Helpdesk migration
Field-level mapping, validation, and rollback between Alemba Service Manager and HubSpot Service Hub. We move data and schema; workflows are rebuilt natively in HubSpot Service Hub.
Alemba Service Manager
Source
HubSpot Service Hub
Destination
Compatibility
8 of 13
objects map 1:1 between Alemba Service Manager and HubSpot Service Hub.
Complexity
BStandard
Timeline
3-5 weeks
Overview
Moving from Alemba Service Manager to HubSpot Service Hub is a transition from ITIL-formal ITSM to a cloud-native helpdesk model. Alemba's layered object model (Incidents, Requests, Changes, Problems, Tasks, CMDB CIs, Assets, SLA Records, Audit Logs) does not map directly to HubSpot's simpler Tickets, Conversations, Knowledge Base, and Contacts structure. We resolve the structural differences during scoping: Incidents and Service Requests both become HubSpot Tickets (we use a custom Category property to distinguish them), Changes map to Tickets with a Change Request tag (HubSpot has no formal CAB or Risk Assessment record type), CIs and Assets map to Companies with a custom CI lookup property, and SLA definitions are stored as custom ticket properties rather than native SLA objects (HubSpot Professional and above only). The ASM Infra Rules engine fires on every API-created object, which we manage by pre-coordinating rule suppression and SLA assignment strategy before any batch import runs. Automations, workflows, ITSM process automation, and formal Change Advisory Board records do not migrate; we deliver a written inventory of these for the customer's admin to rebuild in HubSpot.
Every standard and custom field arrives verified.
AI proposes the map; you confirm before any record moves.
Parent–child, lookups, and ownership stay linked.
Calls, emails, meetings — with original timestamps.
Documents, uploads, and inline notes move with the record.
Source platform
Alemba Service Manager platform overview
Scorecard, SWOT, gotchas, and pricing for Alemba Service Manager.
Destination platform
HubSpot Service Hub platform overview
Scorecard, SWOT, gotchas, and pricing for HubSpot Service Hub.
Data migration guide
The complete HubSpot Service Hub migration guide
Data model, import mechanisms, field mapping strategy, pitfalls, and cutover — by the engineers running it.
Destination checklist
HubSpot Service Hub migration checklist
Pre- and post-cutover tasks for moving onto HubSpot Service Hub.
Why teams make this switch
Leaving
What's pushing teams away
Choosing
What's pulling them in
Object mapping
Each row shows how a Alemba Service Manager object lands in HubSpot Service Hub, including any object-level transformations, lookup resolution, or schema-design dependencies.
Typical mapping — final map is confirmed during the sample migration step.
Alemba Service Manager
Incident
HubSpot Service Hub
Ticket
1:1Alemba Incidents map directly to HubSpot Tickets using the Incident ID as an external reference field. Status (Open, In Progress, Resolved, Closed) maps to HubSpot Ticket Status using the relevant pipeline stage. Priority and assigned Analyst resolve to HubSpot Ticket Priority and Owner respectively. The Incident's description, resolution notes, and linked history entries migrate as Ticket conversations (initial message as the opening thread entry, history entries as subsequent thread comments). ASM Incident category is stored as a custom ticket property for filtering after migration.
Alemba Service Manager
Service Request
HubSpot Service Hub
Ticket
1:1Alemba Service Requests map to HubSpot Tickets with a custom Service_Request__c checkbox or category property set to distinguish them from Incidents. Approval chains attached to the Service Request do not have a HubSpot native equivalent; we store approval status as a custom property and flag the approval chain for manual rebuild in HubSpot Workflows if Professional tier is licensed. Catalogue item references migrate as custom text properties linking to the Knowledge Base articles migrated in parallel.
Alemba Service Manager
Change
HubSpot Service Hub
Ticket + Change_Log__c (custom object or property)
1:manyAlemba Change records carry CAB approvals, risk assessments, implementation plans, and CI links that do not map directly to any HubSpot object. We map Change records to Tickets with a Change_Request__c tag and store CAB approval status, risk level, and implementation timeline as custom Ticket properties. The formal Change workflow, CAB sign-off records, and backout plans do not migrate; we deliver a written Change Management inventory documenting every active ASM Change template and recommended HubSpot Workflow equivalent for the customer's admin to rebuild.
