HRMS migration
Field-level mapping, validation, and rollback between TalentFlow and Crelate. We move data and schema; workflows are rebuilt natively in Crelate.
TalentFlow
Source
Crelate
Destination
Compatibility
10 of 12
objects map 1:1 between TalentFlow and Crelate.
Complexity
BStandard
Timeline
2-4 weeks
Overview
TalentFlow and Crelate serve different corners of the recruiting and talent management market, which shapes the migration path in ways that matter for agencies making the switch. TalentFlow is built around an entertainment-industry data model — Talents as roster entries, Clients as hiring entities, Jobs linked to Submissions, with Contracts and Deals tracking commission structures. Crelate uses a standard ATS-plus-CRM schema with Contacts, Companies, Opportunities, and Jobs. The structural mismatch between a deal-commission model and a standard ATS pipeline model is the central migration challenge. We begin every TalentFlow engagement by confirming whether an API export is available or whether we must use a CSV-based path, because TalentFlow does not publish public API documentation. We extract the custom field schema during discovery, map Talents to Contacts (with a representation flag for represented individuals), and migrate active Submissions as Crelate Job Applications. We do not migrate Workflows, automations, or email templates — we deliver a written inventory of these for the customer's admin to rebuild post-migration.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a TalentFlow object lands in Crelate, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
TalentFlow
Talent (Roster)
Crelate
Contact
1:1TalentFlow Talents are represented individuals on the agency's roster. We map Talents to Crelate Contacts with a custom picklist field talent_type__c set to 'Represented Talent' to preserve the roster semantics that Crelate's standard Contact object does not carry natively. Standard contact fields (name, email, phone, address) map directly. Headshot file references migrate as ContentDocumentLinks attached to the Contact. Bio and representation-status fields map to custom long-text fields on the Contact record. We preserve the talent's active roster entry status as a Contact source or tag.
TalentFlow
Client
Crelate
Company
1:1TalentFlow Client records represent hiring companies or production entities. We map them to Crelate Companies using company name as the dedupe key. Client notes and custom fields migrate to Crelate Company custom fields. Industry classification and client tier (if TalentFlow uses one) map to a custom picklist on the Company record. The Company is created before any Job or Submission migration so that the Job-to-Client lookup is satisfied at insert time.
TalentFlow
Job (Position)
Crelate
Job
1:1TalentFlow Jobs map directly to Crelate Jobs. Job title, description, location, pay range, and status migrate as standard fields. We map the TalentFlow job status (open, paused, closed) to the equivalent Crelate status. Pipeline stage definitions migrate as a configuration step — if TalentFlow uses custom submission stages, we create Crelate pipeline stages with matching names and probabilities. Client linkage resolves via the Company lookup created in the prior mapping step.
TalentFlow
Submission
Crelate
Application (Job Application)
1:1TalentFlow Submissions link a Talent to a Job and track the hiring funnel stage. We map them to Crelate Job Applications. The Talent-to-Contact and Job-to-Job resolutions happen before Application migration so that candidate and job IDs are available at insert time. Submitted date, current stage, and rejection notes migrate as standard Application fields. Submission-to-Application is the highest-cardinality migration in most TalentFlow accounts — we chunk by job and process in batches to avoid import timeout.
TalentFlow
Contract
Crelate
Opportunity + Custom Field
1:manyTalentFlow Contract records capture agreement terms between the agency and a client or talent with commission rates and effective dates. Crelate has no native Contract object, so we migrate Contracts as Opportunities with a custom contract_type__c field set to 'Agency Contract' and commission metadata in custom numeric and date fields. The contract's associated parties resolve to Company (client) and Contact (talent) lookups. If the contract is tied to a specific Deal, we link the Opportunity to the mapped Deal via a custom field.
TalentFlow
Deal
Crelate
Opportunity
1:1TalentFlow Deals track placement revenue and commission structures. We map them to Crelate Opportunities with the deal value migrating to Amount, expected close date migrating to CloseDate, and stage migrating to the Opportunity stage. Deal status (active, won, lost) maps to the corresponding Crelate Opportunity stage. We preserve deal-to-talent and deal-to-client linkages via Opportunity-to-Contact and Opportunity-to-Company lookups resolved during migration.
