Project Management migration

Migrate from PROAD to Asana

Field-level mapping, validation, and rollback between PROAD and Asana. We move data and schema; workflows are rebuilt natively in Asana.

PROAD logo

PROAD

Source

Asana

Destination

Asana logo

Compatibility

75%

9 of 12

objects map 1:1 between PROAD and Asana.

Complexity

BStandard

Timeline

3-5 weeks

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Moving from PROAD to Asana is a migration from a bundled service-provider platform to a purpose-built task and project management tool. PROAD carries integrated CRM, time tracking, ticketing, and accounting KPIs in a single subscription, while Asana focuses on task management, team collaboration, and portfolio visibility. We map PROAD's Projects and Subprojects to Asana Projects, split PROAD's combined Client records into Asana Companies and Contacts, preserve task hierarchies including subtask relationships and assignee assignments, and carry over milestone dates. Time entries migrate to Asana's time-tracking module with billable flags preserved as custom fields. PROAD's ticket histories flow into Asana Tasks with the original client or project linkage stored as a reference field. Workflows, automations, and accounting KPI dashboards do not migrate; we deliver a written inventory of every PROAD workflow requiring rebuild in Asana Rules or a third-party automation tool. PROAD's company-size-based pricing is opaque and negotiated per organization; Asana's per-seat model (from $10.99 per user per month) is publicly listed, making cost predictability significantly better on the destination side.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

PROAD logo

PROAD

What's pushing teams away

  • High cost relative to alternatives is a primary driver of churn, with multiple reviewers noting PROAD is expensive compared to competing project management tools that offer similar features.
  • Performance slowdowns and sluggish system response frustrate users, particularly those in areas with slower internet infrastructure or using older hardware, making daily workflows feel bottlenecked.
  • Lack of advanced features forces growth-stage teams to migrate to platforms with more robust capabilities, as PROAD's feature set can feel limiting for complex or rapidly scaling operations.

Choosing

Asana logo

Asana

What's pulling them in

  • Organizations with distributed teams cite Asana's multiple project views (List, Board, Calendar, Timeline) as the primary reason for adoption, allowing each team member to work in their preferred interface without changing the underlying data.
  • The platform's 100+ native integrations with tools like Slack, Google Drive, Salesforce, and Microsoft Teams reduce context-switching and keep work synchronized across the stack.
  • Small teams and non-profits value the free plan's generous limits: unlimited projects and tasks for up to 15 team members with basic views, enabling teams to validate fit before committing to a paid tier.
  • Marketing and creative teams specifically praise Asana's visual project organization, reporting dashboards, and timeline views for managing cross-functional campaign workflows.
  • Project managers report that Asana's dependency management and workload views help surface bottlenecks before they derail deadlines.

Object mapping

How PROAD objects map to Asana

Each row shows how a PROAD object lands in Asana, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

PROAD

Project

maps to

Asana

Project

1:1
Fully supported

PROAD Projects map directly to Asana Projects. Project name, description, status, start date, and end date migrate 1:1. We preserve the project status (active, completed, on hold) as an Asana project custom field since Asana's native project states are limited to public and private visibility. Milestone dates within the project carry over as Asana milestones on the Advanced and Enterprise plans; on Starter plans they are stored as due-date tasks flagged with a milestone tag.

PROAD

Subproject

maps to

Asana

Project or Section

1:many
Fully supported

PROAD Subprojects map to Asana Projects when they represent independently tracked workstreams, or to Sections within the parent Asana Project when they represent phase groupings. We determine the split during scoping based on whether the Subproject has its own assignees, deadlines, and deliverables distinct from the parent Project. Subproject task hierarchies nest under the parent project's task list, preserving the original relationship.

PROAD

Client

maps to

Asana

Company + Contact (split)

1:many
Fully supported

PROAD's combined Client records contain company details and a primary contact in one object. We split these into Asana Companies (containing the organization name, address, and domain) and Asana Contacts (containing the individual name, email, phone, and role). The primary client contact in PROAD becomes the primary Contact linked to the Company. Any secondary contacts in PROAD migrate as additional Contact records under the same Company.

