CRM migration

Migrate from Affinity Fieldreach to monday CRM

Field-level mapping, validation, and rollback between Affinity Fieldreach and monday CRM. We move data and schema; workflows are rebuilt natively in monday CRM.

Affinity Fieldreach logo

Affinity Fieldreach

Source

monday CRM

Destination

monday CRM logo

Compatibility

100%

12 of 12

objects map 1:1 between Affinity Fieldreach and monday CRM.

Complexity

BStandard

Timeline

48–72 hours

Rollback included Accuracy guarantee Field-level validation

Overview

What this migration involves

Affinity Fieldreach stores People, Organizations, Opportunities, Notes, and Activities via a REST API at api.affinity.co. Monday CRM uses a board-and-item data model with Contacts, Companies, and Deals boards accessed via GraphQL API. FlitStack AI sequences the migration so we export Affinity's complete dataset through its REST API — respecting API rate limits and pagination — then load records into Monday via the GraphQL API, creating the matching boards and columns before any data lands. We map Person first/last name and email to Monday's Name and Email column types, Organization name and industry to the Companies board, and Affinity Opportunities to Monday Deals items with amount, stage, and close date stored in Monday column types. Affinity relationship data (person-to-organization associations) translates to Monday's person-column linking on each contact record. Activity history (Notes) migrates as Comments attached to the relevant contact or deal item. Affinity automations, workflow rules, and any relationship-intelligence logic do not have Monday equivalents — we export your automation definitions as a reference document for your Monday admin to rebuild using Monday's Workflows builder. Files attached to Affinity records are re-uploaded to Monday's native file storage on each item. The migration runs with scoped read-only access on your Affinity account, so your team keeps working throughout. A delta-pickup window (24–48 hours) captures any final changes before Monday goes live.

Field-level fidelity

Every standard and custom field arrives verified.

Schema-aware mapping

AI proposes the map; you confirm before any record moves.

Relationships preserved

Parent–child, lookups, and ownership stay linked.

Full activity history

Calls, emails, meetings — with original timestamps.

Attachments & notes

Documents, uploads, and inline notes move with the record.

Why teams make this switch

Two sides of the same decision

Leaving

Affinity Fieldreach logo

Affinity Fieldreach

What's pushing teams away

  • Per-user pricing becomes expensive to scale as the team grows, with many forced premium features that do not justify the cost increase at Advanced and Enterprise tiers.
  • Document management is poor and does not integrate well with external document storage systems, creating friction for deal teams that rely on data rooms.
  • The configurable UI can feel overwhelming for new users due to the number of variables and interaction points across the platform.
  • Limited third-party integrations compared to mainstream CRMs, causing data silos between Affinity and other tools in the investment workflow.

Choosing

monday CRM logo

monday CRM

What's pulling them in

  • Users praise the board-based visual interface for making pipeline stages immediately legible to non-technical team members without CRM training.
  • The no-code automation builder lets sales ops teams create lead routing, stage updates, and email triggers without developer involvement.
  • Integration ecosystem connects to Slack, Gmail, Outlook, and Zapier with minimal configuration, reducing friction for teams already using these tools.
  • The flexible column system lets teams build custom CRM views — deal value, close date, lead source — without needing a developer or pre-defined schema.
  • Teams already using monday Work Management can layer CRM features onto existing boards rather than starting from scratch.

Object mapping

How Affinity Fieldreach objects map to monday CRM

Each row shows how a Affinity Fieldreach object lands in monday CRM, including any object-level transformations, lookup resolution, or schema-design dependencies.

Typical mapping — final map is confirmed during the sample migration step.

Affinity Fieldreach

Person

maps to

monday CRM

Contact (Contacts board)

1:1
Fully supported

Affinity People map directly to Monday Contacts board items. Monday creates one Item per contact with Name and Email column types. Affinity custom fields on Person objects become Monday columns on the Contacts board — each custom field requires a matching column type to be created before migration.

Affinity Fieldreach

Organization

maps to

monday CRM

Company (Companies board)

1:1
Fully supported

Affinity Organizations map to Monday Companies board Items. Organization name maps to the Name column; domain maps to Website column type. Affinity parent-organization hierarchies map to Monday Companies as well, with the parent Org name stored in a text column for reference.

Affinity Fieldreach

Opportunity

maps to

monday CRM

Deal (Deals board)

1:1
Fully supported

Affinity Opportunities map to Monday Deals board Items. Each Opportunity becomes an Item on the Deals board with deal name in a text column, amount in a number column, stage mapped to Monday Groups, and close date in a date column. Owner resolves by email match to Monday users.