TalentFlow
Custom Fields (Talent and Job)
Crelate
Custom Fields (Contact, Company, Job, Application)
1:1TalentFlow custom fields are per-account opaque schemas discovered only during live account access. We extract the full custom field set during discovery, map each to an equivalent Crelate custom field of matching type (text, picklist, date, numeric). Drop-down option sets in TalentFlow migrate as Crelate picklist values. Any custom field with no Crelate equivalent is logged in the migration worksheet with a recommendation (custom field creation, notes field, or discard). The customer reviews and approves the custom field list before import begins.
TalentFlow
Attachments (Resumes, Headshots, Documents)
Crelate
ContentDocument + ContentDocumentLink
1:1Resume files attached to Talents, headshots on roster entries, and contract documents attached to Contracts migrate as ContentDocument records with ContentDocumentLink associations to the parent Contact (Talent), Company (Client), or Opportunity (Deal/Contract). We handle file type detection, map original filenames, and preserve the file size and mime type in Salesforce-style ContentVersion metadata. Large attachment volumes increase migration time because files are processed sequentially rather than in bulk.
TalentFlow
Team Members (Users)
Crelate
Users
1:1TalentFlow user accounts for agents and admins migrate as Crelate user invitations. Role naming conventions differ — TalentFlow's 'Solo Agent' and 'Boutique Agency' role labels map to Crelate's permission model during migration. We match users by email address. Any TalentFlow owner without a matching Crelate user goes to a reconciliation queue for the customer's admin to provision before record migration resumes.
TalentFlow
Notes and Feedback
Crelate
Notes / Activities
1:1Free-text notes and feedback entries attached to Talent or Job records migrate as Crelate Notes (or Activity records for timestamped feedback entries). We preserve the author and timestamp. Notes content does not transform but carries over as-is. If Crelate's Notes are attached via ContentDocumentLink, we create the appropriate link records during migration.
TalentFlow
Tags and Labels
Crelate
Tags / Labels
1:1Tags applied to Talents, Jobs, or Submissions migrate as Crelate label arrays. Tag names that match Crelate's existing taxonomy map directly. Unmapped tags are preserved as custom label fields on the respective record so that no tag data is silently discarded during migration.
TalentFlow
Calendar Events
Crelate
Events (Activities)
lossyInterview schedules, callback appointments, and deadline events stored in TalentFlow's calendar view are exported where a documented schema exists. We attempt export during discovery and flag any calendar data that cannot be extracted cleanly. Events that extract successfully migrate as Crelate Event records with StartDateTime, EndDateTime, Location, and attendee lists.
| TalentFlow | Crelate | Compatibility | |
|---|---|---|---|
| Talent (Roster) | Contact1:1 | Fully supported | |
| Client | Company1:1 | Fully supported | |
| Job (Position) | Job1:1 | Fully supported | |
| Submission | Application (Job Application)1:1 | Fully supported | |
| Contract | Opportunity + Custom Field1:many | Fully supported | |
| Deal | Opportunity1:1 | Fully supported | |
| Custom Fields (Talent and Job) | Custom Fields (Contact, Company, Job, Application)1:1 | Fully supported | |
| Attachments (Resumes, Headshots, Documents) | ContentDocument + ContentDocumentLink1:1 | Fully supported | |
| Team Members (Users) | Users1:1 | Mapping required | |
| Notes and Feedback | Notes / Activities1:1 | Mapping required | |
| Tags and Labels | Tags / Labels1:1 | Mapping required | |
| Calendar Events | Events (Activities)lossy | Not supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
TalentFlow gotchas
No publicly documented API endpoint reference
Tier-based client count limits affect migration scope
Custom fields schema is per-account and opaque
Crelate gotchas
120 req/min API rate limit throttles bulk migrations
20 custom field per-entity cap forces data model decisions
15,000-record export ceiling on single operations
Sequences and automation workflows do not migrate
API key is a querystring parameter, not a header
Pair-specific challenges
Migration approach
Export method confirmation and credentials review
We begin every TalentFlow engagement by reviewing the customer's account to confirm the available export path. Because TalentFlow does not publish API documentation, we test connectivity with the customer's provided credentials to determine whether a REST export endpoint exists, whether a bulk export function is available within the account interface, or whether we must fall back to per-object CSV downloads. We document the confirmed export method in the discovery output and adjust the migration timeline estimate accordingly. If CSV export is the only path, we alert the customer to the relational reconstruction scope and the risk of data fragmentation that requires additional mapping work during the transform phase.