PROAD

Contact

maps to

Asana

Contact

1:1
Fully supported

PROAD Contact records (standalone contact entries not linked to a Client) migrate to Asana Contacts with name, email, phone, and address fields preserved. Custom fields on PROAD Contacts map to Asana custom fields on the Contact record. We match Contacts to their parent Company using the linked Client relationship computed during the Client split phase.

PROAD

Task

maps to

Asana

Task

1:1
Fully supported

PROAD Tasks map directly to Asana Tasks with task name, description (as Notes), due date, priority, and assignee assignments preserved. Subtask relationships migrate as nested Asana Tasks under their parent Task. On Asana Starter plans, subtasks are independent tasks linked by a custom field reference; on Advanced and Enterprise, subtasks are native nested sub-tasks. We flag this distinction during scoping so the customer knows whether their plan supports native subtask nesting.

PROAD

Milestone

maps to

Asana

Milestone

1:1
Fully supported

PROAD Milestones (date-based markers within a project timeline) map to Asana Milestones on Advanced and Enterprise plans. Milestone name, target date, and associated project link carry over. Milestone completion status is stored in a custom field migratedate_completed__c because Asana Milestones do not natively track completion state separate from the associated task.

PROAD

Time Entry

maps to

Asana

Time Tracking Entry

1:1
Fully supported

PROAD Time Entries (hours logged against a task or project, attributed to a user, with billable flag and rate) migrate to Asana time tracking entries. The billable flag from PROAD migrates to a custom field migratedate_billable__c on the time entry because Asana's time-tracking module does not natively distinguish billable from non-billable hours on the entry itself. Hourly rate information from PROAD migrates to a custom field migratedate_rate__c if the source data includes per-user or per-project rate settings.

PROAD

Ticket

maps to

Asana

Task

1:1
Fully supported

PROAD Tickets (issue requests linked to clients or projects) migrate to Asana Tasks with ticket name, description, status, priority, and conversation history preserved. Conversation history migrates as task comments in Asana. The original client or project linkage is stored in a custom field migratedate_parent_link__c to preserve the association that would otherwise be lost since Asana Tasks do not natively support a client or project parent object outside of the task's assignee and project membership.

PROAD

Custom Field

maps to

Asana

Custom Field

lossy
Fully supported

PROAD custom fields on Projects, Tasks, and Contacts map to Asana custom fields of equivalent type (text, number, date, dropdown). Dropdown field options in PROAD migrate to Asana enum values. We inventory all custom fields during discovery, pre-create them in the destination Asana workspace, and flag any PROAD custom field type with no direct Asana equivalent (for example, PROAD's formula fields) as requiring a custom field type decision during scoping.

PROAD

User

maps to

Asana

User

1:1
Fully supported

PROAD User accounts map to Asana workspace members by email address. We extract every distinct user referenced on Projects, Tasks, Subprojects, and Time Entries and match against the Asana destination workspace. Inactive or suspended PROAD accounts are flagged and excluded from migration unless the customer explicitly requests they be provisioned in Asana.

PROAD

Attachment

maps to

Asana

Attachment

1:1
Fully supported

File attachments on PROAD Tasks and Projects migrate to Asana as task attachments linked via Asana's attachment API. We flag any attachment exceeding Asana's 100MB file size limit during discovery and handle these as a separate download-and-rehost pass. Attachments linked to Tickets migrate as attachments on the corresponding Asana Task.

PROAD

Tag

maps to

Asana

Tag

1:1
Fully supported

Tags applied to PROAD Projects, Tasks, and Contacts normalize to Asana Tags. We deduplicate tag names introduced by inconsistent casing in the source data during the transform phase before import.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

PROAD logo

PROAD gotchas

Medium

Company-size-based pricing is opaque until you engage sales

Low

Time entry billing rates require field-level mapping

Low

Ticket-to-project linkages may not map natively

Asana logo

Asana gotchas

High

Automation rules have no export representation

High

API rate limits cap bulk migration throughput

Medium

Portfolios are view-only objects that do not hold data

Medium

Custom field enum options cannot be updated via API

Low

Subtasks do not appear in project views by default

Pair-specific challenges

  • PROAD's company-size pricing requires tier verification during scoping

    PROAD packages are sized by company rather than per-seat, and the exact tier and included modules are not publicly documented. Reviewers confirm that smaller teams may receive different feature sets than larger organizations at equivalent price points. We request the customer's current PROAD subscription tier during discovery to validate that the migration scope matches what is actually in use. Any features or modules not covered by the current tier are flagged as out-of-scope pending a tier review with PROAD sales. Missing this step can result in under-scoping the migration if advanced modules are in active use but undisclosed.