Affinity Fieldreach

List

maps to

monday CRM

Group + Status column

1:1
Fully supported

Affinity Lists contain Opportunities organized by pipeline stage; each distinct Affinity List maps to a Monday Deals board Group that represents that specific pipeline stage within the sales process. All Opportunities belonging to a given Affinity List populate the corresponding Group on the Deals board. The original Affinity List name is preserved as a reference text column on each migrated deal Item to maintain audit trail visibility into the source pipeline context.

Affinity Fieldreach

Note

maps to

monday CRM

Comment on Contact or Deal Item

1:1
Fully supported

Affinity Notes attached to People, Organizations, or Opportunities become Monday Comments on the corresponding Contact or Deal Item. The note body text transfers verbatim to the comment field, and the original note creation timestamp is preserved in the comment metadata for historical accuracy. The note author resolves to the corresponding Monday user account by email address matching for attribution clarity.

Affinity Fieldreach

Activity Log

maps to

monday CRM

Comment on Contact or Deal Item

1:1
Fully supported

Affinity activity log entries including meeting records, phone call logs, and email activity map to Monday Comments with a standardized type prefix in the comment body such as 'Call:', 'Meeting:', or 'Email:'. The original activity date, duration in minutes, and relevant metadata are preserved in the comment text body for comprehensive historical reference and audit compliance.

Affinity Fieldreach

Person-Organization Association

maps to

monday CRM

Person column on Contact Item

1:1
Fully supported

Affinity's person-to-organization relationship capturing primary and secondary company associations translates to Monday's person column on the Contact Item, which links directly to the related Company Item in the Companies board. When a person has multiple organization associations in Affinity, the primary company link is set as the main person-column connection while secondary associations are recorded in a dedicated text column for reference.

Affinity Fieldreach

Custom Field (Person)

maps to

monday CRM

Column on Contacts board

1:1
Fully supported

Affinity custom fields defined on Person objects become Monday columns on the Contacts board. Field type mapping follows type-aware rules: text fields map to Monday text columns, pick-list fields map to Monday dropdown columns with option values preserved exactly, date fields map to Monday date columns, and number fields map to Monday number columns for accurate data representation.

Affinity Fieldreach

Custom Field (Organization)

maps to

monday CRM

Column on Companies board

1:1
Fully supported

Affinity custom fields defined on Organization objects map to Monday columns on the Companies board using the identical type-aware column creation process applied to Person custom fields. Each Affinity field type receives the corresponding Monday column type, and pick-list values transfer as dropdown options to maintain data consistency across the migrated organization records.

Affinity Fieldreach

Custom Field (Opportunity)

maps to

monday CRM

Column on Deals board

1:1
Fully supported

Affinity custom fields on Opportunity objects map to Monday columns on the Deals board. Probability percentage fields use Monday number columns, priority level pick-list fields become dropdown columns with preserved values, and other numeric or selection-based fields use appropriate Monday column types matching the original Affinity field behavior.

Affinity Fieldreach

Attachment / File

maps to

monday CRM

File on Monday Item

1:1
Fully supported

Files attached to Affinity People, Organizations, or Opportunities are downloaded from Affinity's storage system during the migration export phase and re-uploaded to the corresponding Monday Item's file section. Monday's per-file storage limits and supported file types apply to the migrated attachments.

Affinity Fieldreach

Automation Rule

maps to

monday CRM

Not migratable — rebuild reference document

1:1
Fully supported

Affinity automation rules have no direct equivalent in Monday CRM due to fundamentally different trigger-action architectures. We export your complete Affinity automation definitions as a structured JSON reference document that itemizes each rule's trigger conditions, action steps, and configured parameters. Your Monday admin uses this document as a rebuild specification to recreate equivalent automations using Monday's Workflows builder interface.

Gotchas + challenges

What specifically takes care here

Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.

Affinity Fieldreach logo

Affinity Fieldreach gotchas

High

v2 API is not at feature parity with v1

Medium

Rate limits constrain bulk export windows

Medium

Custom fields silently truncated in third-party integrations

Low

Choice field types are immutable after creation

monday CRM logo

monday CRM gotchas

High

Subitems are not included in bulk exports

High

Daily API call limits vary sharply by plan

Medium

Legacy automations (Sentence Builder) are being deprecated

Medium

Excel and account exports only include table views

Low

Enterprise admins can disable non-admin exports

Pair-specific challenges

  • Monday CRM API rate limits can throttle large-volume Affinity exports

    Monday's GraphQL API enforces a complexity budget and daily call limits that vary by plan: Basic/Standard caps at 1,000 calls per day, Pro allows 10,000 (soft limit), and Enterprise supports 25,000 (soft limit). Affinity Fieldreach can store tens of thousands of records across People, Organizations, and Opportunities. A migration that loads all records at once risks hitting DAILY_LIMIT_EXCEEDED errors mid-run. FlitStack AI paces Monday API writes by plan tier, queues records in batches, and retries with exponential backoff when limits are hit. For migrations exceeding 50,000 records, we schedule writes across multiple days to stay within plan limits without manual intervention.

