Migrate from HubSpot to HighLevel

HubSpot Contact records map directly to GoHighLevel Contacts. All standard properties (name, email, phone, address, job title) migrate via CSV or API. HubSpot's lifecyclestage property maps to a GoHighLevel custom Contact field (e.g., lifecycle_stage__c) because GoHighLevel has no native lifecycle stage concept. HubSpot owner_id resolves to a GoHighLevel team member by email match. Contacts without a matching GoHighLevel user are assigned to a default migration user for admin reassignment.

HubSpot Company records map to GoHighLevel Companies. The HubSpot company domain_name property becomes the Company website field, and domain name is used as a deduplication key during import. The contact-to-company association (HubSpot's contact_company_v2 association) is preserved by matching Contact emails to their associated Company records via the HubSpot associations export.

HubSpot Deals map to GoHighLevel Opportunities. The dealstage property maps to the GoHighLevel Pipeline stage ID, and the pipeline assignment maps to the corresponding GoHighLevel Pipeline. Closed-Won and Closed-Lost status migrate as GoHighLevel Status values. Deal properties (amount, close date, deal name, owner) map to GoHighLevel custom opportunity fields with equivalent types.

Each HubSpot pipeline stage becomes a GoHighLevel Pipeline stage with an equivalent position index and probability percentage. Stage labels and probabilities migrate directly. GoHighLevel's pipeline builder is used to configure stages before migration begins.

HubSpot's multiple deal pipelines map to GoHighLevel Pipelines. The HubSpot pipeline name and stage definitions are recreated in GoHighLevel's Pipeline settings. If the source account has more than one pipeline, GoHighLevel sub-account structure is considered during scoping for multi-brand use cases.

HubSpot Products map to GoHighLevel Products. The product name, SKU, and price migrate as GoHighLevel custom fields or the standard products module. Products are imported before Line Items so that the product reference is satisfied at import time.

HubSpot Line Items map to GoHighLevel Opportunity Products or custom field entries on the Opportunity. The parent Deal reference resolves to the migrated Opportunity ID during import. Quantity, price, and discount fields migrate as equivalent custom fields or entries.

HubSpot email engagements cannot be imported directly into GoHighLevel via the native import tool. We export them as a structured CSV (contact email, timestamp, subject, body preview, direction) and deliver it alongside the migration package. The customer's admin rebuilds email activity tracking in GoHighLevel's Workflows using triggers and the inbox integration. Historical email bodies are preserved in the export file as reference.

HubSpot call engagements (with duration, disposition, and recording URL) export as a structured CSV. GoHighLevel's calling integration is configured post-migration by the admin, and call logs are manually linked to Contact records or tracked via GoHighLevel's native calling tool if the customer licenses it.

HubSpot meeting engagements export as a structured CSV (contact, timestamp, title, location, attendees). GoHighLevel's calendar and appointment booking tools replace HubSpot's meeting scheduler post-migration. Historical meeting records are preserved in the export for admin reference.

HubSpot task engagements with status (open, completed), priority, due date, and body text migrate to GoHighLevel Tasks as custom fields or linked activity records. Task owner resolves by email match to a GoHighLevel team member.

HubSpot Tickets do not have a direct GoHighLevel equivalent. Depending on use case, we map Tickets to GoHighLevel Opportunities (for service-related deals) or to a custom pipeline with a separate Ticket status. The customer's service process determines the target model during scoping.

HubSpot tags stored as multi-checkbox properties migrate to GoHighLevel Tags or custom multi-select fields on Contact. The customer chooses the target format during scoping based on how they intend to use segmentation in GoHighLevel.