  • Asana Starter does not support native subtask nesting

    PROAD supports multi-level task hierarchies within Subprojects. Asana Starter treats subtasks as independent tasks linked by a custom relationship field rather than native nested sub-tasks. Native subtask nesting with drag-and-drop hierarchy and parent-task rollup requires Asana Advanced ($24.99 per user per month) or Enterprise. We flag the current Asana plan during scoping and advise customers on Starter that subtasks will appear as linked tasks rather than indented sub-items. If native nesting is required, the customer must upgrade before migration or accept the linked-task representation.

  • Time entry billing rates require custom field preservation

    PROAD stores time entries with billable flags and potentially per-user or per-project rate settings. Asana's native time-tracking module does not support billable tracking or rate storage on time entries. We audit the time entry schema during discovery and migrate the billable flag and any rate data to custom fields on the Asana time entry (migratedate_billable__c and migratedate_rate__c). This preserves the financial context for billing audits even though Asana does not surface it natively. Customers relying on PROAD's built-in billing dashboards should treat this as informational data requiring manual reconciliation in their billing tool post-migration.

  • Ticket-to-project linkages do not map natively in Asana

    PROAD's ticketing system links tickets to Projects or Clients. Asana Tasks do not have a native client or parent-project reference outside of their project membership. Migrated tickets appear as Asana Tasks but lose the explicit client association unless we preserve it as a custom reference field (migratedate_parent_link__c) containing the original PROAD ticket's parent project or client identifier. We advise customers to review these custom fields post-migration and recreate associations using Asana's tagging or custom field filtering if the linkage is operationally critical.

  • Asana API rate limits affect bulk time-entry migration

    Asana's REST API enforces rate limits on write operations. Large time-entry migrations (tens of thousands of entries) require batch chunking with exponential backoff on limit responses. We handle this in the migration pipeline, but the customer should be aware that very large time-entry volumes extend the migration window. As a mitigation, we offer a sampling strategy where the most recent 12 months of time entries migrate in full and older entries migrate as summary records (monthly totals per user per project) rather than individual line items, reducing API calls while preserving billing summaries.

Migration approach

Six steps for a successful PROAD to Asana data migration

  1. Discovery and scoping

    We audit the PROAD environment across the customer's current subscription tier, active Projects and Subprojects, task hierarchy depth, Clients (with standalone Contacts distinguished from client-linked Contacts), Milestones, Time Entries (volume and schema including billable flags and rate fields), Tickets (with conversation history), custom field inventory by object, and user roster with active and inactive accounts. We pair this with an Asana plan assessment: Starter covers basic project management without subtasks; Advanced ($24.99 per user per month) adds native subtask nesting, time tracking, and task custom fields; Enterprise adds portfolio management and admin controls. The discovery output is a written scope document with record counts per object and a plan recommendation.

  2. Schema pre-creation in Asana

    We pre-create the Asana destination schema before any data moves. This includes creating all custom fields with correct types (text, number, date, enum, people), setting up project structure (including Section organization for Subproject groupings if applicable), configuring Milestones in the destination workspace, and creating the Company and Contact organizational records that Tasks and Projects will reference. On Advanced and Enterprise, we configure Asana's native time-tracking module and the custom billable/rate fields for time entry preservation. Custom fields are created at the portfolio or workspace level first, then added to the relevant projects.

  3. Client split and Company-Contact linkage

    We execute the Client-to-Company-and-Contact split as a pre-import transform. Each PROAD Client record generates one Asana Company record and one primary Asana Contact record. Any secondary contacts stored within or linked to the Client generate additional Contact records under the same Company. The split produces a reconciliation report showing the number of Companies created, Contacts created, and any Clients without a valid organization name (flagged for customer review before import). Company GIDs from Asana are captured for use as lookups during subsequent Task and Time Entry import.