  • Affinity relationship intelligence has no Monday CRM native equivalent

    Affinity's relationship intelligence captures and scores person-to-person connections (warm intros, shared network paths) and person-to-organization ties automatically from email and calendar data. Monday CRM has no native relationship-graph feature — the contact model stores individual records with person columns linking to companies, but not network-level relationship scoring. Affinity relationship data is not a direct field migration problem; it is a structural gap. We preserve the raw relationship data as text fields on each contact record, but your Monday admin needs to decide whether to build a custom board to reconstruct relationship context manually or accept that Monday will not surface the same network insights automatically.

  • Affinity automations require complete manual rebuild in Monday Workflows

    Affinity automations are configured in the Automations section of Affinity settings and operate on Affinity entity triggers (e.g., when a Person is added to a List, create a Note). Monday Workflows have a different trigger/action syntax and are scoped per board. There is no export format that translates Affinity automation logic into Monday Workflow definitions automatically. We export your Affinity automation rules as a structured reference document listing each rule's trigger, conditions, and actions. Your Monday admin uses this as a rebuild guide to recreate equivalent automations in Monday's Workflows builder — we surface this reference before the migration runs so it does not come as a surprise at go-live.

  • Monday column types are less specialized than Affinity field types

    Affinity supports typed fields including phone, address, URL, and numeric fields with built-in validation. Monday column types are more generic: text, number, date, dropdown, person, file, rating, etc. Phone numbers, addresses, and URLs all become Monday text columns without the field-type validation Affinity enforces. Custom fields on Affinity People, Organizations, or Opportunities that use Affinity's structured field types (phone, address, URL) translate to Monday text columns with no validation enforcement. We note each affected field in the migration plan so your team is aware of which data will lose type-level validation in Monday.

  • Monday's board model does not support nested sub-entities natively

    Affinity custom objects (Enterprise tier) support hierarchical relationships and nested data structures within its entity model. Monday's architecture is flat — each board Item is a single record, and sub-items are used for tasks under a parent item but do not have the same schema flexibility as Affinity's custom object model. Affinity custom objects therefore map to separate Monday boards, with inter-object relationships managed through text columns or Monday's item linking feature. We map the relationship graph in the migration plan and flag where Monday board linking is sufficient versus where a custom board structure is needed to preserve the data hierarchy.

Migration approach

Six steps for a successful Affinity Fieldreach to monday CRM data migration

  1. Audit Affinity data model and build the Monday workspace schema

    We enumerate every Affinity entity type in your account — People, Organizations, Opportunities, Notes, Activities, and custom fields on each object. For each entity we identify the record count, field list, and relationship graph. We then create the matching Monday workspace: the Contacts board, Companies board, and Deals board with all required columns created before any data loads. Custom Affinity fields map to Monday column types during this phase, and we flag any relationship data (person-to-person ties, parent-organization hierarchies) that will need manual resolution in Monday's flat model.

  2. Export data from Affinity via REST API with rate-limit awareness

    FlitStack AI pulls data from Affinity's REST API at api.affinity.co using pagination to retrieve all records across entity types. We respect Affinity's per-minute API rate limits and apply throttling to avoid 429 Too Many Requests errors. Each record is enriched with its original created-at and updated-at timestamps, owner email, and source entity ID. Relationship data (person-to-organization associations) is extracted as a separate mapping table for resolution in the load phase. Activity logs and Notes are extracted with parent record references so they attach to the correct Monday Item on load.

  3. Transform and load into Monday via GraphQL API with plan-tier pacing

    We transform the Affinity export into Monday's item format for each board — mapping field values to the correct column types, resolving owner emails to Monday user IDs, and sequencing writes so parent records (Organizations, People) load before child records (Opportunities referencing them). Monday API writes are paced according to your plan tier's daily call limit. Monday's complexity budget is monitored per query; complex bulk operations are split into smaller batches. Progress is tracked per board so you can see exactly where the migration stands at any point.