Alemba Service Manager
Problem
HubSpot Service Hub
Ticket + Problem_Notes__c (custom property)
1:1Alemba Problem records with linked Known Error Records and root-cause annotations map to HubSpot Tickets with a custom Problem_Ticket__c property set to True and root-cause text stored in a custom long-text property. Problem-to-incident linkage migrates by setting the HubSpot Ticket's linked_ticket_ids property to reference the related Incident tickets. Known Error Records migrate as separate Ticket records with a Known_Error__c flag. HubSpot has no native Problem Management module; formal Problem workflows require a separate rebuild engagement.
Alemba Service Manager
Task
HubSpot Service Hub
Task
1:1Alemba Tasks (auto-generated by the rules engine or manually created) map to HubSpot Tasks. We extract task records with their parent reference (Incident, Request, Change, or Problem), status, priority, and assigned Analyst. ASM auto-generated tasks that resulted from rules-engine triggers may need manual recreation in HubSpot depending on whether equivalent automation rules are rebuilt post-migration. We flag auto-generated task counts per parent record during discovery so the customer can decide whether to include them or apply a date filter.
Alemba Service Manager
Configuration Item (CI)
HubSpot Service Hub
Company (with CI metadata)
1:1Alemba CMDB Configuration Items map to HubSpot Companies using the CI Name as Company Name and CI Type as a custom Company property ci_type__c. CI relationship data (CI-to-CI dependency links) has no native HubSpot equivalent; we store relationship references as a custom text property ci_relationships__c in a structured format and flag broken references for CI records where the related item originates from an external federated source that will not be present in HubSpot. CIs from federated discovery sources that are not fully synchronised with ASM's native relationship tables are flagged during discovery.
Alemba Service Manager
Asset
HubSpot Service Hub
Company (with Asset metadata)
1:1Alemba Asset records share the CMDB Item Type taxonomy with CIs but carry financial and lifecycle attributes (purchase date, depreciation, warranty expiry, serial number). We map Assets to HubSpot Companies using Asset Name as Company Name and store financial attributes as custom Company properties (purchase_date__c, warranty_expiry__c, serial_number__c, depreciation_status__c). Assets that reference a parent CI in ASM link to the equivalent Company record via the ci_relationships__c property. Missing depreciation or purchase date data is flagged per record during discovery for customer review before import.
Alemba Service Manager
SLA Record
HubSpot Service Hub
Custom Ticket Property (Professional+) or SLA Policy
lossyAlemba SLA definitions attached to Incident, Request, and Change types do not map to a native HubSpot object. We store SLA name, response window, and resolution window as custom Ticket properties (sla_name__c, sla_response_hours__c, sla_resolution_hours__c, sla_breach_time__c). On HubSpot Professional and above, conditional SLA policies can be configured post-migration to enforce the SLA windows natively; on Starter tier, SLA enforcement remains a manual or reporting-only function. SLA breach history migrates as a custom Ticket property sla_breached__c set from the ASM audit log.
Alemba Service Manager
Knowledge Base Article
HubSpot Service Hub
Knowledge Base Article
1:1Alemba Knowledge Base articles with category assignments and portal associations map to HubSpot Knowledge Base articles. We extract article content, category hierarchy, and portal links during a dedicated KB extraction pass. Articles containing embedded HTML require sanitisation before import to match HubSpot's knowledge base rendering. Attachments embedded in articles are extracted as separate files and linked via a custom HubSpot property. Article-to-catalogue-item associations are stored as a custom article property for rebuild of the service catalogue in HubSpot.
Alemba Service Manager
Service Catalogue Item
HubSpot Service Hub
Knowledge Base Article + Customer Portal Category
lossyAlemba Service Catalogue items with bundled offerings, pricing, and workflow assignments do not have a native HubSpot equivalent. We map catalogue entries to HubSpot Knowledge Base articles with a custom catalogue_item__c flag, and document the workflow association and pricing for the customer's admin to rebuild using HubSpot Customer Portal categories and Workflows post-migration. Service bundle hierarchies are preserved as a structured mapping document listing the parent-child relationships.