  4. Project and task hierarchy migration

    We migrate Projects first, establishing the Asana project GIDs. Subprojects map to either child Asana Projects (for independent workstreams) or Sections (for phase groupings), determined during discovery. Tasks migrate in dependency order within each project, with subtask nesting handled as native Asana subtasks on Advanced and Enterprise plans or as linked independent tasks on Starter. Assignee resolution uses email matching against the Asana workspace member list. Any unresolvable assignees are flagged in a reconciliation report for the customer to provision before the Task import phase completes. Milestone dates migrate as Asana Milestones on Advanced and Enterprise; on Starter they are stored as tasks with a milestone tag and a due date.

  5. Time entry and ticket migration

    Time entries migrate using Asana's time-tracking API endpoint with the custom billable and rate fields populated. Entries are linked to the resolved Task and User from the previous phases. For large time-entry volumes, we apply batch chunking with exponential backoff and offer the sampling strategy (full recent entries, summary older entries) for accounts exceeding 50,000 individual entries. Tickets migrate as Tasks with conversation history imported as comments. The original client or project linkage is preserved in the migratedate_parent_link__c custom field.

  6. Cutover, validation, and workflow handoff

    We freeze PROAD write access during the cutover window, run a final delta migration of any records created or modified after the initial export, then enable Asana as the system of record. We deliver a reconciliation report comparing PROAD source record counts to Asana destination record counts per object, with a spot-check sample of 25-50 records validated against the source. We also deliver a written inventory of every PROAD workflow and automation requiring rebuild in Asana Rules, including a recommendation for each (native Asana Rules, or a third-party automation tool if the logic exceeds Asana Rules scope). We do not rebuild automations as part of the standard migration scope. A one-week hypercare window covers post-cutover reconciliation issues raised by the customer's team.

Platform deep dives

Context on both ends of the pair

PROAD logo

PROAD

Source

Strengths

  • Bundles CRM with project management, eliminating the need for separate contact management software.
  • Operational planning features enable structured project workflows that teams had not previously used.
  • Company-size-based pricing tiers make it accessible to smaller service firms while scaling to larger operations.
  • Responsive customer support with issue resolution often completed within one business day.
  • Understandable user interface lowers the barrier to team adoption and reduces training time.

Weaknesses

  • High cost relative to comparable project management tools cited as a primary concern in reviews.
  • System performance can be sluggish, particularly in regions with limited internet connectivity or on older hardware.
  • Feature set can feel limiting for teams with complex or rapidly evolving project requirements.
  • Limited public documentation on API endpoints and technical architecture for custom integrations.
Asana logo

Asana

Destination

Strengths

  • Unlimited projects and tasks on the free plan for teams up to 15 members.
  • 100+ native integrations including Salesforce, Slack, Google Drive, and Microsoft Teams.
  • Four distinct project views (List, Board, Calendar, Timeline) in a single interface.
  • Dependency management with start/end dates and predecessor links for critical path tracking.
  • Portfolio dashboards for executives to track cross-project status and workload.

Weaknesses

  • Per-seat pricing scales expensively: Advanced tier costs nearly double Starter for a 50-seat team.
  • API does not expose all UI-accessible data; some fields require screen-scraping for full fidelity.
  • Automation rule limits on lower tiers are restrictive, causing power users to upgrade or leave.
  • No native document/wiki capability forces teams to use external tools for knowledge management.
  • Rate limits (150 req/min on free, 1,500 req/min on paid) constrain bulk migration throughput.

Complexity grading

How hard is this migration?

Standard Project Management migration. 2 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across PROAD and Asana.

  • Object compatibility

    B

    2 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    PROAD: Not publicly documented.

  • Data volume sensitivity

    B

    PROAD doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your PROAD to Asana migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about PROAD to Asana data migrations

Answers to the questions buyers ask most during PROAD to Asana migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Most migrations land between three and five weeks for accounts under 500 projects, 5,000 tasks, and 2,000 contacts with straightforward custom field configurations. Migrations with complex nested subproject structures, large time-entry histories (over 50,000 entries), or tickets with extensive conversation threads extend to seven to twelve weeks. The Asana plan tier also matters: Starter plan migrations using linked-task subtasks complete faster than Advanced plan migrations that require configuring native subtask hierarchy and time-tracking modules.

Adjacent paths

Related migrations to explore

Ready when you are

Move from PROAD.
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