  4. Run a sample migration with field-level diff for validation

    A representative sample of records — typically 100–500 across Contacts, Companies, and Deals — migrates first before the full run commits. We generate a field-level diff comparing source values in Affinity against the loaded values in Monday for every mapped column. You review the diff to verify column mapping correctness, note timestamp preservation, confirm owner resolution, and validate that Affinity relationship data landed in the correct Monday fields. Approval of the sample diff is the gate for the full migration run.

  5. Execute full migration with delta-pickup and rollback readiness

    The full dataset loads into Monday, paced by API limits and monitored for errors. A delta-pickup window (24–48 hours) runs concurrently, capturing any records created or modified in Affinity during the cutover window. Audit logs record every Monday API write operation with timestamps and record identifiers. One-click rollback is available if post-migration reconciliation reveals unexpected data gaps. After go-live, we deliver a reconciliation report comparing Affinity record counts and a sample of field values against Monday to confirm completeness.

Platform deep dives

Context on both ends of the pair

Affinity Fieldreach logo

Affinity Fieldreach

Source

Strengths

  • Purpose-built for deal sourcing and relationship tracking in investment workflows.
  • Pipeline management with stage customization aligns directly with PE/VC fund cycle needs.
  • List-based tracking enables teams to group contacts by fund, portfolio company, or deal stage.
  • Per-user pricing is transparent and predictable across Essential, Advanced, and Enterprise tiers.
  • API access allows programmatic data extraction and integration with portfolio reporting tools.

Weaknesses

  • Document management features lag behind mainstream CRM platforms.
  • Expensive to scale beyond 20–30 users due to per-user pricing model.
  • Complex and overwhelming UI for new team members without dedicated onboarding.
  • Limited third-party integrations compared to Salesforce or HubSpot.
  • Premium features at Advanced and Enterprise tiers include significant cost uplift for commoditized capabilities.
monday CRM logo

monday CRM

Destination

Strengths

  • Board-based UI makes pipeline stages and deal progress visually obvious without training.
  • No-code automation builder requires no developer resources to create lead routing and stage-triggered actions.
  • Flexible column system supports custom CRM fields without schema changes or admin involvement.
  • Integrates natively with Slack, Gmail, Outlook, and Zapier with minimal configuration overhead.
  • Layered product means teams already on monday Work Management can add CRM without migrating existing data.

Weaknesses

  • No native Contacts object separate from Items — contacts are managed inside a CRM module's People feature.
  • Pipeline and deal relationships use a flat item model rather than a relational object model, making complex CRM associations awkward.
  • Automations are plan-gated (250 actions/month on Standard, 25,000 on Pro) and the legacy Recipe system is being deprecated.
  • Customization and advanced views (Chart, Formula, Dependency) are locked behind Pro and Enterprise tiers.
  • Per-seat pricing with non-refundable annual billing creates cost lock-in risk during migration.

Complexity grading

How hard is this migration?

Standard CRM migration. 1 of 8 objects need a mapping; the rest are 1:1.

B

Overall complexity

Standard migration

Derived from compatibility, mapping clarity, API constraints, and data volume across Affinity Fieldreach and monday CRM.

  • Object compatibility

    B

    1 of 8 objects need a mapping; the rest are 1:1.

  • Field mapping clarity

    C

    Field mapping is derived from defaults — final spec confirmed during the sample migration.

  • Timeline complexity

    B

    8-object category — typical timelines run 2–7 days end-to-end.

  • API constraints

    B

    Affinity Fieldreach: Per-minute request limit + per-month account cap + concurrent request limit; exact thresholds vary by plan.

  • Data volume sensitivity

    B

    Affinity Fieldreach doesn't expose a bulk API — REST + parallelization used for high-volume runs.

Estimator

Estimate your Affinity Fieldreach to monday CRM migration cost

Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.

Step 1

What are you migrating?

Pick a category, then your source and destination platforms.

Category

FAQ

Frequently asked questions about Affinity Fieldreach to monday CRM data migrations

Answers to the questions buyers ask most during Affinity Fieldreach to monday CRM migration scoping. Not seeing yours? Book a call.

Can't find your answer?

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Book a free 30 minute consultation

Most Affinity Fieldreach to Monday CRM migrations complete in 48–72 hours of clock time for under 5,000 total records. Larger setups with 50,000+ records, multiple custom fields, or high-volume activity history extend to 5–7 days. The longest planning step is mapping Affinity custom fields to Monday column types and resolving the relationship data that does not map natively. Monday API rate limits by plan tier (Basic/Standard: 1,000 calls/day; Pro: 10,000; Enterprise: 25,000) also affect the load phase duration for large-volume migrations.

Adjacent paths

Related migrations to explore

Ready when you are

Move from Affinity Fieldreach.
Land in monday CRM, intact.

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