Alemba Service Manager
Custom Screen Fields (BU_ prefix)
HubSpot Service Hub
Custom Ticket Properties (string, number, date, select, multi-select, checkbox)
lossyAlemba ASM Designer custom fields with BU_ prefix convention map to HubSpot custom ticket properties using the field type to determine the HubSpot property type. Field versioning between build cycles creates duplicate schema entries with different IDs; we identify the active version of each field during schema extraction and discard deprecated field versions. Multi-select or checkbox fields in ASM map to HubSpot multi-select or checkbox properties. Required-field constraints in ASM must be reviewed against HubSpot's required property setting during destination schema design.
Alemba Service Manager
User and Analyst
HubSpot Service Hub
User
1:1Alemba End Users, Business Users (Nano), and Analysts (Core) map to HubSpot Users. We extract user records with role assignments, email, and active/inactive status. ASM analyst licences may constrain concurrent API session availability; we work with the customer's licence allocation during discovery to ensure sufficient analyst sessions for data extraction. Inactive ASM users with historical ticket ownership are created as inactive HubSpot Users so that ticket history retains the original assignee. ASM role assignments map to HubSpot Teams and permission sets.
Alemba Service Manager
Audit Log and Compliance Record
HubSpot Service Hub
Custom Ticket Properties + Compliance_Log__c (custom object)
lossyAlemba audit logs recording every object state change with timestamps and actor attribution do not migrate into a native HubSpot compliance object. We export the audit log as a structured dataset and store compliance-relevant fields (last modified by, last status change, SLA breach events) as custom Ticket properties. For regulated deployments in healthcare, government, and financial services, we deliver a separate compliance log export file and a written mapping document describing where each audit event type appears in HubSpot's equivalent logging. HubSpot's standard ticket revision history is preserved alongside the compliance export.
| Alemba Service Manager | HubSpot Service Hub | Compatibility | |
|---|---|---|---|
| Incident | Ticket1:1 | Fully supported | |
| Service Request | Ticket1:1 | Fully supported | |
| Change | Ticket + Change_Log__c (custom object or property)1:many | Fully supported | |
| Problem | Ticket + Problem_Notes__c (custom property)1:1 | Fully supported | |
| Task | Task1:1 | Fully supported | |
| Configuration Item (CI) | Company (with CI metadata)1:1 | Fully supported | |
| Asset | Company (with Asset metadata)1:1 | Fully supported | |
| SLA Record | Custom Ticket Property (Professional+) or SLA Policylossy | Fully supported | |
| Knowledge Base Article | Knowledge Base Article1:1 | Fully supported | |
| Service Catalogue Item | Knowledge Base Article + Customer Portal Categorylossy | Fully supported | |
| Custom Screen Fields (BU_ prefix) | Custom Ticket Properties (string, number, date, select, multi-select, checkbox)lossy | Fully supported | |
| User and Analyst | User1:1 | Fully supported | |
| Audit Log and Compliance Record | Custom Ticket Properties + Compliance_Log__c (custom object)lossy | Fully supported |
Gotchas + challenges
Platform-specific issues from each side, plus the pair-specific challenges that don't show up on either platform's page on its own.
Alemba Service Manager gotchas
Classic API deprecation requires RESTful API migration
Rules engine fires on all API-created objects
Session ID required for Classic API access
Custom field versioning creates duplicate schema entries
Federated CMDB may leave CIs with incomplete relationship graphs
HubSpot Service Hub gotchas
Rate limits throttle large migration API calls
Side conversations and Zendesk macros have no HubSpot equivalent
HubSpot stores ticket history as fragmented engagement objects
Custom Objects require Enterprise tier in HubSpot
Ticket pipeline stage probability values do not export cleanly
Pair-specific challenges
Migration approach
Discovery and API credential setup
We audit the source Alemba Service Manager instance to establish record counts for Incidents, Service Requests, Changes, Problems, Tasks, CIs, Assets, Knowledge Base articles, and Service Catalogue items. We confirm ASM RESTful API credentials, identify any Classic API usage in existing integrations, and verify analyst licence allocation for concurrent extraction sessions. We also assess the ASM rules engine configuration to identify which rules apply to which ticket types and which SLA assignments are active. The discovery output is a written migration scope, a data volume estimate, and a rules-engine suppression plan agreed with the customer before any extraction begins.
