Opportunities. Stage value, deal value, expected close date, and owner assignment are preserved. Pipeline-level custom stages are mapped to GoHighLevel pipeline stages. Deal custom fields migrate to GoHighLevel opportunity custom fields. We create the GoHighLevel pipeline and stages during schema design before any Deal data is imported.
Wetroo CRM
Pipeline and Stages
HighLevel
Pipeline and Stages
lossyWetroo pipelines and their configurable stages are read via API and recreated in GoHighLevel. Stage names, order, and any stage-specific values are preserved. Each GoHighLevel pipeline gets its own stage configuration. We configure pipelines during the schema design phase in GoHighLevel before any deal records are loaded.
Wetroo CRM
Activities: Call Logs (OBD)
HighLevel
Task (Call subtype)
1:1Wetroo call records from the /api/v1/?apirequest=obd_record endpoint map to GoHighLevel Tasks with a Call subtype. Call duration, disposition, and recording URL transfer to custom Task fields. We preserve activity timestamps so the call history renders in chronological order in the GoHighLevel contact timeline.
Wetroo CRM
Activities: WhatsApp Messages
HighLevel
Task or Activity Note
1:1WhatsApp message content and timestamps migrate as activity records linked to the GoHighLevel Contact. GoHighLevel does not have a native WhatsApp conversation object; messages land as activity entries in the contact timeline. Media attachments within WhatsApp threads require a separate download step and are re-attached manually in GoHighLevel after migration.
Wetroo CRM
Custom Fields
HighLevel
Contact Custom Field or Opportunity Custom Field
lossyWetroo custom fields on Leads, Contacts, and Deals are mapped to GoHighLevel contact custom fields or opportunity custom fields depending on the record type. Fields with picklist or multi-select values require value-level mapping to GoHighLevel picklist options. Fields without a matching GoHighLevel field type are flagged for manual recreation after migration.
| Wetroo CRM | HighLevel | Compatibility | |
|---|---|---|---|
| Lead | Contact1:1 | Fully supported | |
| Contact | Contact1:1 | Fully supported | |
| Company (Account) | Location or Company1:1 | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Pipeline and Stages | Pipeline and Stageslossy | Fully supported | |
| Activities: Call Logs (OBD) | Task (Call subtype)1:1 | Fully supported | |
| Activities: WhatsApp Messages | Task or Activity Note1:1 | Fully supported | |
| Custom Fields | Contact Custom Field or Opportunity Custom Fieldlossy | Mapping required |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Wetroo CRM gotchas
No official bulk-export endpoint complicates migration extraction
Drip sequences and automation logic are not exportable
Seat-tier limits can cause billing surprises during team migration
WhatsApp message history requires separate extraction
HighLevel gotchas
Sub-account architecture creates isolated data silos per client
Usage-based telecom and AI costs are not in the subscription price
Workflows have no native equivalent in most destination CRMs
API rate limits cap bulk migration throughput at 100 requests per 10 seconds per sub-account
White-label configuration and branding assets do not export via API
Pair-specific challenges
Migration approach
Discovery and data audit
We audit the source Wetroo account across record counts (Leads, Contacts, Companies, Deals, Activities), pipeline configurations, custom field definitions, drip sequence count, WhatsApp conversation volume, and team size. We check the current Wetroo plan tier against the team size to identify whether a seat-tier upgrade is needed before migration can proceed. The discovery output is a written migration scope document covering record volumes, pipeline mapping requirements, custom field inventory, and the drip-sequence inventory request we send to the customer for manual documentation.
Destination schema design
We design the GoHighLevel destination schema before any data is extracted. This includes configuring Locations (or Companies) for the agency or business sub-account structure, setting up custom contact fields and opportunity fields, creating pipelines with their stages matching the Wetroo pipeline configuration, and mapping user roles and team structures. Custom fields are created with the correct field type (text, number, date, picklist) to match Wetroo's source field types. The schema design is validated in a GoHighLevel test sub-account before production migration begins.
Sandbox extraction and reconciliation
We run a scoped extraction from Wetroo using paginated API calls to pull representative record samples. The customer reviews the extracted data in GoHighLevel to validate that field mappings, pipeline stages, and activity records render correctly. Any field mapping corrections, picklist value adjustments, or pipeline stage naming changes are made before the full production extraction. This step reduces the risk of bulk re-import corrections in the production environment.
Full production extraction
We run the full production extraction from Wetroo using paginated API calls with rate-limit handling and exponential backoff. Each Wetroo record is assigned a GoHighLevel destination identifier (Contact, Company, Opportunity) during a pre-load mapping phase. We extract WhatsApp message content and timestamps separately from media files. The drip-sequence contact lists are exported as CSV for use in the GoHighLevel workflow rebuild phase. We generate a row-count reconciliation report against the Wetroo record counts for every object type.
Production import in dependency order
We run the GoHighLevel production import in dependency order: Locations (from Companies) first, then Contacts (linked to Locations), then Opportunities (linked to Contacts and Locations with owner and stage resolved), then Tasks for call logs, then activity records for WhatsApp message history. Each phase emits a row-count reconciliation report before the next phase begins. Custom field values are imported in the same pass as the parent record to avoid post-import field updates. WhatsApp media files are downloaded separately and handed off to the customer for manual re-attachment in GoHighLevel.
Cutover, validation, and automation rebuild handoff
We freeze Wetroo writes during the cutover window and run a final delta migration of any records created or modified during the migration window. We deliver the drip-sequence inventory document to the customer's team with a written map of each sequence's trigger, conditions, and actions and a recommended GoHighLevel Workflow equivalent. We support a one-week hypercare window where we resolve any reconciliation issues raised during initial GoHighLevel usage. We do not rebuild drip sequences, workflows, or automations inside the migration scope; that work is handled by the customer's team or a GoHighLevel implementation partner.
Platform deep dives
Wetroo CRM
Source
Strengths
Weaknesses
HighLevel
Destination
Strengths
Weaknesses
Complexity grading
Standard CRM migration. 3 of 8 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Wetroo CRM and HighLevel.
Object compatibility
3 of 8 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
8-object category — typical timelines run 2–7 days end-to-end.
API constraints
Wetroo CRM: Not publicly documented.
Data volume sensitivity
Wetroo CRM doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
Pick a category, then your source and destination platforms.
Category
FAQ
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