Custom field schema extraction and mapping worksheet
We extract the complete TalentFlow custom field schema by querying field definitions within the customer's live account. This includes all custom fields on Talent, Client, Job, Submission, Contract, and Deal objects, along with their data types and picklist option sets. We build a mapping worksheet that pairs each TalentFlow custom field to an equivalent Crelate custom field, documents the target field type, and flags any TalentFlow field with no Crelate equivalent. The customer reviews and approves the worksheet before we create the destination schema in Crelate. This step is the most common source of timeline extension if the account uses a large number of custom fields.
Destination schema creation in Crelate
We create the destination schema in Crelate before any data import. This includes creating custom fields on Contact, Company, Job, Application, and Opportunity to receive the mapped TalentFlow data. We configure Opportunity record types and stage definitions to match TalentFlow's deal and contract model, and we set up the Company-to-Job lookup relationship so that Jobs can reference the correct Client/Company. The schema is built in Crelate's admin interface and validated against the mapping worksheet before production migration begins.
Roster and Client migration in dependency order
We run the migration in record-dependency order: Talents (as Contacts with talent_type__c = 'Represented Talent'), then Clients (as Companies), then Contracts and Deals (as Opportunities with commission metadata in custom fields). Company records must complete before Job migration because Jobs link to Companies via a required lookup. Contract and Deal Opportunities link to both the talent Contact and the client Company at migration time. Each phase emits a row-count reconciliation report before the next phase begins.
Job and Submission migration with batch processing
Jobs migrate as Crelate Job records linked to the Company lookup resolved in the prior phase. Submissions migrate as Job Applications in batches chunked by Job to preserve the Talent-to-Job linkage and to avoid import timeout on high-volume submission sets. We run a spot-check reconciliation on submission counts per job against the TalentFlow source data before closing the submission phase. Any submission with a rejected mapping (missing talent or job reference) is logged and resolved before final cutover.
Attachment and note migration
We migrate attachments (resumes, headshots, contract documents) as ContentDocument and ContentDocumentLink records linked to the parent Contact, Company, or Opportunity. Notes and feedback entries migrate as Crelate Notes or Activity records with author and timestamp preserved. File migration processes attachments sequentially rather than in bulk due to ContentVersion API requirements. Large attachment volumes (headshots for large rosters, multiple contract documents per deal) extend the migration timeline measurably and are accounted for in the scope estimate.
Cutover, delta sync, and automation inventory handoff
We freeze TalentFlow writes during cutover, run a final delta migration of any records modified during the migration window, then enable Crelate as the system of record. We deliver a written inventory of every TalentFlow automation, stage trigger, and workflow requiring rebuild in Crelate, along with recommended Crelate equivalents for each. We support a one-week post-cutover window to resolve reconciliation issues raised by the customer's team. We do not rebuild TalentFlow automations as Crelate workflows inside the migration scope; that is a separate engagement for the customer's admin or a Crelate implementation partner.
Platform deep dives
TalentFlow
Source
Strengths
Weaknesses
Crelate
Destination
Strengths
Weaknesses
Complexity grading
Standard HRMS migration. 1 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across TalentFlow and Crelate.
Object compatibility
1 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
TalentFlow: Not publicly documented.
Data volume sensitivity
TalentFlow doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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FAQ
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