Custom field schema extraction and deduplication
We extract the full ASM Designer field schema, including all BU_ prefixed custom fields and their current active versions. We identify and discard deprecated field versions from prior build cycles, confirm field types and constraints for each active custom field, and map each to the appropriate HubSpot custom property type (string, number, date, select, multi-select, checkbox). We also extract the SLA definitions attached to each ticket type, the CMDB CI Item Type taxonomy, and the ASM role-to-HubSpot-Team mapping. The deduplicated schema is submitted to HubSpot for custom property creation before any data import begins.
Rules-engine suppression and SLA coordination
We coordinate with the customer's ASM administrator to suppress or modify rules that would fire on API-created records during the migration window. We agree on which SLA assignments should apply to migrated tickets (either preserving original SLA breach dates from the ASM audit log or assigning new SLA windows in HubSpot based on the ticket creation date). We configure HubSpot conditional SLA policies on Professional tier or prepare the SLA custom properties for manual enforcement on Starter. This step is critical and must be completed before the first batch import runs; skipping it causes migrated tickets to trigger unintended routing and duplicate task generation.
Sandbox migration and reconciliation
We run a full migration into a HubSpot sandbox using a representative data sample (typically 500-1,000 records per object type). The customer's operations lead reviews record counts, spot-checks 25-50 randomly selected tickets against the ASM source for field accuracy, and validates that SLA custom properties, CI/Asset metadata, and knowledge base article content rendered correctly. CI relationship strings and audit log property mappings are specifically reviewed. Any mapping corrections and schema adjustments happen in the sandbox before production migration begins. The customer signs off the sandbox results as the baseline for production.
Production migration in dependency order
We run the production migration in record-dependency order: HubSpot Users (validated against the ASM user and analyst extract), Knowledge Base articles (with HTML sanitisation applied), Companies (from CIs and Assets with custom CI/Asset metadata), Tickets (Incidents, Requests, Changes, Problems, Tasks with SLA and audit log properties resolved), and finally any custom properties on existing records. Each phase emits a row-count reconciliation report showing records imported, skipped, and failed before the next phase begins. ASM rules-engine firing is suppressed for the duration of each batch run.
Cutover, delta sync, and inventory delivery
We freeze ASM writes during cutover, run a final delta migration of any records modified during the migration window, then mark HubSpot as the system of record. We deliver the Change Management inventory document (listing every ASM Change template, CAB approval chain, and risk assessment field with a HubSpot Workflow rebuild recommendation), the Problem Management inventory, and the SLA policy configuration guide for HubSpot Professional and above. We provide a one-week hypercare window for reconciliation issues. Automations, workflows, self-service portal configuration, and service catalogue rebuilds are not included in migration scope and are documented for the customer's admin to handle as a separate engagement.
Platform deep dives
Alemba Service Manager
Source
Strengths
Weaknesses
HubSpot Service Hub
Destination
Strengths
Weaknesses
Complexity grading
Standard Helpdesk migration. 2 of 7 objects need a mapping; the rest are 1:1.
Overall complexity
Standard migration
Derived from compatibility, mapping clarity, API constraints, and data volume across Alemba Service Manager and HubSpot Service Hub.
Object compatibility
2 of 7 objects need a mapping; the rest are 1:1.
Field mapping clarity
Field mapping is derived from defaults — final spec confirmed during the sample migration.
Timeline complexity
7-object category — typical timelines run 2–7 days end-to-end.
API constraints
Alemba Service Manager: Not publicly documented — extraction throughput should be validated during discovery.
Data volume sensitivity
Alemba Service Manager doesn't expose a bulk API — REST + parallelization used for high-volume runs.
Estimator
Rule-based pricing — no per-record fees, no manual quotes. Migrations over 2M records are scoped individually.
Step 1
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